Writing advice for writers who want to write children’s books. These articles are full of actionable and proactive advice for those who want to write and sell fiction in the children’s book marketplace. Topics range from picture books to young adult novels, and all of these articles are full of writing advice on how to craft and publish children’s fiction.
Perhaps this is a contrarian approach to character development, but I don’t care what your character’s favorite flavor of ice cream is. I don’t necessarily want to know what sport they played, or what their spirit animal is (unless these factor into the plot, of course). A lot of character development that writers are coached to do doesn’t really translate into great story. So what should you focus on? Keep reading to find out.
Why Ask Character Development Questions?
A lot of writing books suggest getting to know your characters. Act like you’re interviewing them. Ask them questions. This, the logic goes, will lead to deeper and more nuanced character.
But you have to ask the right questions! I have seen spreadsheets that writers have created of a character’s hometown, favorite TV show, etc. None of these things move the needle. A key part of writing character, in my opinion, is creating vulnerability. Inner struggle is crucial to character and story. Those are the deeply human elements that are going to reel your readers into the heart of your characters and stories. If you’re not asking these types of questions, it’s never too late to start.
Things to Consider When Doing Character Development
Here is a list of character development questions I wish more writers would ask their characters or about their characters:
What is your deepest conscious desire?
What is your deepest unconscious desire?
What, if anything, is preventing you from achieving either of the above?
What do you want from yourself?
What do you want from other people?
What, if anything, is preventing you from achieving either of the above?
What’s your most positive and supportive relationship?
Is there any conflict to it?
What’s your most negative relationship?
Is there any positivity to it?
If there were no obstacles, what is one thing you would do in a heartbeat?
What obstacles (internal and external) are preventing you from doing that?
How do you feel about yourself on a good day?
How do you feel about yourself on a bad day?
What does an ideal life (referring to the character’s own life and situation) look like, to you?
What does an ideal world (referring to society at large for the character, his or her loved ones, and people in general) look like, to you?
What three experiences from the past defined you in the present?
Where do you see yourself in three months? One year? Three years? Ten years?
What is the inner wound or inner struggle that keeps you up at night?
What is your ugliest side? How do you manage it? Does it ever overtake you?
What is your most noble, best side? How do you encourage it? What’s keeping it from shining more often?
What does it feel like to you when you’re stressed? Bored? Angry? Proud? Happy? Excited?
Is there any friction between how you see yourself, and how others see you? If so, what is preventing you from closing that gap?
These questions aim to address a few crucial (I believe) components of character development: What are the inner struggles? How does the character deal with adversity? How do they see themselves in their mind’s eye and in relation to others? How do conflicts and tensions affect them?
The rest of the decisions you make about their favorite subject in school and what kind of cake they like … those are fun but fluffy. Here, I aim to drill down to the very real. Why? Because these are the relatable things that your readers will connect to on a deeper level.
What to Actually Use
One big mistake I see is that writers do all of this character development, and then shoehorn all of it into their manuscripts. They can’t bear to leave any behind. But some of those spreadsheet ideas need to stay in the spreadsheet. The purpose of doing any kind of “getting to know you” work with your character is that you sit down and do the work. You get to know them. You plan them out.
Invariably, some of that work will end up on the “cutting room floor.” It’s for you, it’s not for the reader. Though you’ve developed it, you don’t necessarily have to use it on the page. And you don’t want to be terribly overt with the answers to the above questions, either. Avoid putting these things on the page. Real people don’t walk around saying, in dialogue with others, “My childhood wound is that I wasn’t loved enough.” But if this is true, it drives a lot of their behavior anyway.
Think of it as homework, not necessarily something for the final product. Focus on what’s really important when it comes to character. Leave the rest for your spreadsheet.
If you struggle with character development, you might want custom, actionable advice from a novel editor. I can help take your protagonist, and therefor your story, to the next level.
Some writers don’t have to decide on their main character, the protagonist has been in their imagination forever! Others, though, struggle with the choice or protagonist. These writers having big casts of characters, multiple POVs, or small, tightly knit ensembles. If you find yourself struggling to define the main character in your story, read on.
If you have trouble selecting the best potential main character for your manuscript, you’ve come to the right place.
Choosing Your Main Character
One question I’m asked a lot is: Does a character have to change from beginning to end? This is otherwise known as a character arc. My answer has always been a resounding yes. Unless you’re writing an antihero (a tough proposition, especially for younger readers), a character’s change arc is going to be one of the more interesting parts of your story. Whether your character learns something by solving a problem (common in picture book) or undergoes a fundamental identity shift (as seen in MG and YA), their potential for change is a big determining factor in who you should select for a main character.
Remember what readers want. They read to care and feel. That’s it. Change is messy, it’s emotional, it’s usually very gratifying. The character who changes the most is also the character who has the potential to connect most with your reader. If this isn’t currently your main character, you might have a decision to make.
Main Character and Emotion
One of the cornerstones of my teaching philosophy about writing is interiority, or access to a character’s thoughts, emotions, reactions, and inner struggle. The character with the biggest change arc usually also has the most potential for emotional scenes. The character is going through a lot, they feel deeply, they aim to learn or grow … readers will want to see this on the page. By choosing this dynamic character, with deep, nuanced feelings, for your main character, you will be putting more emotion into your story. The scenes of your plot will have more feeling to them. What you write about will seem to matter more to readers. If your character floats along, not changing, not really feeling that much, do they have enough potential to be a true protagonist?
The other thought here is about novel theme. Every book has something that it’s about, in a big picture sense. Character will often be tied into your theme, meaning that if you want to write about loss, then maybe a good protagonist in that type of book is grieving. So when you choose your protagonist, and you think about their journey, and their potential for emotion, you’ll also want to think about how all of these things align with your bigger picture. If your book is about self-acceptance and your main character spends most of the story in denial, while their friend plays a supportive and emotionally vulnerable role, maybe you’ve chosen the wrong point of view. Let the lens of the character match the thing you want to do or say with your project.
Special Consideration for Picture Book Main Characters
I was speaking to a client this weekend who has this problem with a picture book. He has three potential candidates for the protagonist. In addition to all of the thoughts, above, I gave him the following advice:
Since it’s generally a bad idea to use adult or teacher characters to dispense picture book lessons, the main character in a picture book should be the character who realizes the moral of the story themselves. Which character here can realize the strongest solution to the problem, and present it to readers in a kid-friendly and realistic way? That should be your main character.
This client had one character who would’ve been a good mouthpiece of the message, which was about dealing with change (a perennial picture book theme). But there was another character who was actively going through a change. I counseled this client to pick the character who was experiencing change, because readers would be much more receptive to hear from that particular character about how to deal with it. That character would be speaking firsthand about the topic, rather than giving a more passive lecture.
In summary, follow the change, follow the development, follow the emotion. Connect these back to your theme. The person who hits as many of those points as possible is your book’s main character, and if they’re not, they should be.
Struggling with creating a relatable protagonist? I can be your developmental editor to help you create the necessary depth and nuance.
Too often, one dimensional character translates to predictable fiction. Flat character descriptions have the potential to sink your novel before it really gets off the ground, especially in children’s fiction. Picture books suffer from caricature as well. Here’s why one dimensional character is harmful, and how to avoid it.
The Danger of Flat Character
One dimensional character is, basically, quite boring to read. A lot of manuscripts I’ve seen over the years pick an attribute for a character (“the brave one” or “the shy one”) and then … that’s it. The Brave One can always be found doing something brave, the Shy One is always hanging in the shadows without speaking, and the whole manuscript proceeds along these lines.
It’s as if the writer has boxes they feel they need to check, and various attributes they want to include, and that’s it. But these caricatures aren’t true characters, and they’re no fun to read. They’ve also been done thousands of times before … the definition of flat character. This goes for protagonists, secondary characters, antagonists, even the helpful librarian (I’m talking to all of you middle grade mystery writers!). The kid who loves adventure (shout out to my picture book people).
Every type of characters deserves nuance. Something to make them surprising, something to make them relatable, something to make them complicated. So take your thumbnail sketch of the character you’re writing and thrown in a few wildcards. The thing is, nobody makes sense all the time, or plays to “type” consistently. And if they do, there’s something wrong.
How to Fix One Dimensional Character
Throw a surprise into the works. Does the Shy One come up with a bold idea? Add struggle. Maybe the Bold One hates being the daredevil, but they’re overlooked in their large family if they don’t stick out–sometimes with disastrous results. What’s something the reader can’t tell about your character at first blush? What’s a secret your character is keeping? An unexpected desire? A rebellion against their identity, or what others think of them?
Imagine a scene in your manuscript that will make readers change their opinions of your character. Maybe it’s after your character says or does something controversial, dangerous, tame, or “out of character.” Write this scene. Aim to change not only the reader’s mind, but the minds of other characters who think they know the person in question. You’ll have a flat character no more!
You may find that you like playing with impressions and expectations. You may uncover a character attribute that you will then incorporate into your manuscript. How does what you learn change your character’s arc? Objectives? Motivations? You may be inspired to do this “second impression” scene with your other important characters.
Surprise yourself. Surprise your characters. Make sure you never suffer from the one dimensional character pitfall again.
Character is the window to story for your readers. If you’re struggling creating a compelling, multi-layered protagonist, I can offer customized advice and feedback as your developmental editor.
As spring comes to my corner of the world (finally!), I am thinking about writing motivation. This is a conversation I have endlessly with my editorial clients. How does one stay motivated? How does one stay motivated despite dealing with rejection, which is, unfortunately, part of the writing life? How does one maintain writing motivation when life threatens to get in the way? Here are three common scenarios where writers find themselves needing motivation. See if any of this resonates.
Writing Motivation When You’re Not Writing
All you want to do is write, dang it, but life keeps getting in the way. You made a goal to write fifteen minutes a day at one point, but paying bills and cooking food and showering seem to steal that time.
This may sound like strange advice, but don’t focus on finding time to write right now. That will only make you feel worse about not writing. Instead, fill your creative well with indirect writer motivation. Take a walk. Binge Shark Tank (or is it just me?!). Sketch something funny in the margins.
The harder you push yourself to write, the more stressed you’ll become. And sometimes, it pays dividends to be nice to yourself. Maybe this isn’t your time to write right now. Maybe this is your time to recharge. After all, burnout is a very real thing. Do something else creative and see if it inspires you to go back to the page.
I had this conversation a few days ago with a client who hadn’t done their scheduled revision because life got in the way. I told her what my midwife said to me a few weeks ago at an appointment: “You can’t pour from an empty cup.” So before you try to pour, refill your cup in other ways, if possible. And if it doesn’t happen every day, or on any kind of schedule, that’s fine, too.
You’re not doing your best work when you’re stressed or forcing yourself.
Writing Motivation When You’re Stuck
When you’re stuck on one thing, the best writing motivation is to start flowing elsewhere. Either skip over the section where you can’t seem to catch a break, or work on an entirely different project. You can always go back and splice sections of writing together, or switch documents when inspiration for the current dilemma strikes again.
But too many writers, in my experience, buy into the idea of writer’s block and let their momentum slow in front of it. If you’re otherwise on a roll (and not taking some downtime, as advised above), don’t let a problematic section slow you down.
I firmly believe that writer’s block is just fear talking. You might be trying to avoid writing bravely about something vulnerable or true. Ditch it for now and work up to it. If you’re finding it difficult to generate writer motivation, you may want to fly in the face of common sense and start with a totally blank page. Face the enemy head on! Freeing yourself from what you’ve already written can be a good way to generate new ideas.
Writing Motivation When You’re Discouraged
Nothing stops writer motivation cold faster than rejection. Whether that’s rejection received from others or, even more dangerous, rejection received from yourself. Writing can be a lonely, long road and it’s hard to paste on that smile and get to it when you feel low.
Good writing motivation in this case is doing something else proactive, where you can see results more easily. For example, posting to your social media and getting a tangible response from your audience. You got two new followers? Great! Instant gratification is a cheap thrill but it can feel good when you need a win. You can also do something proactive for someone else. Have you been putting off working on a critique group submission? Is there a beginning writer you could mentor? Can you attend a friend’s reading to show your support?
Reminding yourself that there are successes out there, and celebrating them, even if they aren’t yours, can be a good way to reinforce that there’s room on shelves. And one day, your book might fit there. This may be easier said than done but it’s worth a try.
Finally, reading is always inspirational. Read a writer you admire, or a new book you’ve heard a lot about. Read an old favorite. Read something that has nothing to do with what you’re personally writing.
Or, you know, eating an entire pizza works, too. You do you.
If you’re hitting a wall with your writing, let personal, actionable feedback energize you. Work with me as your book editor.
Writing objectives for your characters creates strong protagonists with nuance and drive. Remember, you want to focus on writing a proactive protagonist into your novel. Character objective is a top notch way of doing that. Here’s what I mean by that, and how you can use this powerful idea to move your story forward.
What is Character Objective?
Character objective is easy to understand: It’s what a character wants. Objective also goes hand-in-hand with character motivation. The reason why a character wants something. If you don’t know this about your protagonist, you are in deep, deep trouble. Writing objectives should be top of mind. Why?
All characters should want something. Wanting is universally compelling, we can all relate to it. When I know what a character wants, I am that much more excited to root for them. When I understand why they want it, that feeling only grows. (Making a reader care is one of the cornerstones of how to hook a reader, after all.)
Writing Objectives That Compel Readers
The act of writing a character objective is a bit more tricky. Here are some things to keep in mind:
Establish the objective ASAP. Don’t leave readers hanging. Within the first chapter, make sure the character has at least an initial objective that they’re pursuing. This can tie into their bigger picture want and need as a person, or it can be something short-term. But let’s show them wanting something.
Make the objective specific. “To feel happy” is a very vague objective. It is too broad, and doesn’t have a clear way to know whether it has been achieved or not (since “happiness” is so nebulous). “To help Mom get her job back by impressing her boss” is much more specific.
Let your character imagine the possibilities. Add nuance to the objective by letting your character think about the ramifications. What happens if she does get Mom’s job back? How does she plan to impress the boss? What happens if the gambit fails?
Add stakes. Create a sense of ramifications for success and failure, and don’t forget to add nuance here, too. Maybe if Mom gets her job back, that will solve a lot of problems, but then she’ll be away from home. If Mom doesn’t get the job, maybe the family will fall into dire straits, financially. What might all that mean for your character and plot?
Weaving Character Objective Into Story
Finally, let objective translate into a larger sense of story. This is where the rubber of writing objectives meets the road. Let the character come back to the objective often, mentally. Dream about it. Worry about it. Take action toward it. The latter should then translate into plot.
Start with a strong sense of objective and let the character work toward it. Make it important. Give it layers. Not only will this help your character be more compelling, but your entire narrative as well.
Still struggling with character, objective, motivation, or creating a truly three-dimensional protagonist? Hire me as your novel editor and get in-depth, personal advice from an experienced publishing professional.
Picture book illustrators need an illustration query to break into the field. You have several extra considerations when crafting an illustrator query letter and starting to pitch your illustration services, so here’s how you will want to approach the topic of pitching yourself and your art.
Getting Work as An Illustrator
There are several ways to break into picture book illustration. The first (and best) is to create a picture book project from scratch. A lot of picture books these days are sold as author-illustrator projects. Why? This makes things easy for a publisher. They deal with one creator, the art and text tend to have more complex interplay, and they don’t have to go through the arduous process of matching a text to an artist.
But you can also try your hand at an illustration query if you want to enter a publisher’s stable of potential illustrators (they all have one). This is the more circuitous route, with (often) less pay-off. If you don’t have a picture book project ready to go, though, this is what you’ll have to do. The bare minimum you need is a portfolio.
Picture Book Illustration Portfolio
Before you think about writing an illustrator query letter, you will need to assemble some materials. A strong illustrator portfolio needs to be available and viewable online (more on this later). As a bare minimum, it should contain:
6 to 8 fully finished illustrations
Different styles, if you have them
Different compositions, if you can, with some close-ups, and some wide angle scenes
Different subjects, from settings to characters
A special focus on characters and faces–portraying emotions is key for picture book illustrations
If you don’t have this kind of work available yet, you aren’t ready to pitch your portfolio around. Concentrate there, first.
Making Your Illustration Portfolio Available
There are two main ways to showcase your illustration work. The bare minimum is an illustration portfolio that’s viewable online. Many websites, like Wix and Squarespace, can help you put together a visually appealing, easy-to-navigate website for cheap. (I personally use Squarespace for my editorial website and a WordPress blog hosted independently for this website. I highly recommend Squarespace for ease of use. I’ve been using WordPress for over a decade and am comfortable with it, but it tends to have more moving parts.)
Since most literary agents and publishers don’t accept unsolicited email attachments, having your work hosted online so you can direct them to a website is key.
Mailings and Other Opportunities for Illustrators
The other approach is to target literary agents, artist reps, and publishers with postcards. (Artist reps are specialized literary agents who work with illustrators. Some illustrators opt to get a literary agent, and those are usually illustrators who are also interested in writing their own books. Some, who are interested primarily in illustration work, target art reps instead.) Use a website like Vistaprint (though do spring for better quality paper so that your art is reproduced faithfully and in more vivid color) to print postcard mailings. (I recommend Vistaprint for the first few mailings because they’re cheap and run promotions, but for quality reasons, you’ll want to move on from them eventually.)
Use books like Children’s Writer’s and Illustrator’s Market to find and target literary agencies, artist representatives, and publishers (aim for the art director role at houses) with your postcard mailings. Showcase one to three of your top pieces and include a way to contact you on the back of the postcard.
A third way to showcase your art is to go to conferences that feature portfolio showcases or join the SCBWI, which has an area for illustrators to create galleries. There are a lot of other places to showcase art online, like creating a portfolio with Deviant Art, for example, but the SCBWI and conferences with illustrator opportunities are very targeted to the publishing business.
(For every activity you do, consider what you want to get out of it. Are you looking for representation for your art? Are you looking to connect directly with people who might be looking for illustrators to hire, like self-published authors? Are you looking to do all kinds of illustration, from editorial to picture book, or to target picture books exclusively? Some of these questions and answers are beyond the scope of this blog post, but food for thought. More thoughts on illustrating your own children’s book here.)
The Illustrator Query Letter Made Simple
If you are pitching a picture book project along with your illustration talents in the query letter, you will want to follow my advice for the picture book query, but also add a paragraph that contains any illustration credits you have (magazines, blogs, etc. count!) and links the recipient to your online portfolio.
If you have a dummy of your picture book, you will need to transmit it somehow since, again, most agents and publishers don’t accept unsolicited attachments. Have a PDF available and upload it to your website, but don’t make it widely available. Instead, put a direct download link in your illustration query (or make the file password protected and send credentials). You can also use tools like Google Docs and Dropbox to generate a link to a file, but make sure the links don’t expire.
If you are just sending an illustrator query letter to literary agents, art reps, and publishers that pitches your general talents, you will want to keep it very simple. You don’t have a story to pitch, so instead give an abridged resume of your experience and a link to your online portfolio. Easy peasy! What will really set you apart here is a strong sense of your publishing history (so work on getting illustration jobs) and your online portfolio (so spend valuable time developing it).
I work with illustrators, too, as a picture book editor, so don’t hesitate to reach out for feedback on your art!
Questions about comp titles in a query are common, because book comps can either be a powerful part of your pitch, or a bit potential pitfall. Here are some more thoughts on whether to use them, or not, and how. (My original article on comparative titles is here.)
Comp Titles in a Query and How to Use Them
The conventional wisdom about book comps is that, if you have good ones, use them. If you have outlandish ones that communicate your delusions of grandeur (I’m Rick Riordan meets Suzanne Collins!), skip them.
The purpose of strong book comps is to make a realistic comparison between your work and someone else’s. Ideally, the author or book you’re choosing is thoughtful, rather than just a runaway bestseller. It’s always best to give reasoning for your choices, if you can. For example:
Both of these comps are older than I’d use (see below), but they came easily to the top of my head because they’re both so very specific. Here are some more considerations, gleaned from questions asked over the years:
Age of Book Comps
It’s best if your comp titles are recent, published within the last three years or so. This does double-duty and communicates to the literary agent or publisher not only your comparison, but that you’re keeping up with the marketplace.
But don’t despair if your perfect comparable title (an alternate term for “comparative title” that you’ll sometimes see used) is older. If you simply must weave The Giver by Lois Lowry into your pitch, pair it with a more recent comp and ta-da! The best of both worlds.
Relevance of Comp Titles in a Query
Per the “reasoning” point, above, your comp titles should be relevant to your current pitch. It’s okay to compare your middle grade historical to a young adult dystopian comp onlyThe Hate U Give if you give a specific rationale. For example, The Sun is Also a Star by Angie Thomas and by Celina Yoon don’t have a lot in common in terms of premise. But they both explore societal pressures and race in different ways, and those are connections you can draw for an unlikely “meets” comparison.
As long as you’re thoughtful about it and guide the literary agent or publisher on why you made the choices you did, and the choices make sense, you can do whatever you want here.
Similarity to Your Book
You can get away with book comps that aren’t really similar to your book, except for an element or two. But what if your comp titles are too The War That Saved My Lifesimilar? This is a fine line. If you’re pitching a story about a disfigured girl whose mother hides her away during World War II and using by Kimberly Brubaker Bradley as a comparative title … uhhhhhh … you’re maybe calling too much attention to the fact that your idea already exists. And then you may have to justify how yours is different or better. It’s a better idea to pick books that are similar but not eerily so.
Picking Comp Titles from the Agent or Publisher’s List
Some smart writers customize their comp titles in a query to reflect books represented by the literary agent they’re querying, or the publisher they’re submitting to. This can be an effective strategy. Keep in mind, however, that agents and publishers won’t want to cannibalize their own lists. So if the book you’re pitching is too close to one the agent represents or the publisher has published, this might actually be a liability for you. Their loyalty will always be to the author and project that already exists in their portfolio.
Number of Comp Titles
The ideal number of comp titles in a query is two or three. I recently read a query with six book comps mentioned. That writer had clearly done their research, but they need to tone it down. Two strong comps are better than four lukewarm comps and way better than six comps that just all happen to be in the same category. The more specific the better, so you don’t want to dilute your pitch by citing too many other books.
How to Find Book Comps
This is a quick answer: Read! (Here’s my argument that reading not only exposes you to your market, but helps develop great writing voice, which every writer should care about.) Read in your category. Read outside your category. I will never, ever, ever understand writers who refuse read because it pollutes their process. Spinning in your own echo chamber is fine, but it also tends to produce (ironically) derivative fiction because the writer doesn’t know enough about what’s out there to realize that they’re repeating common tropes, using cliché language, or not exposing themselves adequately to what’s possible.
Reading is a delightful way to get to know the publishing landscape, discover new voices, add fresh ideas to your own writing toolbox and, yes, discover book comps that you can use in your pitch.
As a freelance manuscript editor, I not only work on your book, but I help every client with their pitch, query letter, and book comps, too. Let me set you up for success in submission!
Picture book manuscript format flummoxes a lot of aspiring children’s book writers because there is so much potential variety. In my career, I have seen hundreds of examples of picture book format. To help you stand out in the slush as polished and professional, I’ve developed a picture book manuscript template handout that I’ve used over the years to really streamline and clarify the process for writers.
Picture Book Format
Picture book manuscript format tends to vary WIDELY. Some writers have it down. Others think they’re paginating correctly if they allocate a separate manuscript page to each line, resulting in a 32-page Word document that contains 300 words. What if a picture book manuscript template existed? It would certainly streamline things. As is, some writers include illustration notes, others stay far away. How do you paginate a children’s book? How do you format illustration notes correctly? This resources answers those questions (and here are more thoughts on illustration notes in your children’s book manuscript).
Remember that picture book format is just one small component of a successful children’s book submission. You also have your picture book query letter, and, well, the most important thing: an awesome manuscript! Don’t focus so much on picture book manuscript format that you lose sight of character, plot, and writing style. Those are going to take you a lot further than a nice-looking, polished file … but the latter certainly doesn’t hurt.
As a picture book editor, I work with writers on all aspects of the picture book craft, from creating a compelling children’s book manuscript (in proper picture book format, of course!) to nailing the query letter. Contact me for personal, actionable advice on your project.
It’s my pleasure today to feature a picture book self publishing case study for a change of pace. Full disclosure: Shelby Wilde is an editorial client of mine from earlier this year. We worked on this picture book manuscript together and discussed her career next steps. She decided to self-publish her project, and did, in my opinion, a wonderful job with it.
I don’t often feature client work on the blog or do interviews, but I chose this project because I think it’s extremely well done and I think Shelby has some great insights that will be useful to other writers considering self publishing, especially picture book self publishing. (For any writers in this boat, I highly recommend the Self-Publishing Blueprint from Writing Bluerpints. It’s a comprehensive online class on the ins and outs of becoming an indie publisher. I watched the whole thing with great interest.)
Here, she shares her experience with deciding to “go indie,” the unexpected things she learned, and her lovely book. A long article, but a must-read. Hear about it directly from Shelby, below. I will pop in occasionally to comment with takeaways over the course of the interview!
Deciding to Self Publish
When I decided to self-publish SCAVENGER SCOUT: ROCK HOUND, I spent months researching the process. I knew I would have to pull out all the stops in order for the book to compete with the quality of traditionally published books on the market. I chose to have hard cover books printed in China, which I would then sell through Amazon. Hard cover format is the preferred format for children’s picture books.
There is another self-publishing path called Print on Demand (POD). I did not choose that option because there are very few POD options for hard cover books and the quality is not where it needs to be, in my opinion. Traditional publishers have set the bar high when it comes to the quality of children’s books and self-publishers need to meet and exceed consumers’ expectations.
Kidlit Takeaways: Picture book writers have the self-publishing options of choosing to print physical books in softcover, hardcover, or both (a big investment upfront as you have to buy a print run of expensive books), POD (no upfront investment but quality control can be an issue), or ebook (despite being easily suited to illustrated content, ebooks do not offer the same reading experience for parents/children as physical copies).
Shelby’s point about competing with traditionally published books is spot on. I tell this to my clients all the time: You can do whatever you want when you self-publish. But you are selling to customers who are used to spending money on traditionally published books, and standards are high as a result. You need to offer them something equal or better in order to convince their dollars to come over to the indie side!
Self Publishing Case Study Interview: The Decision to Go Indie
What is this book’s “origin story”?
SCAVENGER SCOUT: ROCK HOUND was inspired by my daughter, who is a rock hound—she loves hunting for rocks. One day she sat me down and started telling me stories about how she acquired each of the rocks in her collection. In her stories, she debated with dragons, haggled with mermaids and convinced aliens so she could take home her treasured rocks. The combination of fantasy and reality inspired me, and I know it is something that captivates kids.
How did you make the decision to self-publish and why?
Early on, I considered the traditional publishing path for SCAVENGER SCOUT, but soon after the manuscript was completed, I realized I felt a strong connection to the main character. I wanted to guide her story through the publishing process myself, overseeing every aspect. Another reason I decided to self-publish is that I wanted to select the illustrator. If you choose the traditional publishing path and sell your book to a publisher, they will select the illustrator. Because I was so connected to the character of Scout, I wanted to be able to choose the style of illustration that would bring her to life.
Kidlit Takeaway: Choosing to self-publish gives you ultimate control over your project. Control you would lose with traditional publishing because the publisher does have final say on issues like title, format, illustrator, etc. But with great power comes great responsibility, and it behoves you to do your due diligence and make strong, marketable decisions.
Self Publishing Logistics
Describe the process of preparing the book for publication. What was unexpected? What did you learn?
When it comes to preparing the book for publication, selecting the illustrator is only the tippy top of a very large iceberg. The most important thing I learned is something that should have been obvious to me: When you decide to self-publish, you will need to wear all of the hats that a traditional publishing house does. You will need to hire an editor (or editors—did you know there are different kinds?), an illustrator, a book designer (or your illustrator may be able to provide this service), a printer, a shipping company, storage space (if you are having your books printed and shipped to you, instead of ebook or POD). The difference is that the publisher has a team of people who are specialists in their areas and you have just … you. A writer. The learning curve is steep, but it is doable as long as you’re willing to put the time in.
One unexpected challenge was dealing with long timelines. Traditional publishing cycles are long: it typically takes two years to bring a book to market. Self-publishing is a little bit faster—mine took 11 months from start to finish, but still not quick. You have to have a lot of patience. If you have ever created something to sell, the last thing you have is patience. You can’t wait to get it out there. And even though you are a small, nimble company (yep, you need to get a business license if you want to self-publish), you are stuck with a lot of timelines that you don’t own. It takes weeks to months for the illustrator to complete their illustrations, months to print and ship the books, months to promote the book before launch.
Another unexpected challenge: Advertising budget: I didn’t think much about funds for advertising when I was in the planning stages. It’s just a fact that if you want a product to sell, you have to advertise it. Advertising is a skill and it costs money. It’s also relentless. If you stop advertising, you will see an immediate drop in sales. While it’s true that even if you sell your book to a traditional publisher you will still have to market it, at least you’ll have some support from the publisher.
Kidlit Takeaway: The leap from writer to publisher can be a rude awakening. Self-publishing isn’t just a shortcut to making your work available. You are responsible for many things you’ve thought of–and haven’t yet! Shelby also brings up a great point: budget. Do you have one? Picture books are especially expensive to self-publish (as opposed to a novel made available on Kindle, for example) because the biggest expense is the illustrator. To hire a good one, you have to pay thousands of dollars (five figures isn’t unusual). Otherwise, it will show. Unfortunately, readers do judge a book by its cover. Layout costs more money. Then, if you’re creating a physical book, you have to pay for expensive full color printing on a bigger trim size product. Shipping. Storage. Shipping to the consumer. And that’s before you even think about marketing. Picture book self publishing comes with sticker shock!
Describe the process of launching the book. Any lessons there?
This is another area where you have to understand that publishing is a business and you have to do all of the same things that traditional publishing houses are doing in order to compete. Among the activities you will want to put on your launch list: blog tour, social media ads, frequent social media posts, giveaways, partnerships, cross promotion with coordinating products, press release, media interviews, email blasts. Just like the production of the book, launching the book involves skill sets that writers don’t often have: public relations, media relations and marketing. The most important thing I learned when I launched my book is that you have to start months in advance.
Kidlit Takeaway: Marketing is a skill in and of itself. But all writers, whether indie or traditional, have to learn it at some point. The good news is, you are allowed to take small bites. That’s why I like the tip about starting months in advance–you’ll want to give yourself plenty of runway to learn.
Self Publishing Marketing and Career Path
What’s life after independent publication like? How are you currently involved in marketing the project?
I have completed my launch communication plan and have now moved into the “Keep the momentum going” phase. Frequent social media posts, cross promotion, blog tours, book reviews, giveaways, email blasts, etc. Once you self-publish a book, you are now on the hook for marketing the book forever. That sounds daunting, but you have to think of it like any other product. Products don’t sell themselves. You have to put yourself out there as the author, put the book out there through ads, all to keep the stream of people flowing to your book. I enjoy the marketing aspect so it’s fun for me, but it is also time consuming.
Kidlit Takeaway: Ah, the old “art vs. business” debate! A great reminder that any book, even a traditionally published one, becomes a product. And then you sell it forever. The good news is that every positive review, blog post, interview, etc. gives you additional traction, but you always have to be proactive about creating opportunities. Unfortunately, “if you build it, they will come” is not a realistic adage in the age when hundreds of thousands of books are being traditionally and independently published per year.
What’s on the horizon for you? Would you self-publish again? Why or why not?
When I wrote SCAVENGER SCOUT, I also wrote a sequel so I have committed myself to self-publishing that book as well. I anticipate launching in Q2 of 2019. Once SCAVENGER SCOUT Part 2 is out, I will definitely have my hands full managing the printing, shipping and inventory that will come with both books. I am just one person and I’m not interested in becoming a small publisher. I have three other completed manuscripts that I’ve decided to pitch to agents in hopes of getting a contract from a traditional publisher. Choosing the self-publishing path means you are choosing to focus on the business side more than you will focus on the creative side. I want to have more time to spend on writing so I’m happy to let a publisher handle the logistics, even if it means lower profits for me.
Kidlit Takeaway: The takeaway I hear from clients all day every day is that writers are very surprised that they have to become publishers/marketers/businesspeople when they self-publish. They are not just writers. In fact, writing often falls to the bottom of their To Do list. Shelby’s point here is a great one to remember. It’s echoed in Teresa Funke’s excellent and very in-depth online class on self-publishing via Writing Blueprints: each project has its own life and potential. For some projects, self-publishing is the way to go. For other projects, you can always try traditional. Having these options means you can learn about them and choose the ones that are right for you on a project basis, and on a career basis! The bigger message is this: Successful, tenacious writers have more than one project in the pipeline!
Looking to make the jump into self-publishing? My editing services are perfectly suited to writers preparing to go indie. Get professional eyes on your work so you create the strongest product possible.
Ladies and gentlemen, start your Scriveners for NaNoWriMo 2018! It’s officially that time of the year again, when thousands upon thousands of scribes spend the month of November pounding out 50,000 words of prose (or more) in the name of writing achievement, damn it!
Your NaNoWriMo 2018 Success Strategies
For all of this year’s National Novel Writing Month participants, here are three success strategies I’d like to plant in your heads on this, the heady first day of unbridled writing creation.
Don’t Sweat Your Novel Beginning
Edit Your Novel Later
Focus on Character
Let’s unpack these tips one by one.
Don’t Sweat Your Novel Beginning
As I mention in my novel first pages webinar, first pages are so tough to write. Starting a novel can be very intimidating because there’s so much pressure on a novel beginning. That’s why I’m able to speak for over an hour about it, and many books have been written on the topic. (If you missed the webinar, I’ll give it again. See my Webinars and Events page!)
For National Novel Writing Month purposes, don’t sweat your beginning. Besides, you won’t know what your novel opening truly needs to be until you reach the end of the manuscript (on approximately the 30th of this month!). So you can–and should–always go back to the start and revise.
So do your best today and lay some groundwork. Remember to start in action, a compelling scene that introduces the character and kicks things off without immediately sliding into an info-dump of backstory. The balance of action and information is crucial in a novel beginning.
Then leave it. Seriously. Leave it be. It’s going to change. You aren’t going to nail it on the first try. Nobody does. Move on. Because otherwise, you risk getting stuck on your opening, or obsessing about it, and then you may lose your NaNoWriMo 2018 momentum right out the gate.
Which brings me to my next point…
Edit Your Novel Later
Some writers go through an entire novel without looking back at their work once. Some writers hammer and edit and refine on a scene or chapter until it’s perfect, only then do they proceed. For National Novel Writing Month, you obviously want do more of the former and less of the latter, just in the interest of finishing your project.
Writing is writing. Revision is revision. Huh? What I mean to say is, they are two completely different skills. They live in the same neighborhood, but opposites sides of the street. Revision’s for December! (And January, February, March … honestly, it could be a while once the initial rush of creation wears off.)
Some participants psych themselves up for their writing day by reading the previous day’s work. Others barrel straight through. Whatever you do, don’t fall into the trap of going back further than that, at least for the time being. The first week of this exercise is the most important in terms of creating good writing habits.
If you start to read what you’ve written, you may be tempted to revise and, again, might stall out and being nitpicking or obsessing. Most of your success with this project will be created in the revision stages, and those are going to come later, using different parts of your brain and different skills.
You have my permission to step on the gas and ignore your blind spots. For November at least, don’t look back!
Focus on Character
The biggest job in front of you (other than, you know, writing 50,000 words in a single month!) is to get your character down on paper. The first chapter will change (weren’t you listening a minute ago?), the plot will change, individual scenes and descriptions will change. But once you’re able to “birth” a character during National Novel Writing Month, this really will be the anchoring element of your manuscript going forward.
Remember, readers read primarily to bond with character. A writer’s most important job is to make readers care. This comes from character. And it’s never too early to start fleshing out a strong and compelling character. As you write, you can forget the nit-picking and first chapter, but remember to add as much emotional substance to your protagonist as possible. This is where the quick work of creation can really pay off for later drafts.
Have you heard of my concept of interiority? If not, read up on it and keep it in mind on your adventures. The more you get down about your character now, the less you’ll have to develop later. If your manuscript reads like a giant character sketch at the end of the month? I wouldn’t be too upset. You can always shape the character and focus and give them stuff to do (plot) during the revision process.
What Happens After NaNoWriMo 2018?
You might laugh, but literary agents cringe at the end of National Novel Writing Month because their inboxes swell with “novels” on December 1st, nary twelve hours after well-meaning writers have finished their masterpieces. Because a novel is done once the word count gets to 50k, right?
As you’ve heard me suggest several times, the real work, unfortunately, of crafting a novel happens in the months after this one. So whatever you do, as tempting as it is, don’t rush to submit just yet.
Over the winter, I might suggest reading some writing resources. I just dove back into The Anatomy of Story by John Truby. It’s a dense read, but I came away from it with some rewarding ideas. National Novel Writing Month is all about passion and fire and speed. It’s a rush.
Revision is a slow burn. Appreciate both for what they are. You have the rest of the year to revise before this whole crazy trip happens again!
If you want personal feedback on your project, or revision proves overwhelming, hire me as your novel editor. I work on manuscripts in all stages of creation, from WIP to if-I-have-to-look-at-it-one-more-time-I’ll-cry.