Should You Try Publishing a Novel Excerpt

Thinking about publishing a novel excerpt as a way to generate interest? My readers have been on a roll with some really good reader questions lately. As a reminder to anyone out there who may be new to the blog, I do open myself up to general inquiries about writing and publishing via email.

publishing a novel excerpt, generating buzz for a novel, attracting literary agent attention
Does the novel excerpt approach generate buzz for the novel as a whole?

Sometimes these exchanges end up on the blog, sometimes they’re between you and me. Information on how to reach me is available in the sidebar. I regret that I can’t answer very specific questions or review work…that’s reserved for my freelance editorial clients. But questions Kate’s, below, are more than welcome!

What are your feelings about submitting an excerpt from an as-yet unrepresented novel for publication in a literary magazine? My concern is that on the off-chance that the excerpt would be published I would thereby render the whole novel unsellable to a publisher. In my case I’ve rewritten the submission to make it work better as an excerpt, but I’m not sure if there’s enough difference between it and the version in the manuscript, or whether that even matters. Thanks!

Does Publishing a Novel Excerpt Get My Novel Noticed?

This is a great question, and one I see from time to time. I didn’t find out the exact circumstances until later, and it turns out I was right. Because I imagined a few things about Kate’s situation that would lead her down this path of reasoning.

First, Kate is frustrated by a novel that’s not getting picked up. She later reported submitting to agents for quite some time and not getting where she wants to go. Second, she has likely started thinking…Well, what else can I do with this thing? Is there a shortcut to getting to getting noticed? Hence the literary magazine idea. And it’s not a bad idea, in theory. But would I recommend it? This was my response. Read on:

Good question. I’ll answer, but start my answer with another (blunt) question: Why? What’s the point? If you want to get a novel published, it is very, very, very unlikely that you’re going to get there by publishing something in a literary magazine from it that an agent will see or that will otherwise draw attention to your efforts. That’s a very circuitous route.

Focus Your Publishing Energy More Directly

And getting published in a literary magazine involves learning about good literary magazines to submit to, submitting to them, getting immersed in that, etc. If your big goal is to get a novel published, your energy is much better used focusing on the DIRECT route: writing a kickass novel and getting immersed in the novel/agent submission process.

While, yes, writing credits are kinda sorta important to collect when you’re trying to make your name as a writer*, they are not the determining factor. And literary agents and literary magazine people don’t spin in the same worlds some of the time. You’d think they would be connected, and some definitely are, but agents have so much to read that when a literary magazine lands on their desks, on top of everything else, it may or may not get attention.

For me, even if someone is published in The Paris Review, one of the most noteworthy journals and pretty impossible to get into, if I hate the novel they’re submitting, the credit is impressive, but meaningless to me because, as an agent, I am looking to sell you as a novelist, not a literary magazine writer. So, you could be doing all that UNRELATED work for very dubious payoff. If the journals even want you.

Demand For Novel Excerpts in Literary Magazines Is Low

The thing is, lit mag demand for unpublished novel excerpts is quite low compared to standalone articles, short stories, and poems. They’d rather publish those because they’re more satisfying for the reader, rather than some random piece of something that, who knows, nobody may ever hear from again. Unless they’re inspired to contract you for a serial series, I wouldn’t imagine that this type of piece is hot property. And if they do, you may have more problems publishing it eventually because more will have appeared in print.

So the print rights issue is certainly one to consider, and some publishers might be jerks about it, saying that since you’ve already exploited some rights by putting the excerpt in print, the property is less attractive, etc. It has happened. But that’s honestly not why I’d reconsider this idea.

Focus on Writing and Revising Your Novel Instead of Publishing a Novel Excerpt

Finally, what about when you revise your manuscript, as you’re bound to do, because you wake up one day and realize the piece you’ve been missing? It happens all the time. And then you have this excerpt floating around that’s now horribly broken, in your eyes. And that’s your “sales piece” that’s now immortalized in print.

I know that you are probably very eager to do something, anything to move your chances forward. Think of taking the more direct path. Write the best manuscript you can. Write a killer query. Research agents. If you really have enough free time to also research literary journals, more power to you. But to me, that’s not going to be your strongest potential path to success.

  • I know many of you are going to find this statement interesting. I will cover clips and writing credits in a subsequent post!

The best sales piece to generate excitement is a strong novel manuscript. Plain and simple. Hire me as your novel editor and I can help you get there without resorting to gimmicks.

Preaching in Picture Books: Wisdom From Without vs. Within

Nobody wants to admit they’re preaching in picture books, but… Most people also start out wanting to write picture books and their idea has a point to it. It’s usually a lesson about living that they’re eager to pass on to impressionable young minds.

preaching in picture books, how to write picture books, picture book moral, picture book didactic, didactic writing, moral of the story, theme
Preaching in picture books is not the way to electrify impressionable young readers. Now you’ve got me preaching, too!

Even if that lesson is zany and fun and uplifting, rather than moral or serious in nature, there’s still an element of “Let’s distill some life experience for these young’uns.” Even if it’s not as conscious or overt as all that, teaching is still part of the urge that draws people to writing for the youngest readers.

How to Avoid Preaching in Picture Books

There’s definitely a way to act upon these instincts and get across to these impressionable readers. Absolutely! But it’s not to preach or state your “message” aloud. Today’s market, and discerning young readers, don’t much appreciate the, “And then we all learned to share” kumbaya moment at the end of the book where everyone lives happily ever after in peaceful coexistence.

Not only is it a bit Picture Book 101 to tell this kind of moralizing story, but think of your audience. You want to avoid the situation of “wise older character comes and tells younger character all about how life works.” Kids get this all the time from parents, grandparents, teachers, older siblings, pastors, babysitters, etc. They receive a lot of the “should” type of education.

Incorporating Message and Theme in a Picture Book

This way of conveying your idea also doesn’t show your child audience the utmost respect. Why? It implies (even if you didn’t mean it to, and many writers don’t!) that the kid doesn’t know all that much about much, and that it takes a wiser (usually older) character to set them straight. This takes all the power away from the kid and gives it to an adult. Again. Just like what happens all over your average 3-7 year-old’s daily life. That’s not as sympathetic to their experience.

They come to stories for maybe another way of getting information. Maybe the “message” is buried in subtext, below the surface. It arises naturally from something the character might experience or realize as they journey through the story you’ve created.

I urge every aspiring picture book writer to try and stretch beyond this, maybe to the point where the character realizes some things, or better yet, comes up with the solution to the problem, all by themselves. Through seeing it experienced by a relatable character, kids will interpret your meaning on a deeper and more approachable level.

Do you want to make sure your picture book manuscript is compelling without being preachy? Hire me as your picture book editor and we can convey your message without moralizing.

Why An Agent May Not Submit Widely

I’ve had many writers coming to me over the course of my leaving myself open to questions. (If you have any general writing or publishing questions, email me at mary at kidlit dot com or leave them in the comments anytime!) Some of these writers are struggling with their agents. I know, I know. Most would simply die to have an agent in the first place, but once that hurdle is cleared, there really are issues that come up. Sometimes agent/writer relationships dissolve. Sometimes communication isn’t the best. It’s certainly a wonderful professional achievement to land an agent, but being agented isn’t a magic bullet guarantee of getting a publishing contract.

One question that a lot of writers have goes along these lines:

I got an agent. Yay! But my agent isn’t really sending my project out to a lot of editors. Is this normal or does this spell trouble? Do they not like me anymore? Etc.

There are a few behind the scenes reasons why your agent might be sending to a smaller list. First of all, “small” and “a lot” are quite subjective. That’s why you should talk to your agent about submission strategy before you sign with them. They might be the type to blast your submission all over New York, or they may be more selective, sending to six or eight carefully chosen editors at a time. Both of these approaches can be the “right” way of submitting. It all depends on the project, its prospects, and the agent’s personal style.

When I was submitting, for example, I would try between six and twelve editors at a time for a project, and I’d have a list of other potential names ready to go for future submission rounds, if necessary. That way I could control the submission, be deliberate about my selections, and usually only contact one editor per publishing house. You can submit to more than one if you target different imprints, and sometimes that approach makes sense, but those judgment calls, again, depend on the circumstances of the project.

This is the part that can get dicey, though, and it’s frustrating because it’s largely out of the client’s control. Sometimes an agent has projects out with a lot of editors. If you have twenty clients, for example, and they’ve all turned manuscripts in recently, you can find yourself with fewer and fewer potential available editors that aren’t already considering your other submissions. You want to send to the right editor for the project, always. But you also want to send to editors you know and like. This keeps your relationships alive and inspires those editors to give your projects more careful consideration. You want to work with them, they want to work with you. And, more importantly, they trustyou to bring them good stuff that they can buy.

This brings up the issue of capital. Just like editors have capital with the pub boards–it’s understood that they will bring their directors great manuscripts and only really fight for what they believe in, rather than bringing ten things to every meeting and trying to make a case for things they’re lukewarm on–agents have capital with editors. You don’t want to send an editor three projects while they’re still reading your previous subs. That’s careless and maybe they won’t be as excited to open your future emails or take your future calls because soon your pitches will feel like impersonal spam. You’ll be backed into a corner, because you don’t want to cannibalize their attention in favor of one client over another. So if an agent already has other projects with the Perfect Editor that they had in mind for you, you may not see Editor’s name on your submission list. At least not until the previous project either goes through or doesn’t.

And sometimes an agent gets into a relationship with an editor at a certain house, and they want to take care of that relationship because said editor is handling a big book or top client for the agent or agency. (This sounds a lot like office politics, and it is. Sometimes an agent has the agency’s other interests to consider.) It’s unspoken but recommended that the agent bring more projects to that editor, in the hopes of lightning striking again. If that’s the case, and that editor isn’t a fit for a certain client’s work, maybe that whole publishing house falls off of the submission list for the new client. Agents try to be as diplomatic as possible, but it’s a tough decision sometimes between thinking either “I hope it doesn’t alienate Mr. Editor that I sent him something not quite his style” or “I hope it doesn’t alienate Mr. Editor that I contacted a colleague of his instead of wasting his time with something not quite his style.”

Sometimes, it’s true, an agent will only submit to a few editors because they don’t believe in the project 100% and they want to test the waters. That’s a tough pill to swallow. To be perfectly honest, sometimes agents send out projects against their better judgment because they are feeling undue pressure from their clients. “I have a feeling this won’t sell as is, and I feel like I’ve tried to discuss the issues with my client,” they think. “But the client says it’s ready and wants to see a submission list, so maybe I’ll send it to a few editors. If it doesn’t sell, at least the rejections might mention the same issues, and maybe the client will finally listen.” That, and sometimes you want a little vindication when a publishing colleague agrees with you. This way you’re not the only bearer of bad news about a writer’s beloved manuscript, and there are more messengers to shoot! Editors, of course, do not appreciate being used as a “second opinion” on problematic manuscripts, but this does happen on occasion.

This article lists some scenarios that might result in a smaller submission list from your agent. The key takeaway, though, is that you should keep all this in mind and yet be more proactive. It’s your agent. They work for you. If you suspect any of the above, ask them why their list seems small. Get into specifics. Don’t look at it and take offense or start constructing conspiracy theories. A lot of realistic considerations go into a submission strategy, and you deserve to know what’s going on. If an agent is out with projects all over town and that leaves no editors out there to give you a fair audience, see if you can’t wait a little bit. If an agent is frustrated because they feel like your manuscript still needs work, do the difficult thing and try to see where they’re coming from.

Client management is difficult, as is sitting at your computer and waiting for news from your agent–the person in charge of making your dreams come true. Be honest, be informed, be understanding. Keep your lines of communication open. And if you feel like something is going on, and it’s not making you feel great, start that conversation sooner rather than later. Judging by the emails I’ve received from agented writers, there are too many out there stewing in silence or complaining on message boards. That doesn’t have to be you!

Agents vs. Editors

I’ve had a few writers recently come to me with questions similar to this one (summarized):

Help! I am querying agents and publishers simultaneously and I’ve noticed something strange. All of the agents seem to say complimentary things about the writing but reject my idea. Some have even said that they wouldn’t know how to sell it and that there’s no market for it. One went as far as to say, “Give up already, nobody is going to buy this.” Meanwhile, the editors I’ve reached out to rave about the writing and say that it’s a really good idea. Does this happen often? Who’s right?

I’m going to try and address this intelligently without insulting too many people. Agents and editors are different and represent different steps in the publishing process. Agents can often be accused of taking more mainstream projects with an eye toward the market and current trends. That comes from the way that agents make money: They want to attract as many buyers to your project as possible so that you, your project, the agent, and the agency get the most favorable outcome, which usually tends to happen to “bigger” or “commercial” projects that inspire a bidding war. Then they want to use this momentum to sell even more rights, like foreign and film. They take a percentage of the sale (sometimes with a salary, sometimes working only on commission) so they have to do a lot of big sales in order to profit.

Editors, on the other hand, often seem more sympathetic to more marginal projects without paying as much attention to market trends. They know that their publishers service many audiences, including schools and libraries, and that there are many different slots that a potential book can fill. They are willing to look at things that aren’t as immediately marketable and see their potential. They also don’t have to hustle for their money. Sure, they are under pressure from their bosses to acquire profitable projects. But they have more job security they can take more time and be more charitable with feedback for things that come across their desks. (This is not to say that editors don’t work hard. They work incredibly hard! But they, in general, are also more secure financially because they work for large companies that pay a salary.)

Before you think that I’m calling agents mercenary art-killers and editors starry-eyed idealists, though, here’s another layer of complexity: In the real world, it is very difficult for either party to get what it wants. Blockbuster commercial projects that will go on to sell in the six- or seven-figures come around once in a blue moon. Everybody wants one, everybody fights for it when it appears, but only one agent gets it. The rest of the time, agents have to see the potential in more challenging concepts. And as fun as it is to hold a huge auction, it’s just as fun fun to sell a “quiet” book to the perfect editor who immediately “gets it.” Finding this fit is a lot more work for often less (monetary) reward, but it feels amazing, too.

And while an editor may love the idea of doing a book for a very limited audience or with a totally out-there subject matter, they have to answer to their bosses, their pub boards, their finance guys, their marketing departments, etc. etc. etc., and they sometimes get brought back down to earth by a “no” that comes from above. So while the editors in the sample question all seem to be much more amenable toward marginalized concepts, I didn’t hear that any of them were offering to buy the manuscripts in question, either. Liking something and saying nice things about it is very different from putting cold, hard money on the line. We all go into children’s publishing to help get amazing books into the hands of worthy young readers, but these aspirations often butt right up against the fact that publishing is a Business-with-a-capital-B. And sometimes a book with a challenging subject matter, or one without “high-concept” commercial potential will take more work to see in print.

Agents do have to focus on more commercial concepts sometimes to stay afloat. And editors have to jump through a whole lot of hoops and “sell” a book to their team before they can make an offer. For books where the potential to profit isn’t obvious, that means it will take time to place them witheither and agent or an editor. I don’t think it’s right for anyone to say “Just give up, this is a fool’s errand!” But I also don’t want to say that every book will get published, because some ideas are jut too far out there to invest in in a competitive market.

Part of trying to get published, however, is understanding the process. Here I hope I can offer some insight into why agents and editors sometimes seem at odds when it comes to their decisions. It’s never quite as black-and-white as it appears. A caveat: This post is NOT about drawing a line in the sand and saying “this type of book is commercial and this isn’t.” Part of the gamble of publishing is to look and imagine and take chances. I will never tell a writer that this idea categorically won’t work and that idea is a guaranteed bestseller. It doesn’t work like that. There are no certainties. My core message has always been that writers who focus on the craft and learn about the publishing business are setting themselves up for greater success. This post is instead about addressing a disparity between agent and editor responses that several writers have noticed, and trying to explain the possible reasons.

Describing Plot in a Query Letter

Describing plot in a query letter can be tricky. Many writers stumble over the “meat” of the pitch. One of my favorite notes to give because it make so much sense to me is “A situation is not a plot.” (Though Stephen King is quick to absolutely disprove me by giving the opposite note here, ha! Proving once and for all how subjective writing advice can be. As the author of a book of writing advice, I’ll be the first to admit it.)

describing plot in a query letter, query letter, slush, literary agent, young adult query, middle grade query, novel query, picture book query
Fill this page with your query “meat.” Sounds gross, but I’m about to rock your world. Get your mind out of the gutter!

This note applies especially to queries and I wanted to remind everyone to concentrate on specific plot points in their pitch letters as 2013 and all the make-your-dreams-come-true querying gets underway.

Are You Listing or Are You Describing Plot in a Query Letter?

Here’s an example of a query letter that relies overly on situation instead of plot:

Emma wants to be normal so badly, but she can’t. Between a cheating boyfriend, an abusive father on his way out of the family, and a rivalry with the most talented softball player in school, she has no time at all to discover that the tattoo she got over spring break is giving her secret powers.

Sorry for the lame example, but I rather like the idea of a tramp stamp giving you a little more than you bargained for. Maybe it’s my childhood memory of that one episode of the X-Files when Scully gets that snake tattoo and all hell breaks loose? Wow. Blast from the past. Anyhow…

Sell the Reader on Your Query Letter

This query is fine and I see it a lot in the slush. But it’s not the best it can be, and that’s why I’m calling it out here. What’s missing? A specific sense of plot. This query gives us a fine idea of everything that’s going on in Emma’s life, but it doesn’t really do any of the heavy lifting to connect the dots. It’s like dumping the jigsaw puzzle of your plot in front of your reader and saying, “Well, there it is.”

In a pitch letter, you’re not just selling the reader on the hook of your story or how marketable it might be, you’re also selling them on your story itself.

Here, we don’t know if the father is going to be the main secondary plot (giving it a darker, more contemporary realistic shade despite the tattoo element), or the boyfriend (giving it a more romance flavor), or the softball rivalry (making me think it’s going to be a school-heavy story). If I’m left to reassemble the pieces of Emma’s situation in my own head, I could find three very different books in there.

Structure the Pitch, Don’t Ask the Agent to Do the Work

That’s a problem. You want to not only give us the elements of your story but arrange them in such a way that your plot shines through, guiding the reader even more into the specific world and events of your unique novel. Something that’s more specific would go like this:

Just as her abusive father is on his way out of the family, Emma discovers an uncomfortable secret: that tattoo she got over spring break is giving her the ability to see people’s futures. And she doesn’t like what it forecasts for her relationship with Rufus when she predicts his cheating on her at prom. From there, it’s one catastrophe after another, especially as she races against time to best her softball rival before the last game of the year determines who gets a coveted scholarship. As her power predicts doom and gloom for everyone around her, Emma has to do everything she can to secure her own future.

Okay, now I know that the father isn’t really going to be a big part of it, and the boyfriend’s cheating is more of an incident for the first third. The main thrust of the plot will probably be the rivalry, ending in a championship at the climax. The story feels much clearer to me now that the query is guiding me along instead of throwing me in the deep end of situation. This is a nuanced distinction, but an important one.

I spent five years as a literary agent, and I saw tens of thousands of queries. Hire me be your query letter editor, and I’ll help you avoid common traps and rise above the slush.

Getting Agented in Multiple Categories

This is a question that I get asked at conferences all the time and I am, frankly, shocked that I haven’t responded to it on the blog yet. This version of it comes from Wendy, and that’s what reminded me to finally address it:

I am looking for an agent for my YA fantasy novel. While researching, I cross the names off my list of those agents who state that they are not looking for picture books. I do this because I also write smaller stories that would make great picture books. My question is: If and when I find an agent and he/she does not want to take on my other stories or does not believe in them as strongly as I do, do I find another agent for these works? Do authors usually have multiple agents?

First of all, it depends on the agency. A lot of agencies who represent you for the children’s market will want to represent ALL of your work in those categories. (Eternal point of clarification: “middle grade” is not a “genre,” it is an “audience” or “category,” same with “picture book” and “young adult.” “Fantasy” or “contemporary” are genres. This is a vital distinction to make.) When I worked at Andrea Brown, this was definitely our MO. Since we all specialized in ALL children’s categories, from picture book to young adult, we took on clients writing for multiple audiences with the full confidence that we would be able to pitch their picture books as well as their gritty YA (as long as all were done very well, of course, per this previous post on the topic). Now at Movable Type, I also expect to be a writer’s only children’s agent because I am the only person at the agency doing children’s books.

The reasons for this are many, but the biggest one boils down to ownership. Suppose you have a picture book agent, a chapter book agent, and a middle grade agent for your work and you write well in all three categories. (This is a pie in the sky scenario, used only as an example, and extremely unlikely.) What if you are working on a picture book property with an agent and they’ve invested a lot of revision and time. You go out on submission. All the editors say, “Wow, this is great, but it should really be longer and a chapter book.” Or you’ve written a middle grade and worked on it with your MG agent, and all the editors say, “Gee, this rocks, but your voice is a bit young. Can you age it down and make it a chapter book? We’d love to see it again!”

Who gets the credit (read: compensation)? Your picture book or middle grade agent did a lot of work on the project and therefore they have a lot invested in selling the property and earning commission on it. But if you also have a chapter book agent, they would be the agreed-upon choice for selling the chapter book side of your portfolio. Again, this is a silly example, but you can see how easily you’d slip into a gray area and pit your agents against one another if you had separate representatives for each category.

My rule of thumb is that, if you write for multiple audiences, you need to seek a representative from the get-go who is confident in their abilities to submit to editors in all your desired categories, and, most importantly, who LOVES YOUR WORK in each category. If they are crazy about the YA and not the PBs, but you have your heart set on writing both, it might be very difficult to walk away but it might save you some heartbreak down the line (them saying, “I just took you on for this YA and, really, I don’t know if these PBs will go anywhere.”) They might be totally correct in their assessment, but you had your heart set on being a PB author as well as a YA author, so that might leave you in a tight spot.

The only time when I think it’s okay to have multiple agents is if, for example, you also write adult (and you can have an adult book agent either at the same agency or a different one) or screenplays (another agent or manager there). Those divisions are much clearer than the divisions between kidlit categories. As long as all agents know about one another and each agency contract is written in such a way that permits you to have other representation, I don’t see that being a problem. But within children’s books–a very tiny world where all the editors usually acquire for multiple audiences and everyone knows one another–it could get really hairy, fast.

Communicating With Literary Agents While On Submission

Today’s question about communicating with literary agents while on submission comes from Peter:

I’m submitting simultaneous submissions (only when they say it’s OK, of course). I know it is common courtesy to let agents know the submission is not exclusive and inform the others when I receive representation from one. But what of the time in between? If I query two agents, and one emails me back with suggestions and asks me to resubmit, do I need to tell the other one? In other words, should I keep everyone in the loop of events prior to anything less than a signed contract?

communicating with literary agents, received offer of representation, following up with literary agents, submitting to a literary agent
The train is leaving Fiction Station! Rec’d offr 4 rep. U in? (No, please don’t text or call literary agents that you have another offer, but you do want to send an email…)

Keeping Literary Agents in the Loop–How Much Is Too Much Communication?

Good question! There are a few things going on here. I’ll do my best to unpack them. I hope all of you are already as up-to-speed as this writer and know that it is courtesy to both inform agents when something is a simultaneous submission (and most things should be, you know how I feel about exclusivity), and when you receive an offer on a manuscript.

Now, some people are torn as to whether to contact EVERY agent who has the query when you receive an offer, even if they haven’t responded yet, or just those agents who are reading fulls or partials.

I’m neutral on the issue. I’ve had querying writers inform me of an offer and this made me read their query immediately if I hadn’t already. I’ve also had writers whose fulls I was reading email me to tell me that someone had scooped me and offered quickly. Both work for me. What I don’t love is someone whose full I am considering emailing me to let me know that they’ve received an offer–and accepted it already–without letting me have time to decide whether I’d also like a chance at the manuscript.

Communicating With Literary Agents When You Receive an Offer

Of course, I understand that sometimes you have an instant connection with an offering agent and all other agents start to immediately look like chopped liver. But the usual time to inform everyone is when you receive an offer. If you do accept without giving anyone else a chance, a courtesy notice to other agents reading is, of course, appropriate, but try and make them aware earlier.

What I don’t care about are partial and full requests you’re getting while I either have your query or full manuscript. There is no need to keep everyone informed about this. I understand the psychology behind writers sometimes think this is a good idea, but it’s more annoying than anything. They want you to think, “What a hot commodity! I must read immediately!”

This is what I think instead, “As nice as they feel to this writer, partial and full requests are actually quite common. Depending on the agent, however, they could mean very little in terms of getting an offer, and we all know it.” This type of nudge email is just that: a nudge. And, the more often a writer does it, the more annoying they might start to seem.

My response may not apply to all agents across the board, but the above are pretty standard best practices that you can follow to play fair and also not antagonize the agents you’re hoping to impress. If it’s an offer, keep us in the loop. If you’d like to withdraw your query, partial, or full for any reason, keep us in the loop. Otherwise, wait. I know it’s tough, but it makes a good impression if you can be patient.

Do you feel lost navigating the ins and outs of submission to literary agents and publishing houses? Bring me on board as your manuscript and publishing consultant, and we can work on a game plan together.

Synthesizing Feedback

One of the most difficult things to do if you get a lot of critique or pay for reads at conferences is to synthesize all the feedback you’re receiving into something that makes sense. Last week, a blog reader wrote in to ask the following:

I have a question about feedback about a WIP. I recently had 3 manuscript assessments completed, two full reads by highly recommended freelance editors (paid for), and one 10-page review by a professional agent (also paid for). The first two were really positive with minor ‘fixes’ to consider and when asked if I should persevere, the response was ‘absolutely’. However, the third feedback, from the literary agent, basically told me to start something new and give up on that MSS. So how does one take such varying feedback? Which feedback do you take on board and which do you reject without being biased?

This is a tough one. If it were me and my manuscript, I’d try and find a middle ground between “minor fixes” and “trash the thing.” Also, keep in mind that the editors read the full manuscript, which is helpful, while the agent only read the first 10 pages. In this writer’s case, I would be very tempted (as a human) to choose the editors’ opinions and discard the agent’s. However, as an agent (definitely not human, LOL), I say that the source does matter. Don’t reject the agent’s harsher feedback because you don’t like it. Here’s why: Besides writing quality, agents also have to react and think about premise and marketability, and they know more on that front than laypeople or even trained freelancers. They’re the ones staying on top of trends and the ones closely familiar with what is and isn’t selling.

(Sidebar: I’m not particularly thrilled with the agent’s response myself, though I would say there’s probably some truth to it. The reason for this is that saying “burn it” isn’t constructive to a writer. Even if I see little hope for a manuscript, I always try to at least provide some actionable feedback. I’m sorry to hear this wasn’t the case in this situation.)

Freelance editors focus primarily on the strengths and opportunities for grown in the manuscript as it exists before them. If the manuscript is technically good and the story moves along well, they may be tempted to rate it highly. Agents, however, are looking at the quality of the thing, sure, but they are also always trying to place it in the context of saleability. Because the most amazing piece of writing isn’t going to do anyone much good if it can’t be published for whatever reason (usually a too-slow or too-quiet or too-clichéd premise). So while the agent’s feedback is harsh, there may be truth to either the writing or the concept not working.

If the writer in question wants another agent’s opinion and money is not an issue, I would encourage them to seek yet another agent or editor’s opinion (someone from the sales side, not another freelance editor). That should clarify the picture a bit. If they can’t get another professional critique at the moment, I would focus on tweaking the story and concept to something that’s more exciting by today’s standards. Concept might, after all, be what the agent reacted poorly to. There’s also nothing like actually putting a project aside and getting a fresh new idea. The project doesn’t have to die, it can just step aside for a minute while you chase something else. Odds are good you’ll come back to it, ready to see it with new eyes. That’s a way to take the agent’s negative-sounding advice and make it empowering instead.

Big Announcement

As of today, I am officially a Senior Literary Manager and the head of Picture Books, Middle Grade, and Young Adult at Movable Type Management! This is a wonderful new opportunity for me and I’m leaving with the full support of the Andrea Brown Literary Agency, which has been my foundation and professional home for the past three and a half years. A huge thank you to my family of former colleagues: Andrea, Laura, Caryn, Jen, Jenn, Kelly, Jennifer, Taryn, and Lara. I’ve learned so much from this amazing team of women–truly among the best in the children’s book business. I have been blessed and am so grateful to have had my start at such an amazing place.

Being in such an enviable position, however, raises its own set of questions: Where can I go from here? What’s the future of publishing and agenting? Where do I fit into the brave new world of books and content and digital? As many of you know, I spent the first six years of my professional life working at a start-up that went on to sell to Google. I grew up in the Silicon Valley. There’s a rebellious and entrepreneurial streak in my blood.

Even though I’d found a wonderful place to work, I caught myself yearning to learn more about some other elements of publishing–namely digital books and packaging–because I believe they will become more and more important in the future. I wanted to amass new skills and explore what another agency is doing–both for my future as an agent and to provide new opportunities for my clients. I wanted my years of experience as a dot.com-er to dovetail with my passion for children’s books. I wanted more of that start-up feeling in my life.

It has been an absolute joy to learn from the very best, but I know that there is no reward without risk. Now it’s time for me to evolve and join a new and like-minded team at Movable Type, a small, nimble, and entrepreneurial agency. So here’s to my new colleagues: Jason Allen Ashlock, Adam Chromy, Jamie Brenner, and Michele Matrichiani. There are so many possibilities out there in today’s publishing world, and I want to learn about them and make them happen for my clients. Plus, I want to grow! I can’t describe to you the thrill of starting a department, enriching my relationships with the children’s publishing business, finding new clients, and truly being responsible for my own enterprise within an agency. This is the kind of leadership role that I’ve been dreaming about and I couldn’t be more excited to get started.

This transition may come as a surprise to some of you. It certainly did to me when I found myself seriously considering walking away from the Andrea Brown Literary Agency. But this is the right choice, and I’m thrilled to also have the full support of my client list! That vote of confidence means the world. These last few weeks have been extremely fraught and bittersweet. There were lots of tears, but they’ve all been tears of gratitude. I am completely indebted to my colleagues, past and present, my friends, my family, my clients, my blog readers, and everyone else who has stood by me and decided to go along for the ride. As I wrote in the acknowledgments for my book: “Y’all know me–and you love me anyway!”

Now. Nitty gritty. The blog and my work for Writer’s Digest will not change. Neither will my availability for conferences and events. I’ll still write posts here every Monday and Wednesday. I’ll still teach webinars (including a children’s market overview this Thursday at 1 p.m. Eastern, click here for more information). I’ll still hang out on Twitter and Facebook. If I still owe you a Writer’s Digest critique or a response to a manuscript or query, you will still get it as soon as possible. I still have all of your submissions and correspondence.

Now, though, you can query me at Movable Type! At Andrea Brown, you had to choose from one of nine wonderful agents. In my new role, I’ll be the only one seeing the children’s queries, focusing on picture books, middle grade, and young adult. We are still tweaking the MTM website, but my new email is up and running. It’s MKole@MovableTM.com! My submission guidelines remain the same as they were at ABLA: I want to see your query letter and the first 10 pages of your novel submission or full picture book text copied and pasted into the body of your email. The word “Query” should appear somewhere in your subject line. No attachments please (illustrators send a link to an online portfolio) and no snail mail.

Thank you all for your support and I can’t wait to see what I can do over at Movable Type. I hope to see your submissions pouring in soon so that I can start my new job off with a bang!

Picture Book Alliteration

Picture book alliteration always annoys. Well, not always, but it’s getting there. I’ve been thinking a lot about picture books since I wrote a new picture book talk for the awesome SCBWI Southern Breeze Springmingle this past weekend. I’m also doing a lot of webinar critiques.

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The best picture books are fresh and vibrant, and alliteration dates a manuscript.

Picture Book Alliteration Is Overdone

This post isn’t inspired by any one picture book manuscript from that batch (so don’t worry, students, I’m not talking about one of you in particular)…and that’s the problem. One of my growing pet peeves about picture book writers (and their imaginations) is alliteration.

Gosh, I have a lot of pet peeves, I know. But I sit here and read manuscripts all day. That’s what I do. Tens of thousands of them. And so I see a lot of common trends and writer mistakes that I know you don’t because you don’t read nearly as many different potential books as I do. It’s an issue of context.

A lot of people seem to think that the bulk of their characterizing work or word choice craft in picture books comes down to alliterating. And that’s it. Just name him Sammy Skunk and kick up your feet because your work here is done! Right? Not quite. And “Sammy Skunk skips smilingly down the springtime sage-speckled slope” is all you have to do in order to nail that pesky concept of voice! Right? Again…not really.

Alliteration Doesn’t Add As Much As You Think to a Manuscript

But more and more, I get picture book manuscripts that lean way too heavily on alliteration in order to “accomplish” (so thinks their author) both character and voice. It’s a lot like rhyme. A lot of writers remember rhyme in picture books, so they think they have to write in rhyme. A lot of writers see alliteration in PBs, so they alliterate. Both cause scribes to contort themselves into a type of sentence pretzel of unnatural language.

In rhyme, writers adopt an almost Victorian syntax in order to make sure they end on the right word. In alliteration, word order also tends to sound unnatural because you’re letting the first letter dictate your word choice. This blog post has a terrible opening line. “Alliteration always annoys.” Nobody talks like that! It doesn’t sound organic! But I had to in order to shoehorn some alliteration in there, and the writers in my slush perpetrate a lot worse in order to stay consistent at the expense of meaning.

So instead of lending you a coveted voice, alliteration makes you sound contrived in most cases. And if I see another cutesy alliterative character name, I will scream. Aim for more sophistication in your writing, especially for the picture book audience. That will set you way, way, way above and beyond the rest of the slush.

Picture books are my absolute favorite manuscripts to work on. If you’re using alliteration but suspect you could do better, hire me as your picture book editor. We’ll figure out your unique writing voice.