Publishing

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I’ve had many writers coming to me over the course of my leaving myself open to questions. (If you have any general writing or publishing questions, email me at mary at kidlit dot com or leave them in the comments anytime!) Some of these writers are struggling with their agents. I know, I know. Most would simply die to have an agent in the first place, but once that hurdle is cleared, there really are issues that come up. Sometimes agent/writer relationships dissolve. Sometimes communication isn’t the best. It’s certainly a wonderful professional achievement to land an agent, but being agented isn’t a magic bullet guarantee of getting a publishing contract.

One question that a lot of writers have goes along these lines:

I got an agent. Yay! But my agent isn’t really sending my project out to a lot of editors. Is this normal or does this spell trouble? Do they not like me anymore? Etc.

There are a few behind the scenes reasons why your agent might be sending to a smaller list. First of all, “small” and “a lot” are quite subjective. That’s why you should talk to your agent about submission strategy before you sign with them. They might be the type to blast your submission all over New York, or they may be more selective, sending to six or eight carefully chosen editors at a time. Both of these approaches can be the “right” way of submitting. It all depends on the project, its prospects, and the agent’s personal style.

When I was submitting, for example, I would try between six and twelve editors at a time for a project, and I’d have a list of other potential names ready to go for future submission rounds, if necessary. That way I could control the submission, be deliberate about my selections, and usually only contact one editor per publishing house. You can submit to more than one if you target different imprints, and sometimes that approach makes sense, but those judgment calls, again, depend on the circumstances of the project.

This is the part that can get dicey, though, and it’s frustrating because it’s largely out of the client’s control. Sometimes an agent has projects out with a lot of editors. If you have twenty clients, for example, and they’ve all turned manuscripts in recently, you can find yourself with fewer and fewer potential available editors that aren’t already considering your other submissions. You want to send to the right editor for the project, always. But you also want to send to editors you know and like. This keeps your relationships alive and inspires those editors to give your projects more careful consideration. You want to work with them, they want to work with you. And, more importantly, they trustyou to bring them good stuff that they can buy.

This brings up the issue of capital. Just like editors have capital with the pub boards–it’s understood that they will bring their directors great manuscripts and only really fight for what they believe in, rather than bringing ten things to every meeting and trying to make a case for things they’re lukewarm on–agents have capital with editors. You don’t want to send an editor three projects while they’re still reading your previous subs. That’s careless and maybe they won’t be as excited to open your future emails or take your future calls because soon your pitches will feel like impersonal spam. You’ll be backed into a corner, because you don’t want to cannibalize their attention in favor of one client over another. So if an agent already has other projects with the Perfect Editor that they had in mind for you, you may not see Editor’s name on your submission list. At least not until the previous project either goes through or doesn’t.

And sometimes an agent gets into a relationship with an editor at a certain house, and they want to take care of that relationship because said editor is handling a big book or top client for the agent or agency. (This sounds a lot like office politics, and it is. Sometimes an agent has the agency’s other interests to consider.) It’s unspoken but recommended that the agent bring more projects to that editor, in the hopes of lightning striking again. If that’s the case, and that editor isn’t a fit for a certain client’s work, maybe that whole publishing house falls off of the submission list for the new client. Agents try to be as diplomatic as possible, but it’s a tough decision sometimes between thinking either “I hope it doesn’t alienate Mr. Editor that I sent him something not quite his style” or “I hope it doesn’t alienate Mr. Editor that I contacted a colleague of his instead of wasting his time with something not quite his style.”

Sometimes, it’s true, an agent will only submit to a few editors because they don’t believe in the project 100% and they want to test the waters. That’s a tough pill to swallow. To be perfectly honest, sometimes agents send out projects against their better judgment because they are feeling undue pressure from their clients. “I have a feeling this won’t sell as is, and I feel like I’ve tried to discuss the issues with my client,” they think. “But the client says it’s ready and wants to see a submission list, so maybe I’ll send it to a few editors. If it doesn’t sell, at least the rejections might mention the same issues, and maybe the client will finally listen.” That, and sometimes you want a little vindication when a publishing colleague agrees with you. This way you’re not the only bearer of bad news about a writer’s beloved manuscript, and there are more messengers to shoot! Editors, of course, do not appreciate being used as a “second opinion” on problematic manuscripts, but this does happen on occasion.

This article lists some scenarios that might result in a smaller submission list from your agent. The key takeaway, though, is that you should keep all this in mind and yet be more proactive. It’s your agent. They work for you. If you suspect any of the above, ask them why their list seems small. Get into specifics. Don’t look at it and take offense or start constructing conspiracy theories. A lot of realistic considerations go into a submission strategy, and you deserve to know what’s going on. If an agent is out with projects all over town and that leaves no editors out there to give you a fair audience, see if you can’t wait a little bit. If an agent is frustrated because they feel like your manuscript still needs work, do the difficult thing and try to see where they’re coming from.

Client management is difficult, as is sitting at your computer and waiting for news from your agent–the person in charge of making your dreams come true. Be honest, be informed, be understanding. Keep your lines of communication open. And if you feel like something is going on, and it’s not making you feel great, start that conversation sooner rather than later. Judging by the emails I’ve received from agented writers, there are too many out there stewing in silence or complaining on message boards. That doesn’t have to be you!

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I’ve had a few writers recently come to me with questions similar to this one (summarized):

Help! I am querying agents and publishers simultaneously and I’ve noticed something strange. All of the agents seem to say complimentary things about the writing but reject my idea. Some have even said that they wouldn’t know how to sell it and that there’s no market for it. One went as far as to say, “Give up already, nobody is going to buy this.” Meanwhile, the editors I’ve reached out to rave about the writing and say that it’s a really good idea. Does this happen often? Who’s right?

I’m going to try and address this intelligently without insulting too many people. Agents and editors are different and represent different steps in the publishing process. Agents can often be accused of taking more mainstream projects with an eye toward the market and current trends. That comes from the way that agents make money: They want to attract as many buyers to your project as possible so that you, your project, the agent, and the agency get the most favorable outcome, which usually tends to happen to “bigger” or “commercial” projects that inspire a bidding war. Then they want to use this momentum to sell even more rights, like foreign and film. They take a percentage of the sale (sometimes with a salary, sometimes working only on commission) so they have to do a lot of big sales in order to profit.

Editors, on the other hand, often seem more sympathetic to more marginal projects without paying as much attention to market trends. They know that their publishers service many audiences, including schools and libraries, and that there are many different slots that a potential book can fill. They are willing to look at things that aren’t as immediately marketable and see their potential. They also don’t have to hustle for their money. Sure, they are under pressure from their bosses to acquire profitable projects. But they have more job security they can take more time and be more charitable with feedback for things that come across their desks. (This is not to say that editors don’t work hard. They work incredibly hard! But they, in general, are also more secure financially because they work for large companies that pay a salary.)

Before you think that I’m calling agents mercenary art-killers and editors starry-eyed idealists, though, here’s another layer of complexity: In the real world, it is very difficult for either party to get what it wants. Blockbuster commercial projects that will go on to sell in the six- or seven-figures come around once in a blue moon. Everybody wants one, everybody fights for it when it appears, but only one agent gets it. The rest of the time, agents have to see the potential in more challenging concepts. And as fun as it is to hold a huge auction, it’s just as fun fun to sell a “quiet” book to the perfect editor who immediately “gets it.” Finding this fit is a lot more work for often less (monetary) reward, but it feels amazing, too.

And while an editor may love the idea of doing a book for a very limited audience or with a totally out-there subject matter, they have to answer to their bosses, their pub boards, their finance guys, their marketing departments, etc. etc. etc., and they sometimes get brought back down to earth by a “no” that comes from above. So while the editors in the sample question all seem to be much more amenable toward marginalized concepts, I didn’t hear that any of them were offering to buy the manuscripts in question, either. Liking something and saying nice things about it is very different from putting cold, hard money on the line. We all go into children’s publishing to help get amazing books into the hands of worthy young readers, but these aspirations often butt right up against the fact that publishing is a Business-with-a-capital-B. And sometimes a book with a challenging subject matter, or one without “high-concept” commercial potential will take more work to see in print.

Agents do have to focus on more commercial concepts sometimes to stay afloat. And editors have to jump through a whole lot of hoops and “sell” a book to their team before they can make an offer. For books where the potential to profit isn’t obvious, that means it will take time to place them witheither and agent or an editor. I don’t think it’s right for anyone to say “Just give up, this is a fool’s errand!” But I also don’t want to say that every book will get published, because some ideas are jut too far out there to invest in in a competitive market.

Part of trying to get published, however, is understanding the process. Here I hope I can offer some insight into why agents and editors sometimes seem at odds when it comes to their decisions. It’s never quite as black-and-white as it appears. A caveat: This post is NOT about drawing a line in the sand and saying “this type of book is commercial and this isn’t.” Part of the gamble of publishing is to look and imagine and take chances. I will never tell a writer that this idea categorically won’t work and that idea is a guaranteed bestseller. It doesn’t work like that. There are no certainties. My core message has always been that writers who focus on the craft and learn about the publishing business are setting themselves up for greater success. This post is instead about addressing a disparity between agent and editor responses that several writers have noticed, and trying to explain the possible reasons.

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A reader wrote in over the weekend to ask:

I wrote a nonfiction article for a kids’ magazine. I sent it recently, haven’t heard back yet. Because I’m completely fascinated with the subject I wrote about, I sat down and wrote a different story on the same subject that ideally would be a nonfiction children’s picture book. I’ve sent it to just one agent a few days ago. No here’s my dilemma: I know all the “first-time rights” and “all-rights” lingo, but I’m wondering that, 1. does it apply because the mag article is different than the picture book story, and 2) in the 1-in-billion chance that the agent wants to pursue my book, do I need to jump up and shout- wait!- a magazine might publish a different-but-same-topic article I wrote. I feel like this could be potentially sticky…and I’m just wondering if there’s any justifications for my worries.

An interesting question! Here’s my response:

Rights to a book are pretty heavily connected to the text of a book. A lot of authors publish NF articles in their subject area before writing a full-length book about it (and lots of people pitching NF book proposals are told “This is more of an article” because there’s not enough meat in their topic/angle to support a full book).

In children’s, you could wander into a bit of a gray area because I’m imagining that both texts will be shorter and will cover a lot of the same information–i.e.: both overview biographies or both simple explanations of a scientific principle, etc. This is where you will want to pay close attention to the text and make sure that you’re not publishing a close replica.

If your article vs. book angles are very different, like one is an overview and one covers a much more specific area of the subject, you have nothing to worry about. But if the topics are close and lightning happens to strike twice in the form of a magazine acceptance AND a book publishing opportunity, there is nothing wrong with strategically delaying the article until you can share your concerns with an agent or editor. As opposed to the book manuscript and publishing plan with your acquiring editor, the article will be a lot easier to edit in a way that still meets the magazine’s purposes.

A larger point deserves to be made here: If you have a magazine editor, agent, or book editor on the hook and they like your work or area or expertise (in the NF world especially), there is nothing wrong with communicating openly, asking thoughtful questions, or attempting to get that person to work with you if something like this should come up. Your magazine editor might be perfectly willing to publish a slightly different article or time the article differently (delay it while negotiation is in process, run it closer to your book’s publication date to build momentum, etc.) in case you happen to get a book contract.

The good thing about this potential scenario, of course, is that being published in various venues on a subject will help you leverage yourself as an expert on a certain topic. As you build your career, you’ll actually want to seek out these types of situations and get your name out there. I know some of these questions are stressful, but try and think of this as a potential positive, because it very easily could be!

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I’m seeing some submissions lately that put the cart before the horse in terms of what they’re pitching. Several writers write and say, “I have such and such project that would make a great app. And then this other project just screams to be developed into a touring ice show. Finally, I can just see the face of my third protagonist plastered on everything from stuffed animals to t-shirts.”

There’s a lot to be said about focusing on your project as a book idea and letting all these other things come later. Since I’m seeing more and more of this type of pitch, I want to remind everyone that it’s okay to simply have a book that’s going to make a good book. In fact, that’s the point of trying to query a book.

And let me just add to what I’ve already said by emphasizing that nowhere is it stated that every single book idea will get every single ancillary product/right/option in the world. When you look at the sheer number of things that get published every year, a much smaller percentage goes on to merchandising opportunities, movie options, video game licenses, and all of the other things that some aspiring writers dream about.

I think that all this talk of apps really got people’s imaginations going. “It’s going to be a book AND an app, guaranteed,” one thinks, “because everyone is talking about apps!”Then that “and…” mentality spread to theme parks and licensed coffee tumblers and international editions. I get it. But it’s very important to remember that most books don’t get apps, or foreign sales, or entertainment deals.

That’s the danger of REQUIRING anything on your publishing journey, whether it’s a trilogy of books in order to tell your story or a read-and-play app that plugs into your premise. The more you require, especially as a debut, the fewer incentives you’re giving a house to take a chance on you. Your “and” turns into their “but,” ie: “We really see the potential for this book idea BUT they’re pushing us for a trilogy and I’m just not sure that we can make that kind of investment.”

Require less, open your mind to telling your story in the simplest way possible, and celebrate the ancillary successes that roll in. It’s often a fun and happy surprise when Hollywood calls or a comic book edition is picked up, and it can pay a month or more of your rent. Yay! But it’s not guaranteed and it’s also not the end all and be all. Keep it in perspective. That’s the best way to establish market savvy and tone down your expectations, thereby becoming a writer that many more people would be willing and excited to work with.

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Katie Van Amburg, a recent college graduate, wrote in a few weeks ago and wanted to know what she should be doing next to further herself as a writer. Should she get an MFA? Should she work at a publishing house? These are some of the “next step” questions that a lot of writers have when they’re looking around and wondering if the writing that they do in their rooms is going to be enough to speed them toward their goals.

Is taking the next step and working at a publishing house or getting an advanced degree for you? Well, as a lady who has done both…

This is a tough answer to hear but it’s necessary: There is no magic bullet. I worked as an intern at Chronicle Books in San Francisco, and it was wonderful. I learned a lot. I also got an MFA degree and wrote a thesis, which was a completed fiction manuscript. Again, I learned a lot. But working at Chronicle didn’t get me automatically to some new level as a writer, and neither did the MFA. Neither ended directly in a publishing deal. I published a book this year but it took into consideration all of my experiences in publishing. And everything I wrote for Chronicle or for the MFA certainly must’ve played a role, but at the end of the day, the sum of all my experiences came out on the page.

Writing isn’t a linear progression. There’s no “go get your medical degree, then do a residency, then…” path outlined for it anywhere. That can be liberating, but it can also be scary because there are so many variables and fewer tangible results than in other fields.

If you do any of these things, you are doing them for YOU and to grow as a writer, not to get brownie points on your resume. Remember that. If you expect to wake up the morning after your MFA thesis is accepted and somehow be changed, it’s not going to happen. (Sorry to say, but it’s sort of like publishing a book. When I got the deal, I called Andrea. The first thing she said to me was, “That’s great, but just don’t think it will change your life.” At first, I thought she was being a bummer. Now I know she’s right. That one thing will not change your life…unless it becomes a megaselling hit and makes you lots of money. Most books are all about what you got out of writing it and then all about what you do with them. Waking up on publication day is like waking up on any other day.)

However, if you think a structured, workshop-based program will help you get to the next level, apply to an MFA and get everything you can from it. If you want to see how a publisher works from the inside out, go intern at one or work for a literary magazine or read for a literary agent. But don’t expect either of them to be more than what you make of them.

Sure, good programs and good publishers will furnish you with mentors and experiences you’ve never had before. And there’s a lot of value in that. But there’s usually no benchmark with something like this. The lessons and realizations (and then the energy and courage to use those insights when you’re back at the page) mean the ball is in your court. All of these things are just individual steps, it’s up to you to put them together into a ladder a climb it.

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This is a question that I get asked at conferences all the time and I am, frankly, shocked that I haven’t responded to it on the blog yet. This version of it comes from Wendy, and that’s what reminded me to finally address it:

I am looking for an agent for my YA fantasy novel. While researching, I cross the names off my list of those agents who state that they are not looking for picture books. I do this because I also write smaller stories that would make great picture books. My question is: If and when I find an agent and he/she does not want to take on my other stories or does not believe in them as strongly as I do, do I find another agent for these works? Do authors usually have multiple agents?

First of all, it depends on the agency. A lot of agencies who represent you for the children’s market will want to represent ALL of your work in those categories. (Eternal point of clarification: “middle grade” is not a “genre,” it is an “audience” or “category,” same with “picture book” and “young adult.” “Fantasy” or “contemporary” are genres. This is a vital distinction to make.) When I worked at Andrea Brown, this was definitely our MO. Since we all specialized in ALL children’s categories, from picture book to young adult, we took on clients writing for multiple audiences with the full confidence that we would be able to pitch their picture books as well as their gritty YA (as long as all were done very well, of course, per this previous post on the topic). Now at Movable Type, I also expect to be a writer’s only children’s agent because I am the only person at the agency doing children’s books.

The reasons for this are many, but the biggest one boils down to ownership. Suppose you have a picture book agent, a chapter book agent, and a middle grade agent for your work and you write well in all three categories. (This is a pie in the sky scenario, used only as an example, and extremely unlikely.) What if you are working on a picture book property with an agent and they’ve invested a lot of revision and time. You go out on submission. All the editors say, “Wow, this is great, but it should really be longer and a chapter book.” Or you’ve written a middle grade and worked on it with your MG agent, and all the editors say, “Gee, this rocks, but your voice is a bit young. Can you age it down and make it a chapter book? We’d love to see it again!”

Who gets the credit (read: compensation)? Your picture book or middle grade agent did a lot of work on the project and therefore they have a lot invested in selling the property and earning commission on it. But if you also have a chapter book agent, they would be the agreed-upon choice for selling the chapter book side of your portfolio. Again, this is a silly example, but you can see how easily you’d slip into a gray area and pit your agents against one another if you had separate representatives for each category.

My rule of thumb is that, if you write for multiple audiences, you need to seek a representative from the get-go who is confident in their abilities to submit to editors in all your desired categories, and, most importantly, who LOVES YOUR WORK in each category. If they are crazy about the YA and not the PBs, but you have your heart set on writing both, it might be very difficult to walk away but it might save you some heartbreak down the line (them saying, “I just took you on for this YA and, really, I don’t know if these PBs will go anywhere.”) They might be totally correct in their assessment, but you had your heart set on being a PB author as well as a YA author, so that might leave you in a tight spot.

The only time when I think it’s okay to have multiple agents is if, for example, you also write adult (and you can have an adult book agent either at the same agency or a different one) or screenplays (another agent or manager there). Those divisions are much clearer than the divisions between kidlit categories. As long as all agents know about one another and each agency contract is written in such a way that permits you to have other representation, I don’t see that being a problem. But within children’s books–a very tiny world where all the editors usually acquire for multiple audiences and everyone knows one another–it could get really hairy, fast.

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Writing Emails

Kirstin asked about writing emails on the blog on Monday, and here’s her answer…and a reminder that there are no dumb or simple questions!

I was wondering about setting up email accounts. I have a personal one (family, friends). Should I make a “writing” email separate ? (i.e have that ONE email devoted to exchanges with CP’s, new writing friends, bloggers, asking for advice, submitting, commenting on others blogs with that email, etc)…and should that email account be in my full name or something else like “writingstories@gmail ” etc. And do you recommend Gmail accounts as best?

If you can deal with a little technical complication in your life (multiple inboxes), I think a separate writing email account is a good idea. If you really want to know, I have about a dozen different emails that I use on a pretty regular basis (one for online shopping logins, so that when the retailers start spamming me with catalogs, as they invariably will, it doesn’t go to my regular email…my personal email…my work email…my query inbox (that my work email automatically forwards queries to)…my kidlit email…etc.). A lot of these email accounts get imported into one or two main Gmail inboxes that I have, but, still, that’s an awful lot of windows!

You all are very savvy. That’s why you’re bothering to read an industry blog and educate yourselves. So I’m guessing you have a certain measure of common sense. Hence, remember: everything you do when you interact with the publishing world (your potential employers, if you consider writing your job, which might be a good mindset to get into) makes an impression. And you want to make a good one. So if your personal email is “suzieluuuuvscats76@gmail” or whatever, I think that’s a little personal and a little cutesy for business correspondence. A wacko email address is unlikely to be a dealbreaker, but it may make me look twice. (I mean, swearing, porn, or the admission that you’re a serial killer or KKK member in your email may be a huge red flag…just sayin’…) Since, again, all of my beloved readers are of above-average intelligence (and really good looking!), I trust that you’re not making this kind of no-brainer mistake.

If you decide to veer away from your personal email and get a writer email, then, you should still think about the impression it makes. I’ve seen the cutesy thing with writing emails, too, and I must admit that it gets an eyeroll from me every once in a while (“musingsfromthemuse@gmail” or “thebestwriterever@gmail” are a little…ahem…precious). Other than that, I’d avoid naming your email address after the current project that you’re querying (“endlessduskthenovel@gmail.com” or whatever) because a) that novel may not go on to get agented or sell, and then you’ll have to either keep the same address for a different project or make another email for each new project, which is awkward, or b) your title might change in the revision or publication process, as many do, which would date the address.

So if you want a nice and classy writer email, go with “marykolewriting@gmail” or “suziekatznovels@gmail” or something that can apply to more than one project and that isn’t over the top in any way. That’s probably your best option. Other than that, follow general email best practices in all of your correspondence with publishing people. If you include a signature in the email, make sure it’s not too obnoxious with images or crazy fonts/colors. Maybe cut back on inspirational quotes (and definitely don’t, as one writer did in my slush, quote yourself or your novel as a signature). Don’t call yourself an “author” unless you are actually published (“writer” is just fine, and there is a distinction, even if it seems nit-picky) and no need to include copyright information with your query or sample.

And, finally, as you can tell from my run-down of my own email addresses and all of my fake example emails, I am a fanatical proponent of Gmail. It is simple and easy to use but extremely powerful, in case you want to start doing fancy stuff like labels or account importing or forwarding or auto-responses, etc. I’ve definitely grown as a Gmail user in the past few years and am wild about it. It’s free and popular, and it has almost never done me wrong. Plus, it has a lot of space, is hosted online, and, because it’s Google, has great search functionality. So if you have tens of thousands of emails, as I do, you don’t have to delete them to free up space and you can find that random thing you’re looking for from four years ago quickly and easily. (I am not being paid for this endorsement, I just love Gmail, LOL!)

* All of the email addresses here are made-up. If I have insulted your actual email address, or you have one that’s pretty close to one of my “don’ts,” I’m very sorry. I was just thinking of some quick examples.

ETA: Just remembered! I was also going to say the following on the subject of emails. Some people have spam filters set up (Earthlink or something similar has a very aggressive one…can’t remember the exact program right now, sorry) where, if I try to respond to you, it makes me go to a separate page and prove that I’m not spam. This is an extra step for me when I’m responding to hundreds of queries and, I’m not going to lie, it’s annoying. For those of you who have such powerful spam filters that require an additional step for people trying to send you email, you may not get a response from me, depending on workload, because I don’t want to jump through the extra hoops. Maybe when you’re querying, disable the spam response filter or add all the agents you’re querying to your “safe” list. We really appreciate it.

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A quick question with a quick answer about writing any kind of adaptation, whether you’re doing a PB or a YA novel inspired by a classic tale (folklore, Shakespeare, etc.). This comes from Randi:

Do you think the re-writing of a classic picture book with a different protagonist and different word choice, but with the same setting could be marketable or are the classics hands-off?

Every time you do an adaptation, you have to add value to it. Changing a few details around (this includes wording, names, location, time period) but keeping most of the story intact is just you letting the original do most of the work, so I don’t see the benefit. Anybody could do that, and publishers are looking to publish a creator and a voice that are unique. The best adaptations are INSPIRED by a classic but then go off in their own completely fresh directions.

My favorite curve-ball example to give when people are talking about adapting classics is CINDER by Marissa Meyer. The original tale is, obviously, Cinderella, but this is a futuristic book where Cinderella is a cyborg working in a scrap heap in New Beijing and there’s an entire civilization of Lunar people. At least that’s what it was back when I read it as a manuscript. That is certainly much more impressive and imaginative than changing a few names and locations.

Let’s put it this way: If Marissa Meyer had not brought the core concept of CINDER to the Cinderella story, there would be no book. She didn’t just tinker with the original, she took the entire thing apart, repainted it, and put it back together her own way. An adaptation in today’s market takes nothing less.

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Legendary children’s editor Ursula Nordstrom (responsible for shepherding classics like Goodnight Moon and Where the Wild Things Are) once said:

If I can resist a book, I resist it.

This is the note on which I end almost all of my talks, and the challenge I issue to writers. Sure, the idea of someone resisting your book isn’t a pleasant one, but the trick, especially in this market, is to make resistance impossible. You should never aim any lower than that with your creative work. Am I right? And you do that by learning the marketplace and honing your storytelling craft to razor-sharp edge. How? I’m glad you asked!

It’s in this spirit that I bring you WRITING IRRESISTIBLE KIDLIT: The Ultimate Guide to Crafting Fiction for Young Adult and Middle Grade Readers. It’s my writing book. It is inspired by this blog, by my readers, by my clients, by my colleagues at the Andrea Brown Literary Agency and Movable Type Management, by the agents, editors, designers, and publishers shaping the industry, by the amazing writers who are working in the children’s book space today, by the SCBWI and the other conferences that have given me a platform, and by my own thinking about story over the years. It would not have been possible without the support of the fantastic team of people at F+W Media and Writer’s Digest, who have been my partners in literary crime for a few years now. (Trust me, some of the jokes I get away with during the webinars could easily be considered literary crime…)

For the book, I culled excerpts from thirty-four of my favorite published middle grade and young adult titles, and analyzed them to give my readers the most relevant examples for craft topics like theme, character, plot, imagery, dialogue, and more. There are tons of my original thoughts on all of these issues, as well as input from published authors and fabulous children’s editors. I also include insights into the children’s publishing marketplace from an agent’s point of view–where the market has come from and where it’s going.

Writing this book has been the thrill of a lifetime. I can’t wait for you all to read it and have a comprehensive picture of just what the heck I’ve been trying to say on the blog and at conferences these past few years. On a special note, I did not repeat any blog content for this book. Since I’ve written so much for this blog on the topics that I’m covering in WRITING IRRESISTIBLE KIDLIT, it could’ve been very easy to copy and paste some chapters entirely. But I wanted to challenge myself to create completely new content (and maybe I’m a bit of a masochist…probably a mix of both). Plus, I hate “blog books” that end up being repeats and disappointments, and wanted to absolutely avoid letting my faithful readers down. The only familiar sections you’ll notice are from some talks and webinars that I typically give, but not everyone has heard me speak. To balance that out, I’ll be phasing some of the old speeches out of my repertoire after this book is published.

Other than that, all you need to know is that it comes out in late October, 2012 from Writer’s Digest Books! Don’t worry, I’ll be talking more about it as the pub date approaches and doing some giveaways. Thank you so much for your support and early excitement about this project. I can’t wait to share it with all of you!

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I speak and provide critiques at many conferences every year, and I also offer Writer’s Digest webinars that include critique. I work very hard on these critiques. Teaching writing is a passion for me (hence the blog). Most of the writers who get critique (at conferences, in critique groups, through the webinars, as a result of contests, etc.) approach it with the right attitude. Critiques are a learning opportunity. You submit your work, you hear feedback on it, and, eventually, you either incorporate the feedback or cast it aside. Sometimes a critique will completely click and validate your own instincts. Sometimes you won’t like it at all.

Let’s start by saying that, yes, some critique is just bad. It’s either totally off the mark (“Did they even read my story?”) or it feels mean-spirited (there’s a personal attack or they say something along the lines of “you will never ever ever ever publish”). Keep in mind, though, that telling you that your writing still needs work is not personally mean. It’s most likely honest. All writers, even published ones, strive to improve their writing, so “needs work” is not a bad thing. Just because someone doesn’t heap praise on you or call you “the next J.K. Rowling” in critique doesn’t mean it’s a bad critique. No professional critique would say such a thing, so if that’s what you’re expecting, you’re in for disappointment. Most critique may be hard to take but, if it’s honest and comes from an expert source, it will have at least one or two nuggets of truth or action items that you can implement in your writing. If you leave your emotions out of it, you’ll most likely find this to be the case.

Critique is a tool. It is given to you and you must use it how you see fit. Maybe not right away. Maybe you’ll put it aside for a bit and then use it to look at your manuscript afresh. But it is extremely valuable–it is another set of eyes on your work, which is a very rare thing for writers to receive. Let’s now go into what critique isn’t. Something goes on in critiques and at conferences that I call American Idol Syndrome. There seems to be a mentality in the creative arts right now (not helped by all the competition shows that have sprung up over the last decade) that all you need is your one shot at greatness and then you’re a star. Instead of doing the hard labor for years and years, instead of working your butt off, all you need is to be in the right place at the right time in front of the right gatekeeper.

Believe me, I love this dream. I remember being 12 or 13 and reading in Seventeen magazine that some model got discovered when a scout saw her at the mall, offered her a contract on the spot, whisked her away to a life of luxury in NYC, and then it rained unicorns and puppies on her forever and ever, etc. I won’t lie to you–I was much more self-conscious going to the mall after that. I always chose my outfit carefully and maybe even put on a little make-up, which, for me, is a huge effort. This fantasy is very appealing to humans. Work is hard. That’s why they call it “work,” instead of, you know “beach party.” We would rather have success tap us on the shoulder while we’re browsing Hot Topic and offer us the key to our dreams. But this happens much more rarely than you’d think in real life (that’s why we know the exceptions…they’re news). Especially in publishing, which isn’t as TV-ready-glamorous as fashion design, being a TV chef, modeling, singing, etc.

I know that when writers sign up for a conference or critique, there’s this little part of them that thinks, “Maybe I will meet my dream agent and we’ll ride off into the sunset together!” Heck, I met one of my now-colleagues at a writer’s conference. Writers connect with agents, editors, and other writers at conferences all the time. But those meetings are a lot less about luck than they are about hard work. The writers that do find their agents and editors at these things are the ones who have done years of work on their craft, who are coming to the conference savvy and informed, who have bought a critique that brings them to the right person’s attention, and who have done as much as possible so that they’re ready to be fallen in love with.

Louis Pasteur said: “Fortune favors the prepared mind.” The people who win Idol have, most likely, years and years of voice lessons and musical theatre and practice behind them. They look like they’re just randomly being “discovered” on TV, but their entire creative life has brought them to that moment. It’s the sweaty, repetitive part that the cameras don’t show you. This goes for any creative endeavor.

Now. There is a small set of writers who do not react well to constructive feedback. They are the ones bitterly disappointed that they were not “discovered” as a result of a conference meeting or critique. All they wanted to hear was, “This is a diamond in the rough and I will publish it right this minute!” Anything else, no matter how sound the feedback, is crushing. If you are pinning all your hopes and expectations on one conference or critique, and you feel like “this is it, or else…,” I would save yourself the trouble and stay away for now. It is very likely that your unrealistic expectations will be dashed.

Publishing is a tough business, and writing is, by its very nature, emotional. Writers, especially those striving to publish, need thick skins and heaps of resilience. I’d encourage everyone to adjust their expectations of mega-stardom and insta-fame now rather than be disappointed in the future. That’s not to say I’m thinking small. I would love for all of my clients to be #1 bestsellers! But you can’t go in expecting that to happen, or the journey will be very angsty for you. Hope for great things (every conference or critique is an opportunity to grow), but don’t require them. Screw your determination to its sticking place, and get into this game to learn and grow as a writer. That’s the good stuff right there. If you happen to take off, it will be that much more satisfying, and you will have a very strong craft foundation to bolster your success.

Until that happens, if you still want to play the one-in-a-million odds at instant stardom, line up to audition for the next season of Idol. I guarantee that you won’t be alone in pursuing this favorite of human fantasies.

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