by Mary Kole

Unusual Marketing: The Great Big One by J. C. Geiger

I wanted to share a really cool video made by my old pal and partner in crime (and fabulous writer in his own right!), J. C. Geiger, whose book THE GREAT BIG ONE is out now!

This is a downright intriguing, indie-bookstore-boosting project that about from a desire to make the ultimate mixtape. Scavenger hunt. Mixtape-scavenger-hunt-old-school-throwback. Well, actually, it started as the ultimate indie music festival. In 2020. Well, that didn’t quite pan out the way J. C. had hoped. So instead he approached all of his favorite bands (hey, why not!) and asked them to write songs for his project.

And they DID.

And the project described in this video was the result. (And maybe the beginning of some exciting things.) Please check out his work, this project, and THE GREAT BIG ONE! I can’t wait to see how this plays out. If only I had something that played CDs, let alone cassettes … 😉

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