Conferences

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Pitchcraft

Going to conferences always gives me inspiration for blog posts! This past weekend, I was at the San Francisco Writers Conference to meet writers, and there was a good crowd of kidlit people there, which is always nice to see. This conference, and many others, does agent consultations.

Consultations work like this: writers sign up for a time slot (3 minutes, 5 minutes, 10 minutes, etc.) with an agent or editor at a specific appointment time. At other conferences, there’s a free-for-all where agents and editors are just sitting at tables and writers have a certain amount of time to pitch them before a bell rings. Whether it’s run with appointments or in this “speed dating” style, the two scenarios have one thing in common: me, sitting behind a table, listening to pitches.

And once you hear writer after writer pitch, you learn a few things about how writers pitch. Here’s a quick list of do’s and don’t’s in case you ever find yourself in a face-to-face pitching situation.

DO:

  • Do present your story quickly and don’t go into unnecessary detail.
  • Do leave yourself wide open to answer questions should the agent or editor have them… don’t be so blinded by rattling off the pitch you’ve memorized, because you’ll miss the parts of the story that raised questions from your audience… and questions can give you valuable insight into what about your pitch worked or not.
  • Do answer questions and try to think of it as a conversation, not a monologue.
  • Do give yourself time to hear the agent or editor out afterward, don’t talk for the entire time.
  • Do bring a card or some materials with you, just in case.
  • Do take notes while the agent or editor is talking, you’ll likely be nervous and won’t remember what they said unless you write it down.

Now, for the important stuff. DONT:

  • Don’t interrupt an agent or editor’s question if it comes in the middle of your pre-rehearsed speech, keep an open mind.
  • Don’t try and make an editor or agent request the project, especially if they say it’s not a fit.
  • Don’t make the editor or agent take any of your materials. It’s good to bring them but lots of people don’t take stuff home… respect that wish.
  • Don’t be nervous or read the whole time… talk naturally and make eye contact… try not to read from cue cards or notes too much… it’s YOUR STORY… you wrote it… you know it.
  • Don’t make ME read anything. I personally cannot read in a consultation environment. It’s loud, there’s too much going on, I can’t concentrate. I always like to read samples later, when I’m in my own environment and can concentrate. You can ask me to skim something or to look over your query letter, sure, but don’t ask me to evaluate your writing on the spot. First, I personally have very little control over my face and can’t hide my emotions well. I hate reading in front of writers because I know they’re scrutinizing my face for a reaction. If their writing is bad, I don’t want to make a funny face and offend them, so it’s best not to put me in that situation. The only thing I can ever tell when taking 2 minutes to look at a writing sample is whether it’s good or not, but I would never just tell a writer that judgment because a) everything is subjective and b) saying “this is good” or “this is bad” isn’t helpful at all.
  • Don’t put so much pressure on yourself.

This last point is really important. Folks, here’s the dirty secret… pitching tells us NOTHING about your writing. Pitching and writing are two very different things. You could have the worst pitch in the world but your novel could be amazing. Or you could have (as is more often the case) a crackerjack pitch and a lousy, boring novel. So my decision to represent you won’t hinge on your pitch. Heck no. It hinges on your writing.

And I always ask for you to send me a writing sample (unless the project is obviously not for me). You can stop worrying about “making me” request it. So don’t freak out about the pitch. We’re just two people who love books, talking. We have lots in common already.

A consultation is just your chance to get some feedback on your pitch, to hear some questions and reactions about your story, a chance to ask an agent or editor a burning question, and practice for talking about your writing to publishing people. It’s no more complicated than that, so don’t make it into a panic attack. I think this is the healthiest attitude a writer can have when approaching a pitching situation.

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Okay, I doubt that little old me will be the main draw for you with these wonderful opportunities, but I’m surely a bonus. What opportunities, you ask? First, I want to tell you about the weeklong Writing and Illustrating for Young Readers workshop that’s happening June 14th to the 18th, 2010, in Sandy, Utah.

This is an intensive workshop with writers, teachers, illustrators, editors, and agent (me!), for people who want to write kidlit (you!). Instead of a big conference where presenters can only speak for 45 minutes to a huge room of people, this will be an incredibly intimate, concentrated and unique workshop-based experience. Small classes, in-depth instruction, an entire week spent on the craft of kidlit. Faculty in attendance will be Carol Lynch Williams, Sara Zarr, Kevin Hawkes, Sydney Salter, Ally Condie and many more. I’m so excited for this opportunity. Registration is now open, so check out the workshop website.

If you’ve got no time for a Utah getaway but still want this kind of close personal attention from agents, editors and other writers, do check out the Big Sur Writing Workshop, which is hosted by the Andrea Brown Agency. We have one coming up March 12th through the 14th in beautiful Monterey, CA. Myself and some other ABLit agents will be attending, as will several editors and guest authors. December’s workshop was fantastic, and I can’t wait to do critique, meet writers and run workshop groups all over again. Check out the workshop website by clicking here.

These types of conferences are such an important resource for writers and everyone should experience such a process at least once. Huge conferences like the SCBWI nationals are essential, too, but this is a great opportunity to showcase your work, get personal feedback and learn and grow in a very intimate environment. Speaking of conferences, I’ll be at the San Francisco Writers Conference on Valentine’s Day weekend. See you there!

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Hey all! I’ve updated my events and conferences page (see above) with my latest schedule. I’m super excited to be doing some traveling in 2010 and hope to see some of you. I know I’m seeing some of you in Texas in April and can’t wait to hear from more blog readers.

You can also read some nice testimonials from clients, editors, writing friends and workshop/conference attendees. I’m so happy whenever I get to meet with writers and teach workshops. Hope to see you sometime!

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Here’s an interesting trend I’ve noticed in queries versus the full manuscript. At my agency, we request the first 10 pages along with the query in our submission guidelines. That’s great for me because, if I like a query, that means I can start reading immediately and continue (I hope) to enjoy what I see.

There’s only so much a person can tell from a query. A writer could’ve had someone write their query, could’ve workshopped it relentlessly with other writers, could’ve polished it for years. There’s just no guarantee that the quality of writing in the query will match the quality of the sample. And query writing is pitchy and explanatory by its very nature — quite the opposite of prose. Only the manuscript matters, after all. So I like to see a little writing before deciding to either reject or request.

Lately, however, people have been sending more and more polished writing samples in those first 10 pages. On the one hand, it’s great because everything looks good. On the other hand, it’s a horrible trend because after those first 10 pages, or 15, or 20, the manuscript tends to fall apart.

Why? Conferences, critique groups, writing workshops and the like usually work with the first 10, 15 or 20 pages of a manuscript. It’s a manageable enough chunk and the writer can learn a lot from getting it critiqued. Also, conventional wisdom goes that the first pages are the most important, so they get a lot of focus. Those writers who use a lot of resources like conferences and workshops end up with freakishly well-polished first chapters… and then are left to their own devices for the rest. And the agents who read these types of first pages/chapters are tricked over and over again, only to become confused and frustrated when we see a noticeable decline in quality.

Here’s the bottom line. Are you especially proud of your manuscript’s beginning? Great! You’ve accomplished a lot. Now, though, you have to put that same amount of work and excruciatingly close attention into every other page of the project. If it starts out great, we’re only expecting it to get better, not worse, when we read the rest. The last thing you want to do is disappoint.

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Nathan Bransford, Nathan’s blogging robot and Melissa Manlove

If you’ve Googled anything about publishing/querying/agents ever, you will have no doubt stumbled upon Nathan Bransford’s blog. He is an agent with Curtis Brown and is known around the blogosphere for his witty, insightful and enjoyable posts. I’ll be the first to say that he puts many agent blogs to shame, including this one.

His Blogger-powered treasure trove is bursting with insights for unpublished writers, and his comprehensive FAQ sections answers 99.99% of questions that most fledgling writers ask agents over and over and over. I’m unashamed to say that I refer people to it often. If you’re just getting into publishing and are working hard to inform yourself, make sure to stop by.

It’s no wonder, then, that Nathan’s Books Inc. event this past weekend — Secrets of a Literary Agent — was packed with eager writers of all stripes, from first-time novelists to the already-agented and published. The guest of honor spoke about query letters, held a contest for queries written on the fly and led a very cool agent/editor panel with special guests Jennifer Laughran, my co-worker at Andrea Brown, and Melissa Manlove, associate editor at Chronicle Books.

I won’t go into too much of what was said here because I want to use some of the questions raised and answered as fodder for future posts (posts I’ll write in a futile effort to bulk up my own blog), but it is safe to say that if you ever have a chance to do a workshop with Nathan, he’s really a joy and an asset to the blogging and agent communities. Other than that, it was great to meet with and field questions from writers. A lovely event overall.

If you are local, do check out other WordPlay programs, like this one, at Books Inc. locations. They are a fascinating opportunity to have an in-depth peek at various aspects of publishing. The next event is a workshop with adult author Barry Eisler called The Art of the Thriller! Check out the WordPlay page by clicking here.

In response to a request for their most serious “publishing face.” Nathan rose to the occasion while Melissa, well… Let’s just say Melissa’s serious “publishing face” needs some serious revision.

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One of my favorite parts of SCBWI (where I took no pictures, because I am made of #epicfail, by the way) was Krista Marino’s voice workshop, where we dissected and discussed what an authentic teen voice is. One of the keenest insights came when she invited her author Frank Portman (mastermind behind KING DORK and the forthcoming ANDROMEDA KLEIN) to talk about his songwriting for his band, The Mr. T Experience (better known as MTX).

Now, full disclosure time: Frank Portman didn’t land on my radar with his brilliant YA debut novel, far from it. I was a fan long, long ago. When I was 14-15-16-17, I’d pile into a friend’s ride or drive my junker Ford Taurus up and down the San Francisco Bay Area and go to MTX shows. (There’s a fangirl picture of me with Dr. Frank, in fact, that I tried to find for you guys, where I’m wearing a leopard print coat, a rockabilly dress, an Avril tie, knee socks… all the trappings of good teenage fashion sense, believe you me… It’s probably best that I seem to have misplaced it, on second thought…)

Dr. Frank and Krista made a very good point during the workshop. Writers, remember:

Teens aren’t stupider versions of adults. They’re just as smart, just as emotional, just as perceptive… they’re simply lacking the experience and perspective that most adults get in the process of living more years on the planet.

And, since your character will change over the course of your story, your narrative is just one way they’ll get some different perspective and evolve as people, right? Excellent. In the meantime, as you’re fleshing your characters out, MTX songs make an excellent primer in teen voice and angst.

Have you forgotten how desperate guys are to find a girl, any girl who likes them/wants to talk to them/can stand looking at them? Do you remember the sting of feeling completely alone and invisible to the opposite sex? Listen to the hilarious “Even Hitler Had a Girlfriend” off of Our Bodies Our Selves.

Have you forgotten the tremendous roller coaster of first love? The ups and downs and the dizzy compulsion to make it work despite any and all common sense? Try “Who Needs Happiness (I’d Rather Have You)” from Revenge Is Sweet, And So Are You on for size.

Do you remember the ecstasy of finding the one person who understands you? The relief of discovering an oasis amidst the torture of high school? Listen to “Thank You (For Not Being One of Them)” off of Love is Dead.

If you think your voice is lacking authenticity, if your teen emotions aren’t ringing true, do yourself a favor and pick up a couple of Mr. T Experience albums. And yes, this is extremely, extremely gratifying for my 16 year-old inner fangirl. Who knew my nerdy MTX fandom would pay off career-wise? You can check out their record label’s minisite by clicking here. You can also check out Dr. Frank’s website.

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SCBWI

I’m going to be at SCBWI this weekend, from Thursday afternoon to Monday afternoon. If any of you are going to be there, I hope to catch up with you. Otherwise, I’ll be posting pictures and sitting by the gorgeous Hyatt pool and, oh yes, going to workshops, meeting writers and otherwise enjoying.

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At some point in every aspiring writer’s life, they will ask themselves: should I invest in a conference? That’s how you should phrase it, anyway. It is an investment: of time, of money. A lot of people report feeling more committed and professional after an event.

Here is an easy list of pros and cons of conferences, in case you’re on the fence about going to your first or going again. Use this list to keep your expectations in check (very important).

Cons: Why You Might Not Want to Go To A Conference

  • Expense: Conferences are expensive. The conference fee (usually between $100 and $500 dollars). Hotel. Airfare. You’re usually looking at about $1,000 bucks if you go to one of the larger conferences outside of your home state. Some conferences, though, do offer scholarships. It’s always a good idea to ask. Smaller conferences and  regional SCBWI days are a good alternative if cost is a huge factor.
  • Intimidation: This might be one of the first times in your life you’ll be meeting real, walking, talking agents and book editors. This makes some people more nervous than excited. My advice: try as hard as you can to get used to the idea. They’re the people you want to work with. And they’re just people who love good books. Look! You already have something in common!
  • Other writers and workshops: For some more advanced users, conferences are frustrating because some of the other writers operate on a really basic level. For some complete newbies, the advanced level of other attendees might be really scary. Workshops at conferences are also a mixed bag. One time, I was at a conference where someone raised their hand (totally unrelated to the discussion at hand, mind you) and asked the presenter what the difference between fiction and non-fiction was. Color me underwhelmed! It’s best to go into it eager to make new friends and expecting to learn something (but not have your mind blown) from the workshops.
  • Crazy opportunists: Conferences are rife with crazy opportunists, or people who hawk their projects to anyone who will listen. These are the people you hear about, sliding their manuscripts under the bathroom stall to a terrified agent. You’d be wise to avoid these folks. If you ARE one of these folks, don’t waste your breath/time/money. These tactics are much more “cautionary tale” than “success story.”
  • Unrealistic expectations: It is very, very rare that you will spot an agent from across the room, leap all over each other like Romeo and Juliet, and ink an agency contract by the end of the weekend. Writers connect with agents and editors all the time. But don’t expect it to happen. You will most likely get your heart broken if that’s the only reason you’re going. And don’t, whatever you do, show up with 10 copies of your full manuscript, all nice and printed out, and try handing them out. Nobody will take them. It’s ALWAYS best to query after a conference or, if you make a connection with an agent or editor, to send them a follow-up e-mail. I repeat: nobody will take the 300-page brick of paper off your hands right in the middle of the hotel ballroom. Don’t try it.

Now for the good news! There are tons of reasons to go to a writers conference.

Pros: Why You Should Go To A Conference

  • Agents and editors: Most people, people really serious about launching their careers, go to conferences to network. Forming bonds with other writers is great but… at a conference you can meet (and impress) some agents and editors. Saying “I met you at so and so” really does catch the busy eyes of someone combing the slush.
  • Motivation: A near-guaranteed aftereffect of a writers conference is that you will get new ideas and get really pumped to write them. Don’t take your meanest writing block to a conference and expect it magically fixed, but you’ll be impressed with how motivated you feel.
  • Other writers: Yes, you’ll probably make some friends! Friends are good!
  • Critiques: Conferences are great for getting your first critique or pitch session in with a real, live publishing professional. Yes, they cost money. But the way I figure it, you’re already spending a lot of cash. What’s an extra $50-$100 for a critique? Skip lunch and dinner and opt for sandwiches from the corner store, if you have to. You’ll get to sit down with an agent or editor one-on-one and talk about your work. What’s cooler than that? You might even get a request for more material, if your work is really polished.
  • A change of pace/scenery: Sometimes, a conference is great just because it doesn’t feel like your real life. You feel like you’ve just vacationed in Writerland and that’s a nice way to recharge your batteries.
  • Self-confidence: Every little bit helps, right? Well, after a conference, a lot of people get much more comfortable with the idea of writing, the logistics of becoming more committed to their work. It can work psychological wonders and, if you haven’t figured it out already, writing is a mental and emotional challenge for the ego.

So there you go! Literally! Go, if you feel compelled to.

For kidlit writers, I highly recommend making it out to a national SCBWI conference at least once. More info here: SCBWI. I prefer the summer one in LA over the NYC winter conference, though maybe I’m biased because the shorter flight has lured me. Seriously, though, it is the longer-running one and, puzzlingly, seems to attract more New York agents and editors (and California agents… like me!) Why I like SCBWI events: all the people you meet are into kid’s books. Every single one of them. So you’re not sitting next to a cozy msyter/romance thriller writer at lunch.

With most other conferences, you have to watch the list of participants and speakers like a hawk. Seriously. Do your research. Google everybody. Figure out where in publishing they are. The last thing you want to do is spend all that time and money and show up at a conference populated by non-fiction or adult fiction agents and editors. Make sure at least a handful of children’s book professionals will be there. The benefit of zeroing in on the kidlit people at an adult conference, though, is that you’ll likely have more face time with them as one of the few children’s writers in attendance.

So no matter which conference you choose, take this list to heart and take the plunge. It’s worth it at least once in every writer’s life.

UPDATED TO ADD: And, of course, I’d be totally remiss if I didn’t point you all to the Big Sur Fiction Writing Workshop, put on by the Andrea Brown agency, that’s coming up March 12th through the 14th! It’s an amazing weekend of small groups, in-depth workshops, close attention from faculty and, of course, lots of chances to network and meet writers, agents and editors. Click here for the website!

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So, I was talking to a writer today and they said something many writers have thought before:

I wish I could just query agents, even if the book isn’t finished/polished yet, just to see if they like my idea and if they’ll request it.

As and agent and as a writer who has done the reassurance/ego-stroking/tell-me-I’m-not-crazy-with-this-book-idea query, I say unto this writer and all others pondering this same path: Don’t. Do. It.

Sure, it would be so very nice to know that an agent likes your idea and whatever sample pages enough to request more of your manuscript. But here’s the problem: they’re gonna request more of your manuscript… and you’re gonna have to send it!

Nobody wants to hear about the really awesome Christmas present they’re getting… in July. I assume that you’re querying me because you have a book you want me to sell. My job isn’t to stroke your ego, at least not until you’re my client and we’re working together. I can’t be expected to give feedback to everyone who sends along an idea. Don’t clog up my inboxe with queries for things that aren’t done, just because you want reassurance that you’re on the right track.

Yes, it’s a totally human and understandable impulse. But don’t act on it. If you need reassurance, get a critique group. If you need reassurance from someone in the industry who’ll be a good judge of whether your project is saleable or not, go to a writers conference and pay for a critique. At a conference, at least, you’ve paid for my time and I’ll happily oblige. Maybe find a freelance editor. See if any agents or editors or industry types are auctioning off critiques or giving them away on their blogs. (Hint, October’s query contest, hint, hint, hint…)

Most of these options, as you might guess, cost money, but such is life. If you don’t have an agent or a finished manuscript yet, you can’t expect someone in the industry to make you feel better for free. There are not enough hours in the day and, besides, I can’t really tell how good your project is until I see it finished. An idea and a snappy first 15 pages are one thing… the execution of that idea and the rest of the pages are what will either make you or break you.

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I cringe when I think back on a conversation I had a few summers ago with an executive editor from a very large publishing house. I was at a conference, buzzing with possibilities and blathering about a manuscript I was working on, a YA about a girl whose sister died.

As one of the only children’s writers at the conference, I definitely had a lot of this editor’s time. On this particular occasion, I used my limelight to open my big mouth and blab something along the lines of the following:

There are so many books out there like THE CLIQUE, ya know? All fluff and no substance! What I really wanna do is, like, write a book that’s deeper than that. One about real emotions and stuff. There’s nothing like that out these days.

Ha! Haha! Hahahahahahaha! Excuse me while I choke on my coffee. Boy howdy was I ever young and ignorant.

I think the word I was groping for is: “literary.” And, if you’ve been in a bookstore lately, you know that it’s impossible to turn around without bumping into a highly literary, emotionally charged YA book or two thousand. Death, drugs, divorce, heartbreak, YA has it all.

Now that I’ve been on the other side of the table and reading slush, I’ve seen ignorant statements like mine repeated by many authors. “There are like, totally no books about (insert totally common and well-represented theme or topic here).”

That’s called not reading enough. There are so many books out there that it’s impossible to read even a thousandth of one percent of your way through the shelves at a bookstore. More of them come out every day. While the average adult has abysmal reading habits, a writer has no excuse.

The work published by others is our only textbook when we’re honing our craft. Ideally, writers in any genre should read as much as they can, inside their genre and outside. In kidlit, writers shouldn’t just stick to fantasy or historical or literary, or even their age group, for that matter, but experience all the wonderful offerings on the shelves.

There are those writers who think their work will be corrupted by reading while they write. That makes little sense to me. More often than not, it’s these kinds of writers who convince themselves that there’s never been a YA book about a main character grieving over her dead sister. I guess I can understand this attitude if you’re reaching for something experimental with your manuscript, but not if you have commercial aspirations, like a lot of writers do. I can say for certain that my writing has improved immeasurably since I started reading more.

Instead of feeling intimidated and viewing already published work in your genre as “competition,” view it as a learning exercise. Read, make note of what other authors are doing. If you spot things than could’ve worked better in a story, boy howdy, you’ve got material for your own manuscript! It will make you look even savvier if you can query an agent or editor and mention some “comp titles,” or works in the same vein as yours. Because all editors and agents know that a book like yours exists out there, somewhere. No idea or book is absolutely, completely unique. And that’s a good thing! Even better, if previous books like yours have has sold well, that’s great news for you and your project.

So read a lot, read widely and read well. You’ll pick up new ideas, realize things about your own writing and feel like you belong in a community. And unless your novel concept is way, way, way, way out there, like zombies in the world of PRIDE AND PREJUDICE*, for example, keep your mouth shut in front of executive editors until you know what the real market for work like yours looks like.

* Just kidding! Someone already did that. Introducing PRIDE AND PREJUDICE AND ZOMBIES.

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