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How Much to Sell Yourself?

January 5, 2011 in Advice, Agent, Queries | 18 comments

Some writers are notoriously shy — or at least timid — when it comes time to plug themselves in queries, at conferences, etc. I’ve heard lots of published authors say that they’re writers, not salespeople. They rely on their agents to vouch for their work and pitch it to editors, so they can focus on their craft and building their readership. Contracts, pitching, negotiation…that’s the domain of agents.

Well, what happens until you get an agent, or if you choose to go without one? You advocate for yourself. From your query to your networking at conferences to meeting librarians and booksellers and telling them about your book, you’ll have to sell your book at least a few times in your career (ideally, you’ll have the opportunity to sell it to lots and lots of readers). So how much plugging is too much? Where’s the line between confident and bombastic?

Whether you pitch in person or in writing, here is the dividing line and where it lies for me:

Bombastic: This is an amazing story of wonderful proportions, full of thrilling adventure and poignant emotion, lovable characters and a breathtaking plot…
Confident: My thriller pits my main character against his biggest enemy in a high-voltage climax, with a surprising twist ending.
The Difference: Don’t be lavish in your self-praise and, for goodness’ sake, cut down on the adjectives. Everyone knows you love your story…that’s why you wrote it. Nobody wants to hear you praise your own work. It means nothing coming from your mouth, so I’d avoid all the fluff.

Bombastic: My uncle, who is a (unpublished) writer, thinks this is the best book ever written. My children love this story and ask that I read it to them every night. My professor, who has a PhD (in, ahem, civil engineering), said I was an exceptional writing talent.
Confident: Award-winning sci-fi writer, Writer McWriterpants, says of my book, “A rare debut full of heart and fantasy thrills. A great new voice on the scene!”
The Difference: Praise doesn’t count as much when it comes from a relative or friend of yours, unless maybe your brother is Stephen King. I’d much rather hear what an unbiased third party has to say about the book, and ideally have it be someone who knows what they’re talking about (ie: a writer, not an engineering professor). If you can’t get any casual blurbs like this (and that’s totally fine), don’t include something just for the sake of including it.

Bombastic: This will sell like hotcakes and there are endless opportunities to leverage my idea. It lends itself easily to greeting cards, music videos, apps, video games, theme parks, movies, t-shirts and other merchandise, and, of course, sequels!
Confident: The ending of this manuscript gives my story sequel opportunities and, as a trained screenwriter with a cinematic writing style, I can see potential for the screen as well.
The Difference: We all want our work to go from book to screen to the toy store to the clothing rack. If you have experience and possible connections to another industry that can be a great cross-promotional avenue for your book idea, you can hint at it. Maybe bring up some marketing or subrights ideas if you talk to agents or editors on the phone after they express interest. But keep the pie out of the sky and don’t rattle off all your merchandising dreams in the query.

Bombastic: My self-published/previously published book was a bestseller.
Confident: I sold 200 copies of my self-published book in its first year and it is regularly reordered by two independent bookstores in my community. My previously published book enjoyed three printings in one year from a small press.
The Difference: Words like “expert,” “bestseller,” “hit,” and others are a bit like adjectives. They sounds like fluff. If a book sells five copies at a local indie bookstore, sure, it can end up on their bestseller list, especially if your book has a regional tie-in to the region or if you recently did an event at the store. But that’s quite a different level of bestseller than what Stephenie Meyer gets to write on her resume. Use words like this sparingly, and be really specific as to what they mean in your case.

What are the takeaways here? Be specific. Instead of blowing your pitch full of hot air with adjectives or buzzwords like “bestseller,” be straight and direct with the reader. You want to project a healthy amount of confidence, but make sure everything you’re saying is grounded in fact and doesn’t go flying off into Hyperbole Land. All that stuff isn’t what I’m reading for when I read queries. In fact, I skim over most of it.

Caveat: I often tell people to look at the copy on the back of book jackets when they’re crafting their queries. That’s about the length and tone that you’re aiming for when you write the meat of your pitch. However, book jackets can get away with adjectives and buzz and blurbs and all that hype because they’re actually trying to make someone go to the cash register and buy the book.

When I look at queries, I care more about the story you’re pitching to me than how you’re pitching (check out my evergreen article on How to Write a Simple, Compelling Query), but I would greatly prefer a writer who falls on the confident side of the fence rather than the bombastic. If you’re having the opposite issue, and you tend to undersell yourself when you present projects, look at the confident examples again and see if you can’t take more of a stand for you and your writing when you pitch. Either way, remember: we want to be sold. We just don’t want the sweaty-handshake-used-car-salesman hardball sell. Nor do we want the looking-at-your-feet-and-mumbling sell. We want the simple, compelling, concise, and thoughtful pitch that comes from your confidence in your work!

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Should I Post My Writing Online?

December 20, 2010 in Advice, Agent, Publishing | 20 comments

In the last week or so, a few people have emailed to ask me whether or not it’s okay to post samples of your work online (like a few pages or a few chapters) on your blog, in forums, or whatever. This can be tricky. In the Internet age, if you post something online on a blog, social networking site, online literary journal, or public forum, it is considered “published.”

Obviously, the length of the sample you post is important. Read on:

If you are posting an entire poem or short story online, and then you try to sell it to a literary magazine, for example, the fact that is has previously been “published” is not good, as the entire work has appeared elsewhere. The editor of that literary magazine wants new, never-before-seen content. This applies both to print and online venues, as there are a lot of respectable online journals and literary magazines.

If you are posting a short portion of a novel online, and then the novel gets interest from an agent or editor, I’d say you could be okay, since the sample is short. Even though most editors and agents don’t like to work with previously published material, whether posted online or self-published, a short sample on your blog may not be enough to put them off your project. (Careful, though, as individual policies here do vary greatly.)

So when you think about posting online, consider how much of your work you’ll be exposing. Are you posting all of it? That will count as “published” and that website will be your venue for the piece, so you better make your peace with it. A sample that’s less than 5% of the total work? You could post, if you really want to, but know that you may run into some obstacles down the road.

The one exception to the “published” rule is if you post your writing in a private forum, such as the Verla Kay Blueboards. One reason to do this is if you want to get critique of your work from other writers. What you post in a members-only area of the Internet isn’t available to the general public and is therefore not considered “published” once it goes up. If getting feedback is really the reason you want to post your writing online in the first place, I’d do it behind the closed doors of a private forum.

Now, I know there are people thinking: But what if I post something and then take it down? Ah, Grasshopper, the reason is simple: online content never dies. Search engines log all new web content as it is created. If you put something online, ever, even for a short while, it will stay in a search engine’s cache and will still appear in search results.

I’m probably not going to be popular for this opinion, but I don’t think you should post your writing online as a means of attracting editor or agent interest. While some agents and editors do troll blogs looking for talent, I get most of my clients from submissions and conferences. I’m not crazy about most unpublished writer blogs, as some of you know, so I don’t go prospecting there. Don’t even get me started on sites like Authonomy and InkPop.

Plus, your writing should change and grow as you keep at it. And first chapters are usually the most wildly revised in any book. I know a lot of writers who keep hammering at their oh-so-important openings, draft after draft. Your beginning might change, so do you really want an old draft online for all to see? Maybe that doesn’t matter to you, but it certainly bugs me. When I turned in my MFA thesis, I declined to make a copy available in the university library (what usually happens with thesis manuscripts). Why? After one revision, that manuscript becomes just another rough draft, and I don’t want a rough draft floating around. I don’t know about you, but I often look back at old writing and cringe. Unless you plan to keep updating your writing sample online, it will become stale work at some point.

If you do want to post something tantalizing about your book, post a query-like summary of the story and a tag line. That’s the same kind of advertising that a published book has: the back and flap copy that is meant to describe the story and entice the reader. Write some flap copy for your manuscript — this will be good practice to help you hone in on  your hook, too — and put it on your blog. Some writers make a short and cheap video trailer. Others pick a playlist or images that evoke their work. That should be enough marketing to get people excited.

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How Agents Rep Author/Illustrators

December 13, 2010 in Agent, Client, Editors, Queries | 11 comments

This post is for all the author/illustrators out there, and the question comes from Siski:

I’d like to know more about agents and how they go about repping author/illustrators. I read an awful lot about query letters for authors but how does an author/illustrator query?

As we do with our authors, agents help author/illustrators develop their projects, work up a submission plan, and connect our clients with potential editors. The nature of the editorial work is a bit different, though. I’ll be the first to tell you that I am not an artist. (Despite a very promising banana still life at age three that remains framed in my mother’s…closet. Ouch.) But my mom is actually a rather well-known fine art painter. I’ve spent my entire life around art and almost every fall, I go on tour with her and hang out in even more galleries. I may not know how to pull what’s in my mind and get it down on paper visually, but I do know what I like (and what’s good) when I see it.

With author/illustrators, I comment on issues of composition, image choice, character, expression, color, etc., but the art mastery has to be there before I sign an author/illustrator or illustrator. All of my illustrators came to books from being artists first, writers second. It is much easier to hone the picture book writing side of a creator’s craft (though it’s still very difficult to write a timeless, smash hit picture book) than it is to teach them art. That’s why I don’t recommend writers take up art and try to become illustrators. Unless you are gifted visually, it will be very difficult to compete with all the illustrators on shelves today or in BFA or MFA programs. Aspiring illustrators should spend a few hours in the picture book section of a bookstore and see what the professionals are doing. Even the most deceptively simple styles have a lot of artistry going on behind the scenes. Adding writing to an illustrator’s toolbox is a lot easier (and more feasible) than adding illustration to a writer’s.

So for me to take on an illustrator, I need to be wild about their illustration style and talent. They also need to have at least one really fun or commercial story idea that we can work with. If the writing isn’t stellar (yet), I know I can work with them just like I would my author clients in order to get things into shape.

Submissions work similarly with author/illustrators, except I’m often sending out a full sketch dummy, anywhere from two to five mock finishes (full color renderings of sketches), and the manuscript text. I will either send this in the form of a physical, mail submission, if the art works better when you can spread it out in front of you and really dive in, or as a digital PDF file.

The other part of how I work with an author/illustrator is trying to rustle up illustration work. This is very tough going for most agents, and most illustrators, because a lot of illustrator-project pairing is a matter of luck and timing. Not all editors are equally patient or talented when it comes to stretching their imaginations for either a text or an art sample. This isn’t a slam on editors…far from it. Matching text to art is quite a skill, and that’s why some children’s editors don’t even have a lot of picture books on their list, because working with art isn’t something they love to do.

Some will see an artist’s sample postcard and, if it features a dog, think of their text that also needs a great dog character. A match is made! Some editors will leave a text sitting unmatched until the last possible moment, then see a great postcard that crosses their desk and…again, art alchemy! Others will fall in love with an artist, keep their postcards on hand or a link to their online portfolio in their favorites, and hunt tirelessly for the right text.

Most illustrators and editors swear that it’s all about when an art sample crosses their eyes. The right sample at the right time will get hired. Others think it’s about consistency…if they see an artist a certain number of times, they will start to think about them for jobs.

My job is to work with my artists to create the perfect sample image, portfolio, and postcards and then get them out there. For some clients, my colleagues and I do postcard mailings. I also do digital art mailings, the ABLA Artists of the Month email blasts that go out every month and feature two artists the agency’s client lists. Editors love having both hard copy postcards and links to online portfolios, so we try to do everything we can to get illustration jobs as well as sell the client as an author/illustrator (get them a book deal where they do both and there’s no other name on the cover).

As far as query letters for author/illustrators go — and remember, we only accept online submissions — I prefer having a query, a link to your online portfolio mentioned in your query letter, then the text of the picture book copied and pasted in the body of an email.

Yes, you do need an online portfolio, absolutely. It can be simple and you can pay someone to do it, but make sure you can update it easily with new images. I’d say you need about ten to twenty really strong examples of your characters, some micro scenes that focus really closely on one or two things, some macro that get a wide scope of action in one picture, some setting, some animals…really show off your range.

If you have a physical dummy blocked out, mention that in your query. If I like what I see electronically, I’ll give you the mailing address to send it my way.

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Do Agents Remember Submissions?

December 10, 2010 in Agent, Queries, Revision | 18 comments

Estee came up with a really interesting question, inspired by Wednesday’s post:

I’m curious if you remember the slush. I mean, if someone submits something that isn’t good enough, revises it and re-submits it at least six months later, do you recognize them?

Other comments joked about agents and their all-remembering powers. Since we see thousands of submissions a year, it’s a funny idea that we’d remember them, right? Well, I have news for you. I remember submissions pretty well, considering the circumstances! I can’t really remember what I had for dinner a few days ago or to pick up the one thing I really need at the grocery store, but I do start to get submission deja vu when reading something I’ve seen before.

For me, and I don’t know about other agents out there, it’s always a turn of phrase or a description that triggers my memory. In cases where the query or submission had a really focused premise, the premise will jog my memory if I see it again. The same goes for other random tidbits: funny character names, strange author names, jokes, exotic locations that the author is writing from, random connections we have that they might have brought up in their queries, etc. There are a million different things that catch my attention, of course. And I probably wouldn’t recognize everything I’ve ever seen if it was presented to me again, but my memory has been pretty accurate so far.

If the question was asked in the context of whether to mention a resubmission in the query, I say you should always mention it. Don’t count on the agent to forget that you’ve submitted before. Most of us who use email can search for your previous correspondence. And it’s not a bad thing to resubmit something. We all know that writing is a craft and that writers end up revising, sometimes days after they send their first query, sometimes months or years.

What do you say if you’re resubmitting something? How about something simple along the lines of:

Dear Mary,

You saw this query and passed with some really insightful feedback (Ha! My fake letter is laying it on a bit thick, but if you did get a response from the agent the first time around, don’t be afraid to mention something about it…). I’ve since revised the project and am hoping you’ll be interested in taking a second look. To refresh your memory, the story goes like this:

And then you launch into the meat of your query again because, as good as my memory may sometimes be, I’ll always appreciate another pitch to remind me of the key points of your project.

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Clarifying ABLA Submission Policies

December 8, 2010 in Agent, Queries | 10 comments

Every conference I go to, I’m asked about the Andrea Brown Literary Agency rules and policies about submissions. Even though I think it’s all very clearly spelled out on our website’s Submissions page, I’ll take a crack at clarifying our instructions. These are the questions we usually get:

“Is a ‘no’ from one really a ‘no’ from all? Can I send my project to another ABLA agent?”

At ABLA, a “no” from one of us on a project is indeed a “no” from all. If you have chosen one of us — and I know it can be hard, with nine such wonderful agents — and we reject you, don’t send to another one of us just to be sure you chose the right agent in the first place. We are all looking for talent, whether debut or well-published, but we tend to pick only the top caliber submissions out of our slush. If you get no response or a rejection, assume that none of us is interested in the project as is.

You are, of course, welcome to submit a new project to us, whether you send to the same agent or a different one. You can also resubmit your original project six months (or more) after your first rejection, to the original or a different agent, if you can honestly say you’ve revised it and the work is different and stronger than it was the last time one of us saw it (be honest).

“Do you share projects of merit with your colleagues if the project doesn’t happen to be right for you?”

Yes. If I get a submission of very high caliber but it happens to be not quite right for me, I often pass it off to my colleagues for an additional read. We all do this. If someone else is interested, we connect the author to the agent and let the new agent take over the submission, if the author likes the idea.

If we do share your work, whether it ends up a pass or an offer of representation, you will most likely know that this level of enthusiasm exists. The agent who passes it around or the agent who ends up liking it will usually fill you in on the situation.

“Does no response after 6 to 8 weeks really mean rejection? Do you write personalized rejections?”

Our official agency policy is that we do not respond to queries unless interested and that no word after 6 to 8 weeks means, unfortunately, a rejection. The only email you should expect to receive from some of us is an automatic auto-response to confirm receipt of your query, and then an email expressing enthusiasm if we think your project is a good fit. Some of my colleagues do stick by the above guidelines. At this time, several of us, myself included, do still respond personally to every submission that follows our guidelines.

“Does my submission have to follow guidelines?”

When a submission doesn’t follow guidelines (is sent to every agent at the agency, has no sample pages, has an attachment, etc.), we delete them and don’t respond.

There are lots of other questions that querying writers ask — “Will you give me feedback?” or “Will you refer me to another agency that might be a better fit?” (my answer, here) — but the above are the more ABLA-specific and seem to come up the most. If you have any ABLA submission questions, in particular, now is the time to ask!

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Putting Feelers Out Before Leaving Your Agent

December 1, 2010 in Advice, Agent | 7 comments

Here’s a question from an anonymous reader:

I have an agent but I am not sure if we’re the best fit. I would like to think about changing agents, but I don’t know if it’s kosher to put my feelers out while I still have one (is that like looking for a new husband while I have one?). I’m planning to go to a conference soon, so I thought that might be a good opportunity to meet agents, but what if I wanted to put out some casual feelers to a few friends of friends or something? What’s your take on that?

The husband analogy this reader uses is apt. While some people do look around while they’re still attached, and while more than one relationship has been forged that way, it’s not something I would do or recommend. Sure, we all want to leap out of an iffy or bad situation and know that there’s something better (we hope) waiting for us, but that’s not how it works.

If you make the decision to break with your spouse or your representation, you do have to get it over with, and only then can you go out into the uncertain world and hope to get someone else lined up. You may have contacts from when you were first querying, you may have contacts from conferences you’ve attended or people who you do want to reach out to, but the time for that is after you part ways. I don’t know of a lot of agents who will be enthusiastic to talk to you while you still have representation. It may make them think…hey, would this writer go behind OUR backs in times of trouble, if they’re going behind their current agent’s back?

It would be nice, of course, to have the safety net of other interest, but it is a bit sneaky and underhanded to put feelers out before you terminate your relationship. That’s life, though. You have to make the hard decision and do the right thing before moving on to the better situation that you want.

Sure, you can read blogs, follow Publisher’s Marketplace, and do research while you are still represented. You’ll want to be prepared once you’re free from your existing agent, and I understand that. But I wouldn’t make contact, nor would I start combing your network or discussing this with writer or Internet friends. Keep your situation on the down-low until you have a chance to end things in a professional way with your current representation. Keep your integrity and be honest throughout the process. Not only is it good karma (for those of us who believe in that sort of thing), but it will make you feel good about the whole situation and keep any possible guilt at bay.

This is always a tough process. Still, you’ll want to do this the right way, or it could end up being even more difficult than it has to be.

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Is Waiting a Bad Sign?

November 12, 2010 in Agent | 31 comments

This clever question comes from rifferaff, in the comments:

I have a theory, based on the many writer blogs and forums I read, that when agents offer representation, they usually do so quickly, usually within two weeks, but often days. Is there any truth to this? Would you hold onto a full for 2 to 3 months and still offer representation? Or if you’re offering representation do you usually do it as soon as possible?

I can see why a lot of writers would think this. Blogs and forums are full of sexy stories: “My agent offered representation the same day!” or “An editor read it overnight and pre-empted with a huge deal!” It’s a little less exciting to get on your blog or a public forum and be like “I heard absolutely nothing for six weeks, turned myself into a basket case, and then my agent offered representation, but by that point I was locked away in the attic, murmuring to myself, and my husband had to coax me out with a bottle of wine!”

I’m exaggerating, of course, but there’s a reason why the stories shouted the loudest on the Internet are some of the more impressive ones. A long wait and lots of daunting silence — which is often what happens with writers who end up with representation — just doesn’t make a good headline.

While it’s true that agents who spot a really hot premise or really great writing in their submissions pile will be compelled to read quickly, and those really big-sounding projects will most likely have multiple offers of representation, also quickly, that’s not the only way that writers get representation. (I’ve noticed a lot more of this happening recently, with everyone pouncing on the most commercial projects, and wrote about it here.)

It’s not like we “hold onto” a project for two or three months, actively considering it. Sometimes forces outside our control or an overwhelming submissions pile keep us from reading full requests that we’re genuinely excited about. Sometimes a writer will get another offer, which usually shoots that manuscript to the top of my To Read pile. Sometimes, though, nobody else has expressed interest and the manuscript just waits in line until I can read it and give it the consideration it deserves. Unfortunately, it could be months before this happens.

When offering representation, I’ve gotten my clients by offering the next day, by winning contests where a lot of agents were interested, and also by offering in a few weeks or a few months after the initial submission. I’ve also offered representation and gotten a client whose previous manuscript I’d rejected, and then had them come to me with a new, stronger project.

Every writer will have a different experience. If you have a knockout commercial idea–and you’ll usually know it–expect things to happen quickly. But don’t despair if they don’t. It is perfectly fine, and more common, in fact, to wait. The worst thing you can possibly do when you’re out on submission to agents — and I tell this to my clients who are out on submission to editors — is to start reading into every little thing. Sometimes, wait times and rejection letters and communications with agents or editors are laden with meaning. Other times, they’re just a natural part of the process.

While out on submission, I would highly encourage you to start working on your next project, even if it’s just an idea brainstorm or an outline. This will be a much better use of your time. And I can only hope that you don’t have long to wait, but if you do, that’s fine, too.

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Is Contemporary YA a Difficult Market?

November 8, 2010 in Agent, Publishing, Writing | 29 comments

Reader Rachel asked in the comments a few weeks ago:

In our writing group, we have been talking about whether or not it is harder to find an agent and/or sell our YA manuscripts if they are contemporary romance/realistic vs. paranormal or fantasy. What are your thoughts on this? If it is more difficult, is there anything that does happen to work particularly well or would make a manuscript more saleable within the contemporary genre?

I know that I got into YA and into reading and into writing and into agenting because of contemporary YA. I was always more of a Sara Zarr, John Green, Jenny Han, Laurie Halse Anderson reader than I was a fantasy or paranormal fan. And when I started looking at the market, there was a lot of contemporary realistic writing on shelves and doing well.

But today’s kidlit market, which got going in earnest over a decade ago with HARRY POTTER and has now been given another injection of money and attention by the TWILIGHT franchise, has always been anchored in fantasy and paranormal. And that’s where the trends — somewhat unfortunately for me and my contemporary/realistic tastes — all seem to be going. Even if there’s no outright fantasy, magic, or paranormal element, novels would rather be set in dystopian times than in the good old real world.

Not only do I know this from observation of bookstore shelves and publishers’ upcoming catalogues, but I’ve heard countless editors discussing how difficult it is to get a straight contemporary/realistic story through their acquisitions committees. Apparently, contemporary realism isn’t much of a sales hook these days, unless either the voice or the subject matter is simply irresistible. Some publishers are, obviously, more interested in this genre than others, but the going still seems to be much tougher now than it was a few years ago.

So what can writers of contemporary realism do in order to make their books more saleable? Well, romance is a huge hook. I think it’s the number one thing that girls (especially) and boys (in the John Green vein, not in the flowery sense) are interested in as teenagers. So every contemporary manuscript I look at should have, if not a flat-out romantic relationship, at least some romantic interest. The teenage years are a time when everything from friendships to family gets complicated, so you have to really play up on those themes and relationships.

And you do have to have a really strong hook. It’s not enough to just have a story of one girl’s senior year as she experiences different relationships and events at school. “Coming of age” is no longer a great sales hook, because every book for the kidlit market is, in one way or another, a coming of age story. Look at some of the most popular recent books that I would classify as contemporary/realistic:

SWEETHEARTS by Sara Zarr: The only boy a girl ever loved disappeared and she thought he was dead, until she gets a mysterious message.
13 REASONS WHY by Jay Asher: After a classmate’s suicide, the boy who had a crush on her must put together what happened with thirteen cassette tapes that show up on his doorstep, tapes she sent before her death.
BACK WHEN YOU WERE EASIER TO LOVE by Emily Wing Smith (coming Spring 2011 from Dutton): A girl’s hipster boyfriend up and leaves their conservative Utah town, and she follows him, part of her still thinking they’ll pick up where they left off.
PAPER TOWNS by John Green: A boy follows a trail of mysterious clues left by the alluring neighborhood girl who disappeared one day.
LIVING DEAD GIRL by Elizabeth Scott: A girl kidnapped and trapped by a monster of a man has to find hope and sanity and, finally, escape.
SORTA LIKE A ROCK STAR by Matthew Quick: An upbeat, spiritual girl hides the fact that she’s homeless while helping everyone else with their problems, until her mother dies and she can’t hide anymore.
WINTERGIRLS by Laurie Halse Anderson: After anorexia killed her best friend, a girl has to struggle with whether or not she, too, will succumb to the disease that still has its hooks in her.

Two recent contemporary/realistic books with a fantasy element:

IF I STAY by Gayle Forman: A girl left in a coma after a horrendous accident that kills her family must decide between following them and living without them. (There’s also a huge romantic element here.)
BEFORE I FALL by Lauren Oliver: A girl killed in a car accident gets the chance to relive her last day in order to try and change her fate.

What sets all of these books apart, in my mind, is character, voice, and one high-concept element in the plot that makes the premise a great read. I do think a romantic element, or at least an unrequited crush, is vital to a contemporary/realistic YA story…teens care more about friendships and the possibility of romance than they do about most other things in their lives. Other than that, character, voice, and a high-concept idea are what will really make the difference in this market.

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Breaking In as an Author/Illustrator

November 5, 2010 in Agent, Queries | 16 comments

This comment came in from Priscilla via the blog:

I have heard that an author/illustrator needs to first “prove herself” as an author or an illustrator before being published as an author/illustrator. Is this the case? What is your advice for an author/illustrator on submitting a picture book when the text and images are dependent upon one another for meaning? As the Andrea Brown Literary Agency does not accept attachments with queries, a mock-up or dummy would be out of the question. But would an agent be interested in receiving written illustration ideas alongside a text query, or should the illustrations come later, only after an agent expresses interest in the project?

This is a great question, and one that might have a controversial answer. I am in the school of thought that picture books sell a bit more successfully these days, at least in my experience, if they come from an author/illustrator: one person trained to do both text and illustration.

Furthermore, most of my author/illustrator clients are trained illustrators first, then writers. I’ve done a lot more work with them on improving storytelling, structure, and writing. Because if the illustration quality isn’t there to begin with, there’s not a lot that I’ll be able to do, since my expertise is primarily in text.

A lot of the editors I talk to express interest in author/illustrators simply because the whole package is there: the text, the art, the interplay of word and image, the design of it. Some agents and editors are more talented than others at imagining what kind of illustrations to marry to text and vice versa. Picture book texts that sell (and many text-only sales are still made, every day) and illustration portfolios that land on an editor’s desk are incomplete. They need their mate in order to become a book. It’s up to the right editor and to chance to make the match between an author and an illustrator. Sometimes this alchemy doesn’t work. Sometimes texts or art bought separately take longer to get into production. It can get complicated. So if an editor buys a project from an author/illustrator, they have a tantalizing snapshot of what the finished book will be — right there in the dummy — and they know they’ll only have to work with and juggle one creator for the project instead of two.

This simplicity is, frankly, why I love working with a talented author/illustrator. They also tend to have the best understanding of how text and image can combine to become greater than the sum of their parts, how word and illustration enhance each other. For me, opening a dummy from a fantastic author/illustrator is like diving into a miraculous treasure trove. And that’s how it should feel. I’m extremely picky about author/illustrators, and do prefer to work with them over just illustrators or just authors, though I have those clients on my roster as well. This, of course, is just my personal preference.

Does, however, an author/illustrator need to get their start as an author illustrator? That depends. If they have a fantastic author/illustrator project that is very commercial, it will probably sell, even though they are a debut talent. If they extend themselves to land a text or an illustration deal (the latter being more common) first, then they can enter the marketplace with some illustration credits, then move on to an author/illustration combo. But I don’t think prior illustration credits are necessary to land an author/illustrator book.

One of my clients, Bethanie Murguia, was an experienced illustrator but had no book credits to her name until she landed BUGLETTE, THE MESSY SLEEPER (out from Tricycle Press in May, 2011). That was her first book deal and her author/illustrator debut. As it happens, I have sold two more books for Bethanie, and both of them will be author/illustrator projects. One other client of mine is on the cusp of becoming an author/illustrator debut with a medium-sized publisher (more details after we finalize the deal!). He is an experienced illustrator, and we finessed the text and story.

Another client, Lindsay Ward, was a trained illustrator who got her start on her own by sending out postcards to editors and art directors. From there, she landed a cover and interior spot illustration project for Doubleday Canada, and two illustration projects: THE YELLOW BUTTERFLY from Bright Sky Press (2010) and A GARDEN FOR PIG from Kane/Miller (2010). I was on board at this point and we were able to work up to an author/illustrator project with a smaller house (PELLY AND MR. HARRISON VISIT THE MOON, out Spring 2011 from Kane/Miller), and then land her an author/illustrator deal with a larger house, the newly retitled WHEN BLUE MET EGG, out from Dutton/Penguin in Spring 2012.

So, you can break in to author/illustrator-hood either way. And I don’t think it’s out of the question to land an author/illustrator debut deal…at all.

Now, a lot of folks do have questions about our submission guidelines. We don’t accept attachments, so how do you send a dummy of your author/illustrator work? Simple. You copy and paste your query and the text of your picture book project (even if the text is dependent on illustration, we understand how that goes) and mention that you’re an author/illustrator. Then include a link to your online portfolio (every illustrator should have one, even those who are technically illiterate but could easily hire or ask someone, there’s really no excuse and you will get steamrolled by your competition if you don’t) where, ideally, we can see a few sample illustrations. If I like your art style, I will ask for the dummy, and then you can send the attachment!

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Guest Blog: Three Reasons an Agent Rejects Your Pages by Chuck Sambuchino

October 29, 2010 in Advice, Agent, Guest Post, Revision, Writing | 36 comments

Today’s guest post comes from the fantastic Chuck Sambuchino of Writer’s Digest and Guide to Literary Agents blog and book fame. He’s celebrating the recent release of this fabulous book, HOW TO SURVIVE A GARDEN GNOME ATTACK: DEFEND YOURSELF WHEN THE LAWN WARRIORS STRIKE (AND THEY WILL). Here, he shares the reason that your sample pages are getting rejected by agents, and I wholeheartedly agree. While I have posted on this topic a few times, maybe Chuck’s take will finally make folks listen. :)

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When agents review pages of your manuscript, they may reject you for one of three reasons. First, they may realize that the story they’re reading is in a genre or category outside of what they handle. Form rejection. The second reason they say no is because of poor writing skills: grammar, punctuation, sentence structure, etc. Form rejection. The third and most common reason that good writers get rejected is that their story just plain isn’t ready yet. In other words, it’s good—but simply being good doesn’t cut it. A piece of fiction has to be great to catch an agent’s eye.

Writers are constantly rejected because they’ve turned in work too early. As a writer myself, this is a problem I sympathize with. We work on a story for what seems like an eternity and then you get to a point where you just say, “If I read this darn thing one more cotton-pickin’ time, I will KILL SOMEBODY. I am so sick of looking at this thing that my eyeballs hurt. I am going to send it out and take my chances.”

So you’ve decided to send it out. But is it ready?

When is your work really ready? By that, I mean: When is your manuscript edited enough and polished to the point where you can confidently submit it to agents? I used to think there was no answer to this question, and that each project was so vastly different that it would be misleading to address the subject. But I was wrong.

The best answer I can give on the subject is this: If you think the story has a problem, it does—and any story with a problem is not ready. When I have edited full-length manuscripts (some for SCBWI friends and others on a freelance editor basis) and then met with the writers personally to discuss my thoughts, a strange thing happens. When I address a concern in the book, the writer will nod before I even finish the sentence. What this means is that they knew about the problem and suspected it was a weak point in the story. I have simply confirmed that which they already knew.

For example, some typical concerns were stuff like this:

  • “This part where he gets beat up—it doesn’t seem believable that so many kids just took off school like that.”
  • “If the main character is so stealth, then how come he gets caught by the bad guys here?”
  • “The story starts too slow. We need more action.”

In my experience, writers all seem to know many of their problematic issues before anyone even tells them. So all this brings me back to my main point: If you think your work has a problem, then it more than likely does—and any manuscript with a problem is not ready for agent eyes. If you find yourself saying, “Hmmm. I think the map just being there in the attic is kind of too lucky for the kids,” other readers will likely agree with you—and that is a great example of a typical problem. And every problem needs to be fixed before you submit to agents.

This shows the importance of beta readers—friends who will review the work once it’s written. They will come back to you with concerns, both big and small. You address the concerns in your next revision and send the work to more readers. Once readers stop coming back with concerns, you’re starting to get somewhere. If you think you have issues, or multiple critiquers agree on a problem, then you’re not ready for Querytime. When you and your readers can look at a book and say that all concerns are adequately addressed (and it therefore lacks any major problems), then and only then will you be ready.

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