How to find a literary agent to represent your children’s book. These articles are full of information about what literary agents are looking for, how to stand out in the slush, how to attract a literary agent, and how to get a literary agent to represent your novel, picture book, or nonfiction.
This post is all about query letter format, a perennially popular topic that won’t quit! While there isn’t just one query letter format or query letter template out there, I’ve developed a handout that I’ve used over the years to really streamline and clarify the process for writers.
Query Letter Format
From my recent webinar on query letters, I’ve learned that writers continue to be fascinated with this little one-page document. It’s my most popular webinar by far, and a constant fixture of Google searches about writing.
But what makes successful queries? And can I get a query letter template? Writers are desperate for query letter examples.
When I was speaking at writer’s conferences, I always gave out a handout with a query letter example that I’d written for Twilight. Cue your eye rolls, but it’s a well-known story that everyone has at least glancing familiarity with. (My query letter example is written with Edward as the protagonist because I think Bella is such a wet blanket, ha!)
Writers are also curious to see if there is a query letter template that they should be following for formatting their query letter. Is there a set formula for writing a query and organizing the information? Not really, unfortunately. Even if I was going to call my query letter template the perfect way to write a query, many writers wouldn’t get the memo and the slush would still be filled with queries that don’t follow this flow.
But I believe very much in my query letter template, which you’ll find in the second page of the PDF. It has a nice flow to it, and is a good way to organize all of the elements of the query letter.
Here’s something to keep in mind about writing a query letter: IT’S A ONE-PAGE COVER LETTER. Your query letter length? 250 to 450 words. That’s it! Sure, it feels so much more monumental than that, but the query letter only has one job: To get the agent or publisher interested enough to move on to your writing sample or proposal. That’s it. That’s all.
Writers obsess over the query letter. It feels like their “one shot” to achieve publication. Their foot in the door. But believe me when I say that I never offered representation based solely on the query letter, and I have overlooked many crappy queries to then offer on a great manuscript. The query is a means to an end.
While I hope this query letter format tool helps you work on your query writing, I want to make sure you keep your focus where it belongs: on crafting an amazing manuscript.
As a book editor, I work on everything from queries and book proposals to complete novel and memoir manuscripts. If you’d like personal advice on your own pitch or manuscript, reach out!
The novel synopsis is a source of great consternation for many writers, and I completely understand why. To be honest, I hate writing them, I hate reading them, and I know I’m not alone. They are, usually, both crime and punishment. But they are a necessary evil for several reasons, which I’ll mention. Read on to find out how to take the sting out of this basic publishing skill.
What a Novel Synopsis Is and What It Does
A novel synopsis is, in very basic terms, a one-to-four-page document that explains every major plot point and character development moment. That’s it and that’s all. For such a short and simple document, it sure seems to stir up a lot of angst.
Okay, so maybe my perspective is biased. I’m sure not everyone hates the novel synopsis. I’m sure there are writers out there who write amazing synopses, and agents/editors who gobble them up. Don’t get me wrong, they serve an important purpose.
A synopsis demonstrates how you think about story, how you plot, and how you wrap everything up. These are very important skills. Wonderful pitches fall apart all the time in the execution.
Agents and publishers are curious to know:
that you have a lively cast of characters
that you are working with enough plot and subplot, or whether it’s too little or too much
that you’re building appropriate stakes and tension as the story progresses
how you plan on landing this thing once it’s going, whether everything will be resolved or you’re leaving some threads open for potential future stories
if you have any big red flags or fatal flaws in your story, which usually happen in the second half (see “Fair Warning”, below)
Some agents and publishers pay a lot of attention to the synopsis. Some glance at it. Others don’t even request one. No matter what, it would behoove you to have this document available in at least two lengths, to deploy when necessary.
How to Write a Strong Novel Synopsis
The best way to write a strong novel synopsis is to sit down and do it. Sorry! That’s it! There’s no secret magic dust that I can give you in this case.
Open a blank document and jot down all of the major plot events of your story. You can start in bullet points, if that helps, but eventually you’ll want to write them out in narrative format. Don’t worry about making it cute, pitchy, or voice-y. Your writing should be clear and tight. Just the facts, ma’am. Be sure to fold in the three or four biggest character turning points, too. These are the changes your character goes through as they get where they’re going. My strong belief is that a synopsis will involve character somehow, to give a sense of how plot and protagonist play together.
For plot, at minimum, you want to hit your opening (the inciting incident that launches your story), a handful of strong points in the middle as things go wrong and obstacles arise, your climax, and your resolution.
Mention only those details that are necessary for clarity and understanding. If the mom’s job is important to the plot, include it. If the dog and cute neighbor factor into the story but not in a big way, you may want to leave them out. For the purposes of this document, you are running lean.
For all of my surprise and reveal fans: Sorry. I’m about to crush your dreams. But you have to reveal your twists and turns, and your ending. I know you want to tease, tease, tease an agent into reading the whole manuscript. You think that if you just withhold the major twist ending, they will fall over themselves to request and sink five hours of reading into your novel because the suspense will kill them otherwise. Well, catch-22, the odds that they’ll request the full and then get all the way to the end are slim if you don’t demonstrate that you know what you’re doing first and that your twist is worth it. (There are people who vehemently disagree and will fight me on this. You’re not changing my mind, but I fully expect to hear from you!)
Tips for Novel Synopsis Writing
The most common lengths for a novel synopsis are: one single-spaced page, two double-spaced pages (roughly the same as one single-spaced page), two single-spaced pages, and four double-spaced pages. The reason for this wishy-washiness is that different agents/publishers will request different things in different formats. I recommend having three synopses available to send when you start submitting: a tight one single-spaced page, two double-spaced pages, and four double-spaced pages (this one will not be requested that often).
So you can attack this beast in one of two ways:
Option 1: You sit down and write your entire novel in one single-spaced page (you still need normal 1″ margins and paragraph spacing, so you can’t just use every available centimeter of space). This is the more difficult approach, because I’m guessing your novel probably has more than one page of material. So whittling it down so drastically is daunting. But doing it all at once is also very helpful, because once you’ve shrunk it, you can much more easily add some substance to make a longer synopsis for a two-page and four-page option.
Option 2: You sit down and you do the painful shave. Start with four double-spaced pages. Put down more detail than necessary. Introduce the bulk of your secondary and tertiary characters. Mention events that don’t have a lot of bearing on character change or plot stakes. Save this version. Open another document. Now you’re aiming for two double-spaced pages. Shave, shave, shave. Delete everything possible that doesn’t impact the reader’s understanding of your story. Save this version. Then single-space it and realize that you’re over one page. Now the real agony begins as you distill further. Save the one-page version. And voila! This is perhaps the more scenic route, but the destination is the same.
There is one great test of a synopsis that I recommend to everyone: Show it to someone who doesn’t know your story, and then have them explain your book to you. If they kinda sorta get it and are able to hit the major points, you’ve written a successful synopsis. If they start to squirm, you’re not being clear enough. Your synopsis is either too thin or too detailed.
The only way out is through, my friends. So sit down, embrace our love/hate relationship with this document, and let’s get started.
Fair Warning: Part of the synopsis’ job is to reveal story problems. If you write a synopsis and have trouble filling it with actual plot points, it might mean that your plot is too thin. If you can’t possibly omit any plot points and your synopsis is five pages, that might mean that the scope of your novel is too broad. Be prepared to learn that you might have bigger issues as you write this summary document. It definitely happens.
I had a client recently come to me for a 30-minute discussion of his query and opening pages. My big piece of feedback was, “I don’t know if this is a query problem or a novel problem, but I’m not seeing any plot here. Something should be kicking into gear in these opening pages, and the query should be covering more development than I’m seeing.” We moved on to a complete manuscript service and, guess what? There is very little plot, and that is a big issue. Keep your eyes and ears open as you prepare your synopsis documents, you might learn more than just how to write a novel synopsis.
I include synopsis comments with every service as a manuscript editor. If you’re really struggling with yours, let’s work on it together.
Oceans of ink and blog posts have been spilled talking about novel opening pages. And with good reason. Your novel first pages are the only thing an agent gets to see before they make their decision about you. Well, that and your query letter and synopsis, which is why those are such hot topics. But how do you nail your novel’s opening pages? The advice may be simpler than you think.
Great Novel First Pages Start With Conflict and Action
I cannot overstate this point: Conflict and action hook a reader and transport them into your story. This is exactly the goal of your novel’s opening. So start in action, start with conflict. You may want to use a smaller, scene-specific conflict (or “bridging conflict“) to get readers on the bus initially. That also puts less pressure on you to start with mind-blowing high-stakes conflict, which can be difficult to pull off before the reader knows your character.
Basically, you want to give them just enough of your character so that they care, without over-indulging in information (see next section). And you want to put the character in motion. They want something, they’re experiencing an obstacle, they are frustrated or full of longing. This is a good state for your character to be in.
And, very importantly, they are starting in action, where they’re either being frustrated by an obstacle or striving toward something. You need that balance of internal conflict and external conflict.
If you start with too much external action right away, readers may not care because they don’t know the character, their objectives, or motivations.
If you start with no external action, then it’s easy to get bored. For example, a character sitting in their room, philosophizing about life and all the ways in which it has gone wrong. Maybe you start with generalities, for example:
Life can be funny sometimes. I spent 13 years thinking I was normal. Totally lame. And then one day, everything changed.
But the character is just sitting and thinking. There’s no action. This is 100% internal conflict, and you want to avoid it because nothing is actually happening.
Avoid Too Much Information in Your Novel Opening
In the same vein, information overload can sabotage your novel opening pages in other ways. You might start with action, like the character getting bullied, but then you stop and go into great detail about the school, everyone in it, and the character’s history with the bully since kindergarten.
“Context is important!” you say. But you can absolutely have too much of a good thing. If you start off your novel with a ton of information about everyone we’re meeting and all of the details of a character’s life, the plan will not get off the ground, so to speak.
There has to be a balance of action and information, and if in doubt, action should win out. For every piece of information that you introduce in the first few pages of your novel, ask yourself: Does this really, really, really have to be here? Otherwise, you may insert it later, or not at all.
Pick a Moment You Can Sustain
Finally, to tie your novel opening together, you need to pick a moment you can sustain for two or three pages without either stopping the action to give tons of information, and without leaving the moment to go into backstory (more information).
If you currently start with general philosophizing (per the example above), a ton of information, a lot of jumping around in time to gather various details, or without a sense of balanced internal and external conflict, it’s time to take another look. Your beginning really is your make-or-break. So it’s your job to make it good.
Struggling with your first pages? My Submission Package Edit revamps your first ten manuscript pages, query, and synopsis, so you can make an amazing first impression in the slush. Hire me today!
Curious about how many words in a chapter? When you’re writing fiction, it’s natural to wonder about children’s book manuscript chapter length. I’m afraid this answer won’t be entirely satisfying, but I decided to make a video about it. The transcript appears below.
Writers Are Asking: How Many Words in a Chapter?
Hi, this is Mary Kole and kidlit.com, and you are watching a video response to a question that I received on the blog from Tom. Tom recently asked a wonderful question about read aloud potential in picture books, which I was happy to answer. He had another great question in the same comment. So he was just coming up with good stuff. I am more than happy to answer in this video format. I think it’s so much fun. Tom’s question, actually the answer to Tom’s question is hidden inside of Tom’s question, but the gist of it is, Tom says, “When I’m reading with my kids, I notice that the manuscripts,” or the books in his case, “that have consistent chapter length flow more smoothly. They are more of a joy to read. Can you comment on that?” You know, and as I am reading this, I’m thinking, “You just answered your own question, buddy.” But whatever, I’ll speak to it because I think it’s a very important point.
So children’s book manuscript chapter length is a big question that I’ve received many times about all sorts of children’s books that have chapters. So that usually includes everything from chapter books, to middle grade, to young adult novels. And in that case, people always ask, you know, “How long should my chapters be? How many words in a chapter?” That’s the most common question. Nobody really talks about consistency. So I think this is a really great point to drill into. Now, I am less concerned with how long your chapter needs to be. I’m not a big fan of handing out absolute dictums and saying, you know, “For middle grade, your chapters need to be 2,000 words max and always longer than 1,200 words, and…” you know.
Yeah sure, if pressed, I could come up with some harder numbers, but I don’t like to do that because I believe that every book sort of has its own style. Now, I will say that yeah, a chapter that’s 10,000 words for any category of children’s book is probably crazy. It’s gonna be tedious to read. It’s a lot. So there definitely are ways to answer that question in a more specific way, but I’ll keep being cagey, and I will say consistency, as Tom identified in his comment, is key in any category that you’re writing, middle grade, chapter book, YA.
Children’s book manuscript chapter length consistency is what sort of keeps the engine of your pacing going. And when I’m reading, I definitely notice, you know, with my editorial clients, I have manuscripts in front of me all the time. I definitely notice when a chapter is a lot shorter or a lot longer than sort of what has been established. And one of my favorite things to say to people is a book teaches us how to read it, which is true. So if you start out writing really short chapters which is a great way to sort of keep pacing lively, you’ve sort of set a standard for yourself.
And so if you really start in the middle maybe, writing really long chapters, whoa, your pacing is gonna tank and readers are gonna wonder…they may not be able to put their finger on what’s going on, but they may start to wonder why your chapters suddenly feel longer, or slower, or bulkier. So chapter length can definitely be used to affect pacing and the reader’s perception of how quickly the story is moving which is the definition of pacing.
If you have a lot of long chapters, you really wanna make sure that action flows freely inside those chapters because otherwise they’re just gonna big blocks of information one after the other, and that’s gonna have an exhausting effect on the reader. But the key is that whatever you start doing, keep doing it. (And take some advice on how to write action scenes.) You’ve sort of gotten yourself into that place, and if you notice that all of your chapters are really long, you’re gonna have more of a job ahead of you, maybe chopping some of those chapters in half or reorganizing information.
Another thing that I see a lot is that a person will basically have chapter consistency down for the most part, but then they will have a few outliers. And the more consistent your chapters are, of course, the more those outliers are going to call attention to themselves. So when you’re revising, one very easy thing to look for, especially if you use a software like Scrivener where each chapter is an individual file, which I highly recommend, is seeing, “Okay, which chapters are abnormally short or abnormally long compared to kinda where I come in.” You know, if I’m coming at 1,500 words for a YA novel chapter and I have a chapter that’s 2,500 words, and then another one that follows it that’s 500, I might wanna think about combining them and then chopping that resulting chapter kind of in half, for example. So what’s…what are your outliers? That would be a great place to start in terms of kinda restructuring your chapters.
How Many Words in a Chapter … And How Many Are Working for You?
Another thing to do is to make sure that each chapter earns its keep. This is a huge note that I give to a lotta my editorial clients. This chapter doesn’t earn its keep. And for me, for a chapter to earn its place in a novel, you have to do one of several things. Ideally you’re doing many of these things all at once. The chapter has to pull its weight. Now, it should introduce character, or introduce something about character, or change something about character relationship, so you’re moving something forward in the character department or…ideally. And a chapter has to move plot forward. So something has to happen.
Now this brings us back to the definition of action in a plot sense. If two characters just bicker for a whole chapter, yeah there’s conflict technically, but nothing has actually happened if two characters just sit there going like this. So something needs to happen to move the plot forward. There needs to be action, there needs to be forward momentum in terms of things happening in the physical world that ideally drag your story forward. So we should learn something about character, something should happen in terms of plot, character relationship can change. There’s gotta be meat in each chapter. And a lot of the time, I see short chapters that are just transitions, for example, you have two big scenes and then a little valley in between that’s like 500 words. That’s something I see a lot. Or a chapter where it’s just characters talking, talking heads. Sometimes those really seem to tank pacing.
So yeah, I would say that chapter consistency above all is key. Make sure your children’s book manuscript chapter length is consistent, look for outliers, so chapters that are too long or too short based on the length that you set for yourself where you fall most of the time when you’re writing. And then you need to do a test of each chapter to see, does this really have a reason to be in this manuscript? And that’s kind of the trickier revision tactic to do because you’ve written it, of course you don’t wanna kill your darlings.
Each chapter absolutely belongs in there. But when you really get down to it, is there enough forward momentum in that chapter on the character front, on the plot front to really keep it in there? And if not, you may wanna do away with the chapter or you may want to shorten the chapter and tack it on to one of the two chapters either before it or after it. That’s one way to handle kind of a shorter chapter where you wanna keep some of the information but maybe not make it its standalone chapter. Or is it something that can be expanded into a full-fledged chapter in its own right, maybe with some character development or some plot development?
So, hopefully I’ve given you some ideas for why consistency is important when it comes to chapter length, and then if you do have chapters that are inconsistent with your novel and kind of your goals for each chapter in your novel, what to do with those. So I love this question. Thank you so much, Tom, for asking, and thank you for watching.
Hi, this is Mary Kole and welcome to kidlit.com. Today I have a question from Tom, and it is all about read aloud potential and work for younger readers. So here we’re talking about picture books, we’re talking about chapter books, early readers, those sorts of categories. Some parents do read middle grade with their kids, but since you’re getting kind of into independent reader territory there, I’m just gonna talk about these younger categories. So Tom wrote into the blog and he said, “You know, I noticed that some works really, really have great read aloud functionality. If you wanna call it that. Some works are just great to read aloud, I read ’em to my kids, everybody enjoys it, it’s this great kind of family moment,” which is what we’re hoping to create when we write for kids, right, “and some works just don’t. They fall flat, the language doesn’t flow.” So he is asking, you know, how do you create more of the good stuff and less of the clunky dry voice that doesn’t lend itself well to read aloud potential.
Now, read aloud the potential is a phrase that I’m using very deliberately because when I used to look at query letters as a literary agent, one of the sales hooks for a picture book that would get my attention is if the writer had to written “This book has great read aloud potential”. And then when I would turn around and pitch that book to an editor, that would also be a sales hook that I used all the time. Because when you’re pitching, you really want things to have hooks, you want to be able to say something, encapsulate a benefit of that particular project. Now if you’re thinking of writing a query letter, you should also be thinking along these lines of what are my benefits here for this project, other than it’s a great manuscript, right? We also want to try and find these little benefits, and read aloud potential is actually a great benefit. If you’re writing picture books, definitely put it in your cap and remember that saying something has great read aloud potential is something that sends a positive flag up in a query letter.
Now, the question becomes, how do you build that read aloud potential into a story? And that is where I think Tom’s question lies. So what makes for great read aloud of potential? I have one tip that seems so incredibly obvious that I almost feel dumb saying it here, but I know that a lot of readers don’t think of it. I work as a freelance editor now with clients and writers all over the globe, and it is so much fun. But when I give this note, I’ve noticed that a lotta my clients sort of have a light bulb moment, and it’s like they hadn’t really thought of it before. So when I say this, you might be like, “Duh,” which is why I’m here, I hand out duh moments, read your work loud as you write it, as you revise it, read that work aloud. Only then will you know exactly what it’s read aloud potential is.
Here’s the thing that happens. We are…we train ourselves when we write in the flow and cadence of our own voice, if that makes sense. We know what our voice is about, we’re used to it, and that’s natural, right? It’s our voice, it’s coming from how we talk, how we write, we’ve had our entire lives to get used to this voice, and then that’s what’s most natural for us to use when we’re writing fiction. The thing is, you’re used to your voice, but what about anybody else? And this is where people tend to get tripped up because if you’re only writing in your head, your head is used to your own voice. And when you write something on the page and then read it back to yourself, again in your head, not by speaking, you gloss over things that tend to be clunky in the writing because you’re used to your own writing style.
It’s… One of my favorite parts of my MFA experience was the workshop part, where we would take our manuscript, pass it to the person next to us, or across the room, or whatever, and have them read it to us. It was most, most often an enlightening experience and embarrassing experience because they’re not used to our writing style, they’re not used to our voice. So when they read a piece of writing that they did not write, they’re coming to it for the first time and they start to struggle. You know, this sentence is really clunky, they trip over it because they’re not expecting the words to be in a certain order. When we’re reading that sentence in our heads during the revision process, we probably gloss right over it because we’ve read that sentence before, we know our own writing style, it just sort of we don’t notice where the bumps are. But if you have a writer reading it back to you, you’ll start to see that’s a speed bump, that’s a little hiccup, they tripped over that sentence, you’ll really start to sort of hear it in a way that you haven’t heard it before. And having somebody read your work is the ideal application of this advice, but not everybody has a person sitting there ready and waiting to read your manuscript to you. And if it’s a novel, nobody’s gonna read 80,000 words of your stuff without a whole heck of a lot of a bribery.
So the most common and useful application of this advice is to actually read your own work to yourself. This is more approachable, this is what most writers can actually do. And it’s different from reading something to yourself silently because it forces you to pay more careful attention to the page. It is my number one piece of voice advice, it’s my number one piece of read aloud potential advice, and if you’re writing picture books, early readers, and chapter books especially, you have no excuse, those manuscripts are short at the end of the day. So if you’re just sitting there and revising, open your mouth. Open your mouth and say the words, it’ll help you focus on the page in a different way, it’ll help you see what’s on the page in a different way, and you’ll be able to actually experience what it’s like to read that work aloud because a lot of these younger manuscripts are meant to be read aloud by parent to child. And it’ll really help you kind of see what you’re doing in a different way. And as you’re doing it, I wouldn’t even try to edit, like, right there on the page. I would actually have a pen in my hand, have the physical manuscript, have your voice ready to go, start reading, and then every time you stumble, every time you have to start over, every time something comes out in a way that maybe you didn’t intend, and without realizing, you’ve sort of put something clunky on the page, just mark it. Just mark it, circle it, put a check mark next to it, do whatever you have to do, come back to it later. And then as you’re trying to fix it, speak. You know, storytelling is a verbal art form. We started out storytelling around the campfire with our voices and our bodies, it’s a physical thing. And when we tend to, you know, just sit on the screen typing, we get disconnected from that very physical, very vocal art of storytelling.
So I’m sort of inviting you to bring that practice back into your writing life. Ideally, you would be doing this from the very beginning of writing your manuscript, but a lot of us have manuscripts already where we didn’t do it, so the next best thing is to revise aloud. And then when you’re coming across a section that you marked as clunky, when you edit that, speak several options aloud, see which one flows the best. Especially for these… My dogs are killing me, they are just snoring right there. Sorry about that. So especially for these younger readers, the shorter the manuscript, the more you want to speak what you’ve written, the more you want to revise with that in mind because those words really will be spoken. They’re not just gonna lie on the page like they do in a novel. So the best way to know if you have a voice with read aloud potential, is to read aloud the voice. Tom, I hope this helps. Thank you for your excellent question and I look forward to answering more. Thanks for watching.
Today I’d like to talk about submitting to literary agents who have already rejected your work. There are only so many literary agents to go around, so I understand resubmitting a query letter to the same agents with multiple projects, or multiple revisions of the same project. Longtime blog friend Mary puts it like this:
I’m starting my second round of submitting my novel to agents. There are some agents I submitted it to between three and four years ago. I’ve substantially revised the novel in that time. Should I submit again to agents who had no interest back then? Two years ago I submitted a second novel to them with no luck either. Will they think “GAA! Her again!”?
Unfortunately, even though you’ve corresponded with these agents before and they’ve looked at things of yours, it doesn’t seem like they’re hot leads for you. If you haven’t gotten a project through to a particular agent with either a personalized and encouraging rejection, or a revision request… And if this particular pattern has played out with two different manuscripts…
I’m afraid resubmitting a query will not help you connect with that particular agent because it may not be a fit. I can’t say this with 100% certainty for each agent on your submission list, of course. I’m not them. But I’d say that your chances are on the slimmer side.
Remind Them of Your History When Submitting To Literary Agents Who Have Already Rejected Your Work
Especially if you’re considering resubmitting a query with a new version of a manuscript they’ve already seen. You can absolutely try to submit to them. There’s nothing preventing you, unless you got a sense about any of the agents that they simply didn’t get, or didn’t want to get, your work. (It’s definitely not worth barking up their tree if that’s the case.) But do you want to submit to them again? I would be wary of this approach, honestly. You’ve identified the potential issue with it in your question.
Agents do remember people who’ve submitted to them, even a few years on. Most use email inboxes that make your previous submissions easy to find. And if you’re submitting to them and you have a history of previous submissions, you do want to mention that they’ve previously seen your work in your query. So they’ll have everything at their fingertips to remind themselves of your previous correspondence.
Now the agent receives another submission from you. And, in this case, it’s a resubmission of a project they’ve passed on. They will likely consider it. Will it be real interest, though, or politeness? That’s tough to say. Your fear isn’t completely unfounded. The agent might, realistically, wonder why you keep submitting to them if they haven’t given you any positive signals in the past. Sometimes an agent will have dozens of submissions from the same writer, even though none have hit their mark. Agents definitely remember these names.
Are you at that level of notoriety with one project, a second project, and a revision? No, but you’re getting up there. You know the old adage. The definition of insanity is doing the same thing over and over again, but expecting different results. In your case, this might not be insanity, of course. You may have turned around a phenomenal revision. And I hope you have! Focus your efforts on people who have either shown you encouragement, though, or new faces.
Know When to Keep Submitting a Project, and When to Move On
Long story short, in publishing, as in dating, it might be tempting to chase someone who doesn’t encourage your advances, but that may not be your strongest shot at success. I would advise you to freshen up your list of potential agents and submit to some new names. Let other agents see your revision for the first time! If nothing comes of that process, then you’re facing the difficult decision of whether you want to revise again, or chalk this manuscript up as a learning experience. Submitting to literary agents who have already rejected your work can be tricky and risky. It may be worth a shot, though.
Do I love giving this advice? Absolutely not. But I respect you too much to sugarcoat a reply. I wish you the best of luck!
Are you getting nowhere with your manuscript? Wondering if you should keep revising or focus on a new project? Give yourself the strongest shot at success by working with me as your book editor. I can help you with questions of career strategy as well.
Recently, an editorial client of mine wrote in with the following awesome question about submitting multiple queries to multiple agents:
Is it ok to query two books at the same time to different agents? A novel and a picture book? An agent I want to work with is accepting queries for both picture books and novels. Is it ok to query the same agent with two different books? But I’d also like to send both projects to other agents.
This is a two-parter, so buckle your seat belts!
The two questions here are:
Should I send two projects to the same agent?
Should I query multiple projects at a time?
If you’re like my client, you have a lot of ideas in a lot of stages of development. You have a picture book here, a middle grade there, a YA up your sleeve, and maybe a few non-fiction pieces, just for the hell of it. You want them all to become real, live books yesterday. So how to do you proceed?
Submitting Multiple Queries to the Same Agent at Once
Should I send two projects to the same agent? No. Let them consider one project and respond before you send them something else. That’s just good etiquette. And based on their response, you might realize, “Hey, I have a better idea now of what they’re looking for,” or “Maybe they’re not the one for me.” If you’ve already sent them another submission, you won’t be able to tailor that second letter to increase your chances.
Also, you might run the risk of scaring them off. If they haven’t yet gotten a chance to read Project 1, and Project 2 just hit their inbox, is Project 3 next? How many are there? Is this what you’ll be like to work with? Too much! Too soon! Aaah! That’s a bit melodramatic, but you really will run the risk of the agent being put-off because it looks like you’re just fire-hosing all of New York City with a bunch of projects. They’d rather see a writer who is passionate and focused on one project at a time.
Querying More Than One Project at a Time
Should I query multiple projects at a time? Absolutely not. Let’s say the best case scenario happens. Watch how quickly it turns into the worst case scenario. In this day and age, remember, most agents represent more than one category. Sure, sometimes agents only represent novels. In that case, some of them will be fine with you having a picture book agent on the side. But some won’t be. Keep that in mind.
Let’s say Agent A wants your novel and Agent B wants your picture book. But A represents both categories, while B only does picture books. You’ll have to tell them about one another at some point. When you do, I guarantee Agent A is going to ask you, “Why the heck didn’t you send me the picture book?” You run the very real risk of turning B off. You’ll immediately look like you were sneaking around behind their backs. I hope you can see that it’d turn into a mess very, very quickly.
Multiple Queries to Multiple Agents is Too Much
FOCUS on one project at a time. Submit it. Hear feedback. Then you have two options: Revise that first project and submit it again, or put it away for a while and focus on the next project. Use what you’ve learned to make the pitch for your next project even stronger, then submit it when it’s truly ready. The take-away: ONE PROJECT AT A TIME, PLZ.
Everyone wants to rush rush rush through this process, but I’m here to tell you that if you have a need for speed, publishing is not for you. If you sold a book today (not gotten an agent for a book, SOLD the book), the earliest it’d come out is 2019. So, as the song says, “Take your time, do it right.”
Not only do I do manuscript editing, but I am also a publishing strategy consultant. If you’d like to talk your submission plans over and plan your next move in a sane and productive way, please reach out.
Having a literary agent is great. I’ve been one, and I hope it was a good experience for my clients. It was a wonderful, frustrating, humbling, and incredibly educational experience for me. The publishing game is not for the faint of heart! But thinking about agents always gets me thinking about expectations.
What will an agent do for you? What might an agent do for you if they have certain specialties? What is unreasonable to expect of an agent? First, I’d like to discuss what an agent won’t do.
What An Agent Won’t Do
It’s nice to want an agent you can get along with. Someone who answers your anxiety-riddled midnight emails. Finally, a publishing insider on your side! But is this reasonable to expect? I see a lot of writers wishing for a BFF relationship with their representative. And I understand this impulse. But you have to remember that your agent is your business representative. They are not really around to answer all of your anxiety-riddled midnight emails. In fact, if you make the mistake of treating an agent as a best writing friend, you may drop on their priority list. I’ve seen many agent/client relationships go south because the writer didn’t understand professional boundaries.
The best agent for you may not be the funniest agent on Twitter. Or the one with the best blog. At the end of the day, you want an agent who is going to sell your work and get you favorable terms for your primary contract and any subrights that get sold. Yes, this is a little less “love connection” than a lot of people are dreaming of. That’s okay.
Agents are also not editors. While some do heavy editorial work, it behooves you to approach an agent with a polished, professional manuscript. Agents do not get paid to polish up their clients’ work. They sometimes do it because polished work sells more frequently and (sometimes) for more money. So if they see it as a good investment of their time, they will work with you. But to expect it is unreasonable. If you want to submit with a rock solid manuscript, it’s often in your best interest to partner with an experienced critique partner or developmental editor. I’m not just saying that because I am one, but it’s important to note that even agented writers use me for help with manuscripts that their agents say aren’t quite ready yet.
Agents get paid when they sell books and subrights. That’s it and that’s all. If I was looking for an agent for myself, I’d rather have one who is sitting at their desk right now, selling and negotiating and reviewing contracts, than one who is slogging through draft three of someone’s picture book essentially on spec (because the book hasn’t sold yet and there’s no guarantee it will). The more an agent sells, the more experienced they are at their core competency, and the more they may go on to sell–for all of their clients.
It may come as a surprise to some but not all that an agent is not, for the most part, paid to read the slush, full requests, or even client submissions. Most agents do this outside of their workday, which is spent meeting with editors, pitching things, traveling to conferences, and negotiating deals.
What An Agent Might Do
All this being said, an agent will probably ask you to make editorial tweaks because they have a clearer sense of what the marketplace is buying and what kind of pitch will work. Dystopian manuscripts, for example, are pretty heavily trafficked. So they might ask you to tone down on the dystopian element and bring up the volume on the romance. This is the sort of editorial work that is reasonable to expect. Some agents go above and beyond, offering very detailed notes, but they are the exception, not the rule.
Writers also ask if an agent will help them market their work. This, apparently, is a rather controversial topic. I was surprised to hear that people expect agents to do their marketing for them, but I suppose this way of thinking makes sense. An agent will very likely shout about your sale and/or release from the rooftops, but this is a matter of personal promotion as much as it is a matter of helping you out. If you have an agent who is proactively doing some marketing on your behalf, you are lucky. But it is not really their job to do so. They’re likely doing it because they want to promote their deal-making prowess and sell some subrights.
Finally, many writers are surprised to learn that they’re probably not going to get flown out to NYC to have lunch with their agent as soon as the ink is dry on their representation agreement. In fact, some people never meet their agent in person. Only if the agent comes out to their city for a conference, or they happen to be in the agent’s city, will a meeting happily take place. Otherwise, most business is done over email and, occasionally, the phone.
What An Agent Will Do
By this point, I think you’re starting to realize what an agent’s job really is. It’s not to be your buddy. It’s not to be your therapist. It’s not to be your developmental editor. It’s not to be your PR person. It’s not to take you out to lunch. It’s to sell your rights on your behalf in a way that’s most advantageous to you.
In this regard, an agent is extremely valuable. They’ve likely negotiated deals (or their agency has) with every publisher and they’ve developed top notch contracts at each house. They likely have leverage. They likely know what they’re doing with that 30-page document that, to you, will read like legalese gobletygook. They’ll be able to help you navigate crucial business decisions that could impact your career for years.
This, in and of itself, is a whole lot of work. In my opinion, anything else you get is delicious gravy.
I opened up the blog for questions last week and got an interesting one from Frank about editors who write:
Why is my social media filled with juvenile editors, agents, and art directors pimping their own books? Is this unethical as they are on salary or commission to help sell and promote the books they work on with their clients? I hardly see them promoting for anyone but themselves. What is this saying to those clients and anyone else trying to get published? This seems backwards (and gross).
Now, there’s a lot to this question. Remember that I was once part of the “agents who write” club. So I don’t know if I can get on board with some of the more judgmental language here (“pimping,” “backwards,” “gross,” etc.). But I’m sure a lot of aspiring writers have seen this and wondered about it, so I thought I’d take a stab at my experience with this particular perspective.
Agents and Editors Who Write: What They’re Paid to Do
First and most importantly of all, let’s break down an assumption that Frank makes: “…they are on salary or commission to help sell and promote the books they work on with their clients.” Yes and no. Yes to “sell” and no to “promote.” An agent’s primary job is to scout talent, get a manuscript ready for submission, and sell rights and subrights to the manuscripts to agents and other entities that will exploit those rights. Agents sell rights, basically. That’s it in a nutshell. This is how an agent makes their money, and how they earn money for their client. Click the link for more info on what literary agents do.
An editor is employed by a publishing house to acquire properties that stand a good chance at selling to the publisher’s customers (book resellers, mind you, not quite readers), getting that property into shape, organizing all of the moving parts involved in bringing that book to market, and doing some limited promotional support. An art director’s job is similar, but with the visual elements of a property. These are the jobs they are paid to do.
Promotion: Whose Job is It?
The great fallacy about modern publishing is that it’s anybody but the author’s job to promote a book. As some of you know, for the most part, a book will only get limited promotional assistance from the publisher. It is, largely, a writer’s job to promote their own work. In fact, a writer’s “platform” (or ability to reach potential customers, online and through other channels) is a large part of any acquisitions conversation these days. So an agent’s, editor’s, art director’s, etc. actual job is to get the book where it needs to go in the publication process, but not necessarily to sell it once it is released. That job goes to the marketing department and the reseller who has purchased the book to sell to customers. Everyone benefits if it sells well, but, really, promoting the book is primarily the creator’s place.
Remember, also, that agents have X clients, editors have X authors on their lists. While all of those lovely people are important, an agent or editor must practice fairness. I see many agents and editors broadcasting about a book when a) it is acquired, b) when it is about to publish, c) when there is other news happening with the creator of it, and d) when subrights are exploited, it goes into paperback, etc. etc. etc. This is at least two and possibly four or more mentions of a project. Anything above and beyond this may start to seem one-sided if the agent/editor isn’t also doing it for their other clients.
Social Media Considerations
There’s also audience to consider. And this is a big one. Who follows agents and editors on Twitter? Other publishing people and aspiring writers, mostly. It starts to sound like an echo chamber after a while, because these people are very interested in one thing (getting published and publishing behind-the-scenes), but the people who are buying that new work are not really in this loop. So if an agent is tweeting relentlessly about a client’s picture book, the true audience for that picture book (parents, booksellers, librarians, children) might not be plugged into their stream.
So, an agent (editor, art director, etc.) has many considerations when they tweet. Is there something timely going on with the project? If not, they may sound like they’re spamming people about it after a while. Who is listening? Are they being fair to my other clients when they tweet about this project and not others? And finally, frankly, the agent is the agent, not the marketer. I fully expect a publisher’s marketing squad to be tweeting nothing but book news from that house. Because that’s what they’re being paid to do.
Conflict of Interest?
Here’s where we get into the part of the conversation that Frank considers gross. In many cases, we’re talking about agents and editors who write their own work and want to talk about it. I can see how it looks like conflict of interest. But here are the realities of what the landscape looks like from the perspective of editors and agents who write. First, most of the people in publishing are in publishing because they love language and/or writing and/or art. I’ve met a few people who work in publishing that haven’t been interested in creating books of their own, but they are in the minority (in my experience). Second, agents and editors are a dime a dozen these days. Anyone can get into it, often very easily. So how do they differentiate themselves? How do they get out there? How do they attract submissions? Those are, after all, their bread and butter. The more visible you are, the more people submit to you. Agents and editors who write and promote their own work have a better chance at increased visibility and attracting those submissions.
Self-promotion is everywhere these days. Authors do it. Agents do it. Editors do it. Art directors do it. I did it when I was part of the “agents who write” club. So I obviously have a certain tolerance for this blurry line. I would say that, as long as an agent/editor/art director is also making an effort to promote their client projects in a fair and balanced way when it’s appropriate to do so, they are free to advance their own careers. When aspiring writers and that agent/editor/art director’s clients see this, I should hope that they learn an important lesson about how necessary self-promotion is, even for those on the “inside.”
If you don’t like it, seek out the people who don’t do this.
Writing and publishing can be confusing. Hire me as your novel editor and I’ll help you hone your craft and become savvy about the business end of things.
Rhyming picture books were the bane of my existence as an agent, honestly, because not many people are that great at writing rhyming picture books. I had one rhyming PB client out of maybe fifteen PB “generalists.” And yet 8 out of 10 picture book manuscripts that came into the slush were in rhyme. That’s a pretty big disparity, right?
The Problem With Writing Rhyming Picture Books
Part of the issue is that a lot more picture books used to be in rhyme than are being published now. So some writers still have this idea in mind that PB = cutesy rhymes. To those writers, I would suggest a trip to the bookstore, so they can see what’s being actively published now. Last week’s post on paying attention to the market would apply a little more heavily here…
Whether it’s a misconception that you have to write rhyme to publish a picture book, or an affinity for rhyme, or a misconception that young kids can only communicate in rhyme, I’d like to discuss this controversial topic with a little more clarity.
Now that I’m a freelance editor, I actually love working with rhyme. Why? Because I have creative writing training, know my poetics, and can identify rhyme issues a thousand miles away. I’m not bragging, but I am here to ruin your day a little bit: Rhyme involves a whoooooooooooooole lot more than putting cute words at the ends of sentences. Yet a lot of people who choose to write in rhyme don’t seem to make that connection.
How to Find Unique Rhymes
First of all, most of the end rhymes I see in manuscripts are about as inspiring as “cat” and “hat,” and I’m pretty sure someone else has already cornered that market. The point of rhyme isn’t to find a word that works and wedge it in somehow, the point of rhyme is to delight, impress, and surprise. If I see an unexpected rhyme in a manuscript, that immediately tells me that the writer knows what they’re doing.
A big mistake I also see is letting rhyme dictate story, not the other way around. Writers become so fixated on getting those rhymes in that things become arbitrary. Why is her name “Dorange”? Because you had to rhyme with “orange”? Okie dokie… Why is he sitting on a wall? Who does that? Oh, so he can have a great fall? Gotcha. But are you writing in service of your story or reaching for a rhyme? If the story falls by the wayside, you are choosing style over substance, and that’s problematic. The integrity of story must come first.
Rhythm and Rhyme in Picture Books
Yet another consideration is rhythm. This is where the poetics training really kicks into gear. Shakespeare didn’t just write in iambic pentameter to torture college students. There is actually a lot of (please forgive me, for I am about to sin) rhyme and reason to rhythm in poetry.
If you haven’t read your rhyming manuscripts aloud and counted your syllables at least once, what are you doing reading this blog post? Make haste! Because if I try reading your rhyming manuscript aloud, and the rhymes are fine, but your syllabic counts are all over the place and I’m tripping over my tongue with each line, this is what it looks like to me:
Books Teach Us How to Read Them
Whyyyyyyy? Why are you making my head hurt? What’s the pattern? Books, especially poetry books, teach us how to read them. Rhyme is a pattern. It says, “You are about to learn that if one line ends with rhyme A, the next line will also end with rhyme A. Then the next couplet will introduce rhyme B…” The rules are right there. So if you’re going to go through all that trouble with end rhyme, why would you not consider your rhythm, too?
I think that reading your work aloud will be extremely illuminating to you if you’ve never even considered counting syllables. The trick here, of course, is actually reading your work as it’s written, not reading your work with the rhythm that you want to impose on it.
It’s amazing how writers tend to snap into their ideal rhythm when reading, even if that’s not exactly the rhythm they’ve written. Better yet, have someone else read your work to you. Where do they falter? Which sentences trip them up? It’s an incredibly illuminating exercise.
The Odds Against Rhyming Picture Books
Now, you might think that I’m just being a stickler. Or that having the letters “MFA” somewhere in my personal history have put me on a high horse. Here’s the real poop on rhyming picture books, and I know you’ve heard this before: Most agents and editors don’t love them. When I was an agent, I didn’t love them because I didn’t know a lot of editors who loved them. When you’re an agent, it makes a lot of sense to really love stuff that sells well, because then you’re providing great service to your clients and making money.
And I’m betting that editors see a whole lot of rhyming manuscripts, too. Maybe not 8 out of 10 submissions, but maybe 5 out of 10. And let’s say that their houses are pressuring them to acquire more quirky/funny picture books along the lines of Peter Brown and Mac Barnett. So they only have room for 2-3 rhyming PBs on their lists each year.
Examples of Great Rhyming Picture Books
Then there’s the idea that there are people out there who really, really, really, really know how to write rhyme. My example in this category is always BUBBLE TROUBLE by Margaret Mahy, illustrated by Polly Dunbar. I took one look at that text and never wanted to try writing in rhyme, because I think it’s just such an accomplished, virtuoso rhyming text.
If there are writers out there who are carrying Margaret Mahy’s torch and talents for rhyme, they are going to get those coveted and limited PB acquisition slots. Because they know what they’re doing. And the editors who want to work with them are going to hold them up to Mahy-like standards, since that’s an example of rhyming done extremely right that’s already out in the market.
Make Sure You’re Doing a Good Job
As you can see, there are a lot of considerations to writing in rhyme. And finding a good end rhyme to shoehorn in there is just the first level. If you are at all curious, college poetics textbooks are always enlightening, even if you have to also invest in some toothpicks to prop your eyelids open. Long story short, poetry is an ancient art form that has tons of rules and ideas all its own. It’s a system. And if you’re going to bind yourself to a system, you better know the system.
Within the system, you might just find a lot of freedom and creativity. Otherwise, if you don’t know it well or you’re just playing around with it because you think it’s what you have to do, it’s a set of handcuffs that will start to chafe pretty quickly. And it’s likely that you will not be truly competitive.
If you’re writing rhyming texts, don’t freak out. Just make sure you’re doing an excellent job. I mean, that’s good advice for any type of writing, or any pursuit, really, but I’ve found that it especially applies to getting rhyme past gatekeepers. Because rhyming PB texts often come from good, but misguided, intentions.
Hire me as your picture book editor and we can dig into your rhyming text together. All picture book edits include feedback on other picture book ideas you might have!