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Online Platform Do’s and Don’ts

February 26, 2010 in Agent, Publishing | 46 comments

Since I have an online platform — and since a lot of agents talk a lot about online platforms for their clients and for prospective clients (even though this is more important for non-fiction writers who hope to sell projects on proposal) — I get asked about it fairly often. And for fiction writers and children’s writers, it’s a difficult topic. I’ve been thinking about this a lot lately and have some thoughts to share. People seemed to like my do’s and don’ts for the Pitchcraft article, so here is another list for online platforms and online presence.

Basically, most authors and writers these days have an online presence, whether through Twitter or Facebook or a website. I think that every person trying to break into publishing should at least have a 3-page website (welcome page, About page where you talk about yourself and your writing, and a contact page or whatever other things you think might be interesting to throw up there). I don’t, however, suggest that everyone blogs or Twitters or Facebooks. The reason?

If you aren’t comfortable with social media and you don’t have any content that has value to it (other than hawking your own book or talking about yourself), then you won’t get an audience for your online efforts anyway. This blog, for example, offers value. You wouldn’t be reading it if I insisted on talking about MY clients or MY own writing or MY cat. I give you stuff YOU can use. A lot of writers who blog fall into the trap of only talking about their own stuff. While this might help other writers come together around one writer’s journey, or whatever, the appeal will be limited (and, I’ll add, all those aspiring writers who read the blogs of other aspiring writers could probably spend their time more wisely by, you know, writing).

So if you’re only Twittering or Facebooking or blogging to give information about yourself and to hawk your own projects, people will stop reading. Also, if you’re clearly uncomfortable with social media and you feel forced to do it, your efforts will clearly reflect that. There are enough bloggers and Twitterers out there already. We don’t need any reluctant Web 2.0 people joining the ranks… there’s too much other content to sift through already.

Finally, with kidlit especially, and with fiction writers, there’s the question of audience. Kids don’t really read blogs that much. Teens hang out online but they’re more interested in social networking with friends, so there’s little conclusive data on how they interact with blogs (unless some one has read a study and has a link on hand… I’d love to check it out). If you write for kids, your audience for your online presence won’t necessarily be… kids. You’ll hit other writers, book bloggers, parents, librarians, and, if you write for older kids, some of your teen readers.

So make sure your content is geared toward your audience. And make sure it’s good content. That’s at the heart of building an online presence. With that in mind, here are some more tips!

DO’S:

  • Create interesting content.
  • Leverage everything you do — blog about school visits, author events, books you’re reading, movies you see that have a good writing take-away, milestones of your book’s journey to publication if you’re that far along (check with your editor, though, to make sure you can post cover images and other production-related stuff), your agent search, etc.
  • If you’re an illustrator, share sketches and finishes, talk about your process, talk about the tools you use, show works in progress.
  • Use pictures or cover images to liven up your posts.
  • Tweet or Facebook or post interesting links you find, don’t just blah blah blah all by yourself.
  • Leverage other people to create content for you — host blog tours, have guest blogs, do interviews, bring added value by using your blog to spotlight fun and different people who fit in with the theme of your blog.
  • Write about things that interest a wider audience — like here, sometimes I write articles on writing craft that can apply to children’s writers but that can really benefit a broader audience, too.
  • Do contests and giveaways — remember, people are always asking “What’s in it for me?” when they read blogs.
  • If you write NF, use your blog as a place to talk about interesting things you’re learning about your subject matter, or research you’re doing  yourself, or articles and research that’s currently coming out. For example, if you’re writing about butterflies, post the latest news, or current migrations going on, etc. With non-fiction, whether you’re writing picture books or novels with certain real world elements, you can make a blog that will become a resource to teachers… who might then teach your book int he classroom!

DON’T:

  • Rant or talk endlessly about yourself — make your blog a place that other people will want to visit. Besides, if you rant about how hard it is to get published or what scum publishing professionals are, it’ll come back to bite you. The agent who clicks on your blog link in your query will think you’re a negative and difficult person… not a positive business partner who will be a joy to work with.
  • Force it. Again, there are too many blogs online to try and add yours to the heap if you’re not committed. You’re better off not having one instead of doing a bad or unenthusiastic job.
  • Leave your blog hanging. Blogs are a huge time commitment and endlessly hungry little monsters. By the very virtue of a blog, your most recent post will be the first thing visitors see. If it’s from eight months ago, you’ll look outdated. If you can’t update at least once a week, you should think of a static website like the one I mentioned above.
  • Promote via Facebook. Use Facebook to get in touch with friends and fans and writing buddies. Don’t use your Facebook as a platform, just set up a simple profile and use it to connect.
  • Exist in isolation. When you’re staring to blog, reach out. Respond to comments on Twitter. Post comments on the blogs of people who comment on your blog. Read other blogs. You can’t expect the “social” part of social media to be a one way street. (Note, readers… I am a total hypocrite because I am too swamped to do this part… Forgiveness, please.)

This should at least get you thinking about how much social media you really need and how much to get involved in. It’s a slippery slope. Some people start and can’t stop, others start and can’t wait to stop, leaving their blog skeletons up for the whole world to see. Find your own style. Concerns of online platform are more pressing for non-fiction writers, so the pressure is less for fiction writers, but you should still have SOME kind of online face. We do look for one, even for fiction folks.

If your book is picked up by a publisher, they’ll expect you to do some online marketing. It’s better to have at least a small website and some presence than none at all.

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Moralizing in Books

February 24, 2010 in Advice, Publishing | 20 comments

Here’s a question from reader, Melissa:

I have heard rumblings that the professional field is tired of picture books with moralizing storylines. Is this accurate? Does this signify a move towards content that is more realistic or edgy? Can you also expound on the much maligned, yet common use of anthropomorphic characters?

As for your first question, you are definitely correct. Publishers do not want a moralizing storyline or an explicit message. The best way to deliver a message is to create a vibrant character who goes through something in the plot and emerges on the other side a little bit (or a lot bit) changed, but their realizations should never be blatantly expressed. It must be the reader’s interpretation and understanding that does this work, not the author.

Remember when you were a kid and your parents told you to do something? Or they sat you down for a lecture? Remember how that made you feel? Yeah, today’s agents, editors, and kids don’t like that feeling either, so those books don’t get picked up. It’s your job to tell a story, not to teach or moralize.

As for the anthropomorphic thing, some editors are still looking for these types of stories, definitely. And there are people who can make an animal as realistic and engrossing as a kid character in a picture book. In fact, I love the picture book LITTLE BLUE TRUCK, which features animals and… a little blue truck as the protagonist of the story. But they have human attributes, they go through a big struggle or on a journey, and they come out all the better for it at the end. However, I think a lot of animal stories are written by people who are thinking back to their childhoods and the picture books that were available back then. This isn’t a bad thing, per se, but it does usually result in books that feel old-fashioned and out of touch with today’s market. Of course, there are reasons that animal books are classics. Look at THE VELVETEEN RABBIT, for instance, which still makes me cry, all these years later.

While this isn’t true for every editor, some of the editors and agents I know do groan when an animal hero comes across their desks. They have to have a very good reason for being an animal, I say, and it has to be crucial to the story. Otherwise you just might be undercutting yourself by today’s sensibilities and standards. If you want to write an animal story, try the animal as a child as well, just to experiment, and make sure you stay in either the first person or the close third so that the reader gets their inner experience as well as their outer conflict.

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Do Small Press Credits Hurt My Chances?

February 22, 2010 in Advice, Publishing | 22 comments

Here’s a quickie but a goodie, since there are lots and lots of magazines, small presses, contests and other opportunities for publication out there. Cara asks:

Would getting a book or two published with a small press such as a religious press hurt your chances in getting an agent?

Getting published with a small press won’t hurt your chances at getting an agent, as long as it’s not a small press that you, yourself, founded to be your self-publishing or vanity project. It won’t necessarily increase your chances, though, either, because some small presses have looser quality controls than the larger publishers do, and a published book from one of them might sometimes hold less clout than a book from the Big Six. But everybody starts somewhere, and not only are small presses accessible to beginning writers, they also provide opportunities and take unagented submissions.

The above advice holds true for magazines and contests, too. Unless you’ve been published in a really, really prestigious magazine or have won a really prestigious contest (magazines that come to mind: Highlights, Cricket, any glossy available on national newsstands; literary magazines that impress: Glimmertrain, Paris Review, Atlantic Monthly, New Yorker; contests that are good to win: anything held by one of the large publishers themselves, where you won a publishing contract, Pushcart Prize, had your work selected for a The Best American… anthology (Nonrequired Reading is my favorite), etc.), then you aren’t really catching my eye either way.

You can list your credits, sure. Do realize, though, that some places that publish writers have lower standards than others, and that’s just a fact of life. So if you win the $10 Olive Garden Gift Certificate Grand Prize at the Podunk Literary Festival, you could list it, of course, but it will not get my attention the way a clip from Highlights will. The competition at a larger national magazine or contest is much more fierce and editors can seek out the best of the best, not just pick the most “readable” entry out of a slow drizzle of submissions.

Now, I did bring up something in my first paragraph that lots of writers are curious about: self-publishing. It’s something agents think a lot about, since new “alternative publishing” methods and models are cropping up all the time. It’s not something I’m ready to tackle on the blog just yet, though, because it is such a controversial issue and because it’s still very much in flux.

At every conference I go to, there’s at least one question about self-publishing, whether it comes up in person or on an agent panel. If you are lucky enough to see me during this moment in a live situation, when I’m actually forced to talk about self-publishing to a crowd of conference-goers, you will see the elusive… the hilarious… “I’m-Reading-Something-Bad Face of Awkwardness” that I discussed earlier. But since this is my blog and nobody is staring at me, eager for answers, I’m going to gracefully tiptoe around the issue until I have the perfect post on it.

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Are Publishers Taking Risks Anymore?

February 17, 2010 in Publishing | 10 comments

I’ve gotten some interesting questions from readers lately, so I’m going to post my answers here, so all readers can see. The first is from Jeni:

Am wondering if you think the world of children’s books is getting more conservative? Are publishers taking less risks? Are authors being positioned so that they have to play it safe?

Publishers are still taking risks, but the risks they’re taking will be based on story rather than a writer’s raw talent, I find. Publishers are much more willing to try a brilliant book about a strange subject, unheard-of paranormal creature, situation, or whatever (like Libba Bray’s GOING BOVINE (read my review), a book about a crazy mad cow disease road trip, but executed with ridiculous genius, which went on to win the Printz), than to take a risk on a book that’s good but a hot mess by a writer whose craft they’ll need to develop in the editing process.

That’s why it’s so much more important, now than ever before, to have impeccable craft, breathtaking storytelling skills, and a marketable idea. Publishers are still taking risks… but they’re smarter risks, and they’re risking on more quality material than they might’ve been before. They’re also buying things that scream “commercial” or things that fit the trends as they see them. And those are the two main drivers of acquisitions decisions today.

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Using Freelance Editors

February 10, 2010 in Advice, Editors, Publishing, Writing | 17 comments

Here’s a question I got from Katie recently:

I was just wondering if you recommend getting one’s manuscript professionally edited? Do you think this would help the revision process or have an effect our our growth as a writer? What are the advantages/disadvantages and can agents usually tell if a manuscript has already been edited professionally before? Are there any editor services that you recommend? If an editor does scouting for certain agents do you think this could help the writer get one foot in the door?

There are a lot of reasons to use a freelance editor and a lot of points in one’s writing journey when a freelance editor could come in and help the writer to the next level. Some writers hire freelance editors at the beginning of their learning experience and give them a very early novel. Other writers hire a freelance editor after several drawer novels and for the final draft of something they really think, after stumbling around for a while in the dark, might be The One. Some writers don’t hire freelance editors at all.

My thoughts on the subject are a little… complicated. First of all, I have to say that there are a lot of wonderful writers and publishing professionals who either make a career in or supplement their income with freelance editing. Their talents are many and their insights are deep. I have a lot of great respect for them and for what they do. However, I would not point all writers to freelance editors. Let me try to articulate without offending anyone.

First, here are the types of writers who might benefit from the services of a freelance editor:

  • Writers who can handle constructive criticism (working with a freelance editor, as Katie guesses, IS a great learning experience)
  • Writers who haven’t managed to find a good critique solution despite trying
  • Writers who don’t work well in a classroom or workshop environment
  • Writers who are starting out and want a kick start
  • Writers who are so stuck that their loved ones fear for their sanity
  • Writers who are so close to a good, publishable manuscript, and know it, and want a more complex and professional opinion on the whole thing before querying or submitting

Then there are the types of writers who might not benefit from a freelance editor:

  • Writers who cannot handle critique or constructive criticism
  • Writers who have never been in a critique or workshop situation before
  • Writers who just want to give their manuscript to someone in the hopes that it’ll get fixed for them
  • Writers who don’t intend to learn during the process
  • Writers who want someone to decide, once and for all, if their book is saleable or not… Not everyone will have the same opinion of this and, unless your editor has had significant experience in publishing, do not ask them to make this call
  • Writers who don’t vet their freelance editors… Not all freelance editors are created equal… Ask for references, talk to them to see if you’re a fit, and don’t go with the first one you see…

Here is why I say I don’t want to send all writers to freelance editors. And here is why, even if you get your book professionally edited, it might not be a magic bullet for the thing selling. There are no guarantees, not even if you hire the country’s best, most expensive book doctor. The danger is this: Revision is the most important skill, after writing, that a writer has in their toolbox. Until you learn to revise successfully, I say you’re not ready to be published. An editor will edit you and give you suggestions for revision, but then it’s up to you to turn out the finished manuscript. If you like getting edited and lean on an editor for every manuscript… which is a very real thing that happens… you might not be learning the critical skills you need to see your own work with an editorial eye. And those skills are essential. You’ll be getting great advice, but you’ll be short-changing yourself. Revision will be your blind spot and, these days, it simply can’t be.

Another issue here, which I hinted at above, is expectation. Freelance editing is expensive. And good freelance editing SHOULD BE expensive. This isn’t something to cut corners on, if you go this route. With expense comes the expectation that you’ll really get something out of it (in this case, a publishable manuscript). But do remember that the final burden is on you. You can get notes until you’re blue in the face, from teachers, critique partners, freelance editors, but it’s up to you and you alone what you do with them.

That’s why, to answer another of Katie’s questions, I can’t really tell if a book has been freelance edited. I don’t spent time trying to guess… authors tell me if they want to. It’s really what the writer does with the notes that ends up in my inbox, and if the writer can’t revise, or they take their revision in an unsuccessful direction, or they just didn’t have that strong of a manuscript to begin with, it’s an unpleasant surprise to hear that they’ve been edited already. There really is only so much even the best freelance editor can do with a bad manuscript… they’re not God. It makes me wonder what kind of mess the writer had before the editor stepped in. On the other hand, if I see a clean, tight, and polished manuscript that has been freelance edited, I might be more wary of the writer’s revision skills, since I don’t know how much is them and how much is the editor they hired. It’s not a deal breaker, but I do want to see if they can revise with me, just to get a feel for how they do on their own.

As for working with editors who scout for literary agencies — a common practice — sure, that’s a way to get in the door. If your editor is good (see above) and well-connected, it could lead to a recommendation to an agent… but there are less expensive ways to get an agent’s attention (namely, writing an awesome book and querying or going to a conference) than hoping for an elusive recommendation.

Those are just a few thoughts on this very complex subject. At this time, I can’t recommend any freelance editors. Not because I don’t know any great ones, but because I don’t want to have anyone feel left out of a list if I were to compile one, since several Andrea Brown clients work as editors. Plus, I don’t want to be responsible for a recommendation if a reader uses an editor and, per above, the experience doesn’t meet their expectations (whether the editor or a set of unrealistic expectations is to blame).

Like I said before, I think freelance editors are some of the hardest working and more under-appreciated people in publishing. They see a lot of messes. They labor quietly behind some great successes. They think and critique and inspire. But they’re not for every writer. The decision to hire one, when, and for which manuscript, in your writing career is a very personal one.

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Why I Say “No” To Great Work

January 18, 2010 in Advice, Editors, Publishing | 62 comments

It has happened many times that I get a great story, full of believable characters, with good voice, and one that’s well-written. Sometimes I jump all over it and offer representation. Other times, though, I hesitate. These end up being the most difficult decisions for me. Why do I hesitate? Because this is the thought in my head: I really like this, but can I sell it?

In other words: Is there a larger market for this? What do I think? Will publishing houses agree with me and buy this?

And this is a very difficult thing to say for sure. TWILIGHT was rejected by a dozen or so agents because, I bet, most people didn’t see a market for teen vampire romance. They were wrong. Very wrong. In order to keep up on trends, I talk to editors and read publisher catalogs, follow publisher and librarian blogs, read industry publications, go to trade shows, the whole shebang. I also stop into every book vendor I see (from the neighborhood indie to big box stores to the airport) to browse and see what books are on the shelves there (what books that store is selling and keeping in stock because that store sees demand for those books). I see what queries I’m getting in and listen to rumors about the next big thing. Even with all this research, I don’t know everything that will succeed in the marketplace. Some books that I’m sure will sell, don’t. Other books that I’m iffy on, go to auction.

The most I have is an educated guess, a passion for the project and a gut feeling. It’s persuasive but not guaranteed. That’s what makes passing on a good manuscript a very difficult decision. Even if I love it, there’s still a voice in the back of my head: “Can I sell this project? Is there a market for it?” When my gut and my market knowledge tells me “no,” I tend to waffle and put the rejection off anyway. Because it is — technically — a good book, and I don’t want to let a talented writer go. But it’s that last detail of selling it to a publisher and eventually getting it into the hands of readers (you know, my job) that prevents me from taking on every single good book that comes into my inbox.

The great thing is, there are many agents with many different sensibilities. There are the types of (sad) agents who passed on TWILIGHT because they didn’t think they could sell it. Then there’s the one who took it on and is very much enjoying that decision. When I see a good book but decide that I can’t personally see a way to pitch it or imagine which editors will love it and buy it, there’s another agent out there who probably can.

It really does come down to that with the most difficult rejections I make. At those higher levels, the deciding factor is the fit and the passion. The projects I end up taking on are those that I’m 100% passionate about and think I can sell to publishers. A writer deserves nothing less from their representation. If I reject a great project, it’s usually because I’m not feeling confident and creative about the selling part. Someone else, though, might feel completely differently.

Now, that’s not to say that I’m hot to reject the next TWILIGHT. If anyone has that kicking around, please do send. :)

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Agents as Editors and Kidlit Newcomers

January 15, 2010 in Agent, Editors, Publishing | 35 comments

I wrote a post a while back about being an agent who loves to get editorially involved in client manuscripts. I think I’m part of the majority on this and that majority doesn’t just include new agents. Most agents, whether fresh on the scene or established, are finding themselves doing more editorial work these days.

Why? The publishing industry is in flux right now. Houses have been restructuring, having layoffs, piling more work on their remaining staff. Editors, associate editors and editorial assistants are finding themselves faced with a lot more to do, including all sorts of in-house duties that most writers can’t even imagine. Editors are finding less time to do the actual, you know, editing that probably attracted them to publishing in the first place. In fact, most editors routinely report that part of the editing they do for their authors — let’s not even get into the reading they do for manuscripts that come in on submissions — takes place at night and over the weekends.

Editors are the ultimate gatekeepers in publishing. Agents are the first line of defense, in this analogy at least, against the slew of submissions that would inundate all major houses if they accepted anything unsolicited. Now that the gatekeepers are finding themselves with less time to edit, it has become that much more important that agents send out projects that are polished, compelling, carefully revised. That means agents have to do more work with a client before going out on submission, and the barrier to entry has gotten higher.

Gone are the days when editors feel like they’ve got the time and resources to take on a severely flawed book and uncover the masterpiece hiding somewhere deep inside it, like Michelangelo liberating David from the marble. That’s now mostly an agent’s job, I think, and that’s only if they want to invest the time.

This doesn’t mean editors don’t edit once the acquire. Editors still work just as hard — and oftentimes much harder — now than they ever did. They give brilliant insight, amazing notes, gentle suggestions and really help an author learn and grow. An editor-author relationship really can be a wonderful thing. But the beautiful disasters aren’t going to catch an editor’s eye or convince their acquisitions committees as much anymore. Since their jobs have changed, the job of the agent has, too.

In children’s books, there’s an additional obstacle that’s developed this past year or two. Children’s is a market that has, so far, refused to go as deep into the toilet as many other book markets. In fact, it has done rather well throughout the recession. So a lot of agents who never would’ve thought to represent children’s books are now picking up clients and going on submission when they perhaps don’t know the market as well as agents who are experienced in the children’s book world. These newcomers haven’t read a lot of children’s books themselves, they don’t know what makes a good one, they might not be able to give the best editorial advice for the market.

This is an additional problem for editors, who are getting submissions of lesser quality from a first line of defense that has some newbies in it. This isn’t an issue at my agency — we’ve been exclusively representing children’s books for almost 30 years — but I’ve heard about this problem from editor friends and saw it with my own eyes when I worked at Chronicle.

Not only should you be querying with a manuscript polished enough to make an editor’s acquisition argument easier down the line, you should also query agents who are experienced in children’s books. A lot of people are trying to get into the game. If you want editorial guidance and the benefit of real experience, make sure your list of potential agents is full of real children’s book pros, not just people who hear the siren song of a strong (as strong as it can be in this economy) market.

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Submitting On Your Own, Then Getting an Agent

January 11, 2010 in Agent, Editors, Publishing, Queries | 35 comments

I recently got a question on my “Getting an Offer and THEN an Agent” post. I started typing out the answer but it was too long and I thought I’d make it into a post of its own, just because there’s a point at the end that I wish more writers would be aware of. Here’s the question, from MM:

If I get an offer by myself, would it be considered inappropriate, after acquiring an agent, for that agent to pitch the project to other publishers in search of a better offer? Is there a ticking clock on the initial publisher’s offer?

Also, what of the situation in which an author has queried publishers directly, received all rejections, and then acquires an agent? I’ve heard agents warn against direct querying of publishers, saying that in the case of all rejections, now the agent’s hands are rather tied and it’s much more difficult to find a publisher.

Great question, MM, and one that agents often have to struggle with. A lot of the time, we get clients who have submitted on their own or who have had previous agents who’ve done submissions, and we really have to consider where the manuscript has been before. We also get writers who have an offer on the table when they come to us and they want us to negotiate better terms for them. Both situations have happened to me.

I’ll answer the first part first, and I don’t know if this is what you want to hear. If you want to find a better offer, you will have to decline the present offer. The offering publisher expects you to get back to them within a reasonable time frame, sure, but they’re also not going to be very pleased with you if you go around with your new agent and pitch everywhere else because you hate their offer… while their offer is still on the table. Imagine coming back to them and saying, “Yeah, I guess we’ll accept your crappy offer, even though we wanted that shiny publisher over there.” You won’t be saying that directly but they’ll know because a) a suspicious amount of time has passed and b) people in this small community of publishers talk.

That’s going to be a horrible working relationship with a publisher you’ve offended, if they don’t pull the offer themselves. You will have burned a bridge and nobody wants that. So if you hate the offer, your new agent will try to negotiate the best possible situation. If it’s still not enough — if your agent has said that you’re considering taking this elsewhere and the publisher still won’t fight to keep you — you will pull the project and decline the offer. It’s a risk because you may not have interest from other publishers or, if you get another offer, it may be equal to or worse than your first. But if you’re really unhappy, nobody needs that business relationship.

In this situation, I usually advise people to get the best possible terms from the offering publisher and then have their agent fight for no option clause, so they can go elsewhere with their next project. It’s not an ideal situation because nobody wants to be unhappy, but… read to the end of the post for my big advice before even getting into this mess.

Second, our hands are rather tied if you’ve been rejected all over Creation. It’s true. That’s why we really do warn people… if their eventual goal is to get an agent, then get the agent first, before you go shopping the manuscript. At a lot of places, you only have one shot per project. I guess how doomed you are depends on if you know which editors read it. If you got a form rejection from that house, it means an intern read it. But they could’ve shown it to their bosses first. If you get a personal rejection from an editor, that means your agent knows who read it and might be able to pitch to another editor there or at a different imprint. Either way, you do risk the editor saying, “Oh, my colleague has already passed on this” or, “Oh, my intern showed me this and we’ve already passed.” We really do remember what we read and a repeat submission sticks out. That’s the worst that can happen but it still doesn’t look very good for you or your new agent.

Same with burning your initial offer. This is a small industry and reputation is key. So here is the main thing I want everyone to take away from this post. If you don’t want to be published by that house–or represented by that agent, or working with that editor, etc.–then why did you query them in the first place?!?!?!? Agents get this all the time. I’ve heard colleagues and friends talking about offering representation only to have the writer start waffling. They want more time, they want to check in with other agents. Then they frantically appeal to all their Dream Agents because their last choice agent has offered representation and, since it’s not who they hoped would offer, they are queasy about working with that person.

When you pitch your project or query an agent, the person on the other end of that pitch assumes you really want to work with them. Don’t query them if you wouldn’t be happy to work together. Don’t let your eagerness for someone to publish or represent you cloud your good judgment.

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The Best Time of Year to Query?

November 25, 2009 in Agent, Publishing, Queries | 19 comments

Erinn wrote in to me a little while ago to ask:

What’s a good time of year to query? I know the week between Christmas and New Years is terrible, since agents across the country are enjoying time with their families and avoiding their computers at all costs. Besides the holidays, is there a time that you get very busy? Is it a few months after NANOWRIMO? Or at 12:02 am on December 1st does your inbox get flooded? Should writers avoid flu season in case you get sick and you’re in “I hate life and everything about it” sort of mood? Are there any major holidays that fill you with joy, like Arbor Day, that someone might be more likely to get past the Publishing Gate Keeper?

Erinn’s is a charmingly-put question but one I think a lot of writers wonder about. There are two times of the year when I’d avoid sending queries if I was on the agent search. The first, as Erinn mentions, is the holiday season. Publishing mostly slumbers from Thanksgiving to New Year’s, so a lot of agents are using this time to catch up with work, read manuscripts and get all of our affairs for the upcoming year in order.

Plus, you know, we have to pop in at Mom and Dad’s, shovel some turkey in our gullets and figure out how to keep reading manuscripts over pumpkin pie. Queries tend to fall by the wayside during this time. As Erinn so astutely guesses, a lot of the queries coming in after 12:01 a.m. on December 1st will also be for NaNo novels. As I mentioned in my NaNoWriMo post earlier this month, a lot of NaNo novels are not finished come November 30th. They haven’t been revised yet. So the people who query them around anyway are most likely going to get rejected. NaNoWriMo queries are usually the slushiest slush in the slush, so we tend to not prioritize those as highly on our holiday To Do list.

I’d add that you probably don’t want to query the first few weeks of January either. People are just getting into the swing of things. Agents are pitching a lot of projects that they maybe held off on pitching during the holidays. We’re doing lots of business. Queries usually drop off the To Do list here as well. Finally, there’s a partially-true myth about publishing shutting down in the month of August. While some editors report working just as hard as ever in the late summer, it is usually true that not a lot of business gets done around that time. Agents are also using this lull to catch up and read manuscripts and get affairs in order, so queries are usually put off.

As for the rest of Erinn’s question… like whether you should take flu season into consideration or if there is a scientific formula for a good time to query, I say: don’t worry about it. You’ll query when you query and then it’s out of your hands. The person you queried could break their arm the next day, or drink 15 shots of espresso and race through the slush immediately. There’s really no way to control a submission’s fate once you release it into the world. The best thing you can do for your query letter, is to polish, perfect and truly revise the hell out of the manuscript it’s pitching.

With that, I take my gracious leave of you all for a few days. Happy Thanksgiving, safe travels for those going out of town and a blissful food coma to all! My family is around here, so I’ll be hanging out, reading manuscripts and, yes, generally ignoring queries. I’ll be back with another post on Monday, November 30th and then… (drumroll please)… December will be reserved for Revision-o-Rama: Revision Advice and Exercises to Massage the Mess Out of Your NaNo Novel. (That may not stay the official title because, let’s face it, it’s clunky, but I feel it gives the whole affair some gravitas.)

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“But So Many Crappy Things Get Published!”

November 23, 2009 in Advice, Publishing | 20 comments

When I give advice and say that a manuscript has to be amazing to get published, this is the first thing people usually say. Believe me, I’ve let myself think this plenty of times, usually when a fantastic manuscript from one of my clients gets rejected. (Yes, agents get rejected… We submit manuscripts to editors and they reject our submissions, too…)

But the simple fact of the matter is, there’s no accounting for taste. And there are a lot of readers out there. Publishers have to cater to specific audiences and specific interests. If a paranormal NASCAR romance novel isn’t for you, it very well could be for plenty of other people (in fact, the sad truth is, it’ll probably find more readers than your achingly beautiful literary masterpiece, but such is life). That doesn’t make the paranormal NASCAR romance crappy. It just means you have standards. (Just kidding!) And if the writing on a bestselling vampire series, let’s just say, cough, isn’t up to snuff, that’s probably because the idea was so commercial that it came first and the literary nature of the writing came second.

There’s a time for writers to be very aware of the marketplace. It’s when they’re reading analytically or researching comparative titles or getting to know what’s getting published today and what the trends are. There are other times, though, when a writer needs to shut the marketplace out, stop comparing themselves to other books and writers (many of who are more successful, simply because they’re further along in their careers… by the same token, though, all the pitfalls and struggles they’ve had aren’t exactly written on their cover flaps for all to read, so you never know) and focus on the work of writing. Because let’s face it, “But so many crappy things get published!” is a refrain for the bitter. It’s usually uttered after a rejection or a critique. And who wants to be bitter?

If you follow the logic of “But so many crappy things get published!” then… you’re saying that you want someone to publish your crappy thing? Because that’s what it sounds like: I know my manuscript needs work but so many crappy things get published so someone just publish this hot mess already so I can get the book deal and the millions of dollars and wah wah wah!!! Why would you want to publish something for the lowest common denominator? Just having a publicaton credit won’t change your life. Then you’ll have a book out — a crappy book, by your own admission — and you’ll have to worry about sales numbers. And if your first — crappy, let me remind you — book doesn’t sell, you won’t be able to interest anyone in a second one that might be better quality (the one you should’ve waited for and published first).

So stop getting impatient, stop chasing publication for publication’s sake, stop looking around and getting bitter, and produce the best, most polished, most anti-crappy manuscript you possibly can. How’s that for writing advice?

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