The unique thing about kidlit is that there are many children’s book genres and categories to choose from, and the divisions in children’s books are much more segmented than, say, the adult fiction world. (The reason for this is simple—your target audience is changing drastically in regards to their ability to read independently, they are also changing according to age, maturity, and a ability to process and understand information. These same kinds of changes simply don’t happen as rapidly to readers from other demographics.)
Many children’s book writers are interested in writing for more than one age group. Read on if you want to learn about writing in several children’s book genres and categories.
The Difference Between a Genre and a Category
First, one nit I like to pick: there’s a difference between a “genre” and a “category.” A lot of people call picture books a “genre.” Nope. But this line of thinking is so prevalent that I’m using the keyword “children’s book genres” to talk about categories so that more people find this post now and in the future.
A “genre” is a stylistic description. You immediately know that a romance is going to be a different style of book than high fantasy or hard sci-fi. That’s “genre” at work.
In children’s books, we have different “categories” or “audiences”. Books that fit into these are each written for readers at different ages, of different reading abilities, and in various stages of mental and emotional development. That’s simply because kids from age zero to eighteen make a ton of leaps.
You can familiarize yourself with the available categories—from board book to young adult—in this Manuscript Length: How Long Should a Children’s Book Be? post.
Writing Across Children’s Book Genres
Now that you know the lay of the land of children’s book genres and categories, let’s say you want to write for multiple audiences. This is totally worthwhile, and there’s more commonality between, say, a chapter book and middle grade than a business nonfiction book and a memoir for adult readers. The characters are similar in age, the language is similar, and the intended kid readers are going to be only several years apart from one another.
The first thing to know is that you must be very comfortable with multiple age categories before you attempt to write, say, a picture book on the one hand, and a YA romance, on the other. Understand the differences in your reading audiences in a holistic way first—what will each age of kid want to read about?—and then bolster that understanding by using appropriate language, word count, and character age. These differentiators are the bare minimums when it comes to writing across children’s book genres and categories.
It’s also crucial to understand that these category guidelines and requirements are going to be somewhat inflexible. You can always write a 300-page picture book full of words at a college reading level, yes. But your odds of publishing one successfully in the tradition or indie setting are going to be very low, because such a project is unlikely to speak to your target audience.
It takes many writers a while to learn and deeply understand the needs, requirements, quirks, and sensibilities of one children’s book category. If you can bring this keen understanding to two or more children’s book genres or categories, you may be a good fit to “double dip” or more.
Building a Career in Multiple Children’s Book Genres or Categories
Because of the intended audience in kidlit—children—we face unique considerations when we want to build a career writing across children’s book categories or genres. In my consulting practice, I hear variations of the following question all the time: I write racy erotica, but also board books. How do I market myself without scandalizing children or confusing the BDSM crowd?
This is obviously an extreme example, but the conflict remains. It’s also compounded by the fact that, through about middle grade, your readers are technically and legally unreachable online and you’re marketing to parents, educators, and librarians instead. It isn’t until upper MG and YA where you are actually reaching your intended target audience.
My advice goes back to what I learned as an agent when doing career counseling: You are welcome to switch children’s book genres or categories, if you can pull more than one off well, but only after you’ve established yourself. Write three really strong picture books, then attempt to publish and market a middle grade.
If your audiences are two different, consider setting up multiple areas of your author website and social media, or multiple accounts altogether (in the example of your erotica presence vs. your board book marketing). I would discourage aspiring career-makers from hopping around, first to picture book, then young adult, then middle grade, then chapter book.
You can write all of these children’s book genres and categories at one time, if it keeps your creative fires burning, but I wouldn’t attempt to publish them in such a sporadic pattern. Make a name in one arena, then branch out. Otherwise, you may confuse your audience and waste precious energy and marketing resources duplicating your brand-building early on.
Looking for custom career advice? Hire me as your publishing consultant and we can draft your way forward together.