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Character Buy-In

I’ve said often that the character is one of the main elements of a story that guides reader reaction/involvement. We look to characters to assess how we should be reacting, what we should believe, whether or not we should get invested. That’s what makes unreliable narrators so tricky–by the very nature of fiction, we, as readers, rely on the characters for a lot of our cues.

Over the last few months, I’ve been working with quite a number of fantasy/sci-fi clients in my editorial business. And one of the biggest things I’ve been thinking about is “Character buy-in.” Before we’re ready to believe that dinosaurs roam the earth again (or whatever), the character has to believe it. Only then will the reader go along with the story and feel safe suspending disbelief. (We show up to the page with a certain willingness, but before we fully believe it, it has to be successfully sold to the protagonist or POV character.)

Let’s run with the dinosaur example, and I’m going to tell you a few issues that I’ve noticed when character buy-in isn’t accomplished as thoughtfully as it can be. The first issue is vacillation or flip-flopping. The second issue I’ll call “characterization friction.”

Flip-flopping. Let’s say we have a character who sees some dinosaurs running around à la Jurassic Park. It’s natural to question one’s eyesight and/or sanity if this happens, and your character can certainly do both of those things. But once that’s out of the way, it’s harmful to reader engagement to keep questioning whether they’re dreaming or not. Let’s say we see the dinosaurs on page 10 and have an immediate “Nuh-uh, this isn’t really happening” reaction. By page 11, once the dinosaurs have destroyed the school, the protagonist starts to buy in. “Maybe this is happening.” By page 12, they’re back in denial again. “This is all a dream and I’m going to wake up every second.” For the reader, who is waiting for the green light to buy into the story, this will get old very quickly. As long as the character keeps flip-flopping as to whether they’re going to play along with the plot, the reader subconsciously holds off going 100% into the story. You can do this once or twice, but there needs to be a moment that I can point to on the page where the protagonist decides, “This is real and I’m going to function as if it’s real from now on.” After that, no “I must be dreaming” business. You’ve devised the plot, now sell it and run with it.

Another issue here is that you’ve created a character who may clash with the overall plot, especially when it comes to buying in. If your super hippie-dippy out-there character refuses to believe that auras are taking over people’s bodies (the first example to come to mind, and it’s super lame, my apologies!), that strikes me as less likely. If that same character jumps into it and says, “This is super weird but I’m going along for the ride,” then I’m more likely to join her, because your characterization matches how she’s clicking into the story.

If you have an overly analytical, scientifically minded kid who is thrust into the dinosaur plot, and they jump into the deep end right away, there’s friction there for me. This character might need more proof, they might need to establish their own version of the truth before they can suspend disbelief. Long story short, characterization should be consistent with buy-in style, and without vacillating for too long.

This seems pretty self-explanatory, but I’m seeing some dissonance here as of late. What’s the moment your protagonist buys in? Is it decisive? Is their willingness to believe your story fast or slow? Is there flip-flopping? This moment is very important, because it’s guiding your reader, too.

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  1. Christina C.’s avatar

    Lots of times it seems as if this is a good tactic to prolong suspense until the plot kicks in, but after a while it has the opposite effect, with the reader skimming until the “real” events happen.

    Very true about it all coming down to character! ;)

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