Shannon asked a question on my post about the second person and rhetorical questions in queries a few days ago, and I wanted to do a quick post in response:
Do you think that *any* question addressed to the reader of a query letter is irritating? Is it automatically “rhetorical” if you’re not actually there to give the author your feedback? I never thought that it might be a turn-off; I thought it was “marketing”. My goodness, this query business is intimidating.
I may completely misread your point here, but I do it intentionally, so stick with me. “Marketing” implies gimmicks to me, especially this early in the game. When you’ve got an actual published book out, then you can market your butt off (and should) to try and get people to buy it. At the querying phase, it’s not about selling and hustling at all.
Getting an agent means entering into a relationship because two people believe in a project and want to have a long working partnership. The author places a lot of trust in the agent and the agent works hard without any immediate gain. The choice to work together doesn’t originate from any flashy whiz-bang query letter shenanigans. You aren’t trying to trick an agent or use fancy misdirection in your query. You don’t try to “market” your way into a long-term romantic relationship, right? It’s the same thing here. The query exchange, to me, should come from a place of authenticity, as stripped free of gimmick as possible.
If you’re getting intimidated by a query letter, that might be a sign that you’re overthinking it. It’s very simple. Tell me about your idea and make me care. The query is just a way to attract interest in your writing sample, which is the heart of the matter anyway. Once I start reading your manuscript and love it, the query letter is completely forgotten. If you want an easy suggestion for writing an appealing letter, you can read a previous post about the kind of query I like to see here: Writing a simple, compelling query.
And if you are still iffy on what makes a good query and want to see some examples, go ahead and scroll back to the query contest I had, using the Contest tag. I’ve had a Novel Beginnings contest, too, so you’ll see some writing samples. Or you can swim on over to Janet Reid’s blog, Query Shark.
It might seem hypocritical for me to say: “Don’t worry about your query, you’re overthinking it! It’s easy!” while, at the same time, writing so much about queries, but that’s what people ask me about. A query is a writer’s first step into the agent search and, understandably, they want to get it right. So, while I have and will continue to dispense a lot of advice about queries, they’re really a much smaller deal — big picture-wise — than the manuscript that follows.