I’m very excited to put out feelers for a part-time publicity intern, and I hope my faithful network of blog readers will play a big part in helping me find the right candidate. Please forward this post to all the young and talented marketing minds you know! (Unfortunately, this is not an internship for a slush or manuscript reader, though you will be the first to know if I ever need one.)
The internship is part-time, with a weekly commitment of about five hours. It is also unpaid, but I will sign for university credit, if applicable. The ideal candidate for this internship is a current student or recent graduate who is a Communications or English major and wants to go into marketing, PR or publishing. Recent graduates of publishing programs, MA programs or MFA programs could also be a great fit, as long as they enjoy the practical and business aspects of the industry. This internship will not focus on the writing, agenting, or editorial, but rather on what happens after a book is published: the marketing, PR, touring, and readership-building aspects of what authors have to do every day in order to keep their careers alive.
Why is an agent looking for a marketing intern, in particular?
My clients’ books are going to start hitting shelves soon and I want to do as much as I can to help these books get attention, garner sales, and gather readers. Getting that book sold is just part of my job. Supporting my authors as they launch their careers is a huge slice of the work.
What tasks will the marketing intern do?
This internship will be research and outreach heavy. Initial projects will focus on researching media outlets (blogs, podcasts, magazines, etc.), people (librarians, teachers, booksellers, etc.), and venues (festivals, conferences, bookstores, etc.) that showcase children’s and YA books and authors. Then the intern will develop marketing plans, strategies, ideas, and more, all while learning about publishing, especially book marketing. The intern will take a leadership role on press releases, outreach to key marketing outlets, follow-up, and more. This is a great way to pick up practical, real-world experience and play publicist, all while working toward a PR or marketing career. The ideal intern will be very, very skilled with the Internet, social media, and web 2.0.
How long will the internship last? Where is it located?
I’m looking for a six month commitment from my intern, from January to July 2011. The internship could last longer and turn into other opportunities for the right candidate and the right fit. The intern can live anywhere and work remotely, as long as they have computer and phone access. Most work will be done via email, with some phone or Skype meetings, when necessary.
How to apply:
Write a letter (one page maximum, be succinct) that emphasizes why you’re interested in publishing, marketing, and/or children’s books. Tell me what experiences you’ve come from, what you’re doing right now, and, most importantly, your goals for the future, both short-term and long-term. Give me a sense of your schedule and how much free and flexible time you have. Finally, what qualities do you have that you make you a great, outgoing, rigorous and self-motivated intern?
The letter should be pasted into the body of an email. Please include a work, education and publication (if applicable) resume, also, and attach it in Word doc format. Address your letter to me (Mary Kole) and email it to mary at kidlit dot com with the subject line “Marketing Internship.”
Applicants who don’t follow the above instructions will not receive consideration. Serious inquiries only; don’t apply if you have no time to devote to this experience. No flakes, excuse-junkies, drama queens, or whiners, please. If your application catches my eye, I will follow up with a practice task to test your marketing savvy.
Deadline for application: Friday, December 17th (candidates I’m seriously considering will be chosen and given further instructions by Friday, December 31st)
I can’t wait to hear from potential interns! Readers, please forward this to the brightest and most motivated future PR rock stars you know!