Scott Plumbe checking in again about his Kickstarter campaign to publish his illustrated novel, THE UNCLUKY FOX via digital installments. Really interesting stuff, I’m really enjoying seeing a glimpse from the other side of the crowd-funding curtain! Please check out his campaign if you’re interested. It promises to be a very cool project if the funding is successful.
My Kickstarter campaign has been equal doses exhausting and rewarding. So far The Unlucky Fox has nearly 100 backers. I am grateful for this solid base, but the campaign still has a long way to go to make the $30,000 goal. In fact, financially I’m only just over 10% of the way there. I’m now considering ways to tune up my campaign mid-stride.
Going on the assumption that my project isn’t completely undesirable, the first place to look is the rewards. Kickstarter allows you to edit and add new rewards once the campaign is underway. Some people have mentioned that they want the physical book as a reward. I understand that. I’m a bibliophile too. I’d love to be able to offer it, and it is tempting, but I’m not sure realistically how many people would be willing to pay up front and wait almost two years for a hard copy. That was one of the considerations for choosing the incremental release model. So I’ve decided to stick with my original offering, especially as so many people have already pledged on the current reward tier. It seems disrespectful to change that now.
Recently there have been articles surfacing from news sites like Gawker Media about how successful KS campaigns often have a hired ‘guru’ who is responsible for preparing and presenting the campaigns. I did find a few such individuals online during the pre-launch stage but confess I was skeptical. Essentially, they work as a PR company to position your project, devise rewards that will pique a backer’s interest, and spread the word through social media, blogs and various media outlets. Some such consultants even guarantee success! When I reviewed my rewards and calculated the time it would take me to fulfill what I’d promised, I didn’t see any room left for a consultant’s commission.
Some people have suggested I set my financial goal too high. Conversely, I have had people tell me I’m not ambitious enough with my project! They advise that I should aim for more and deliver my story in a variety of formats and through numerous channels. While I appreciate that kind of strategy and input, I don’t feel it squares with who I am. I want to guarantee that I fulfill my promises. I have a realistic understanding of what is achievable and can be delivered with quality and professionalism. I’m a firm believer in the practice of ‘bootstrapping’ for small businesses — and that is exactly how I think of The Unlucky Fox, as an emerging small business. Furthermore, doing it in steps allows it to happen on my terms. That may at first seem narcissistic, but what’s the point of following your passion if you’re not going to be true to yourself as a creator? I could have easily set a much lower goal in hopes it would be easier to reach. I have seen many projects on KS that have done so. But they’re not honoring their backers and are selling themselves and the crowdfunding platform short. Especially if they then struggle to fulfill their rewards in a timely manner — one of the #1 criticisms of crowdfunding.
So where does this leave me? I’m an independent creator who has spent countless hours getting this project underway and is now asking for an injection of support to bring it to fruition. So far, I’ve felt genuinely blessed to have so many backers that believe in my quirky project. The enthusiasm shown by absolute strangers is utterly humbling. More than ever, I feel a deep obligation to ensure The Unlucky Fox happens for those who have entrusted me with their hard-earned money!
Now that the campaign has launched, there is a limit to what I can do, yet I do still have a few avenues. Spread more press releases and woo various bloggers. Continue to engage on art and writing forums like DeviantArt, Wattpad and others. I’ll continue to post updates to my Kickstarter page and provide answers to the questions I receive daily. Social media, you ask. Yes — I can do that too, although not being ‘social’ by nature makes it particularly agonizing! Ironic, yes. As many other creators can understand, being less social is how I’ve found the time to hone my art! Now it’s time to flip the switch in the other direction.
In a few weeks time, I plan to submit my final report on my crowdfunding process. I look forward to reaching this to a conclusion.