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The post below is written by my editorial client Scott Plumbe, who came to me for the first time last year with a highly illustrated MG story about a fox named Theo who has some family secrets and a fascinating adventure across India and the Himalayas. It’s been really great working with Scott, and when he decided to independently release his book with a subscription model, I approached him to write a few articles about his experience.

I’m sure that a lot of my readers are curious about independent publishing and Kickstarter. As a freelance editor, I’m seeing more and more clients self-publishing or pursuing alternate paths to seeing their work in print or digital release. If a guy can make tens of thousands of dollars off of a potato salad, why can’t books get funded?

Here’s Scott’s first article about his process. I’ve contributed to his Kickstarter. If you’re curious, you can find the link here.

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The past few weeks have brought about a massive change of direction for me. I am officially starting a Kickstarter campaign. This post is the first of three in which I’ll share my crowdfunding experiences before, during and after my campaign.

I’m an illustrator who has always had a desire to tell my stories through words and pictures. Comics and graphic novels may seem the obvious choice, but the complexity of my story, The Unlucky Fox, isn’t suitable for either. Instead, I’m creating an illustrated novel of 60,000 words and over 100 pages of full-colour illustrations.

After much consideration, I’ve chosen to launch the story through the crowdfunding platform, Kickstarter. I’m offering potential backers a monthly subscription to the story. Every four weeks, backers receive a fresh chapter replete with newly completed illustrations.

Why crowdfunding instead of other emerging or traditional avenues?
Being a freelance artist who has never sought representation, I have a strong streak of DIY in me. And without that characteristic, I don’t think anyone could undertake a crowdfunding campaign.

Why Kickstarter?
There are numerous crowdfunding options out there, including Indiegogo. I like the inherent risk aspect of KS — it’s all or nothing! If a campaign fails to meet its target, no money is collected from your backers. This prospect weeds out a lot of potential creators who are not as confident. It places those campaigns that do launch with KS amongst a community of like-minded creators and entrepreneurs. I believe the core KS users are creative types. That means artists, designers, innovators and makers — people accustomed to calculated risks. And let’s face it. As a debut writer, I’m a risk! By choosing KS and sharing the process of bringing my project to life, I hope to reduce the unknown and gain some support along the way.

What kind of preparation is involved?
I took a full year to decide on my current path. During that time, I followed KS projects and undertook a major revision of my manuscript. I also sketched out a list of ideas for possible rewards and sourced suppliers. I’ve spent the last six weeks putting that plan into action. That means finalizing the rewards, writing my pitch, making the video and a website to support it all. I also poked around and made a list of blogs and local news outlets to send press releases to.

Why an incremental subscription release model?
From a traditional publishing perspective, as a first-time author I have many challenges. Not only is it a hurdle to promote the work of a debut author, but add on top of that my desire for accompanying colour artwork! It has taken nearly four years to bring the manuscript this close to completion, but I still have heaps of artwork to finish. I decided to take my cue from the world of comics and TV serials and break up the delivery of the story. Interestingly, some anecdotal evidence from friends in the gaming industry suggests that many game studios are moving away from the traditional Hollywood ‘tentpole’ model, pushing projects forward with incremental expansion instead. They deliver their content in small doses, rather than one big launch. Studios are taking less risk and getting instant audience feedback as they progress. In their case, the result is a product that essentially has no end and can lead to a more empowered fan base.

What are your risks and challenges?
I have many! Most are obvious, while others are specific to my story. In particular, the chance of not connecting with an audience is notable. The KS community is primarily adult, not the young teens my novel is written for. But encouragingly, there have been several successful campaigns for young readers. Most notably, Augie and the Green Knight that earned nearly $400,000 in pledges. Of course, this is the exception and not the rule!

Well, I guess it’s time to hit LAUNCH!
I’ll check back in when my campaign is underway.

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You read about this project here first, when I posted about the sale of A SMIDGEN OF SKY by Dianna Dorisi Winget (then titled Fly A Little Higher, Piper Lee) from Harcourt. Now the moment is finally here (tomorrow) when you can read all about spunky Piper Lee in this irresistible middle grade!

Order your copy and crack into this tale of growing up, dealing with change, and what it really means to be a family. Congratulations, Dianna!

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Yesterday was the release day for THROUGH TO YOU by Emily Hainsworth, a standalone young adult novel from Balzer + Bray/HarperCollins. If you aren’t curled up reading it, I’m glad you’re reading this, since it might inspire you to go and buy your copy.

To learn more about how I sold THROUGH TO YOU and Emily’s journey, check out my Story of a Sale post. You can also order TTY from Amazon or Indiebound. Please feel free to review it on Goodreads. For Emily’s website, click here. I’m so very proud and excited for you all to read this amazing book!

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A few housekeeping mentions and a huge congratulations to m client Karsten Knight on the blog. Let’s lead with the congratulations. Karsten Knight’s second book in the WILDEFIRE trilogy, EMBERS AND ECHOES hits shelves tomorrow! Here is the gorgeous cover:

Go out and get your copy today, er, tomorrow. If you haven’t read the series yet, you’re in luck! The paperback of WILDEFIRE, the first book, is also out.

This is a multicultural romp that features a group of powerful teen gods and goddesses. If you’ve been looking for a good definition of voice, you should definitely be reading Karsten’s work. Good thing you can start tomorrow.

Other than that, I am teaching my very popular Picture Book Craft Intensive webinar on Thursday, September 6th at 1 p.m. Eastern. As with all of my other webinars, you don’t have to be available on the time and date. You will get a recording of the lecture after the fact. The webinar comes with a critique for every student, and this is a great opportunity if you’ve been craving some professional eyes on your picture book manuscript. Register here.

I’ve got a few conferences coming up. The weekend of September 15th I’m in San Antonio for the SCBWI conference, and the weekend of the 28th, I’m visiting with the Idaho Writer’s League. If I’m meeting you at either of those, I’m looking forward to it! If not and you’re nearby, please register.

ETA: Just realized the link to the webinar was broken. I’ve found it for you. Sorry about that! (Even as I posted, I had this nagging feeling that I was missing…something…)

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A few days ago, I posted about the amazing ZOE GETS READY by Bethanie Deeney Murguia, out now from the Arthur A. Levine imprint of Scholastic. Well, in some very exciting news, Scholastic has chosen Zoe to decorate the window of the Scholastic headquarters flagship store in SoHo for the next month, right on Broadway in New York City.

This was something that Bethanie Murguia simply had to see for herself, so we got together to take some pictures yesterday. She also signed stock at Books of Wonder on W 18th Street, and at the Scholastic Store itself, so if you are in the area and want a signed copy of ZOE, head on down before they’re gone. We were joined for a delightful series of meetings and for dinner by Cheryl Klein, ZOE’s editor. Scholastic even made stickers that let kids dress and redress Zoe in various outfits! Those have been sent to booksellers, so I hope you see some in the wild.

The first picture is Bethanie and me in front of the window, the second is all three of us proudly showing off a copy of ZOE. What an amazing opportunity! I’m very grateful for the support of the Scholastic team, and so happy that Bethanie was able to see her work displayed with such style. A fun bit of trivia: Zoe’s closet in the window features real clothes from Stella McCartney Kids!

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How completely inappropriate…I am late in announcing the release day for the amazing picture book ZOE GETS READY by Bethanie Deeney Murguia, out on May 1st from Arthur A. Levine Books/Scholastic. It’s the story of a girl with big hopes for a day when she gets to choose her own outfit. But how can she make up her mind with so many possibilities in her closet? And just what kind of day will it be?

You can also watch the YouTube trailer for the book here:

I’m going to bring you another super cool picture of the team behind ZOE this week, but for now, get on over to your local independent bookstore and pick up your copy! If you are an online shopper, find it on Amazon or Indiebound. You can check out Bethanie’s website here. And don’t worry about falling in love with this spunky heroine and being left hanging…Scholastic will publish a follow-up ZOE book next year!

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Today is a fantastic day indeed because Lindsay Ward‘s WHEN BLUE MET EGG is now on sale! This book is out from Dial, an imprint of Penguin USA. Go down to your local independent bookstore and look for it. If they don’t have it, ask for it by name.

This is a gorgeous story of friendship and love, loss and acceptance, and it takes place against the snowy backdrop of one of my favorite places in the world: New York, New York!

Meet Blue and Egg and follow their adventures today. You can also read the story of how this sale came about here.

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I’m thrilled to tell you about the official release day of WILDEFIRE by Karsten Knight today! Pick it up right this minute wherever books are sold, or order it from Indiebound or Amazon. Now, behold the cover in all its glory, and head on over to Karsten’s website to help him celebrate. As we just announced last week, WILDEFIRE will have two follow-up books: EMBERS & ECHOES and AFTERGLOW, both from Simon & Schuster. Heat up your summer with this sizzling read.

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Not every sale happens quickly or easily, but when you finally make that connection with a project like this, it’s very gratifying. Such is the story of the middle-grade novel FLY A LITTLE HIGHER, PIPER LEE, by Dianna Dorisi Winget, pictured below.

Dianna was one of my first clients and I loved everything about Piper Lee DeLuna’s sweet, salty, and Southern middle-grade voice. This book is the story of a girl who holds out hope that her pilot daddy is still alive after a crash…a belief that keeps her from embracing her mother’s plans to remarry and rebuild the family. You can check out a beautiful teaser page for it here. PIPER LEE had been in the works since 2003 and Dianna writes:

I’m not from the South but I’ve always been intrigued with it and had a lot of fun doing research on Georgia, which is the setting I chose. In 2004, I won a scholarship to attend the famous Highlights Children’s Writers Workshop at Chautauqua in New York based on the first chapter of Piper Lee. While at the conference, my mentor, author Juanita Havill, gave me lots of encouragement and advised me to find an agent enthusiastic for middle grade fiction and not to settle for anything less.

I spent the next year querying at least thirty agents. I received a lot of ‘personal’ rejections and scribbled notes of praise but no takers. Frustrated, I set PIPER LEE on the back burner. But I never actually forgot about Piper Lee. How can you forget about a story you love so much? So in 2009 I bought the latest edition of the GUIDE TO LITERARY AGENTS and decided to give it another go.

I very methodically narrowed my list of prospective agents down to 15 and sent out my first batch of five e-queries. Mary Kole was one of the five, and within a few short weeks she’d requested the whole manuscript, read it and called to offer representation! After seven long, doubt filled years I’d finally found someone as passionate and excited about Piper Lee as me.

But connecting with me was only one piece of the puzzle. What Dianna and Piper Lee’s Dream Team needed was an editor who loved her as much as we did. That part turned out to be more difficult, as contemporary coming-of-age MG came to be seen as “too quiet” in the marketplace around the time we submitted. I went out with PIPER LEE in January 2009. One of the editors on my first list was Harcourt VP and editorial director Jeannette Larson, who I had just met in San Diego. She was busy with a move to the New York office and so she passed it on to her assistant, Adah Nuchi.

Adah says:

I took a quick glance at the first page and was immediately drawn in by the Southern voice and fantastically spunky main character. The very next day I sent Jeannette an email that began, “I took a sneak peek at the first couple of pages of Fly A Little Higher, Piper Lee and have to admit, I couldn’t stop reading after that!” A few months later I was still thinking about Piper Lee and reread it to see if it still held the same spark. It did. While Jeannette really liked it, she wasn’t sure it was quite strong enough to acquire, but she did mention to Mary that I had loved it.

With some other feedback in mind, I advised Dianna to revise PIPER LEE so that we could send it out to a second round of editors, including Piper Lee fans Jeannette and Adah. Since Dianna had seen a lot of rejection for PIPER LEE over the years, she wasn’t really excited about its chances. She writes:

When I signed on with Mary, I was overflowing with hope and optimism. But after the first long round of submissions and no takers I was very discouraged. I thought, “See, I knew it was stupid to get my hopes up. Who am I trying to fool?” And then after I did the big revision you asked for and it headed out on its second round, I tried to be optimistic again but it was tough. This little voice inside my head kept saying, “You don’t really think this is ever actually going to sell, do you?” Even when we started getting positive feedback from Jeannette and Adah, I really expected it to turn out the way all the other positive responses I’d gotten over the years had turned out.

But I wouldn’t give up. I love PIPER LEE so dang much that I knew this book would find a home. During the second round, though, Jeannette and Adah, who were the most passionate about it from day one, wanted another revision. This was tough news to break to Dianna, and, of course, I had a few moments of doubt myself, but I really wanted to follow through and give PIPER LEE one last shot. Adah recaps:

After Dianna revisited the story over the summer of 2010, Mary sent the revision to Jeannette and reminded her that this was the manuscript her assistant had loved. I read Dianna’s revision and liked the direction she had taken it, but it still needed some work. I was enthusiastic enough about Piper Lee that Jeannette was willing to hand the project over to me to see if I could help get it where it needed to be for acquisition. I sent editorial comments in January of 2011 and received Dianna’s second revision in April. After that it was just a matter of getting the right approvals, and luckily everyone in-house loved the manuscript, too.

Finally, in May of 2011, more than a year after I first sent PIPER LEE into the world, after over 30 agent rejections, two dozen editor declines, and two serious revisions, I knew we were very close. Adah wrote that she was putting together an offer! I couldn’t wait to tell Dianna the great news!

Dianna remembers:

Honestly, it wasn’t until Mary told me that not only did Adah love it but that her publisher had given wholehearted support to acquiring it, that I finally started to allow myself to get excited. Then when I came home that day and heard Mary’s message on the machine asking me to call, that’s when I finally started to believe.

Every sale is gratifying and unique, and I’m so happy that I had faith in PIPER LEE from the very beginning. I sometimes had to have enough faith to keep Dianna excited, too, but all of her hard work paid off and now FLY A LITTLE HIGHER, PIPER LEE will soar on Harcourt’s 2012 list!

Adah writes:

It was a long process from first submission to acquisition, but I’m so excited to be able to share Piper Lee with readers.

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Today is the release day for BUGLETTE, THE MESSY SLEEPER by author/illustrator Bethanie Murguia. It’s out for Tricycle Press/Random House, and Bethanie has a contest going on over on her blog to celebrate, here!

Everyone go pick up a copy of BUGLETTE, and watch for the companion picture book, SNIPPET, THE EARLY RISER, coming from Knopf/Random House in 2013!

Congratulations Bethanie!

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