Here is a question about young adult fiction for boys and the male protagonist in YA from Royce:
Is there any niche demand for stories for young adult male readers? Most of the agent profiles and marketplace news indicate demand for Distopian, Urban Fantasy, Steampunk, etc., and most of the published books seems to appeal to teen girls.
Is There Really a Young Adult Fiction for Boys Market?
I don’t want to open a can of worms. So before I begin, let me say that there is The Way I Wish It Was, and The Way It Really Is, and What People Are Willing to Do to Bridge the Gap with the male protagonist issue in YA.
The Way I Wish It Was: Boys reading voraciously into their later teens, publishers publishing robust lists for these readers, teachers, booksellers, librarians, agents, and editors really excited about the market segment.
The Way It Really Is: There is not a robust market for YA contemporary realism, per se, compared to fantasy genres, and the market for a YA boy audience is dreadful because most boys in that age group have either stopped reading altogether in middle school or they’re up in adult fiction that they discovered around age 12 or 13.
Books marketed directly to teen boys don’t tend to do well and the YA section of the bookstore is so thoroughly steeped in paranormal romance and purple faces with female faces on them that I’d avoid it, too, if I was a self-respecting dude with money to burn from my first pizza delivery job. (More considerations of teen boy books here.)
How to Make the Male Protagonist Work in YA
While we all want to work hard to change that, that’s the reality right now, as I see it from many discussions I’ve had with friends and colleagues. Unless yours is a boy character who appeals first and foremost to girl readers (John Green’s work), you will have a tougher time, as girls are the overwhelming audience in this age group. Through to You by Emily Hainsworth, features Cam, a boy protagonist who goes across parallel universes in the hopes of getting his girlfriend back. He’s a dude, and he’s the narrator, but the premise is thoroughly romantic and so will attract a lot of girl readers.
Other recent examples of boy characters tend to strongly feature female protagonists as well. So this puts the lie to the idea of “young adult fiction for boys,” because the closest we’re getting is “young adult fiction for both … but mostly girls.” Here, I’m thinking of The Sun is Also a Star by Nicola Yoon and All the Bright Places by Jennifer Niven.
If he was on a quest for, say, a cache of lost movies by a legendary horror movie director or a really awesome video game, I don’t think it would’ve sold because its market share with female YA readers would’ve evaporated. Though books like Ready Player One by Ernest Cline prove me wrong, but notice that it wasn’t published as YA.
What People Are Willing to Do to Bridge the Gap: Not terribly much in terms of actual action. There’s a lot of talking and blogging on the subject, though. But publishing is a business and, unless the YA boy-book-intended-primarily-for-boy-readers segment of the market starts taking off like, say, fallen angel romances, I don’t know how many editors will be able to put their houses’ money where their mouths are. (Or, if they do publish a good boy YA list, how often they will be able to add to it.)
There are great, great, great books that deserve boy reader attention. Feed by M.T. Anderson. The work of Steve Brezenoff, Barry Lyga, A.S. King, Ilsa J. Bick, Andrew Smith, and more. But either we’ve lost some faith in attracting these readers or the market really isn’t there. All I know is that a boy-targeted YA feels like a really tough sell.
If you’re writing a male protagonist, maybe your work can be slotted elsewhere. I can help you with market considerations as well as craft ideas as your developmental editor.