Here is a question from Royce:
Is there any niche demand for stories for young-adult male readers? Most of the agent profiles and marketplace news indicate demand for Distopian, Urban Fantasy, Steampunk, etc., and most of the published books seems to appeal to teen girls.
I don’t want to open a can of worms. So before I begin, let me say that there is The Way I Wish It Was, and The Way It Really Is, and What People Are Willing to Do to Bridge the Gap.
The Way I Wish It Was: Boys reading voraciously into their later teens, publishers publishing robust lists for these readers, teachers, booksellers, librarians, agents, and editors really excited about the market segment.
The Way It Really Is: There is not a robust market for YA contemporary realism, per se, compared to fantasy genres, and the market for a YA boy audience is dreadful because most boys in that age group have either stopped reading altogether in middle school or they’re up in adult fiction that they discovered around age 12 or 13. Books marketed directly to teen boys don’t tend to do well and the YA section of the bookstore is so thoroughly steeped in paranormal romance and purple faces with female faces on them that I’d avoid it, too, if I was a self-respecting dude with money to burn from my first pizza delivery job.
While we all want to work hard to change that, that’s the reality right now, as I see it from many discussions I’ve had with friends and colleagues. Unless yours is a boy character who appeals first and foremost to girl readers (John Green’s work), you will have a tougher time, as girls are the overwhelming audience in this age group. One of my upcoming books, THROUGH TO YOU by Emily Hainsworth, features Cam, a boy protagonist who goes across parallel universes in the hopes of getting his girlfriend back. He’s a dude, and he’s the narrator, but the premise is thoroughly romantic and so will attract a lot of girl readers.
If he was on a quest for, say, a cache of lost movies by a legendary horror movie director or a really awesome video game, I don’t think it would’ve sold because its market share with female YA readers would’ve evaporated.
What People Are Willing to Do to Bridge the Gap: Not terribly much in terms of actual action. There’s a lot of talking and blogging on the subject, though. But publishing is a business and, unless the YA boy-book-intended-primarily-for-boy-readers segment of the market starts taking off like, say, fallen angel romances, I don’t know how many editors will be able to put their houses’ money where their mouths are. (Or, if they do publish a good boy YA list, how often they will be able to add to it.)
There are great, great, great books that deserve boy reader attention. FEED by M.T. Anderson. The work of Steve Brezenoff, Barry Lyga, A.S. King, Ilsa J. Bick, Andrew Smith, and more. But either we’ve lost some faith in attracting these readers or the market really isn’t there. For now, all I know is that a boy-targeted YA feels like a really tough sell.