First off, a caveat to say that this is my opinion, not necessary The End All and Be All, though I’ve heard other agents who share my thoughts.
I am not impressed by queries that come to me with too much voice. Of course you want your query to have some voice, in the same way that good advertising copy has a personality. But one type of query I often see and that tries way too hard is the query written “by” the protagonist that “introduces” me to the protagonist’s author. It goes something like this:
Hiya! I’m 12 and my name’s Mackenzie. I’m in a story about all these crazy adventures that my friends and I go on. Even though everyone says I run the show, the gal taking it all down on paper is Jane Doe, a schoolteacher from Philadelphia who has a B.A. in Child Psychology. Whatever that means, teehee! If you want to read my story…
Point is, a query is a cover letter for your writing. It’s your foot forward and your first contact with an agent. It’s also a business letter. I know I’d never apply for a job by submitting an overly playful resume that’s covered in hologram stickers unless I wanted to work at a clown college (and I’m sure that even clown colleges respect a degree of professionalism). That’s gimmicky. While gimmicks sometimes pay off, more often than not, they become the stories agents tell when they’re hanging out after hours at conferences: “Did you hear the one about the guy who showed up to the pitch slam dressed as a giant baby?” (That’s a fictional example I pulled off the top of my head but, actually, I’m sure it has really happened.)
This reminds me of that episode of Arrested Development in the third season where Tobias, a struggling actor, enlists Maeby, his daughter, who has been cutting school because she’s secretly a prominent film executive, to help him make goodie bag packages for casting directors. He stuffs them full of headshots, candy, vaguely threatening notes, and packets of glitter…all in the hope of catching their attention.
Maeby, by this point way jaded by the film biz, says, “Casting directors hate this!” Then the scene cuts to a casting director opening one of the packets, getting a shot of glitter to the face, and yelling into the phone, “The glitter queen struck again. Never hire Tobias Fünke!”
Just as I discussed in my post about social networking abuse last week, there are good ways to get attention, and there are bad ways. Glitter-filled packets? Bad. Queries that bend themselves into pretzels trying to be clever and “voicey”? Not my cuppa.
The #1 surefire super-secret can’t-fail way to impress a literary agent? Your manuscript!