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Breaking Writing Rules

Many writers wonder whether breaking writing rules and engaging in unconventional writing styles or choices can still get published. I’m of two minds here and would love to explore it further.

breaking writing rules
Want to break the fiction rules with unconventional writing? Learn them first!

Unconventional Writing: Breaking Writing Rules

For each writing rule, there exists an example of a project that breaks it. Look no further than the beautiful Everything Sad Is Untrue by Daniel Nayeri, which is a riff on storytelling itself, operating without a straightforward chronology.

So for the writer who asks, “Can I tell a story with a very loose, riffy chronology?” Or the writer who asks, “Can I write a 1,500-word picture book?” Or, “How about going into adult POV in middle grade?” My answer is, “Sure you can.”

But! And there’s always a but … it has to be done well. In my over a decade in publishing, I’ve realized that unconventional writing choices are made, and breaking writing rules happens all the time, but in these scenarios, execution becomes all-important.

Breaking Writing Rules

For the most part, fiction rules exist to help writers figure out how to tell stories in a way that invites readers in. Once you learn those rules, guess what? Then you can take a departure and indulge in some unconventional writing, should you desire that approach to storytelling.

However, the rules exist for a reason. Especially in children’s books. Some elements, like picture book word count, are common sense considerations. Preschoolers don’t have big attention spans and often can’t read on their own. A 2,000-word picture book might strain the boundaries of what’s palatable to kids this age. Chapter books full of advanced vocabulary might scare off or alienate emerging readers. Middle grade with adult POVs that go in depth about divorce and other adult issues from an adult perspective might be better off as stories for adult readers who can more easily relate to these issues.

If you do decide on breaking writing rules and guidelines in your desired category, be prepared to get some pushback. Make sure you’re making these storytelling choices for a compelling reason, rather than due to not being fully informed about the market. Make sure your unconventional writing is necessary, rather than a darling that might be better off dead.

Writing for the Agent or Publisher

I was talking to a client the other day and he remarked that he feels like he’s “writing for the agent,” rather than for the reader. And there’s truth in this, frustrating as it might be. A debut writer who needs to convince an agent or publisher that their work is worthwhile has a very high bar to clear.  It’s harder to be a debut writer than an already-published one because you have to do so much to prove yourself.

And some unconventional writing choices may be off-putting to agents and publishers, who often want to traffic in what they can sell to the biggest possible market. Breaking writing rules in stories might come across as too niche, and this might scare gatekeepers in the traditional publishing framework.

So what? Well, there’s always the option to pursue a smaller (and often more experimental or artistically motivated) publisher, or self-publishing. Or forge forward and try to find a traditional home for the story.

It takes courage and determination to break the rules. Here’s to a little rebellion!

Is it a bold choice or a liability? Get a manuscript overview—including analysis of your market potential—when you hire me as your freelance editor.

Author Platform and Nonfiction for Children

The idea of author platform is vitally important to all writers, but today’s question is about how it relates to writing nonfiction for children. Here is Dena’s question:

I know for NF you need a strong platform, but what if you’re not a teacher? What sort of platform do you need for NF in the MG and younger age range?

nonfiction for children, author platform, nonfiction picture book, non-fiction picture book, nonfiction for kids, educational content for kids
Can you write nonfiction for children if you’re not an expert?

Platform and Nonfiction for Children

When we sit down to write fiction, “write what you know” is often enough to get us started. We’re making it all up, anyway! Well, not so in nonfiction for children. There, the idea of qualifications—including our author platform, professional identity, areas of study, etc.—comes into play. The question becomes:

Who are we that we can (and should) write this particular story?

After all, if I’m a parent looking to buy a book on bugs to supplement my child’s learning, do I want a book written by Carl, an enthusiastic but amateur bug fan, or Peggy, a trained entomologist (bug expert) working in the field? I think we can all agree that the latter would seem most qualified. (To be clear, not everyone who writes nonfiction needs to be a PhD level expert in their field. But qualifications like “teacher” or “scientist” don’t hurt when you are writing about relevant topics.)

Does that mean Carl’s story lacks value—educational, artistic, or otherwise? Is Peggy’s book better simply because of her experience? Not necessarily! Carl could have an amazing piece of nonfiction for children on his hands. But now Carl does have to overcome some bias in the marketplace, because he may not be seen as the most credible or desirable source.

In other words, Carl does not have the best platform for writing in his particular nonfiction area. Is this a dealbreaker?

Getting Around Platform

There are ways for Carl to build his case—and his platform—that will allow him to pitch his nonfiction for children and attempt to have his project considered seriously. (Explore the topic of author platform for fiction writers.)

First, Carl can do comprehensive research and include a bibliography and author note at the end of his nonfiction manuscript, which shows how he arrived at his data. When we write nonfiction for children, we aren’t discussing the topics at the graduate level. Writers are generally painting in broader strokes and avoiding too much jargon. So it’s easier to research a topic intended for a children’s audience than, say, a thesis dissertation defense.

That being said, the quality of your research counts here, especially if you are trying to compensate for a lack of credentials. Publishing credits, even if they’re not in your current interest area, also establish credibility and can offset your lack of platform.

A great way to build your platform would be to ask a consulting expert to contribute—and transfer some of their credibility to your project. In your pitch, it would look compelling to say that you’ve reviewed your nonfiction for children about dealing with feelings with a child psychologist or school counselor, for example.

Bolstering Your Nonfiction for Children Platform

In addition to the strategies listed above, you should also think about building your platform as you get into the submission process. In an add-on to my WriterType Marketing Roadmap resource (called Repurpose Your Content!), I divulge ways to spin any content you create or research you do.

Why not try to publish a nonfiction article on the same topic in a children’s publication or newsletter? You’ll now have a writing clip in your new field to add to your platform. The research has already been done. It’s literally a free opportunity to build your author platform.

In a similar vein, find an expert in the field and interview them for your blog, newsletter, or podcast. They may even sign on to consult on your manuscript. Now you have some social media content for your platform, a valuable connection, and another inroad with your topic.

Think creatively if you don’t have a nonfiction for children resume already in place. You may have to work harder, but victory will be that much sweeter!

For in-depth personalized advice on your children’s nonfiction, hire me as your picture book editor.

Comp Titles in a Query and Other Questions About Book Comps

Questions about comp titles in a query are common, because book comps can either be a powerful part of your pitch, or a bit potential pitfall. Here are some more thoughts on whether to use them, or not, and how. (My original article on comparative titles is here.)

comp titles in a query, book comps, comparative titles, comp titles
Your book comp are calling. But are you using them well?

Comp Titles in a Query and How to Use Them

The conventional wisdom about book comps is that, if you have good ones, use them. If you have outlandish ones that communicate your delusions of grandeur (I’m Rick Riordan meets Suzanne Collins!), skip them.

The purpose of strong book comps is to make a realistic comparison between your work and someone else’s. Ideally, the author or book you’re choosing is thoughtful, rather than just a runaway bestseller. It’s always best to give reasoning for your choices, if you can. For example:

My manuscript has the quirky sensibility of How to Say Goodbye in Robot and the freewheeling voice of Sorta Like a Rock Star.

Both of these comps are older than I’d use (see below), but they came easily to the top of my head because they’re both so very specific. Here are some more considerations, gleaned from questions asked over the years:

Age of Book Comps

It’s best if your comp titles are recent, published within the last three years or so. This does double-duty and communicates to the literary agent or publisher not only your comparison, but that you’re keeping up with the marketplace.

But don’t despair if your perfect comparable title (an alternate term for “comparative title” that you’ll sometimes see used) is older. If you simply must weave The Giver by Lois Lowry into your pitch, pair it with a more recent comp and ta-da! The best of both worlds.

Relevance of Comp Titles in a Query

Per the “reasoning” point, above, your comp titles should be relevant to your current pitch. It’s okay to compare your middle grade historical to a young adult dystopian comp only The Hate U Give if you give a specific rationale. For example, The Sun is Also a Star by Angie Thomas and  by Celina Yoon don’t have a lot in common in terms of premise. But they both explore societal pressures and race in different ways, and those are connections you can draw for an unlikely “meets” comparison.

As long as you’re thoughtful about it and guide the literary agent or publisher on why you made the choices you did, and the choices make sense, you can do whatever you want here.

Similarity to Your Book

You can get away with book comps that aren’t really similar to your book, except for an element or two. But what if your comp titles are too The War That Saved My Life similar? This is a fine line. If you’re pitching a story about a disfigured girl whose mother hides her away during World War II and using  by Kimberly Brubaker Bradley as a comparative title … uhhhhhh … you’re maybe calling too much attention to the fact that your idea already exists. And then you may have to justify how yours is different or better. It’s a better idea to pick books that are similar but not eerily so.

Picking Comp Titles from the Agent or Publisher’s List

Some smart writers customize their comp titles in a query to reflect books represented by the literary agent they’re querying, or the publisher they’re submitting to. This can be an effective strategy. Keep in mind, however, that agents and publishers won’t want to cannibalize their own lists. So if the book you’re pitching is too close to one the agent represents or the publisher has published, this might actually be a liability for you. Their loyalty will always be to the author and project that already exists in their portfolio.

Number of Comp Titles

The ideal number of comp titles in a query is two or three. I recently read a query with six book comps mentioned. That writer had clearly done their research, but they need to tone it down. Two strong comps are better than four lukewarm comps and way better than six comps that just all happen to be in the same category. The more specific the better, so you don’t want to dilute your pitch by citing too many other books.

How to Find Book Comps

This is a quick answer: Read! (Here’s my argument that reading not only exposes you to your market, but helps develop great writing voice, which every writer should care about.) Read in your category. Read outside your category. I will never, ever, ever understand writers who refuse read because it pollutes their process. Spinning in your own echo chamber is fine, but it also tends to produce (ironically) derivative fiction because the writer doesn’t know enough about what’s out there to realize that they’re repeating common tropes, using cliché language, or not exposing themselves adequately to what’s possible.

Reading is a delightful way to get to know the publishing landscape, discover new voices, add fresh ideas to your own writing toolbox and, yes, discover book comps that you can use in your pitch.

As a freelance manuscript editor, I not only work on your book, but I help every client with their pitch, query letter, and book comps, too. Let me set you up for success in submission!

Children’s Book Publishing Trends

Today I was thinking of the very important and potentially controversial issue of children’s book publishing trends and creating fiction with a market in mind. What do I mean by this? Well, if you see that novels about alligators (ridiculous example) are heating up in the marketplace (“the market”), do you pursue that above any idea you may have come up with organically? Or do you keep writing what you’re writing and put relative blinders on as to what publishing is doing?

publishing trends
Is the current publishing trend worth following, or are you better going your own way?

Are Children’s Book Publishing Trends Worth Chasing?

Writers tend to fall into two camps on the issue of children’s book publishing trends. Let’s talk pros and cons to help you see it more comprehensively.

By paying attention to the market, the market-minded writer is aware of what publishing is doing, and probably more aware of various guidelines. For example, you know that you could very well write a 200-page picture book, but that it probably wouldn’t get as much traction as if you’d slated your work toward the common 32-page format.

Sure, you can do whatever you want, but it’s going to come to a screeching halt if you try to wedge it into a marketplace that has no category for it. Categories, as we all know, are especially important in children’s books, where writing for specific ages means you have to pay attention to things like word count, protagonist age, etc.

You are of the opinion that you need to know the game before you step onto the playing field, so paying attention to what’s getting published is a way for you to learn the business and (potentially) get a leg up, especially if one of your ideas happens to align with what’s currently sought-after. Think of market awareness as giving yourself a stronger potential chance for success.

If You Don’t Pay Attention to the Publishing Market…

If you’re a writer who ignores children’s book publishing trends, you may be surprised when you try to submit. “What do you mean they’re not publishing 3,000-word fairytale storybooks anymore?” you ask. “I’ve put two years of my life into illuminating this manuscript with my daughter’s kindergarten illustrations!”

Well, if you had been in a bookstore in the last few years, you would’ve seen very clearly the way the wind is blowing in terms of length, tone, and illustration quality. Hey, whether or not the market is right or wrong in not really publishing the type of book that you want to write is up for debate, and that’s not really the scope of this post.

The truth remains that there are publishing trends and preferences to today’s publishing culture, and that it would behoove the savvy writer to at least know what they are if they intend to offer up a product for sale. The same applies to any economy. If I happened to notice that twee handmade jewelry and adorable knit caps are selling like gangbusters on Etsy, I wouldn’t, for example, try to hang my shingle out as a lady mechanic selling rusty old car parts. I’m not going to get as much traffic there as I would on, say, the fantasy marketplace of RustyOldCarParts.com. The same idea applies here. It’s just common sense.

When Market Savvy Can Pay Off

There are, however, potential cons to paying too much attention to children’s book trends. You can become a slave to trends and lose what’s yours about your work. Your ideas will start to sound like copies or rip-offs of what’s currently trending, and you might lose some passion for your projects because you are chasing publishing trends instead of your potential contribution to it. The market is also fickle, and trends come and go.

There’s also lag time to consider. What you’re seeing published now was acquired two years ago, so unless you are very connected or have an agent in your corner, it’s hard to know what editors are looking for at the present moment. Paying too much attention to the marketplace tends to create anxiety, whether it’s founded or not, and takes the fun out of the creative process.

The Pitfalls of Trendy Manuscripts

And if you’re not passionate about what you’re doing, and approaching it with a more mercenary attitude, chances are good that others will find it more difficult to be passionate about it, too, and treat it like a project-of-the-week. Emotionally, this can lead to bitter grumblings where writers are asking some variation on “How do bad books get published?” I heard it a lot during the Twilight era. “Why did that stupid vampire novel get published, while I have a perfectly good vampire novel and nobody wants it?!” writers would gripe.

There’s no good answer to that question. Maybe the stupid vampire novel was submitted before yours, or the writer had started it before the Twilight epidemic as an original, unlikely idea, and it’s full of that type of passion, whereas the griping writer’s novel was written in haste to make a few quick bucks. Who knows. But sometimes trend-driven projects take on a competitive edge that wouldn’t otherwise be there, and prove unpleasant to their creators.

Plus, a lot of the wild successes of publishing have come out of left field, as far as categories are concerned. So there’s something to be said for originality influencing the market, not the other way around.

The Perfect Blend of Publishing Trends and Timelessness

I think an approach somewhere in the middle ground is the best. Familiarize yourself with children’s book trends so that you can give yourself a fighting chance. But don’t dwell on trends or haunt the deals notices too closely. Stick to your original ideas and pursue them passionately, as long as you’re also keeping a distant eye on what it might be like to sell them down the road. This, to me, is the sane road.

What kind of writer are you when it comes to paying attention to publishing trends? Do you let it dictate, or do you follow your heart and then see if there’s a spot for what you’ve created? Or are you a little bit of both?

Wondering if your idea has market potential? Hire me as your book editor or manuscript consultant and I can give you feedback for where your project might fit into the publishing scene.

Dealing With Writing Feedback and Making Sense of Writing Critique

One of the most difficult things to do if you get a lot of writing critique or pay for reads at conferences is to synthesize all the writing feedback you’re receiving into something that makes sense. Last week, a blog reader wrote in to ask the following…

writing feedback
Getting varying writing feedback? How do you deal with writing critique that varies, or that you disagree with?

I have a question about writing feedback about a WIP. I recently had 3 manuscript assessments completed, two full reads by highly recommended freelance editors (paid for), and one 10-page review by a professional agent (also paid for). The first two were really positive with minor ‘fixes’ to consider and when asked if I should persevere, the response was ‘absolutely’. However, the third writing critique, from the literary agent, basically told me to start something new and give up on that MSS. So how does one take such varying feedback? Which feedback do you take on board and which do you reject without being biased?

Dealing With Diverse Writing Feedback

This is a tough one. If it were me and my manuscript, I’d try and find a middle ground between “minor fixes” and “trash the thing.” Also, keep in mind that the editors read the full manuscript, which is helpful, while the agent only read the first 10 pages. In this writer’s case, I would be very tempted (as a human) to choose the editors’ opinions and discard the agent feedback.

However, as an agent (definitely not human, LOL), I say that the source does matter. Don’t reject the agent’s harsher writing feedback because you don’t like it. Here’s why: Besides writing quality, agents also have to react and think about premise and marketability, and they know more on that front than laypeople or even trained freelancers. They’re the ones staying on top of trends and the ones closely familiar with what is and isn’t selling.

(Sidebar: I’m not particularly thrilled with the agent’s response myself, though I would say there’s probably some truth to it. The reason for this is that saying “burn it” isn’t constructive to a writer. Even if I see little hope for a manuscript, I always try to at least provide some actionable writing feedback. I’m sorry to hear this wasn’t the case in this situation.)

Considering the Source of the Writing Critique

Freelance fiction editors focus primarily on the strengths and opportunities for grown in the manuscript as it exists before them. If the manuscript is technically good and the story moves along well, they may be tempted to rate it highly. Agents, however, are looking at the quality of the thing, sure, but they are also always trying to place it in the context of saleability. (Opening up the great art vs business debate!) Because the most amazing piece of writing isn’t going to do anyone much good if it can’t be published for whatever reason (usually a too-slow or too-quiet or too-clichéd premise). So while the agent’s writing feedback is harsh, there may be truth to either the writing or the concept not working. (Advice for dealing with negative feedback.)

If the writer in question wants another agent’s opinion and money is not an issue, I would encourage them to seek yet another agent or editor’s opinion (ideally an editor who has had publishing industry experience). That should clarify the picture a bit. If they can’t get another professional critique at the moment, I would focus on tweaking the story and concept to something that’s more exciting by today’s standards. Concept might, after all, be what the agent reacted poorly to. There’s also nothing like actually putting a project aside and getting a fresh new idea. The project doesn’t have to die, it can just step aside for a minute while you chase something else.

Odds are good you’ll come back to it, ready to see it with new eyes. That’s a way to take the agent’s negative-sounding writing feedback and make it empowering instead.

I’m a book editor with thousands of freelance clients and ten years of experience in the publishing industry, including five years as a literary agent. I bring the best of both worlds–business and art–to your book project.

Bologna Wrap-Up

So, Bologna is over. VinItaly, the world’s biggest wine trade show, which I happened to be in Verona for completely by accident but which, of course, I also attended, is over. I don’t have to walk around another ginormous expo center until I see my nemesis–the Javits–for BEA in June. Although, if we’re being totally honest, it would behoove me to walk around and around and around the Javits for weeks to shed the evidence of a three-week-long European food and wine binge from my hips. Hello, jeggings!

But this isn’t a post about me expanding my booty food an wine horizons. For that you can check out Chowlit. This is a post about me expanding my children’s foreign market horizons. I have to say, right off the top, that none of this insight would be possible without ABLA’s incomparable foreign co-agent Taryn Fagerness. My colleague Jenn Laughran and I watched her pitch at meeting after meeting with something approaching awe. Girlfriend was meeting foreign publishers, scouts, and movie people from dawn to dusk, then somehow marshaling the energy for Bologna’s extracurricular parties and dinners (and…gelato excursions…oh, the gelato excursions).

Some of you eagle-eyes may have noticed that I’ve updated my Wish List (look in the sidebar to your right –>). This has to do with Bologna, sure, but, frankly, an overhaul was overdue. Some things have stayed (like heartbreaking MG voice, edgy YA, issue book), but others are new or edited.

Here’s the news that was heard up and down the halls in Bologna: the market has shifted away from paranormal and (most) dystopian, and we’re in a bit of a trend valley at the moment. I’ve been saying this for a few months at conferences, and it’s nice to have that opinion resoundingly confirmed. Contemporary realistic is on the rise, though I still have my doubts about it. I’ve been hearing editors request contemporary realistic for a year or two now, though not everyone can convince a more trend-minded house to actually buy it. Sure, we’re all sick of paranormal and dystopian, but not all publishers have been able to put their offers where their mouths are with contemporary. When I get more evidence of this, I’ll fully buy the contemporary “trend” we’re all talking about.

Another mini-trend: thriller. So you’ll see it added to my list, though with a caveat. Thrillers need to…thrill. A lot of the manuscripts that cross my desk with the “thriller” pitch are predictable, with low stakes, not enough action, and characters that aren’t sympathetic or worth my care. This is a problem. I’m sure we’ll see more excellent examples of YA thriller as they’re published, but to see something dark and psychological and irresistible, check out I HUNT KILLERS by Barry Lyga, pubbing next month from Little, Brown. I hope thrillers take off–I love suspense and surprise in my slush.

Light sci-fi has been a buzzword for about the last year, but I’m not seeing a lot of sci-fi publishing and doing well, so I don’t know if houses are jumping all over it like they said they were going to. There’s always demand for fantasy and action/adventure, especially in middle grade. Speaking of which, I saw domestic and foreign editors and scouts alike begging for more meaty middle grade. Movie people, too. Good MG is very difficult to write, I think, because it’s such an in-between time in a person’s life and therefore true character and voice for this age group is very difficult to nail. It’s also a lot less “sexy” than YA, especially market-wise, so maybe a lot of aspiring writers think that MG is “slumming it.” I wish they wouldn’t. Sure, the MG world is missing a lot of YA’s glamor, but the opportunity to publish in it is very much there.

Finally, while there are a lot of original and licensed properties being published overseas that originated there, the US and the UK really lead the charge for creating new content. A lot of the books that come out in smaller territories had their starts in the English-speaking publishing world. Exceptions with a lot of native material are probably Italy, France, and Germany, though they do buy a significant number of US/UK properties. In the English-speaking world, we are the big publishing deal, folks. So let’s make it count and put out some awesome books that will thrill not only local readers, but the world at large!

Overall, an invigorating fair with lots of interesting people and ideas swirling around. And gelato. Did I mention the gelato? Thanks to my colleague Jenn, as well as Jo Volpe and Kathleen Ortiz from Nancy Coffey, who were my constant companions. Now I’m going to eat a bunch of kale and pretend that most of those meals didn’t happen…

Identifying Your Writing Genre

This question about identifying your writing genre comes in from Kimberly:

I find identifying the genre to be very difficult. What if your novel is a mash-up of two different genres? Is it bad to mention this? What about saying something like, “YA suspense with paranormal elements”? Any guidance you could give would be much appreciated!

writing genre, children's book genres, mg genre
Which writing genre fits your book? What if you don’t slot in neatly enough?

What is Writing Genre?

You’ve heard of writing genre, even if you haven’t tried to determine writing genre for your own work. Books are referred to as “fantasy” if they have strong worldbuilding and elements of magic, “paranormal” if they feature creatures like vampires or ghosts, “romance” if a love relationship is at their core, and “sci-fi” if there’s a strong technology aspect.

(For children’s book genres, by the way, the different age groups are generally referred to as “categories” rather than “genres,” therefore “picture book” is a category. There’s no such thing as the “picture book genre.” Learn more about the different children’s book genres.)

If your book doesn’t have a writing genre, it might fit into the “general fiction” bucket, or maybe “contemporary realistic.” In middle grade fiction, stories that concentrate on real life and regular issues are often called “coming of age.”

Determine Writing Genre as Best as You Can

Writing genre isn’t rigid, and many high-concept ideas borrow from multiple genres. For example, Emily Hainsworth’s Through to You was pitched to me as “YA paranormal.” Then I pitched it as a “magical realism YA” because I thought that it wasn’t quite paranormal in the way that today’s YA market takes the term. Then the published decided to market it as a “YA paranormal thriller,” but emphasizing the book’s romantic and sci-fi elements as well.

While it’s very difficult to aim into the mists in between different audience categories, say, “upper MG genre” or “younger YA” or “tween” and I actually wouldn’t recommend it at all, genre is a completely different beast and, in today’s more evolved MG and YA markets, is more malleable.

Pick the Strongest Writing Genre for Your Pitch

Kimberly’s example of “YA suspense with paranormal elements” is fine, though I would choose “thriller” over “suspense,” personally. “Thriller” is more of a buzzword in today’s market. Still, as you can tell from my Through to You example, everyone has a slightly different way of describing genre.

What’s important to note here is that we’re picking one writing genre to highlight. It’s not a “YA thriller paranormal,” where both genres fight for attention. A “thriller with paranormal elements” tells an agent or publisher that you have written a fast-paced, action-centric plot, and there may be a werewolf here or there. If it was a “paranormal with thriller elements,” that would communicate a focus on otherworldly characters, with an extra kick for the plot.

At the end of the day, your literary agent or publisher will make the decision of how to position it, just like they will end up choosing the final title. Title and genre are both subject to change on the road to publication. Pitch your writing genre accurately and to the best of your ability, and that’s good enough for the query!

Having trouble deciding where you fit? Wondering if you’re hitting the right notes of your chosen writing genre? I’m a novel editor who works in every category and genre, with a special emphasis on children’s books.

New Adult and College-Aged YA Protagonists

If you’re interested in writing new adult or fiction with college-aged young adult protagonists, read on. This question comes from Christina Marie:

Should YA only be centered on high school aged characters or can a novel expand into the college years, mainly the freshman year, and still be considered a YA novel? Is it hard to sell a book that has the setting on a college campus instead of a private or high school setting? Personally, do you stray away from novels set for that age group and setting or do you wish you could see more of it in your inbox?

new adult, college aged young adult, young adult market, pitching young adult, how to write and publish young adult
Thinking of writing new adult or YA with a college-aged protagonist?

The whole “New Adult” “trend” that we all heard about on Twitter a year ago is the work of one imprint (St. Martin’s) at one publishing house (Macmillan). It has failed to take off. A few other publishers have tried to publish books with college-age protagonists, THE IVY out from Greenwillow comes to mind, but they’ve failed, in my opinion, to get traction.

Is New Adult a Real Category?

Just because we heard a lot about New Adult, it’s wishful thinking. There is a Middle Grade (sometimes called Independent Reader) shelf and a Young Adult fiction shelf at most bookstores. There is no New Adult shelf, and they’re not sharpening their saws to build one anytime soon.

Imagine the difference between going to middle school and going to high school. Your world completely changes once you cross this threshold. Now imagine what a huge shift it is to go from high school to college. In high school, you’re worried about taking SATs or passing your driver’s test or making out with your girlfriend or boyfriend. If you fail a class, you are going to get grounded, because you still live at home.

The Problem With College-Aged Young Adult Protagonists

In college, you are on your own for likely the first time. The stakes are much higher, you don’t care about the SATs anymore, and you can drop a class without telling anyone. The choices you make don’t determine which college you’ll get into, they determine your career and the rest of your life as a real adult.

If I’m sixteen, I’m not going to be able to relate to the problems of a college-age kid, just because the frame of reference is so drastically different. It’s all about relatability. And that’s why I don’t think New Adult holds any water in this marketplace. I’m open to changing my mind but so far the evidence isn’t convincing. If I had my druthers, nobody would ever mention New Adult to me again until it was a real phenomenon, and I’m almost always skeptical of writers who simply have to set their YA novel during the college years.

Wondering where your novel idea fits in the marketplace? Market analysis is part of many of my editorial services.

Anthropomorphism: Writing Animal Characters

I got some questions from Darshana and NAP about anthropomorphism and writing animal characters. NAP asked why they seemed to be unpopular in today’s market given the many perennial animal favorites, and Darshana wrote the following:

I am under the impression that when you have a topic that could be traumatic to a child using animals lessens the effect. Example: Corduroy or Sylvester and the Magic Pebble. Also there are wonderful stories such as CLICK CLACK MOO, BEAR SNORES ON, LITTLE BLUE TRUCK that simply can’t be told any other way. Or is that if you use animals in your story, it has to be a story that couldn’t be possibly told with any other setting/character?

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If you’re writing animal characters, it should be because your particular story wouldn’t work any other way.

Animal Stories: Not Quite as Popular Anymore

When I talk about animal stories, by the way, I mean mostly picture books, chapter books, and some MG. It’s highly unusual to see anthropomorphic animal characters in YA. And it’s true that there seems to be less excitement in general about talking animals than there was a few years ago. Sure, in ye olde days, animal protagonists were de rigeur. Now, I can acknowledge that they’ve somewhat fallen out of style, though publisher’s catalogs are still crammed with all sorts of critters, especially on the PB side. (Looking for more picture book ideas? Read more here.)

There’s nothing wrong, per se, with writing animal characters. Ask Erin Hunter, the creator of the WARRIORS middle grade series. I’m pretty sure you can find her on the road to the bank…she’ll be the one laughing. And, as I said, there are tons of creatures on shelves today. But why is there this aura that animal stories aren’t quite as popular as they used to be?

Are Animals Better Suited For Difficult Stories?

Darshana brings up an interesting point. Are talking animals better suited for difficult stories that need one step of remove from reality? This could be a reason for themes of anthropomorphism, though lots of the animal stories I’ve read are simply stories with critters who act very much like human children. In fact, as an interesting counterpoint, I know that one publisher, Lee & Low, will not publish stories with anything but real children, because their mission is diversity and they want the opposite of that remove, they want the human experience only so that their readers can instantly relate. In this vein, I think that we, as people, are so used to relating to protagonists in stories, whether animal or inanimate object or kid, that I don’t know how real this psychological distance is. I’m guessing it’s negligible, though it is good food for thought.

Is Anthropomorphism Integral to Your Story?

As for the other examples that Darshana mentions, she’s right, they can’t be told any other way, but I think the reason there is just because…they are stories that happen to include talking animals (or Little Blue Trucks and their animal friends). Her last point is true of all stories, I think, or at least it should be: You make the choices you do in your fiction because you simply cannot make any other choices. Your particular choices are so right that they seem like the only ones. This should apply to characters, of course, but also to setting, plot, word choice, etc. THE VELVETEEN RABBIT is a story about a discarded toy looking for a home. It literally cannot star anyone else but a toy character.

It’s a Matter of Personal Taste

I think anthropomorphic animals are very much a case-by-case question, as well as one of very personal taste. Personally (and here I speak for me and me alone), I do not like chapter books or MG with talking animals. And most unpublished picture books with animals fall short for me. From what I see in the slush, I get the distinct feeling that some people are writing animal characters simply because they remember reading a lot of animal stories when they grew up (read more about how to write children’s books here). This is a red flag because it shows that they may not be as familiar with today’s market and that they may not be making the strongest and most inevitable choices.

Writing Animal Characters: The Overall Market Trend

Overall, across the tens of thousands of submissions I’ve read, animal stories tend to cluster near the bottom of the barrel. This is by no means true across the board, it’s a huge generalization, and it has nothing to do with the canon of successful anthropomorphic stories out there, but this is a clear effect I’ve noticed. (Again, just speaking for myself here.) So I’m wary of them most of the time. And it could very well end up being my loss.

However, I’ve personally broken that mold on my list with BUGLETTE THE MESSY SLEEPER (Tricycle Press) by Bethanie Murguia (and its sequel, coming from Knopf in 2013, SNIPPET THE EARLY RISER), WHEN BLUE MET EGG (coming from Dial/Penguin in 2012) by Lindsay Ward, and POCO LOCO (coming from Marshall Cavendish in 2013) by John Krause. It’s important to note that none of these books deal with issues so difficult that we needed to project them onto talking animals. It’s more important to note that all of them are tales that could only happen with these particular characters, because their creators made very active story choices. This is a critical point to keep in mind when you’re approaching how to write a character. I think that’s the bottom line, right there. (Check out our full video on this topic!)

My developmental editing services will help you determine which kinds of characters (whether animal or human) will best suit the needs of your story.

Young Adult Fiction for Boys and the Male Protagonist Issue

Here is a question about young adult fiction for boys and the male protagonist in YA from Royce:

Is there any niche demand for stories for young adult male readers? Most of the agent profiles and marketplace news indicate demand for Distopian, Urban Fantasy, Steampunk, etc., and most of the published books seems to appeal to teen girls.

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Thinking of writing young adult fiction for boys? Here’s how the male protagonist factored into this market, and it may not be great.

Is There Really a Young Adult Fiction for Boys Market?

I don’t want to open a can of worms. So before I begin, let me say that there is The Way I Wish It Was, and The Way It Really Is, and What People Are Willing to Do to Bridge the Gap with the male protagonist issue in YA.

The Way I Wish It Was: Boys reading voraciously into their later teens, publishers publishing robust lists for these readers, teachers, booksellers, librarians, agents, and editors really excited about the market segment.

The Way It Really Is: There is not a robust market for YA contemporary realism, per se, compared to fantasy genres, and the market for a YA boy audience is dreadful because most boys in that age group have either stopped reading altogether in middle school or they’re up in adult fiction that they discovered around age 12 or 13.

Books marketed directly to teen boys don’t tend to do well and the YA section of the bookstore is so thoroughly steeped in paranormal romance and purple faces with female faces on them that I’d avoid it, too, if I was a self-respecting dude with money to burn from my first pizza delivery job. (More considerations of teen boy books here.)

How to Make the Male Protagonist Work in YA

While we all want to work hard to change that, that’s the reality right now, as I see it from many discussions I’ve had with friends and colleagues. Unless yours is a boy character who appeals first and foremost to girl readers (John Green’s work), you will have a tougher time, as girls are the overwhelming audience in this age group. Through to You by Emily Hainsworth, features Cam, a boy protagonist who goes across parallel universes in the hopes of getting his girlfriend back. He’s a dude, and he’s the narrator, but the premise is thoroughly romantic and so will attract a lot of girl readers.

Other recent examples of boy characters tend to strongly feature female protagonists as well. So this puts the lie to the idea of “young adult fiction for boys,” because the closest we’re getting is “young adult fiction for both … but mostly girls.” Here, I’m thinking of The Sun is Also a Star by Nicola Yoon and All the Bright Places by Jennifer Niven.

If he was on a quest for, say, a cache of lost movies by a legendary horror movie director or a really awesome video game, I don’t think it would’ve sold because its market share with female YA readers would’ve evaporated. Though books like Ready Player One by Ernest Cline prove me wrong, but notice that it wasn’t published as YA.

What People Are Willing to Do to Bridge the Gap: Not terribly much in terms of actual action. There’s a lot of talking and blogging on the subject, though. But publishing is a business and, unless the YA boy-book-intended-primarily-for-boy-readers segment of the market starts taking off like, say, fallen angel romances, I don’t know how many editors will be able to put their houses’ money where their mouths are. (Or, if they do publish a good boy YA list, how often they will be able to add to it.)

There are great, great, great books that deserve boy reader attention. Feed by M.T. Anderson. The work of Steve Brezenoff, Barry Lyga, A.S. King, Ilsa J. Bick, Andrew Smith, and more. But either we’ve lost some faith in attracting these readers or the market really isn’t there. All I know is that a boy-targeted YA feels like a really tough sell.

If you’re writing a male protagonist, maybe your work can be slotted elsewhere. I can help you with market considerations as well as craft ideas as your developmental editor.

Copyright © Mary Kole at Kidlit.com