Queries

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Some writers are notoriously shy — or at least timid — when it comes time to plug themselves in queries, at conferences, etc. I’ve heard lots of published authors say that they’re writers, not salespeople. They rely on their agents to vouch for their work and pitch it to editors, so they can focus on their craft and building their readership. Contracts, pitching, negotiation…that’s the domain of agents.

Well, what happens until you get an agent, or if you choose to go without one? You advocate for yourself. From your query to your networking at conferences to meeting librarians and booksellers and telling them about your book, you’ll have to sell your book at least a few times in your career (ideally, you’ll have the opportunity to sell it to lots and lots of readers). So how much plugging is too much? Where’s the line between confident and bombastic?

Whether you pitch in person or in writing, here is the dividing line and where it lies for me:

Bombastic: This is an amazing story of wonderful proportions, full of thrilling adventure and poignant emotion, lovable characters and a breathtaking plot…
Confident: My thriller pits my main character against his biggest enemy in a high-voltage climax, with a surprising twist ending.
The Difference: Don’t be lavish in your self-praise and, for goodness’ sake, cut down on the adjectives. Everyone knows you love your story…that’s why you wrote it. Nobody wants to hear you praise your own work. It means nothing coming from your mouth, so I’d avoid all the fluff.

Bombastic: My uncle, who is a (unpublished) writer, thinks this is the best book ever written. My children love this story and ask that I read it to them every night. My professor, who has a PhD (in, ahem, civil engineering), said I was an exceptional writing talent.
Confident: Award-winning sci-fi writer, Writer McWriterpants, says of my book, “A rare debut full of heart and fantasy thrills. A great new voice on the scene!”
The Difference: Praise doesn’t count as much when it comes from a relative or friend of yours, unless maybe your brother is Stephen King. I’d much rather hear what an unbiased third party has to say about the book, and ideally have it be someone who knows what they’re talking about (ie: a writer, not an engineering professor). If you can’t get any casual blurbs like this (and that’s totally fine), don’t include something just for the sake of including it.

Bombastic: This will sell like hotcakes and there are endless opportunities to leverage my idea. It lends itself easily to greeting cards, music videos, apps, video games, theme parks, movies, t-shirts and other merchandise, and, of course, sequels!
Confident: The ending of this manuscript gives my story sequel opportunities and, as a trained screenwriter with a cinematic writing style, I can see potential for the screen as well.
The Difference: We all want our work to go from book to screen to the toy store to the clothing rack. If you have experience and possible connections to another industry that can be a great cross-promotional avenue for your book idea, you can hint at it. Maybe bring up some marketing or subrights ideas if you talk to agents or editors on the phone after they express interest. But keep the pie out of the sky and don’t rattle off all your merchandising dreams in the query.

Bombastic: My self-published/previously published book was a bestseller.
Confident: I sold 200 copies of my self-published book in its first year and it is regularly reordered by two independent bookstores in my community. My previously published book enjoyed three printings in one year from a small press.
The Difference: Words like “expert,” “bestseller,” “hit,” and others are a bit like adjectives. They sounds like fluff. If a book sells five copies at a local indie bookstore, sure, it can end up on their bestseller list, especially if your book has a regional tie-in to the region or if you recently did an event at the store. But that’s quite a different level of bestseller than what Stephenie Meyer gets to write on her resume. Use words like this sparingly, and be really specific as to what they mean in your case.

What are the takeaways here? Be specific. Instead of blowing your pitch full of hot air with adjectives or buzzwords like “bestseller,” be straight and direct with the reader. You want to project a healthy amount of confidence, but make sure everything you’re saying is grounded in fact and doesn’t go flying off into Hyperbole Land. All that stuff isn’t what I’m reading for when I read queries. In fact, I skim over most of it.

Caveat: I often tell people to look at the copy on the back of book jackets when they’re crafting their queries. That’s about the length and tone that you’re aiming for when you write the meat of your pitch. However, book jackets can get away with adjectives and buzz and blurbs and all that hype because they’re actually trying to make someone go to the cash register and buy the book.

When I look at queries, I care more about the story you’re pitching to me than how you’re pitching (check out my evergreen article on How to Write a Simple, Compelling Query), but I would greatly prefer a writer who falls on the confident side of the fence rather than the bombastic. If you’re having the opposite issue, and you tend to undersell yourself when you present projects, look at the confident examples again and see if you can’t take more of a stand for you and your writing when you pitch. Either way, remember: we want to be sold. We just don’t want the sweaty-handshake-used-car-salesman hardball sell. Nor do we want the looking-at-your-feet-and-mumbling sell. We want the simple, compelling, concise, and thoughtful pitch that comes from your confidence in your work!

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This post is for all the author/illustrators out there, and the question comes from Siski:

I’d like to know more about agents and how they go about repping author/illustrators. I read an awful lot about query letters for authors but how does an author/illustrator query?

As we do with our authors, agents help author/illustrators develop their projects, work up a submission plan, and connect our clients with potential editors. The nature of the editorial work is a bit different, though. I’ll be the first to tell you that I am not an artist. (Despite a very promising banana still life at age three that remains framed in my mother’s…closet. Ouch.) But my mom is actually a rather well-known fine art painter. I’ve spent my entire life around art and almost every fall, I go on tour with her and hang out in even more galleries. I may not know how to pull what’s in my mind and get it down on paper visually, but I do know what I like (and what’s good) when I see it.

With author/illustrators, I comment on issues of composition, image choice, character, expression, color, etc., but the art mastery has to be there before I sign an author/illustrator or illustrator. All of my illustrators came to books from being artists first, writers second. It is much easier to hone the picture book writing side of a creator’s craft (though it’s still very difficult to write a timeless, smash hit picture book) than it is to teach them art. That’s why I don’t recommend writers take up art and try to become illustrators. Unless you are gifted visually, it will be very difficult to compete with all the illustrators on shelves today or in BFA or MFA programs. Aspiring illustrators should spend a few hours in the picture book section of a bookstore and see what the professionals are doing. Even the most deceptively simple styles have a lot of artistry going on behind the scenes. Adding writing to an illustrator’s toolbox is a lot easier (and more feasible) than adding illustration to a writer’s.

So for me to take on an illustrator, I need to be wild about their illustration style and talent. They also need to have at least one really fun or commercial story idea that we can work with. If the writing isn’t stellar (yet), I know I can work with them just like I would my author clients in order to get things into shape.

Submissions work similarly with author/illustrators, except I’m often sending out a full sketch dummy, anywhere from two to five mock finishes (full color renderings of sketches), and the manuscript text. I will either send this in the form of a physical, mail submission, if the art works better when you can spread it out in front of you and really dive in, or as a digital PDF file.

The other part of how I work with an author/illustrator is trying to rustle up illustration work. This is very tough going for most agents, and most illustrators, because a lot of illustrator-project pairing is a matter of luck and timing. Not all editors are equally patient or talented when it comes to stretching their imaginations for either a text or an art sample. This isn’t a slam on editors…far from it. Matching text to art is quite a skill, and that’s why some children’s editors don’t even have a lot of picture books on their list, because working with art isn’t something they love to do.

Some will see an artist’s sample postcard and, if it features a dog, think of their text that also needs a great dog character. A match is made! Some editors will leave a text sitting unmatched until the last possible moment, then see a great postcard that crosses their desk and…again, art alchemy! Others will fall in love with an artist, keep their postcards on hand or a link to their online portfolio in their favorites, and hunt tirelessly for the right text.

Most illustrators and editors swear that it’s all about when an art sample crosses their eyes. The right sample at the right time will get hired. Others think it’s about consistency…if they see an artist a certain number of times, they will start to think about them for jobs.

My job is to work with my artists to create the perfect sample image, portfolio, and postcards and then get them out there. For some clients, my colleagues and I do postcard mailings. I also do digital art mailings, the ABLA Artists of the Month email blasts that go out every month and feature two artists the agency’s client lists. Editors love having both hard copy postcards and links to online portfolios, so we try to do everything we can to get illustration jobs as well as sell the client as an author/illustrator (get them a book deal where they do both and there’s no other name on the cover).

As far as query letters for author/illustrators go — and remember, we only accept online submissions — I prefer having a query, a link to your online portfolio mentioned in your query letter, then the text of the picture book copied and pasted in the body of an email.

Yes, you do need an online portfolio, absolutely. It can be simple and you can pay someone to do it, but make sure you can update it easily with new images. I’d say you need about ten to twenty really strong examples of your characters, some micro scenes that focus really closely on one or two things, some macro that get a wide scope of action in one picture, some setting, some animals…really show off your range.

If you have a physical dummy blocked out, mention that in your query. If I like what I see electronically, I’ll give you the mailing address to send it my way.

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Estee came up with a really interesting question, inspired by Wednesday’s post:

I’m curious if you remember the slush. I mean, if someone submits something that isn’t good enough, revises it and re-submits it at least six months later, do you recognize them?

Other comments joked about agents and their all-remembering powers. Since we see thousands of submissions a year, it’s a funny idea that we’d remember them, right? Well, I have news for you. I remember submissions pretty well, considering the circumstances! I can’t really remember what I had for dinner a few days ago or to pick up the one thing I really need at the grocery store, but I do start to get submission deja vu when reading something I’ve seen before.

For me, and I don’t know about other agents out there, it’s always a turn of phrase or a description that triggers my memory. In cases where the query or submission had a really focused premise, the premise will jog my memory if I see it again. The same goes for other random tidbits: funny character names, strange author names, jokes, exotic locations that the author is writing from, random connections we have that they might have brought up in their queries, etc. There are a million different things that catch my attention, of course. And I probably wouldn’t recognize everything I’ve ever seen if it was presented to me again, but my memory has been pretty accurate so far.

If the question was asked in the context of whether to mention a resubmission in the query, I say you should always mention it. Don’t count on the agent to forget that you’ve submitted before. Most of us who use email can search for your previous correspondence. And it’s not a bad thing to resubmit something. We all know that writing is a craft and that writers end up revising, sometimes days after they send their first query, sometimes months or years.

What do you say if you’re resubmitting something? How about something simple along the lines of:

Dear Mary,

You saw this query and passed with some really insightful feedback (Ha! My fake letter is laying it on a bit thick, but if you did get a response from the agent the first time around, don’t be afraid to mention something about it…). I’ve since revised the project and am hoping you’ll be interested in taking a second look. To refresh your memory, the story goes like this:

And then you launch into the meat of your query again because, as good as my memory may sometimes be, I’ll always appreciate another pitch to remind me of the key points of your project.

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Every conference I go to, I’m asked about the Andrea Brown Literary Agency rules and policies about submissions. Even though I think it’s all very clearly spelled out on our website’s Submissions page, I’ll take a crack at clarifying our instructions. These are the questions we usually get:

“Is a ‘no’ from one really a ‘no’ from all? Can I send my project to another ABLA agent?”

At ABLA, a “no” from one of us on a project is indeed a “no” from all. If you have chosen one of us — and I know it can be hard, with nine such wonderful agents — and we reject you, don’t send to another one of us just to be sure you chose the right agent in the first place. We are all looking for talent, whether debut or well-published, but we tend to pick only the top caliber submissions out of our slush. If you get no response or a rejection, assume that none of us is interested in the project as is.

You are, of course, welcome to submit a new project to us, whether you send to the same agent or a different one. You can also resubmit your original project six months (or more) after your first rejection, to the original or a different agent, if you can honestly say you’ve revised it and the work is different and stronger than it was the last time one of us saw it (be honest).

“Do you share projects of merit with your colleagues if the project doesn’t happen to be right for you?”

Yes. If I get a submission of very high caliber but it happens to be not quite right for me, I often pass it off to my colleagues for an additional read. We all do this. If someone else is interested, we connect the author to the agent and let the new agent take over the submission, if the author likes the idea.

If we do share your work, whether it ends up a pass or an offer of representation, you will most likely know that this level of enthusiasm exists. The agent who passes it around or the agent who ends up liking it will usually fill you in on the situation.

“Does no response after 6 to 8 weeks really mean rejection? Do you write personalized rejections?”

Our official agency policy is that we do not respond to queries unless interested and that no word after 6 to 8 weeks means, unfortunately, a rejection. The only email you should expect to receive from some of us is an automatic auto-response to confirm receipt of your query, and then an email expressing enthusiasm if we think your project is a good fit. Some of my colleagues do stick by the above guidelines. At this time, several of us, myself included, do still respond personally to every submission that follows our guidelines.

“Does my submission have to follow guidelines?”

When a submission doesn’t follow guidelines (is sent to every agent at the agency, has no sample pages, has an attachment, etc.), we delete them and don’t respond.

There are lots of other questions that querying writers ask — “Will you give me feedback?” or “Will you refer me to another agency that might be a better fit?” (my answer, here) — but the above are the more ABLA-specific and seem to come up the most. If you have any ABLA submission questions, in particular, now is the time to ask!

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This comment came in from Priscilla via the blog:

I have heard that an author/illustrator needs to first “prove herself” as an author or an illustrator before being published as an author/illustrator. Is this the case? What is your advice for an author/illustrator on submitting a picture book when the text and images are dependent upon one another for meaning? As the Andrea Brown Literary Agency does not accept attachments with queries, a mock-up or dummy would be out of the question. But would an agent be interested in receiving written illustration ideas alongside a text query, or should the illustrations come later, only after an agent expresses interest in the project?

This is a great question, and one that might have a controversial answer. I am in the school of thought that picture books sell a bit more successfully these days, at least in my experience, if they come from an author/illustrator: one person trained to do both text and illustration.

Furthermore, most of my author/illustrator clients are trained illustrators first, then writers. I’ve done a lot more work with them on improving storytelling, structure, and writing. Because if the illustration quality isn’t there to begin with, there’s not a lot that I’ll be able to do, since my expertise is primarily in text.

A lot of the editors I talk to express interest in author/illustrators simply because the whole package is there: the text, the art, the interplay of word and image, the design of it. Some agents and editors are more talented than others at imagining what kind of illustrations to marry to text and vice versa. Picture book texts that sell (and many text-only sales are still made, every day) and illustration portfolios that land on an editor’s desk are incomplete. They need their mate in order to become a book. It’s up to the right editor and to chance to make the match between an author and an illustrator. Sometimes this alchemy doesn’t work. Sometimes texts or art bought separately take longer to get into production. It can get complicated. So if an editor buys a project from an author/illustrator, they have a tantalizing snapshot of what the finished book will be — right there in the dummy — and they know they’ll only have to work with and juggle one creator for the project instead of two.

This simplicity is, frankly, why I love working with a talented author/illustrator. They also tend to have the best understanding of how text and image can combine to become greater than the sum of their parts, how word and illustration enhance each other. For me, opening a dummy from a fantastic author/illustrator is like diving into a miraculous treasure trove. And that’s how it should feel. I’m extremely picky about author/illustrators, and do prefer to work with them over just illustrators or just authors, though I have those clients on my roster as well. This, of course, is just my personal preference.

Does, however, an author/illustrator need to get their start as an author illustrator? That depends. If they have a fantastic author/illustrator project that is very commercial, it will probably sell, even though they are a debut talent. If they extend themselves to land a text or an illustration deal (the latter being more common) first, then they can enter the marketplace with some illustration credits, then move on to an author/illustration combo. But I don’t think prior illustration credits are necessary to land an author/illustrator book.

One of my clients, Bethanie Murguia, was an experienced illustrator but had no book credits to her name until she landed BUGLETTE, THE MESSY SLEEPER (out from Tricycle Press in May, 2011). That was her first book deal and her author/illustrator debut. As it happens, I have sold two more books for Bethanie, and both of them will be author/illustrator projects. One other client of mine is on the cusp of becoming an author/illustrator debut with a medium-sized publisher (more details after we finalize the deal!). He is an experienced illustrator, and we finessed the text and story.

Another client, Lindsay Ward, was a trained illustrator who got her start on her own by sending out postcards to editors and art directors. From there, she landed a cover and interior spot illustration project for Doubleday Canada, and two illustration projects: THE YELLOW BUTTERFLY from Bright Sky Press (2010) and A GARDEN FOR PIG from Kane/Miller (2010). I was on board at this point and we were able to work up to an author/illustrator project with a smaller house (PELLY AND MR. HARRISON VISIT THE MOON, out Spring 2011 from Kane/Miller), and then land her an author/illustrator deal with a larger house, the newly retitled WHEN BLUE MET EGG, out from Dutton/Penguin in Spring 2012.

So, you can break in to author/illustrator-hood either way. And I don’t think it’s out of the question to land an author/illustrator debut deal…at all.

Now, a lot of folks do have questions about our submission guidelines. We don’t accept attachments, so how do you send a dummy of your author/illustrator work? Simple. You copy and paste your query and the text of your picture book project (even if the text is dependent on illustration, we understand how that goes) and mention that you’re an author/illustrator. Then include a link to your online portfolio (every illustrator should have one, even those who are technically illiterate but could easily hire or ask someone, there’s really no excuse and you will get steamrolled by your competition if you don’t) where, ideally, we can see a few sample illustrations. If I like your art style, I will ask for the dummy, and then you can send the attachment!

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The Florida conference this weekend was actually very…relaxing! Not what I usually say about a conference. But in between pitches and meals with the attendees, I got the chance to sneak away to the pool and bask in the 86 degree sunshine. So I don’t have any pictures, nor do I have any shenanigans to report. In fact, I’m thrilled that this was a very easygoing and low-key conference. (Thanks to all the attendees, the FWA board, and Mary Lois Sanders for having me!)

Today’s question is a quick one, and comes from a recent post soliciting questions, from Zoe:

If a writer decides to have an MS professionally edited by a reputable editor known in the biz (I dunno, an Alan Rinzler or a Lisa Rector perhaps), should the writer ever mention it in the query?

It’s totally up to you whether you choose to mention your connections to a freelance editor in your query letter. There are a few thoughts that spring to mind for me when I read in a query that a manuscript has been freelance edited.

On the good end of the spectrum, I think: Oh, great! This writer is used to working with someone else in an editorial capacity and has probably had to revise this manuscript quite a bit. They may be more savvy that some others in my slush about the whole process. I’m about to read a polished piece of fiction.

On the not so good, these are the thoughts that can also come up: A freelance editor always improves a manuscript, but how much did this one improve and, more importantly, at what level did it start? Did the writer solicit a freelance editor to put some professional polish on the project, or because it had gotten rejected all over the place and they needed serious help? Does this writer belong to a critique group or do they rely solely on freelance editors?

I know that lots of writers work with freelance editors. There are pros and cons to this, as well as to mentioning it in your query. (You can read some more freelance editor thoughts from me here.)

If you’ve managed to work with a big name freelance editor, my ears might perk up, of course. The bigger the name of your editor, the more selective they can afford to be. They tend to vet their projects and pick the most promising writers to work with. But this is not always the case. So while a freelance editor’s name may trigger good associations for me, or lift my hopes, it’s not going to be the deciding factor in whether I want to represent you or not.

It always comes down to the work. And, in the back of my mind, I always want to know that you have arrived at your work in large part because of your own writing craft. So if you have used or continue to use a freelance editor, I will want to know about it at some point, whether it’s in the query or later, as we’re discussing representation. I’ll want to make sure that you actually have the chops to create a great, skillful manuscript on your own, as well.

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Picture Book Queries

Hey all, sorry to be late with my post this morning. I’m trying to tie some last minute things up before I take off to Boston for a few days to visit publishers. Here’s a question that came up during my webinar and also from Melanie:

I am wondering about picture book queries in slush piles. Due to the extremely short nature of the manuscripts do you always read the entire manuscript for picture books or do you base it on the letter with them? It’s my impression that since whole manuscripts are sent for picture book queries the letter is more of a cover letter, rather than trying to hook interest with a bit of the plot because the entire thing is there with the letter.

Melanie is completely right. Since most agents ask that the picture book manuscript be included in the submission, writing a really meaty query for that short a manuscript seems a bit silly. When I see picture book queries — and when I write my own picture book pitches, in fact — I keep it very simple.

I’ve had a book by Katie Van Camp and illustrated by Lincoln Agnew called HARRY AND HORSIE in my sidebar for a while as an example of a great picture book with an outside-the-box friendship hook. If you haven’t picked it up yet, I’m sorry for you, because you’re missing out.

If I were writing a query for HARRY AND HORSIE, it would read something like this:

Harry and plush toy, Horsie, are the best of friends. One night, Harry is trying out his bubble-making machine when one of his bubbles swallows Horsie and hoists him into outer space! Harry has to rescue his best friend — and go on a wild space adventure — before returning safely home.

A quirky picture book with a great friendship hook, spare text and retro-style illustration, HARRY AND HORSIE is sure blast your imagination into the stratosphere! This is a simultaneous submission and you will find the full manuscript of XXX words pasted below. I look forward to hearing from you and can be found at the contact information listed below my signature.

Easy peasy. No need to write an elaborate letter. Just present the main characters, the main problem, and the resolution, then work in a hook (“great friendship hook,” above), and sign off like you normally would with a novel query.

After that, just paste the picture book manuscript. If you are an author/illustrator, include a link to an online portfolio where the agent or editor can browse your illustrations. Do not include attachments unless the agent requests to see more illustrations or to see a dummy.

I’ve had requests to write more about picture books, so I will try and fold more posts along these lines into the rotation.

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This past year, I’ve built up a great client list and sold some great books. And I want nothing but more of the same for my next year, my next five years, my next ten years in the business. However, as I mentioned on Alice Pope’s blog a few weeks ago, I now have a great base of clients and don’t feel the same frenzy to grow my list as I did, say, this time last year, as I was signing up my first few clients (who are still my clients, by the way, and one of whom just had a great success story).

And as publishers have tightened lists and as my own experience with editors and published books and writing and marketing grows, my standards have risen even higher. It’s more difficult to catch my eye now, as I’ve seen more, and, more importantly, gotten sick everything that’s tired and flat and been done hundreds of times before. There’s still, of course, room on my list. Lots of it. But those slots are harder to grab, and those worthy writers are harder to win over, as they tend to have lots of offers. (I find that, if a project has me really excited, more often than not, a handful of other agents are also about to offer or already offering on it…more on that in a future post.)

So now that I’m entering my second year as an agent, I’m finding myself being more exclusive about what I want to take on, but I’m also finding myself in more competitive situations with bigger agents. It’s a tough position to be in, and it doesn’t always let me go through my entire manuscript consideration process (which was supposed to be the point of this post). Still, while this is happening more and more, I wanted to let you in to my regular manuscript consideration process, since my slush consideration process post seemed to get a good response. This is how it all goes down on my end.

First, a query letter catches my eye. Because I want to be completely sure of my judgment and rule out chances of slush psychosis, per the post linked above, I put it in my Maybe Pile. Since this is a fantasy scenario, let’s just say I dutifully return to my Maybe Pile the very next day (instead of a week later, after I realize that life has gotten away from me) and request those manuscripts that still sound good. For any batch of slush, I end up requesting one or two manuscripts at a time.

Once I get the manuscript from an author, I put it in my queue. At any point in time, I may have between two and ten full requests in line. And I get to them depending on how much time I have and in order of request date. It usually takes me two weeks to a month (this summer was slow because of the move) to respond to a full (unless, of course, the writer has other offers or I’m very interested in something, right after the query, and need to read immediately…and this doesn’t happen that often, even with full requests).

The other thing I do when I get a full request in is I send it to my readers. Yes, I have readers. ABLit agents work with qualified young publishing enthusiasts on full manuscripts and sometimes client manuscripts. Since we’re scattered all over the country, my colleagues and I have our own networks of readers, although there are some readers that everyone at the agency works with.

I currently have several readers and I also work with one of our agency readers. I have a very rigorous reader screening process and choose my readers very carefully. I don’t always agree with them, but value their feedback. They provide a valuable service to me, as they fill in my blind spots and make sure I’m not missing anything — good or bad — about a manuscript. (I started out as a reader for ABLit, so I love teaching and working with my readers, it’s a great learning experience for both of us.)

So anyway. I send the full request to all my readers and read it myself, as well. If the manuscript really catches my eye on a read, or if a reader highly recommends something that I haven’t gotten to yet, I kick the submission into high gear. When I’m interested, I read quickly.

Most submissions, unfortunately, tend to fall apart by page 50 — the first benchmark, when I tell my readers to check their guts and see if they still want to keep reading. If I can put a full request down by page 50, I will not pick it back up again. The issue is usually voice, character, pacing, or plotting. (The voice is flat, the character is one-dimensional, the story crawls along, and we haven’t gotten into the main plot/action of the manuscript yet.) If my readers chime in and say that they put it down as well, it’s a decline. (My readers don’t talk to each other about submissions, nor do I let my readers decide for me…it’s not rejection or offer by consensus…but because I have such good readers, I tend to agree on manuscripts with at least one of them and really do take their feedback into consideration. Still, the final decision is mine.)

If a submission is really good, a “kick it into high gear” submission, a “finished it in one sitting submission,” and I think it is especially commercial or might attract other agent attention, I will ask that all my readers finish it and send me a reader’s report. I will also take notes on the manuscript and pick out the most choice editorial ideas to share with the author. If I finish a manuscript and can’t stop thinking about it, if I bolt awake in the middle of the night with editorial ideas for it, if I start checking my calendar for a time to get the writer on the phone, I know I have a very strong candidate for an offer of representation. I usually give myself a few days to make sure the project is still an I-can’t-live-without-it submission. If I’m still obsessed with it, I let the writer know and then we schedule a call.

Still, not all of my offers end in the writer signing up (more on this, as promised, later). And all of the manuscripts I take on do go through revision, based on my editorial notes from my first read and from the repeat read that I always do after I take someone on. And yes, I have read good manuscripts that were getting lots of offers but that I thought needed work, and I’ve passed on them rather than competing for them.

But high as my standards are and tough as my editorial vision is, I do love the whole process of reading a potential client’s manuscript — from the exciting request to the potential treasure trove of the full to the rare manuscripts that sparks my imagination. And I’m definitely looking for more of this magic, and more successful offers. Keep those submissions coming!

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Here’s a question from a reader that I got a few weeks ago:

I shared my manuscript with two published authors who write in the same genre as me (upper MG). One of them loved it and offered to refer me to her New York agent, who has placed books with all the major houses. The woman who read my book seems happy with this agent; however, they would not have been on my “top ten” list.

This seems like a great opportunity and I don’t want to screw it up. My question: Do I send her the polished manuscript to refer to her agent at the same time I query my top picks? Do I still query my top picks or wait to hear back on the referral? Or do I strategically time my queries between the referral and the “cold calls”? Does it even matter or am I overthinking this?

First of all, “am I overthinking this?” is my favorite question ever because it’s almost always self-answering. Yes. You are overthinking this. But I do understand that it’s not a no-brainer and that most writers who have an opportunity are fanatically afraid of screwing things up.

Luckily, there’s a very simple answer to this question. If you have a lead with any agent, take it, but don’t let it be your only lead. In other words, do take the referral, but don’t waste any time. Query other agents, also. You don’t need to mention anything to anyone except the usual, “This is a multiple submission.”

Why? Well, sure, the referral is great. Agents always take referrals from clients more seriously than straight slush. At the same time, though, while we’ll linger on the submission longer than we usually would and while we’ll probably look at it more quickly since it has a client’s name attached, we still have to evaluate the writing and the story and whether it’s a fit for us, as if it was any other submission. And it might not be a fit, even if a client vouches for it.

So, submit to other agents at the same time. You can always entertain interest from more than one agent at once. And be sure to thank your friend for the referral, even if the agent might reject you or if they’re not really on your radar. At the end of the day, you never know what might happen.

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There is lots of good stuff happening over at WriteOnCon.com…lots of fantastic articles and chats and vlogs from editors and agents. (Seems like there were issues with the site yesterday, and now it’s back up, at least for me. I don’t know what that was about.) As a result of all the great content going up online, I’m feeling a little less-than-inspired about my own blog topic today. Ho hum.

Well, since you’re all probably learning about new agents and editors who you’d like to submit to at WriteOnCon, I wanted to tackle a submission question that came in from reader Siski a long time ago:

Is it worth providing an agent with a synopsis of several manuscripts so they can assess you as an author, rather than assess you in terms of one manuscript? Would that make rejection less likely? Or will an agent be able to see what you’re capable of from just one MS and therefore wouldn’t want to know of others?

I get this question a lot at conferences and through the blog. Should you send a slew of your stuff or charge into the great query yonder with just one project at a time?

I’m very adamant about my answer: send only your absolute strongest project out. No ifs ands or buts. I don’t care if it’s a ten word picture book. If it’s your strongest work, that’s what you should show the world. In most cases — especially with picture book manuscripts, but this could apply to novels, too — having a really great, strong submission will either get you an offer or at least get your foot in the door.

After the communication lines between you and the editor/agent are open, you can broach other projects. Or the agent/editor may ask to see what else you have. But the time for that is AFTER they show interest in your initial blow-the-door-off-its-hinges submission.

When we get a slew of submissions from a writer, either in one email or in twenty, we’re overwhelmed. We’re annoyed. We wonder why you have those twenty manuscripts sitting around on your hard drive and, yes, why you decided to unleash them on the world in one big deluge. It also makes us panicky. Do you want us to sell all twenty of those for you right off the bat? Are your expectations completely unrealistic?

So be patient. Really take a long, hard look at all the projects you have to potentially offer an agent/editor. Choose your favorite, the one you feel is most marketable or the one you’re most passionate about (ideally, it will have both of those qualities!). And send that one as a way to engage the editor/agent into asking for more. That’s the right way to do it. Sending your entire slew will have the opposite effect — you’ll get that agent/editor shutting the door of opportunity in your face instead of opening it wider

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