The topic of writer marketing is an incredibly tough but very juicy one. For this post, I’m doing a call out: Writers and authors who are marketing their work, what has worked for you? I want “boots on the ground” experience from you writers out there about your own marketing efforts.
Looking for Writer Marketing Successes (Or Not)
What has worked for you? Email newsletters? Lead magnets? Bookmarks? Leave some examples of your personal marketing successes—and things you wouldn’t do again—in the comments, or take the survey, below
I’m looking for real life experiences as fodder for future posts on this very important topic. If you’d rather email me, you can reach out to:
The idea of author platform is vitally important to all writers, but today’s question is about how it relates to writing nonfiction for children. Here is Dena’s question:
I know for NF you need a strong platform, but what if you’re not a teacher? What sort of platform do you need for NF in the MG and younger age range?
Platform and Nonfiction for Children
When we sit down to write fiction, “write what you know” is often enough to get us started. We’re making it all up, anyway! Well, not so in nonfiction for children. There, the idea of qualifications—including our author platform, professional identity, areas of study, etc.—comes into play. The question becomes:
Who are we that we can (and should) write this particular story?
After all, if I’m a parent looking to buy a book on bugs to supplement my child’s learning, do I want a book written by Carl, an enthusiastic but amateur bug fan, or Peggy, a trained entomologist (bug expert) working in the field? I think we can all agree that the latter would seem most qualified. (To be clear, not everyone who writes nonfiction needs to be a PhD level expert in their field. But qualifications like “teacher” or “scientist” don’t hurt when you are writing about relevant topics.)
Does that mean Carl’s story lacks value—educational, artistic, or otherwise? Is Peggy’s book better simply because of her experience? Not necessarily! Carl could have an amazing piece of nonfiction for children on his hands. But now Carl does have to overcome some bias in the marketplace, because he may not be seen as the most credible or desirable source.
In other words, Carl does not have the best platform for writing in his particular nonfiction area. Is this a dealbreaker?
Getting Around Platform
There are ways for Carl to build his case—and his platform—that will allow him to pitch his nonfiction for children and attempt to have his project considered seriously. (Explore the topic of author platform for fiction writers.)
First, Carl can do comprehensive research and include a bibliography and author note at the end of his nonfiction manuscript, which shows how he arrived at his data. When we write nonfiction for children, we aren’t discussing the topics at the graduate level. Writers are generally painting in broader strokes and avoiding too much jargon. So it’s easier to research a topic intended for a children’s audience than, say, a thesis dissertation defense.
That being said, the quality of your research counts here, especially if you are trying to compensate for a lack of credentials. Publishing credits, even if they’re not in your current interest area, also establish credibility and can offset your lack of platform.
A great way to build your platform would be to ask a consulting expert to contribute—and transfer some of their credibility to your project. In your pitch, it would look compelling to say that you’ve reviewed your nonfiction for children about dealing with feelings with a child psychologist or school counselor, for example.
Bolstering Your Nonfiction for Children Platform
In addition to the strategies listed above, you should also think about building your platform as you get into the submission process. In an add-on to my WriterType Marketing Roadmap resource (called Repurpose Your Content!), I divulge ways to spin any content you create or research you do.
Why not try to publish a nonfiction article on the same topic in a children’s publication or newsletter? You’ll now have a writing clip in your new field to add to your platform. The research has already been done. It’s literally a free opportunity to build your author platform.
In a similar vein, find an expert in the field and interview them for your blog, newsletter, or podcast. They may even sign on to consult on your manuscript. Now you have some social media content for your platform, a valuable connection, and another inroad with your topic.
Think creatively if you don’t have a nonfiction for children resume already in place. You may have to work harder, but victory will be that much sweeter!
For in-depth personalized advice on your children’s nonfiction, hire me as your picture book editor.