One of my very favorite picture book writers, Amy Krouse Rosenthal (LITTLE HOOT, DUCK! RABBIT!, and many more) gave an interview in the 2012 CHILDREN’S WRITER’S AND ILLUSTRATOR’S MARKET book that I would love to excerpt here the day before my picture book webinar at 1 p.m. Eastern tomorrow, January 12th, which is still open for registration. As a reminder, you will get a 90-minute craft intensive talk on picture books, the opportunity to ask all the questions you have (every question gets answered, either live during the presentation or in an email afterward), and a critique of one picture book manuscript (up to 1,000 words in length).

During the webinar, I’ll talk about how to find the right hooks and universality to really make your picture books marketable on today’s shelves. I’ll also talk about the writer and illustrator relationship in publishing, as well as how writers need to think more like illustrators (and vice versa) in order to come up with truly successful picture book projects.

This excerpt features Rosenthal’s thoughts on finding just the right book idea, as well as working together with an illustrator and how that creative collaboration takes her work to new heights. Read on:

“When my kids were small, there were countless stories told. Often for the boys, I’d tell them stories about dinosaurs, monsters or something in a cape—all these nonsense stories they loved. Ninety-nine percent of the stories I made up for my kids were nonsensical things. But once in a while there was some kind of cool stuff. You have to tell one thousand bad ones to get to the one good one.”

Rosenthal says finding that one good one amidst all the others is a little bit like dating. “When a relationship isn’t right, even if you think I know this is going to work out, he’s really cute, it always has some convoluted glitch—this non-fluid, non-seamless barrage of obstacles. But true love is this flawless, shiny, perfectly smooth thing, at least in the beginning. When I’m writing something, I’m coming at it from a number of different angles. With the ones that end up working, everything falls into place more fluidly.”

That feeling of fluidity can also come from working well with an illustrator. For one of her most recent books, Plant a Kiss (which explores what might grow if you, quite literally, planted a kiss), Rosenthal worked closely with illustrator Peter Reynolds to develop the vision and feel of the book—a process she says has “been a dream.” Not only was it a chance for her to work with one of her favorite artists, but she was thrilled with the vision he brought to the book.

“When I started, I had mocked up the book with stick-figure illustrations. It was tidy, executed visually 100 percent. There was a moment of talk when we thought maybe the book should look like this. It was kind of cute. But thank goodness we reached out to Peter and he said yes. During the first conference call he said he’d send us some sketches. Later, I opened the document, and he had illustrated the entire book. And it was just this moment of ‘Oh my god, he nailed it.’ The characters are beautiful.”

With all of her picture books, Rosenthal has strived for this type of creative partnership. “I really value the collaboration. Oftentimes the writers are kept apart from the illustrator, but that paradigm never made sense to me. From the first ‘yes’ [for Little Pea and Cookies] I made the plea to be involved. I couldn’t imagine not doing it. The books gain so much by the writer and illustrator interacting.”

Interview excerpt of Amy Krouse Rosenthal by Meg Leder from 2012 Children’s Writer’s & Illustrator’s Market (c) 2011 Writer’s Digest Books. All materials used by permission of F+W Media. All rights reserved

Now that you’ve heard one picture book creator’s thoughts, you can hear even more thoughts on the craft of PBs during the webinar. To sweeten the pot just a little bit, I am going to give away one more copy of CHILDREN’S WRITER’S AND ILLUSTRATOR’S MARKET, edited by Chuck Sambuchino, but this contest is a quickie. You can enter in the comments below through 1 p.m. Eastern tomorrow (Thursday, January 12th). I will announce the winner during the webinar (and on the blog next week). If you are taking the webinar, do mention that in your entry. US residents only, please.

Forward this post around and let’s give away another copy of CWIM. Those picture writers out there registered for the webinar will hear more from me tomorrow afternoon!

For those blog readers wondering when I’ll get back to the craft posts here, those are coming up next week. It’s just that 2012 has so many exciting things going on right out of the gate that I have to spread the word. I’ll resume my regular programming once the Writer’s Digest Conference excitement dies down. I seriously can’t wait for this year’s conference. You can check out more details here, and be sure to email me if you still need a special $115 discount code!

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We interrupt our regularly scheduled programming to announce that you can now get $115 off the registration price for the upcoming Writer’s Digest Conference in New York City on January 20th-22nd! I have a special speaker’s discount code that I can send you if you’re interested in going. It’s not too late to register. Not only will you see me on a panel and doing a session on the children’s market, but you can attend the Pitch Slam and get a chance to meet and attract over 60 literary agents on Saturday afternoon. That alone is worth the price of admission!

If you are interested in the discount code, please email me: mary at kidlit dot com

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I’m putting some digital-related publishing predictions on KidlitApps tomorrow, if you want to take a gander. I’m also going to be speaking on a panel about picture book apps in Palo Alto, CA this Saturday, January 14th, from 4 to 6. If you’re in the area, I really encourage you to come by and learn about it. More info here:

PICTURE BOOK APPS: A BRAVE NEW WORLD
An SCBWI SF South Saturday Series Event

Saturday, January 14th, 4-6 pm, First Congregational Church of Palo Alto

Please join us as industry insiders share their experience and wisdom around the explosive new world of picture book apps. Learn about this potential-filled market and find your place in it! A wine and cheese reception will follow the presentations.

Panelists:

Sam Berman, Co-Founder of book app developer Grids Interactive;
Alan Katz (via Skype), children’s picture book author and writer of the book app, Andrew Answers;
Mary Kole, agent at Andrea Brown Literary Agency and blogger

SCBWI members $10 advance/$15 door; Non-members $20 advance/$25 door (join SCBWI to receive the member rate!).

Click here to RSVP!

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Also, I’ll be speaking about picture books and how to write and publish them in a Writer’s Digest webinar on Thursday, January 12th at 1 p.m. Eastern. You can call in or listen to the talk online, in the comfort of your home or office. If you’re not available at the webinar time, you can still register and receive a recorded version of the talk via email next week, once they put all the information together.

I’ve given this picture book webinar once before, so if you’ve already heard the picture book version, this will be the same information. However, new students and returning students alike get a 1,000-word picture book critique from me!

To register for the webinar, click here.

If you want to hear me speak in person, I’ll be appearing at the Writer’s Digest Conference in Midtown NYC from January 20th to the 22nd! I’ll be on an agent panel, will be participating in Saturday afternoon’s agent Pitch Slam, and will have my own talk about children’s writing and the marketplace on Sunday morning. Whew! It will be a busy, busy weekend, but I can’t wait to meet more of you in person. It’s not too late to register for the conference, and you can do so by clicking here.

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Finally, those of you watching the publishing business…what are YOUR publishing predictions for 2012? Other than, of course, you getting one or many steps closer toward your own writing and publishing goals. At least, that’s my prediction for all of you! :)

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2011 has been a very interesting year for me, and I hope it’s been a fantastic one for you. I’m ready to relax for a few weeks and then hop right into what I hope is a tremendous 2012. Let’s make some books, live to the fullest, and see what adventures lie just around the bend!

I wish you lots of holiday love, warmth, time with family, good eats, laughter, creativity, and peace.

This Christmas, since I’m spending the month of December living in beautiful Napa, my family is coming up to visit and we’ll be sunning ourselves by a mineral hot springs pool. That’s right…a Christmas swim in 100 degree water. It’s going to be bliss!

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CWIM Winners!

The winners of the 2012 CHILDREN’S WRITER’S AND ILLUSTRATOR’S MARKET, edited by Chuck Sambuchino, are…

Erik Metz
Laura Burdette

Email me your addresses at mary at kidlit dot com!

For the rest of you, it’s still not too late to treat yourself or the kidlit writer and/or illustrator in your life to this fantastic, info-packed book. It makes great pampering for yourself or a fabulous gift for others…or both. And don’t forget to review it on Amazon and Goodreads!

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This January 20th to 22nd, I will be participating in the Writer’s Digest Conference at the Sheraton in New York City! I’m very excited about this conference.

On Saturday morning, I will be speaking on an agent panel and taking agent- and publishing-related Q&A with some fellow agents and moderated by 2012 CHILDREN’S WRITER’S AND ILLUSTRATOR’S MARKET editor and Guide to Literary Agents blogger Chuck Sambuchino.

Then, Saturday afternoon, I will be in a room with over 60 literary agents for the annual Pitch Slam. You will have unprecedented access to come and pitch your book to some of the brightest and most hungry agents in the business. There is a nice mix of kidlit, adult, and non-fiction agents represented (and representing!).

On Sunday, I will be speaking about today’s kidlit marketplace and how to get published there. Yep, I am all over this conference, guys. But I’m not the only fantastic speaker. The Saturday keynote is digital/indie publishing guru and adult thriller writer Barry Eisler and I just saw that Chris Baty, the genius behind NaNoWriMo, which I know some of you just finished, has been added as a speaker, too!

The great thing about the Writer’s Digest Conference is that they’re running a special holiday promotion right this minute. If you register for the conference before midnight on December 16th, you will get a $50 discount. Just click here and use the following promo code: HOLIDAYWDC

If you’re going, spread the word on Twitter and Facebook by mentioning @WritersDigest and the hashtag #WDC12

It’s not too late to book that dream trip to NYC and get your 2012 writing goals off to a strong start at the Writer’s Digest Conference. And, of course, if you’re reader and planning on going, I would love to meet you!

Now, I also have a super special holiday gift for you guys. Speaking of Chuck Sambuchino and the new 2012 CHILDREN’S WRITER’S AND ILLUSTRATOR’S MARKET, I have two copies to give away!

Inside this handy volume, you will find articles on craft, writing, submitting, and landing an agent, interviews with kidlit glitterati like M.T. Anderson and Meg Cabot, and updated listings for agents, publishers, and magazines that take work from children’s writers and illustrators. If you want to land an agent or find a market for your work in 2012, this is the book for you.

I highly recommend it. In fact, you will see a familiar face featured on the back cover, and an official blurb from me that reads:

Children’s Writer’s and Illustrator’s Market is the most complete, trusted, definitive, and inspiring source of publishing opportunities for children’s writers and illustrators working today.

It’s true. Not only did I lend my mug and stamp of approval to the book, but I have two articles featured inside. One is about writer’s conferences, like the Writer’s Digest Conference this very January in NYC, and how to make the best of your investment in them (whether it’s your first or your fiftieth), and the other covers my three favorite craft issues: Voice, Character, and Authority, with lots of juicy annotated examples from my favorite MG and YA books on shelves.

So if you want to see examples of Voice that works — an especially tricky topic that lots of writers struggle with — pick up a copy today! This elegant guide is crammed full of useful information and updated agency, publisher, and magazine listings to make your quest toward publication a no-brainer. Let 2012 be the year you really MARKET your writing!

Because I want you to have an awesome writer’s holiday gift this year, either for you or for a loved one, I am giving away two free copies of the 2012 CHILDREN’S WRITER’S AND ILLUSTRATOR’S MARKET to two writers randomly selected from the comments. Leave a comment below (make sure to include your email address in the comment form, though know that only I will be able to see it and it won’t be published on the site). Deadline for entries is midnight, Tuesday, December 20th. The winner will be announced in Wednesday the 21st’s blog, and then I will ship your copy to you next week. (US residents only, please.)

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Every once in a while, I open up the blog comments to a Critique Connection, a post where you can hopefully meet some new critique partners. To participate, leave a comment on this entry with the following information:

  1. Your genre (ie: fantasy, paranormal, realistic, historical, etc.)
  2. Your audience (ie: picture book, MG, YA, etc.)
  3. A little about your manuscript (practice your one-line “elevator pitch”)
  4. What you want out of the experience (a critique of your XX,000-word mss., someone to read your first 3 chapters, help with your query letter, etc.)
  5. Your email address for potential partners to contact you (I’d type it in the following format: mary at kidlit dot com, so that you avoid spam bots.)

Only post a comment for this entry if you are looking for a critique partner.

In other news, I am going to take a Blogcation the last two weeks of December and the first week of January, (Dec 19 to Jan 6) so there will be no new stuff on here during those three weeks on any of my blahblahblogs. However, I’ll ramp up my “From the archives” Tweets, so if you’re not following me on Twitter and Facebook, click those links and do so. I often pull out old articles that are still just as pertinent to writing and publishing as they were when I wrote them and broadcast the links to those who may not have been readers yet. I’ve got a blog full of material from early 2009 on, so there are a lot of posts to peruse!

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Big Revision

In Big Sur this past weekend, we had a collective “lightbulb moment” in one of my workshops. A writer had come to the Friday session, gone back to the drawing board, or so she thought, and returned with a revision on Saturday. We noticed some new turns of phrase and a few things cut but, overall, the issues we’d isolated for her on Friday were still on the page.

Let me be quick to say that it’s highly unusual to expect that much change in one day of revision, let alone one month, but such dramatic manuscript evolution is the name of the game at Big Sur. It’s not unheard of to have writers pull amazing all-night feats and return to workshop with a completely fresh 10 pages, the ink still wet from the morning printer queue, for example. So while we didn’t expect a profound change in her work, per se, we were a little underwhelmed by what actually showed up.

“Help me. I keep having this same problem,” she begged after we finished Saturday workshop. The middle of the story was dragging but the end — we’d all agreed on both days — was gripping. She’d also been focusing on this piece for quite some time at home, to no avail.

A second member of the group was an author as well as an illustrator. My biggest note for him on Friday was that the middle of the story was static and, perhaps more pressingly, all of his pictures were landscape-view and eye level, like dioramas or posed vignettes in a museum. There was only one perspective and he used it on every page. That added to the draggy pace.

“Try moving ‘the camera’ here, and see if you can’t envision any of your scenes from a unique perspective. Down low. Bird’s eye. Close up. Tilted. There are so many ways to see a scene, so many vantage points. What you’re doing is fine, but it’s the first thing that comes to mind, and there’s also no variety. Stretch yourself,” I told him.

In contrast to the first writer, he came back on Saturday with his story completely reimagined. He hadn’t had time to create a new dummy, but he did describe the changes he’d make on every page, including significant cuts to the middle. He also brought in new sketches that he’d dashed off — all of them incorporating new and exciting perspective.

This isn’t a game of “which writer is better,” however. But I think seeing his transformation shuffled something loose for the first writer. She’d been doing something that I see a lot of writers do without meaning to or realizing it. I call it a “tinkering revision.” Instead of going completely back to the drawing board, she’d just been mucking around with what she’d already written and, while she was technically revising, as in, switching words around and making cuts, she was getting nowhere.

It’s extremely tempting to tinker. Those words are already on the page. You’ve already done all that work. When you revise with the existing manuscript in hand, you are that much more inclined to keep making small scale changes because, hey, it’s already there in front of you, it represents a lot of past work, and it’s probably not that bad, etc.

Let me say it here once and for all: unless you make big changes, a revision isn’t worth doing. If you go out on a submission round and get roundly rejected, you’re not going to solve your problem by going back to the page to tweak a few words here and there. I’ve said this before, but look at the word revision…it means “to see again.” To see your story in a whole new light. To make massive plot, character, and language changes. And having so much on the page already often lures us into a false complacency.

The second writer in workshop got a big idea for some big changes and ran with it. The note about new perspective is a tough one because it meant he would have to throw out every single page he’d already done, but he said “Okay, what the heck!” and tried it. When I heard the second writer beg us to finally tell her what to do, I had this to say: “Go to your computer, back up the file, highlight the entire problematic part, and hit ‘delete.’ Sure, it’s scary, but I think you’re locked into what is already on the page and you’re not seeing creative solutions as a result. Writing is all about experimenting. You should get used to generating words and then getting rid of them or changing them. They’re a renewable resource. Take a day or a week or a month to write a completely new beginning and middle, full of completely new ideas, fully free from what you had in place before. If you hate it, you can always go back to the old version. But I doubt you will, because you’ll be thinking outside of the old version, and it will be fresh and new. And if it’s a bust, nobody has to know. It’s just you and your computer.”

This seemed to communicate the second writer’s lightbulb moment to the first writer. She seemed excited to go home and try the experiment. I think what she needed was the reminder, and maybe the permission, to wipe the slate clean and play around again. The manuscript had become a dreaded tweaking project that wasn’t behaving, not the fun story that she’d set out to write. Now she could relive some inspiration and just play with it all over again.

In my experience, the best revisions are the most drastic. Whether a writer has a bolt of inspiration and rips up their manuscript on their own, fueled by the manic energy of creation, or whether they’re forced to push further by a well-meaning agent or editor and, out of spite or adrenaline or fear or all of the above, finally takes the torch to the problem parts, it’s those writers who have the guts to start over in a piece that usually reap the biggest rewards.

So if you feel like you’re just tinkering, shoveling text like a kid pushing peas around his plate, be brave and try starting over completely. You know what you want to accomplish with the section, so just take a brand new run at it. Or maybe you’ll realize that the section wasn’t working and trash it entirely, or find another, better part that fits. Change is tough, especially when you’ve been working on something for years and are eager to see it in print. But it’s once you kick the ladder out from under yourself completely, I’ve found, that you discover resources and ideas you never could’ve imagined.

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Upcoming Workshops

Just in case you missed ABLA’s Big Sur Workshop in December, I’m writing to let you know that there’s another Big Sur in Monterey in March. The ABLA agents and a select group of editors will gather with attendees to workshop their writing over an intense and productive weekend in a beautiful location. I have participated in the workshops since 2009 and can tell you that it’s an amazing and transformative weekend for attendees. I see writers take real leaps in their craft each and every time. This workshop format is extremely hands-on — you’re in a group of only four or five attendees — and that kind of close writing scrutiny from faculty and fellow writers is invaluable.

Mark your calendars now for our first 2012 Big Sur, which will take place March 2nd through the 4th in Monterey, CA. Registration is now open. You can learn more and sign up here. Even though I’m not listed as one of the agents on faculty (an annual glitch), I will be there!

There’s also another intensive workshop on my radar, and that’s the Highlights Foundation Whole Novel Workshop that’s taking place in Pennsylvania in the middle of March. I had the great pleasure of participating in a Highlights workshop in the summer of 2010 and highly recommend this one to writers who can spare the week and are serious about their craft. The Foundation has opened a brand new conference center on their idyllic plot of land up in rural Pennsylvania, and this year’s Whole Novel Workshop leader is beloved novelist Helen Hemphill. The deadline to sign up is December 21st! You can find out more about it here.

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This comes from Christina Marie:

Should YA only be centered on high school aged characters or can a novel expand into the college years, mainly the freshman year, and still be considered a YA novel? Is it hard to sell a book that has the setting on a college campus instead of a private or high school setting? Personally, do you stray away from novels set for that age group and setting or do you wish you could see more of it in your inbox?

The whole “New Adult” “trend” that we all heard about on Twitter a year ago is the work of one imprint (St. Martin’s) at one publishing house (Macmillan). It has failed to take off. A few other publishers have tried to publish books with college-age protagonists, THE IVY out from Greenwillow comes to mind, but they’ve failed, in my opinion, to get traction.

Just because we heard a lot about New Adult, it’s wishful thinking. There is a Middle Grade (sometimes called Independent Reader) shelf and a Young Adult shelf at most bookstores. There is no New Adult shelf, and they’re not sharpening their saws to build one anytime soon.

Imagine the difference between going to middle school and going to high school. Your world completely changes once you cross this threshold. Now imagine what a huge shift it is to go from high school to college. In high school, you’re worried about taking SATs or passing your driver’s test or making out with your girlfriend or boyfriend. If you fail a class, you are going to get grounded, because you still live at home. In college, you are on your own for likely the first time. The stakes are much higher, you don’t care about the SATs anymore, and you can drop a class without telling anyone. The choices you make don’t determine which college you’ll get into, they determine your career and the rest of your life as a real adult.

If I’m sixteen, I’m not going to be able to relate to the problems of a college-age kid, just because the frame of reference is so drastically different. It’s all about relatability. And that’s why I don’t think New Adult holds any water in this marketplace. I’m open to changing my mind but so far the evidence isn’t convincing. If I had my druthers, nobody would ever mention New Adult to me again until it was a real phenomenon, and I’m almost always skeptical of writers who simply have to set their YA novel during the college years.

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