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Trendwatch 2011

February 4, 2011 in Publishing | 32 comments

So, this post comes with the caveat to NEVER bank on a trend when you’re writing. There are people in my submissions pile still writing vampire paranormal romance, fallen angels, and dystopian. The vampires, I’d say, are very much over and there’s no way for me to convey that nicely. The angels and dystopian will stick around for a while but, by now, with editors’ inboxes so saturated, your premise and writing quality better be unbelievably good in order to stand out. Steampunk and mermaids seem like false trends, unless that rumor about Stephenie Meyer’s next series being mermaid-related is true. But a lot of mermaid books are coming out now and not really hitting as well as I think a lot of publishers have hoped.

Publishers create books two years in advance, usually. With picture books it can take longer. With really hot ticket books that are sold in great shape, it can take a year or so. Still, the average is about two years. This means that if you’re just hearing about a trend or some books coming to market that seem to have a common theme, you’re about a year to two too late (Holy Homophone, Batman!). Don’t start writing to trend when you hear about it. Just don’t do it.

With that caveat, I do have an advance eye on these things, as I see manuscripts before most editors see them. I’ve been catching up on submissions lately and can spot something shimmering in the distance. Dreams. Not only have I seen some dream manuscripts for critique (for example, a manuscript that came in for my Do the Write Thing for Nashville auction) this fall, but now I’m seeing dream-related queries by the truckload.

What do I mean by “dreams”? I’m mostly seeing messed up dreams where people are screwing around with other people’s psyches. Is this a direct result of Inception? Probably. But that’s problematic because Inception is a movie and lives by cinematic rules, and books are fiction, with their own related-yet-different workings. Anyway, I feel like your dream manuscript, if you’re cooking one up, has to be really intelligently done. Inception was mind-boggling and very sophisticated. Dream manuscripts, since you’re dealing in a very freewheeling fantasy, are going to be difficult to believe and even more difficult in terms of world-building, right off the bat. Plus there’s the challenge of something happening entirely in the psychic sphere: it’s all mental. What is your real world, external conflict going to be? You still need one. Anyway. I don’t really envy those with this challenge. It seems tough, and I’m already skeptical. All ye dreamers, beware!

What other trends are you all seeing in your literary travels?

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Live from Digital Book World!

January 26, 2011 in Events, Publishing | 3 comments

This week has been a whirlwind so far. Digital Book World, which is where I’m sitting right now, listening to a talk on ISBNs, started for me on Monday afternoon and goes through the end of the day today. I’m here with my colleague, Andrea Brown agent Laura Rennert, and we’re soaking in all the latest news of the digital book landscape.

What’s the biggest takeaway so far?

Standardization. We needs it. I can haz mutual agreement? There are many, many platforms for users to consume ebooks and apps, from the iPad to the Android to the Kindle, etc. And each platform has related-but-different-enough standards and protocols for coding data. So a publisher is running the same book or app through the coding process several times through to fit with every available platform. This makes no sense. A publisher should be able to export in one standardized format. That’s where EPUB3 comes in, and it aims to make the digitization/export process more cohesive.

There are just so many things out there to take advantage of. Almost like all the sites we’re bombarded with these days…Twitter, MySpace, flickr, Facebook, WordPress, Blogspot, tumblr, aaaaaaaaaah! So many! What do we do? It seems to me that with a standard format, it’d be much easier to leverage the same content across multiple venues.

On the agent/rights front, we’re still standardizing which rights should be owned by who, what rights go into digital publishing, standard ebook royalty rates, etc. That landscape is going to shift rapidly, and I don’t think we’ve seen the end of the turmoil on the rights front.

I’m going to be writing up a much more cohesive post when I’ve had some time to mull DBW over. Since I’m still in the middle of it, I feel like I’m just spewing ideas. These are my biggest impressions so far. You’ll have more from me on Friday!

For those of you who are on Twitter, you can get lots and lots of tech-savvy people live-Tweeting the event with a series of custom hash tags. A general one to follow is #dbw or #dbw11!

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A Crisis of Self-Confidence

January 19, 2011 in Advice, Publishing, Writing | 32 comments

Here’s a rather entertaining question that Jeff asked back in November, but one the deals with an all-too-common evergreen creative ailment:

Recently I was infected with what I call “the demon of self-doubt” and I couldn’t work on my WIP for a month. A snarky comment in my crit group triggered an intense period of insecurity for me, and destructive thoughts like “I’m just not a good enough writer” and “my voice is too bland” kept buzzing around my brain. These thoughts kept looping back and getting stronger, like a bad song you can’t get out of you head (for example, “skyrockets in flight, whoosh, afternoon delight”).

I wrote in my journal, and I started some new material, but every time I went back to my WIP, I threw my hands up in air and wailed, “I’m not worthy!” I wouldn’t call this a writer’s block; it was instead a crisis of confidence.

Eventually I forced myself to forge ahead and I got over it. Now I’m writing my WIP again, but what can I do to avoid this if it happens in the future? Does this happen to other writers, or is it just me and my incredibly thin skin? What if the demon of self doubt is right, and in the end, I’m not a good writer and all my effort and hard work will be for nothing? Or is that the chance we all take?

I like this question, and I’m pretty sure a lot of blog readers will recognize themselves in these sentences. Motivation and confidence come and go. The more motivated and confident you feel, the more you write. But if a seed is planted and you just can’t seem to get past a comment or a rejection (see my post on dealing with rejection), you tend to just cycle down and down and the doubt perpetuates even more doubt.

As Jeff says in his question, creativity is a chance we all take. So is any endeavor. You do it and then hope for the best. If the best doesn’t happen, you keep on doing it until you either reach your goal or you stop altogether. For some, rejection or creative block is cause enough to throw in the towel, but the urge to create and be creative will almost always remain.

I don’t have the magic words to help a writer out of a tough creative situation. Not only have I stopped writing because of time constraints, but I have my share of moments where I feel doubt and a lack of self-confidence. The thing I can say, though, is that those people who persevere through the “demon of self-doubt,” as Jeff calls it, are the only ones who will reach their creative goals. It’s a very obvious thought, but one that bears repeating.

Also, sometimes the pressure of wanting to achieve a goal a certain way or having an unrealistic time frame is enough to kill your creative spark. A lot of writers get despondent because an agent or publication hasn’t happened yet. They write and they write and they write and yet the professional world doesn’t seem to be recognizing (or appreciating) their efforts.

Well, life rarely happens exactly as you plan. And publishing is unpredictable, not to mention slow (like, really slow). If you set your hopes on getting published or agented in a certain way, you will tend to give yourself not only a crisis of self-confidence, but an unrealistic goal, since most outsiders are not intimately familiar with the industry and how it works and what it really takes to succeed.

So if you’re feeling really frustrated, about to give up, or that your work is not good enough, turn down the heat on chasing publication. What you write when you’re blocked and angry and doubtful will most likely not be a joy for others to read, and you’ll just be getting yourself further away from your goals instead of closer when you are in that mindset.

Sometimes frustration is a good thing — it spurns you on when you might otherwise quit — but I find that the specific frustration of not being published yet has one common cure: stop submitting and start nursing the writing.

Maybe it’s not time to submit yet. Maybe your writing craft or a particular project isn’t ready to go out into the world yet. Maybe you’ve recently gone on submission with something and it’s better to stop and see what you learned from that round instead of jumping right back into the ring.

Whatever the case, self-doubt tends to grow under scrutiny. If this is what you’re experiencing, it’s totally okay to pull back, rehabilitate your confidence and your creativity, and try to get published down the line. Publishers and agents will always be there (even in the digital future). Your excitement, positivity, and motivation may not, especially if you force it to take too many blows when it’s still growing. So focus on your inner creative assets when you’re feeling down, and the rest will come in time.

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The Agent’s Role in Today’s Digital Book World

January 14, 2011 in Events, Publishing | 16 comments

It’s a flummoxing time in publishing right now. Most publishers, editors, developers, marketers, and creators freely admit that the digital book world is the Wild West. We don’t quite know what to expect, but most of us are hitching up and riding for the horizon.

Literary agents are among those forging new trails. Some spectators (and even some colleagues) are now wondering whether there is a place or even a need for these middlemen of publishing in the digital future. As an agent, I want to say yes, of course, and, self-interest aside, I do think there are new and exciting opportunities for both authors and agents in this changing landscape.

At the Andrea Brown Literary Agency, we’re working on concrete strategies for apps and ebooks every day. Since we’re a sales leader dealing almost exclusively in children’s books—a sector where app and game opportunities are growing rapidly—we’re seeing a lot of the changes firsthand.

My thought is this: There will always be people who want to produce writing or art and see it be made available to readers/viewers/players. There are creators and their content, and then there are the people bringing that content to market. The agent’s role will still be necessary to act as intermediary between the two parties, whether working to create an app, a film, a licensed t-shirt, or a printed book.

In fact, I’ll argue that, as publishers embrace different content delivery systems and processes, agents will take on more packaging responsibilities: editorial work, marketing consultation, design, etc. Whether we’re presenting a book to editors or an app proposal to a digital publisher, we will have had a more active hand in its reaching “market ready” status.

That’s not to say that editors, marketing staff, sales teams, and all the other hardworking people of traditional publishing will be obsolete. But already, as we saw from James Frey’s latest venture, publishers are relying more heavily on “camera ready” packaged work. It makes good business sense (as long as you don’t use Frey’s contract) to invest in a developed product ready to go to market.

My colleague Laura Rennert has recently been exploring digital options for her clients, some of whom include high-profile children’s bestsellers like Ellen Hopkins, Maggie Stiefvater, and Jay Asher. “We have to figure out digital parameters as we did with book rights parameters,” she says. “What rights we hold, what rights we cede; what royalties, revenue share, and subrights splits should be. This is the time of start-ups. We have to figure out what media or dimension a book’s content should occupy.”

Jim McCarthy of Dystel & Goderich Literary Management agrees: “The role of the agent, fundamentally, is to act as an author’s advocate and to serve as a bit of a sieve between aspiring writers and content producers. People will still be writing. And they will still want to connect with readers and make money off of what they write.” Traditional roles, in other words, are relevant no matter the medium.

Blogosphere favorite, former agent, CNET staffer, and author Nathan Bransford sees a segmented agenting community in his digital crystal ball. Agents, he thinks, will be broken up into those that have blockbuster clients and those who don’t. Agents-to-the-stars will deal primarily with major publishers and do business as usual, while others will act more like managers, consultants, and publicists to help smaller authors navigate small presses and self-publishing.

“As long as the polarization between blockbusters and everyone else continues,” Bransford says, “it’s going to be hard for agents to make money unless one of their clients should take off. There’s still a need for authors to be able to draw upon experts who can help them get a leg up and reach their readers, and smaller agents may fill that niche.” In Bransford’s view, then, it’s possible for agents to exist, but they’ll work and earn their keep in new ways. “It seems like it’s a time ripe for experimentation with new agenting models,” he concludes.

For now, I say we delve into new venues for our existing properties and experiment. We should negotiate contracts with the shifting new digital parameters in mind, hold digital rights, insert renegotiation clauses for digital deal points, monitor ebook sales, and collaborate with print publishers as they devise digital strategies for our clients’ existing books. Several of my colleagues are now developing standalone digital book or app ideas and approaching the new crop of digital publishers and developers.

In fact, I’ll argue that agents should start treating their clients’ business like a tech start-up. As a Silicon Valley ex-pat (and a former product manager for a Facebook app development venture that recently sold to Google), I feel lucky to know the ins and outs of the dot com sector from experience. The key there is relentless development, speed, novelty (Twitter, anyone?), and the willingness (and often capital) to delve into new ideas.

For clients rapidly expanding into digital, I predict that no-advance/higher-royalty sales and experiments that require start-up costs will be much more prevalent in the next two years. Agents will also have to keep a hard eye on tech and industry developments, learn the basics of the gadgets, understand tech and programming capabilities, explore what makes a good app (a good starting place is School Library Journal’s “Planet App: Kids’ book apps are everywhere.”), and be at the forefront of brainstorming digital strategy with clients who want to play in the app arena, including developing new properties to pursue. The revenue-sharing model for the agent/client relationship might also change, especially on the digital front and for properties developed mutually.

I’ll be the first to admit that seeing digital topics on our agency meeting agenda always seem to coincide with the flare of a tension headache. Just like the original frontier cowboys, though, we’ll all have to strap on our six-shooters and figure out just what kind of terrain lies over the western ridge of the great Print-Digital Divide.

The one thing we can’t do is pretend that things aren’t changing or that apps don’t exist. Things are and apps do, and that’s why I’ll be at Digital Book World 2011 in two weeks, to see what all this change means for this year and beyond.

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This article originally appeared on the Digital Book World website, and I will be doing a more extensive write-up of my thoughts after I attend the conference, which is January 24th through 26th. Thanks to Guy, Chuck, and the Writer’s Digest team for the opportunity!

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How Soon Do I Query Again?

January 12, 2011 in Advice, Agent, Publishing, Queries | 12 comments

At last, another good picture book querying question! Plus, this one is useful to novel writers, too (if only a bit less relevant). Read on, everyone! Megan asks:

How often is too often to query an agent with different projects? For example, I’m in the process of sending queries for project A and writing project B. By the time I wait for agent responses to trickle in, I may be ready to query project B. Is it crazy to send another project to an agent who rejected me within 3 or 4 months? Am I just being annoying? Or, since picture book manuscripts can be written, revised, revised, revised, and polished faster than other genres, maybe this frequency for queries is expected?

I tell my picture book writer clients — AND THESE ARE CLIENTS…people who’ve already cleared the “hurdle” — that one out of every ten of their picture book ideas/manuscripts is going to be saleable. Picture books are “easy” to write and generate and revise and get 700 or whatever words into shape, sure, but it’s infinitely harder to hit upon a winner idea. GOODNIGHT MOON was first published in 1947 and parents still read it to their kids every night, all over the world. Publishers are tightening their lists and, ideally, would love a book with that much power and longevity. In other words, everyone wants something that will backlist for eternity. It’s not easy. I would even argue that’s it just as hard to hit upon such a picture book idea as it is to write a publishable novel, especially in this current marketplace.

Personally, I balk a little when writers hit me up with picture book after picture book, even if some time lapses between attempts. The point is to evolve and go to the next level between picture book manuscripts. Every submission round to agents will bring you valuable feedback and insight. (If you get absolutely no personalized feedback, that’s feedback in and of itself.) Keep writing while you’re on submission, of course, but you should also, in my opinion, wait to see how a submission round goes before you jump back into the querying game. You don’t want to give off the idea that you’re just churning projects out without stopping to learn and grow in between attempts.

Look at it from my angle. I have, oh, six picture book clients. They can all, in a good year, give me 10 manuscripts. That’s 60 manuscripts. Say I decide to just go out with them all (which I would never do). For each submission, I go out to about 8-10 editors at various houses. That would be between 480 and 600 picture book projects that I would send out. About 10 submissions a week. There are about 300 editors actively acquiring in children’s books these days (at the major, mid-size houses, and smaller houses), so even if I cast my net as wide as possible, I would still hit up every editor at least once, sometimes twice, regardless of whether they’re a good fit or even looking for picture books (if you want to know, that particular number of PB-hungry editors is at about 70-100). You also have to consider that, if an editor and I have a good relationship, existing projects together, or similar tastes, I will send to that  group of particular editors more frequently over the course of the year. Those editors — the ones I really love and want to work with — would probably get more like five or ten projects each.

Do you think all those editors are going to see my email or get my phone call and think, “Wow, I haven’t heard from Mary in a while, and I know she only goes out with projects she thinks are really top notch, so I am really excited to hear all about this one!” Absolutely not. They will most likely think, “Yikes, another call/email from Mary. What does she have for me this month and how quickly can I get it off my desk?”

I don’t go out with everything my clients give me. I have to be selective and keep my currency with editors high, so that if they see something from me, they don’t roll their eyes. The worst position you can be in, I think, is if someone gets an email from you and groans. So I’m selective. And I have extremely high standards for the work that I pitch to publishers (just ask some of my impatient clients…and we all know how I feel about patience). You should strive to be this way, too, so I don’t groan when I get your second or third or fourth query for the year.

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Update from ALA Midwinter 2011

January 10, 2011 in Events, Publishing | 12 comments

For those of you who don’t know, the ALA (American Library Association) hosts two big nationwide conferences each year, the Midwinter in January or February and the Annual in June (this year’s Annual is in New Orleans, so you better bet your bottom dollar that I’ll be there!). Just like BEA (May) is mostly an expo for booksellers to come and interact with publishers, marketers, and book-related service providers — and get geeky about big name authors who come to sign stuff — the ALA conferences cater to librarians. The Midwinter is also the conference where they announce award winners like the Morris, the Printz, the Newbery, and the Caldecott. (Which they’re doing in, like, an hour and a half!)

Aspiring writers don’t need to go to these conferences, but agents and rights people often show up to support their authors who may be making appearances, to take meetings with editors who are working the booths, and to troll the various publisher’s stations to see what’ll be new and upcoming on the shelves.

This weekend started with the rather hilarious JetBlue flight from JFK. It was one of the only direct flights to get to California at a reasonably early hour, so everyone in publishing had the same idea. There were at least 25 other industry people on the plane. I sat next to a wonderful editor, with another behind me, and an agent across the aisle, and that was just row 9! We got to San Diego for the floor opening, walked around, went to a Holiday House party, and then launched into meetings in earnest. I’d say my colleagues Jen Rofe, Kelly Sonnack, Jamie Weiss Chilton and I met with about 20 editors officially, but ran into tons more at the convention center.

The best part, though, and this I’ll freely admit, was the ARC fever. Not only did the librarians have it, but I came down with a case myself. The hottest ARC on the floor, in my opinion? The upcoming dystopian YA novel DIVERGENT by Veronica Roth. I’d already read it but snagged a copy to send to a client.

Overall, I got maybe six tote bags full of ARCs and F&Gs (“folded and gathered,” a preview format for picture books). I also got a great haul of finished picture books from our Little, Brown breakfast, including some favorites that I’d never actually had in my library, like CHILDREN MAKE TERRIBLE PETS by Peter Brown and SHARK VS. TRAIN by Chris Barton and Tom Lichtenheld.

I also saw a picture book that I’d somehow missed in 2010 and it is, no joke, my favorite picture book EVER. (I know I have a new “favorite picture book EVER” every few months or so, and it doesn’t include any picture books by my clients, because those are my favorite picture books EVER EVER, but this is still a wonderful designation that I save for only my rare beloveds.)

It’s called I’M THE BEST and it’s by author/illustrator (and Maisy creator) Lucy Cousins. I gravitated to it right away because its adorable cover and deceptively simple art called right out to me from the Candlewick booth. (Seriously, an untrained eye can look at this art and say, “I can do that with my eyes closed,” but it is so much more sophisticated than that.) Once I opened it up, I discovered a pitch-perfect, absolutely true-ringing kid voice in the character of Dog, who loudly proclaims he’s the best at everything…except maybe being a humble and generous friend. It’s amazing. Buy it right this second.

Finally, my colleagues and I walked around snapping pictures of ourselves with books by our clients. Here you’ll find Jamie with ORCHARDS by Holly Thompson, out from Delacorte/Random House on February 22nd. It’s a brilliant YA novel in verse about one girl’s experience with a classmate’s suicide and her own mixed Japanese-Jewish-American heritage.

Next is Kelly, who we snapped with two books on the Candlewick shelves. I haven’t read either, but they’re last year’s TAKE ME WITH YOU by Carolyn Marsden (right) and the upcoming WHAT COMES AFTER by Steve Watkins, which hits stores in April (left).

Here’s Jen Rofe with her very, very exciting book from Balzer+Bray/HarperCollins, called HOW LAMAR’S BAD PRANK WON A BUBBA-SIZED TROPHY by Crystal Allen. It’s a hilarious middle-grade story about an African-American kid, and superstar bowler, who just wants the same recognition as his all-star athlete older brother. Harper had a HUGE pile of ARCs out (which I, of course, called LamARCs…) and they were all snapped up within the first fifteen minutes of the expo. It’s out February 22nd as well, so you can snap up a copy for yourself.

Since this is my blog, you’ll have to look at my mug TWICE. First, I stopped to take a peek at a client’s book from Tricycle Press that he actually sold before we started working together. It’s the wonderful WHY DO I HAVE TO MAKE MY BED? by Wade Bradford (illustrated by Johnanna van der Sterre), out on the very popular day of February 22nd. It recently got a very nice starred review in Publisher’s Weekly, and I hope to report many sales for Wade in the future.

Finally, it was so cool and gratifying to see my very first book out on the display table! The book is PELLY AND MR. HARRISON VISIT THE MOON, an author/illustrator project from Lindsay Ward, out in March from Kane/Miller. This is a charming story of a girl and her dog who visit the moon in a rocket bathtub, and it’s the first contract I ever did. Lindsay and I have since sold one other project, to Dutton/Penguin, and her editor and I had a fantastic lunch on Saturday. I’m so excited for PELLY, Lindsay, and, truth be told, myself, as you can see! (I even inadvertently wore a matching purple sweater!)

I’m, unfortunately, still on east coast time, so I’m sitting in my colleague’s bathroom right now, blogging (maybe TMI, but doesn’t anyone else go turn the lights on in the bathroom and do stuff when it’s too early and they don’t want to bug other people?). I’m horrible at going back to sleep and it’s 6 a.m. in California, so I guess I’m just going to hang out and wait for ALA award news to start coming down the wire at 7:30. Overall, though, I had a tremendously fun weekend with colleagues and friends in San Diego, and can’t wait to relax at home in San Francisco later this afternoon. Hope you all had a great weekend!

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Simple Advice, Hard to Follow

January 3, 2011 in Advice, Publishing, Writing | 34 comments

A few weeks ago, I got an email from Joni, an email like the kind I’ve gotten from many writers before her. It dealt with frustration and impatience. The “all dressed up with nowhere to go” pain of just wanting to have a book out. This past weekend, while I was supposed to be away from the computer and having a life (ha!), I got a similar email from a client. Sorry, dear, but I’m going to quote it:

Okay, so I am working on my book, and I keep getting so worried that I’ve got SO FAR to go that I just close the document. I’m worried that after this round, it still has readers to go, and then another round of other readers and then I am so slow with revisions that it will be 2013 before it will be done.

My advice for Joni and for my client is: dig in, get your eyes off the calendar, and do your work. Getting published isn’t a matter of course. And it’s certainly not a matter of speed. If there’s one thing I’ve learned, it’s that publishing is slow in most cases. Slow. Sloooooooooow. Slow as molasses. Slow as frozen molasses. Slow as a cube of frozen molasses frozen inside a bigger cube of even slower frozen molasses. You get my point, I think.

When publishing finally decides to move — or if it moves quickly — it’s out of a writer’s control. Which house will buy what, which editor will love what, how much they’ll invest in a project, how much marketing they’ll give it, what the sales will be like, which readers/librarians/booksellers will respond to what and how, what will win awards, what will take off up the bestseller charts and what will quietly blip off the radar screen, etc. etc. etc.

If you think you’re freaking out now about just getting your work published, imagine the full-scale neurotic meltdown that awaits you once you have royalty statements to read, bookstore events where you always feel like the nervous hostess, wondering if anyone will show up, Goodreads/blog reviews to stress over, school visits and public speaking engagements, 24/7 access to your Amazon ranking and, now, BookScan numbers for your sales, organized every which way!

Conversely, learning and practicing and revising are the only things you can do to take control of the process. If you’re just honing your writing, it’s probably a good thing that you’re not out there as a full-fledged author yet. Think about not just the shiny publishing contract and the spike in Twitter followers and the glory of realizing your dream. There’s a whole career and business element, too, most of it amazing, some of it challenging and anxiety-making. It’s okay that you haven’t gotten there yet. You have to really be ready for this sort of thing, and thinking you’re reading and actually being ready are two different things.

This is as much of a pep talk for me as it is for Joni and for my client and for countless other writers out there who are feeling similar frustrations. Do you think I sit around saying, “Well, I think I’ve sold enough books. Time to pack it in and rest on my laurels.” Absolutely not. I am the most impatient person I think I’ve ever met (my mother would definitely agree with me here).

Once I get an offer, I immediately want another one. If I sign an incredible client, I go back to my slush pile the very next day and keep an eye out, because the submissions don’t stop coming. If I close an auction, well, I have a nice stiff drink first, of course, but then I want to jump in to the stress and exhilaration all over again a few minutes later. If an hour passes without an email from an editor, I start to wonder if there’s something wrong with my email client and then bang on my laptop to make sure it’s working properly.

I know it was just January 1st and that we have a bright and shiny year ahead of us. Our resolution lists are long and our resolve is screwed to its sticking place. But I think that’s also setting some writers up for a case of the crazies: “2010 didn’t do it for me, so if I don’t FINALLY achieve my goals in 2011, I am going to freak out!!!!!!”

Well, here is the number one piece of advice I can give: be patient. It goes hand in hand with the idea of resilience and not giving up and constantly generating new ideas (all discussed in my “Dealing With Rejection” post). And as much as I talk about the publishing business/agents/queries/submissions on the blog, here’s my other advice: it really is all about the book idea and the execution. In other words, the craft.

This year, I will doggedly pursue book deals for my clients, court new clients, and leverage my authors’ budding careers to get them more business. But, for my own sanity, I will also cultivate patience. 2011 is going to be a wonderful year. Keep reading, keep writing, don’t stop trying…but also spare yourself the paralyzing anxiety of the ticking clock.

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Dealing With Rejection

December 22, 2010 in Advice, Publishing, Writing | 53 comments

Here’s a universal question from longtime reader and friend of kidlit, Siski:

How do you recommend getting over rejection? When it feels like you’ve exhausted all avenues? I know you took time out of writing…does that help bring back your enthusiasm to start over?

This is a great question, especially as we prepare to greet a new year. Of course, I hope 2011 is full of success and acceptance and the fulfillment of publishing dreams, but I know there will also be some rejection. So as we prepare to leap back at it come January 1st, I wanted to share some thoughts on this dreaded topic.

I was at Big Sur a few weeks ago and speaking with a lovely agency client. We were talking about writing journeys and she mentioned the idea of mastery. See, there is a scale of mastery that goes from Unconscious Incompetence to Unconscious Competence. If you’re thinking, “Say what?” I’ll explain:

Unconscious Incompetence: In other words, “ignorance is bliss.” You’ve just started writing and, wow, you’re really good. All your friends and family love your stuff. In fact, you have the makings of a J.K. Rowling or Dan Brown plot on your hands and you couldn’t be happier. You rush off your first draft to the industry’s top agents before revision — hey, that’s what the editor is for, right? — and then…the real world intrudes and gives you a spanking. This is your first taste of rejection, and it strikes you like a bolt from the blue.

Conscious Incompetence: You take a step back. Wow. This writing stuff is actually pretty hard. It turns out you were doing okay but now you’ve started reading a whole lot more and you’re seeing what other writers are doing. You didn’t even know some of it was possible. This is when you realize that you have a lot to learn before you’re “ready for prime time.” Some writers hold off on submitting when they reach this point, as it’s more a time of contemplation and study.

Conscious Competence: You’ve thrown out your first book idea — or five — and now you really think you have The One: the project that will get published. It’s still a bit of a struggle to sit down and write, and sometimes it takes many revisions to really nail something, but your language is working, the writing is clean, and you’re developing your voice. Now you’re ready to start querying again, and you’re energized and feeling good.

Let’s pause for a minute. This is actually the stage where most writers get frustrated. They’ve gotten over their first, ignorant efforts, they’ve done a lot of work on themselves and on their writing, and they finally feel pretty masterful. However, the rejections keep coming. And some of them are vague: the voice isn’t doing it for me, I liked it but didn’t love it, it doesn’t have that je ne sais quoi factor, it’s not competitive in today’s tough market…etc.

Meanwhile, writers at this stage have been reading a lot, are usually following the industry, and they feel like they get it at long last. So why are they still getting rejected? Why isn’t publication, finally, their reward after years of hard work in the trenches?

Because most writers who are functioning at the level of Conscious Competence haven’t reached mastery yet. There’s one more step, and this is the hardest to achieve:

Unconscious Competence: This is when you’re not really thinking…you’re doing. You don’t sit there breaking your brain for ideas. Your characters aren’t flat. You’re not struggling with voice. You’re not staring at the screen and waiting for the perfect image or metaphor or plot point or dialogue or characterizing detail to come to you. You’re just writing. And you’re writing well. Your craft level is on par with already-published writing. Everything just clicks, and you finally have the tools to elevate your stories to the publishable level, with enough authority and sophistication that your manuscripts demand publication. That’s not to say that masters don’t have tough days, but at least they’ve reached their cruising altitude and they don’t mind any slight turbulence along the way.

When I speak to writers at conferences, I talk about authority. Authors tell stories with authority, in an authoritative way. And those are the people I want to work with. If you’re not there yet — and 99.9% of people who contact me aren’t — don’t feel bad about it. In his book OUTLIERS: THE STORY OF SUCCESS, Malcolm Gladwell postulates that it takes about 10,000 hours, or 10 years, to achieve mastery in your chosen field or craft. Other writers say it takes 1,000,000 bad words. Most of the published writers I know say it took them about a decade to get their first book deal.

With publishing in a tailspin and fewer books achieving commercial success, agents and editors are really focusing their efforts on masterful writers. In terms of your own development as a person, you should strive to be the best you can possibly be. So if you are getting rejected, don’t let it crush you. You’re just not there yet. And you shouldn’t expect to be. Just because some people get published their first time out (ahem, Stephenie Meyer), doesn’t mean that’s the way your story will go. Are you really justified in your angst? Can you say that you’ve put a decade of solid work into your craft?

The enlightening — and scary in a this-is-your-mission-should-you-choose-to-accept-it way — thing is: you can’t control the publishing industry or the “gatekeepers,” but you are in full control of your creative work. So instead of sitting there and griping about rejection, the only empowering, right, and inspiring thing for you to do is to open up your Word doc and start reading, writing, and revising. The power to write something incredible lies in your hands. And if all that reading, writing, and revising sounds like too much work? Perhaps the path of being a writer isn’t the right one for you.

Keep going. The responsibility lies on your shoulders. And don’t be afraid to put down your old project and start a new one. You can’t cling to one idea in this or any other business. If you dig your claws in to something that has been rejected everywhere, of course you’re going to be miserable. Not to mention that if you’re already running out of ideas — and you’re not even published yet — you’re in deep trouble. So cast off your unsuccessful projects and work on something else. Focus on your craft. Plod along toward mastery. I send rejections every single day of my life, but I don’t do it to wound or hurt or ruin. All I’m thinking as I press “Send” is, and I’m very serious here: “Not yet”or “Not yet, but soon.”

Receive a rejection, learn from it if it has anything valuable or constructive to teach you, and move on as you stick with your trajectory toward Unconscious Competence. You shouldn’t view it as a negative thing, and never a personal thing. You should view it as encouragement to keep going and keep growing.

To top off this post, Siski also wanted me to ask: How do you deal with rejection? Post your thoughts in the comments!

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Should I Post My Writing Online?

December 20, 2010 in Advice, Agent, Publishing | 20 comments

In the last week or so, a few people have emailed to ask me whether or not it’s okay to post samples of your work online (like a few pages or a few chapters) on your blog, in forums, or whatever. This can be tricky. In the Internet age, if you post something online on a blog, social networking site, online literary journal, or public forum, it is considered “published.”

Obviously, the length of the sample you post is important. Read on:

If you are posting an entire poem or short story online, and then you try to sell it to a literary magazine, for example, the fact that is has previously been “published” is not good, as the entire work has appeared elsewhere. The editor of that literary magazine wants new, never-before-seen content. This applies both to print and online venues, as there are a lot of respectable online journals and literary magazines.

If you are posting a short portion of a novel online, and then the novel gets interest from an agent or editor, I’d say you could be okay, since the sample is short. Even though most editors and agents don’t like to work with previously published material, whether posted online or self-published, a short sample on your blog may not be enough to put them off your project. (Careful, though, as individual policies here do vary greatly.)

So when you think about posting online, consider how much of your work you’ll be exposing. Are you posting all of it? That will count as “published” and that website will be your venue for the piece, so you better make your peace with it. A sample that’s less than 5% of the total work? You could post, if you really want to, but know that you may run into some obstacles down the road.

The one exception to the “published” rule is if you post your writing in a private forum, such as the Verla Kay Blueboards. One reason to do this is if you want to get critique of your work from other writers. What you post in a members-only area of the Internet isn’t available to the general public and is therefore not considered “published” once it goes up. If getting feedback is really the reason you want to post your writing online in the first place, I’d do it behind the closed doors of a private forum.

Now, I know there are people thinking: But what if I post something and then take it down? Ah, Grasshopper, the reason is simple: online content never dies. Search engines log all new web content as it is created. If you put something online, ever, even for a short while, it will stay in a search engine’s cache and will still appear in search results.

I’m probably not going to be popular for this opinion, but I don’t think you should post your writing online as a means of attracting editor or agent interest. While some agents and editors do troll blogs looking for talent, I get most of my clients from submissions and conferences. I’m not crazy about most unpublished writer blogs, as some of you know, so I don’t go prospecting there. Don’t even get me started on sites like Authonomy and InkPop.

Plus, your writing should change and grow as you keep at it. And first chapters are usually the most wildly revised in any book. I know a lot of writers who keep hammering at their oh-so-important openings, draft after draft. Your beginning might change, so do you really want an old draft online for all to see? Maybe that doesn’t matter to you, but it certainly bugs me. When I turned in my MFA thesis, I declined to make a copy available in the university library (what usually happens with thesis manuscripts). Why? After one revision, that manuscript becomes just another rough draft, and I don’t want a rough draft floating around. I don’t know about you, but I often look back at old writing and cringe. Unless you plan to keep updating your writing sample online, it will become stale work at some point.

If you do want to post something tantalizing about your book, post a query-like summary of the story and a tag line. That’s the same kind of advertising that a published book has: the back and flap copy that is meant to describe the story and entice the reader. Write some flap copy for your manuscript — this will be good practice to help you hone in on  your hook, too — and put it on your blog. Some writers make a short and cheap video trailer. Others pick a playlist or images that evoke their work. That should be enough marketing to get people excited.

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Is it MG or YA?

November 20, 2010 in Advice, Publishing, Writing | 43 comments

This is a question I get ALL THE TIME from writers. It is some variety of the following, which came from Jesse:

How would you classify a sci-fi adventure novel with 14 year old boy protagonist? Would that be upper MG? Lower YA? I’ve heard so many different opinions on the matter!

Ah, yes. The great “Is it MG or YA?” debate. It rages on in many writer’s minds, critique groups, query letters, and even submission rounds with editors. It seems like there are always books that ride the MG/YA line.

My advice? Get out of that gray area! If you read a lot of MG and YA books, you can easily isolate the difference. MG books are shorter than YA, deal with any “issues” or “content” (edgy stuff) but only secondhand (like the kid’s mom is an alcoholic, not the kid herself), have less darkness and often a sweeter ending than most books for older readers, are sophisticated but still accessible for reluctant readers, are more open to curriculum tie-ins and educational content, and are written to appeal to 10-12 year-old readers, at their heart.

YA books are longer, darker, edgier, less about education and more about a riveting story (though MG should have one, too, of course), and written to appeal to readers 14+.

There are, obviously, gray areas and gray-area readers, say, ten year-olds who are really advanced and sophisticated, and teen readers who are still reading MIX books (a really fun line of girl-centric MG from Simon & Schuster). Or teens who don’t want to read about edgy, risque content*. Sure. There are always exceptions.

But to give yourself the strongest chance at success (and publication), I’d urge you to follow the rules for the project you hope will be your debut, and decide whether you’re writing MG or YA*. Especially in this case.

When you’re just starting to write either MG or YA, you have to start out knowing which one you want to target. Middle school (where MG readers dwell) and high school (where YA readers live) are as different as night and day. Think about your daily cares and worries in middle school. Now think about high school. You were preoccupied with completely different things, and your world, your body, your psyche, your emotions, your relationships with friends, family, and romantic others…all of it was very different from one to the next.

In middle school, kids care mostly about friends and family. They feel the pull to stay and be a kid, and also the need to grow up. They want to fit in and be accepted, but they’re also forging their own identities. It’s a very turbulent time. Plus, they’re going through puberty, so hormones and enticing people of the opposite (or same) sex are just starting to cause major havoc. As for the future, most middle school kids just want to survive until high school.

In high school, kids are really individuating themselves. But now some* also drive, drink, have sex, bully on a really grand scale, and have to make decisions about college (and decide the rest of their lives, as they see it). They’re facing enormous pressures from the social world, their families, themselves. Almost all of their childhood selves are gone, and they’re trying on adulthood for size. That’s havoc in and of itself, but a very unique type.

These audiences are vastly different. Their worlds are different. Their mindsets, cares, hopes, and dreams shift perspectives when you cross from MG into YA. Sure, many things about the childhood/teen experience and many things about the human experience remain the same, but, in terms of relatability — which you really have to think about when writing for pre-teens, tweens, and teens — you are dealing with two different beasts.

In Jesse’s case, I gave the following advice:

I would make your protagonist either 13 and call it MG or 15 and call it YA. There are two shelves at the bookstore: MG and YA. You don’t see a shelf in the middle. Sure, there can be MG for slightly younger and slightly older readers (ditto YA), but you really do have to pick a side. Don’t just go by the age of the character, either (though I would avoid 14, since it’s such a cusp age between middle and high school). Go by level of sophistication, length of manuscript (MG is about 35k, YA more like 50k and up), and darkness (is there a lot of content, ie: sex, violence, etc., or a mature feel, ie: the last HARRY POTTER vs. the first one?). Use all those guidelines to help you pick one or the other.

And I stand by these words. Sure, you can say it’s “upper MG” or “lower YA” or even the (detestable) term “tween,” but the truth is, there are only two shelves at most bookstores: MG and YA. They’re not going to build a special shelf just for your upper-MG/tween/lower-YA opus.

There is a diversity of lengths and age levels and levels of sophistication on the MG and YA shelves, from really young MG to really old YA, but each of those books had to pick a side initially. You have to pick a side, too.

Only you can choose which audience your work is written for, but there is a fundamental difference between MG readers and YA readers, and that’s where your thinking needs to start. That’s the thought process I hope I’ve sparked with this post. Think of your ideal audience, then build a character and a story that they will relate to.

When I think of stories and of pitches, the ideal reader (and their ideal age group) are never far from my mind. And I do often try to tweak a character/manuscript to the right age when working with a writer. But it still needs to come to me knowing, at its heart, who it is written for…MG or YA.

* ETA: To over-clarify, I’m saying that you should give yourself a strong chance of success by deciding whether your book is MG or YA, and not hanging it in a gray area.

I’m not saying that you need to have edgy teen elements in your fiction. Even though I felt I was very clear, someone brought up an issue in the comments, and I want to address things like that, not just leave them dangling out there, unanswered. Just so we’re all on the same — ahem, bad publishing joke alert — page. :)

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