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Since I have an online platform — and since a lot of agents talk a lot about online platforms for their clients and for prospective clients (even though this is more important for non-fiction writers who hope to sell projects on proposal) — I get asked about it fairly often. And for fiction writers and children’s writers, it’s a difficult topic. I’ve been thinking about this a lot lately and have some thoughts to share. People seemed to like my do’s and don’ts for the Pitchcraft article, so here is another list for online platforms and online presence.

Basically, most authors and writers these days have an online presence, whether through Twitter or Facebook or a website. I think that every person trying to break into publishing should at least have a 3-page website (welcome page, About page where you talk about yourself and your writing, and a contact page or whatever other things you think might be interesting to throw up there). I don’t, however, suggest that everyone blogs or Twitters or Facebooks. The reason?

If you aren’t comfortable with social media and you don’t have any content that has value to it (other than hawking your own book or talking about yourself), then you won’t get an audience for your online efforts anyway. This blog, for example, offers value. You wouldn’t be reading it if I insisted on talking about MY clients or MY own writing or MY cat. I give you stuff YOU can use. A lot of writers who blog fall into the trap of only talking about their own stuff. While this might help other writers come together around one writer’s journey, or whatever, the appeal will be limited (and, I’ll add, all those aspiring writers who read the blogs of other aspiring writers could probably spend their time more wisely by, you know, writing).

So if you’re only Twittering or Facebooking or blogging to give information about yourself and to hawk your own projects, people will stop reading. Also, if you’re clearly uncomfortable with social media and you feel forced to do it, your efforts will clearly reflect that. There are enough bloggers and Twitterers out there already. We don’t need any reluctant Web 2.0 people joining the ranks… there’s too much other content to sift through already.

Finally, with kidlit especially, and with fiction writers, there’s the question of audience. Kids don’t really read blogs that much. Teens hang out online but they’re more interested in social networking with friends, so there’s little conclusive data on how they interact with blogs (unless some one has read a study and has a link on hand… I’d love to check it out). If you write for kids, your audience for your online presence won’t necessarily be… kids. You’ll hit other writers, book bloggers, parents, librarians, and, if you write for older kids, some of your teen readers.

So make sure your content is geared toward your audience. And make sure it’s good content. That’s at the heart of building an online presence. With that in mind, here are some more tips!

DO’S:

  • Create interesting content.
  • Leverage everything you do — blog about school visits, author events, books you’re reading, movies you see that have a good writing take-away, milestones of your book’s journey to publication if you’re that far along (check with your editor, though, to make sure you can post cover images and other production-related stuff), your agent search, etc.
  • If you’re an illustrator, share sketches and finishes, talk about your process, talk about the tools you use, show works in progress.
  • Use pictures or cover images to liven up your posts.
  • Tweet or Facebook or post interesting links you find, don’t just blah blah blah all by yourself.
  • Leverage other people to create content for you — host blog tours, have guest blogs, do interviews, bring added value by using your blog to spotlight fun and different people who fit in with the theme of your blog.
  • Write about things that interest a wider audience — like here, sometimes I write articles on writing craft that can apply to children’s writers but that can really benefit a broader audience, too.
  • Do contests and giveaways — remember, people are always asking “What’s in it for me?” when they read blogs.
  • If you write NF, use your blog as a place to talk about interesting things you’re learning about your subject matter, or research you’re doing  yourself, or articles and research that’s currently coming out. For example, if you’re writing about butterflies, post the latest news, or current migrations going on, etc. With non-fiction, whether you’re writing picture books or novels with certain real world elements, you can make a blog that will become a resource to teachers… who might then teach your book int he classroom!

DON’T:

  • Rant or talk endlessly about yourself — make your blog a place that other people will want to visit. Besides, if you rant about how hard it is to get published or what scum publishing professionals are, it’ll come back to bite you. The agent who clicks on your blog link in your query will think you’re a negative and difficult person… not a positive business partner who will be a joy to work with.
  • Force it. Again, there are too many blogs online to try and add yours to the heap if you’re not committed. You’re better off not having one instead of doing a bad or unenthusiastic job.
  • Leave your blog hanging. Blogs are a huge time commitment and endlessly hungry little monsters. By the very virtue of a blog, your most recent post will be the first thing visitors see. If it’s from eight months ago, you’ll look outdated. If you can’t update at least once a week, you should think of a static website like the one I mentioned above.
  • Promote via Facebook. Use Facebook to get in touch with friends and fans and writing buddies. Don’t use your Facebook as a platform, just set up a simple profile and use it to connect.
  • Exist in isolation. When you’re staring to blog, reach out. Respond to comments on Twitter. Post comments on the blogs of people who comment on your blog. Read other blogs. You can’t expect the “social” part of social media to be a one way street. (Note, readers… I am a total hypocrite because I am too swamped to do this part… Forgiveness, please.)

This should at least get you thinking about how much social media you really need and how much to get involved in. It’s a slippery slope. Some people start and can’t stop, others start and can’t wait to stop, leaving their blog skeletons up for the whole world to see. Find your own style. Concerns of online platform are more pressing for non-fiction writers, so the pressure is less for fiction writers, but you should still have SOME kind of online face. We do look for one, even for fiction folks.

If your book is picked up by a publisher, they’ll expect you to do some online marketing. It’s better to have at least a small website and some presence than none at all.

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Here’s a question from reader, Melissa:

I have heard rumblings that the professional field is tired of picture books with moralizing storylines. Is this accurate? Does this signify a move towards content that is more realistic or edgy? Can you also expound on the much maligned, yet common use of anthropomorphic characters?

As for your first question, you are definitely correct. Publishers do not want a moralizing storyline or an explicit message. The best way to deliver a message is to create a vibrant character who goes through something in the plot and emerges on the other side a little bit (or a lot bit) changed, but their realizations should never be blatantly expressed. It must be the reader’s interpretation and understanding that does this work, not the author.

Remember when you were a kid and your parents told you to do something? Or they sat you down for a lecture? Remember how that made you feel? Yeah, today’s agents, editors, and kids don’t like that feeling either, so those books don’t get picked up. It’s your job to tell a story, not to teach or moralize.

As for the anthropomorphic thing, some editors are still looking for these types of stories, definitely. And there are people who can make an animal as realistic and engrossing as a kid character in a picture book. In fact, I love the picture book LITTLE BLUE TRUCK, which features animals and… a little blue truck as the protagonist of the story. But they have human attributes, they go through a big struggle or on a journey, and they come out all the better for it at the end. However, I think a lot of animal stories are written by people who are thinking back to their childhoods and the picture books that were available back then. This isn’t a bad thing, per se, but it does usually result in books that feel old-fashioned and out of touch with today’s market. Of course, there are reasons that animal books are classics. Look at THE VELVETEEN RABBIT, for instance, which still makes me cry, all these years later.

While this isn’t true for every editor, some of the editors and agents I know do groan when an animal hero comes across their desks. They have to have a very good reason for being an animal, I say, and it has to be crucial to the story. Otherwise you just might be undercutting yourself by today’s sensibilities and standards. If you want to write an animal story, try the animal as a child as well, just to experiment, and make sure you stay in either the first person or the close third so that the reader gets their inner experience as well as their outer conflict.

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Here’s a quickie but a goodie, since there are lots and lots of magazines, small presses, contests and other opportunities for publication out there. Cara asks:

Would getting a book or two published with a small press such as a religious press hurt your chances in getting an agent?

Getting published with a small press won’t hurt your chances at getting an agent, as long as it’s not a small press that you, yourself, founded to be your self-publishing or vanity project. It won’t necessarily increase your chances, though, either, because some small presses have looser quality controls than the larger publishers do, and a published book from one of them might sometimes hold less clout than a book from the Big Six. But everybody starts somewhere, and not only are small presses accessible to beginning writers, they also provide opportunities and take unagented submissions.

The above advice holds true for magazines and contests, too. Unless you’ve been published in a really, really prestigious magazine or have won a really prestigious contest (magazines that come to mind: Highlights, Cricket, any glossy available on national newsstands; literary magazines that impress: Glimmertrain, Paris Review, Atlantic Monthly, New Yorker; contests that are good to win: anything held by one of the large publishers themselves, where you won a publishing contract, Pushcart Prize, had your work selected for a The Best American… anthology (Nonrequired Reading is my favorite), etc.), then you aren’t really catching my eye either way.

You can list your credits, sure. Do realize, though, that some places that publish writers have lower standards than others, and that’s just a fact of life. So if you win the $10 Olive Garden Gift Certificate Grand Prize at the Podunk Literary Festival, you could list it, of course, but it will not get my attention the way a clip from Highlights will. The competition at a larger national magazine or contest is much more fierce and editors can seek out the best of the best, not just pick the most “readable” entry out of a slow drizzle of submissions.

Now, I did bring up something in my first paragraph that lots of writers are curious about: self-publishing. It’s something agents think a lot about, since new “alternative publishing” methods and models are cropping up all the time. It’s not something I’m ready to tackle on the blog just yet, though, because it is such a controversial issue and because it’s still very much in flux.

At every conference I go to, there’s at least one question about self-publishing, whether it comes up in person or on an agent panel. If you are lucky enough to see me during this moment in a live situation, when I’m actually forced to talk about self-publishing to a crowd of conference-goers, you will see the elusive… the hilarious… “I’m-Reading-Something-Bad Face of Awkwardness” that I discussed earlier. But since this is my blog and nobody is staring at me, eager for answers, I’m going to gracefully tiptoe around the issue until I have the perfect post on it.

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I’ve gotten some interesting questions from readers lately, so I’m going to post my answers here, so all readers can see. The first is from Jeni:

Am wondering if you think the world of children’s books is getting more conservative? Are publishers taking less risks? Are authors being positioned so that they have to play it safe?

Publishers are still taking risks, but the risks they’re taking will be based on story rather than a writer’s raw talent, I find. Publishers are much more willing to try a brilliant book about a strange subject, unheard-of paranormal creature, situation, or whatever (like Libba Bray’s GOING BOVINE (read my review), a book about a crazy mad cow disease road trip, but executed with ridiculous genius, which went on to win the Printz), than to take a risk on a book that’s good but a hot mess by a writer whose craft they’ll need to develop in the editing process.

That’s why it’s so much more important, now than ever before, to have impeccable craft, breathtaking storytelling skills, and a marketable idea. Publishers are still taking risks… but they’re smarter risks, and they’re risking on more quality material than they might’ve been before. They’re also buying things that scream “commercial” or things that fit the trends as they see them. And those are the two main drivers of acquisitions decisions today.

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Here’s a question I got from Katie recently:

I was just wondering if you recommend getting one’s manuscript professionally edited? Do you think this would help the revision process or have an effect our our growth as a writer? What are the advantages/disadvantages and can agents usually tell if a manuscript has already been edited professionally before? Are there any editor services that you recommend? If an editor does scouting for certain agents do you think this could help the writer get one foot in the door?

There are a lot of reasons to use a freelance editor and a lot of points in one’s writing journey when a freelance editor could come in and help the writer to the next level. Some writers hire freelance editors at the beginning of their learning experience and give them a very early novel. Other writers hire a freelance editor after several drawer novels and for the final draft of something they really think, after stumbling around for a while in the dark, might be The One. Some writers don’t hire freelance editors at all.

My thoughts on the subject are a little… complicated. First of all, I have to say that there are a lot of wonderful writers and publishing professionals who either make a career in or supplement their income with freelance editing. Their talents are many and their insights are deep. I have a lot of great respect for them and for what they do. However, I would not point all writers to freelance editors. Let me try to articulate without offending anyone.

First, here are the types of writers who might benefit from the services of a freelance editor:

  • Writers who can handle constructive criticism (working with a freelance editor, as Katie guesses, IS a great learning experience)
  • Writers who haven’t managed to find a good critique solution despite trying
  • Writers who don’t work well in a classroom or workshop environment
  • Writers who are starting out and want a kick start
  • Writers who are so stuck that their loved ones fear for their sanity
  • Writers who are so close to a good, publishable manuscript, and know it, and want a more complex and professional opinion on the whole thing before querying or submitting

Then there are the types of writers who might not benefit from a freelance editor:

  • Writers who cannot handle critique or constructive criticism
  • Writers who have never been in a critique or workshop situation before
  • Writers who just want to give their manuscript to someone in the hopes that it’ll get fixed for them
  • Writers who don’t intend to learn during the process
  • Writers who want someone to decide, once and for all, if their book is saleable or not… Not everyone will have the same opinion of this and, unless your editor has had significant experience in publishing, do not ask them to make this call
  • Writers who don’t vet their freelance editors… Not all freelance editors are created equal… Ask for references, talk to them to see if you’re a fit, and don’t go with the first one you see…

Here is why I say I don’t want to send all writers to freelance editors. And here is why, even if you get your book professionally edited, it might not be a magic bullet for the thing selling. There are no guarantees, not even if you hire the country’s best, most expensive book doctor. The danger is this: Revision is the most important skill, after writing, that a writer has in their toolbox. Until you learn to revise successfully, I say you’re not ready to be published. An editor will edit you and give you suggestions for revision, but then it’s up to you to turn out the finished manuscript. If you like getting edited and lean on an editor for every manuscript… which is a very real thing that happens… you might not be learning the critical skills you need to see your own work with an editorial eye. And those skills are essential. You’ll be getting great advice, but you’ll be short-changing yourself. Revision will be your blind spot and, these days, it simply can’t be.

Another issue here, which I hinted at above, is expectation. Freelance editing is expensive. And good freelance editing SHOULD BE expensive. This isn’t something to cut corners on, if you go this route. With expense comes the expectation that you’ll really get something out of it (in this case, a publishable manuscript). But do remember that the final burden is on you. You can get notes until you’re blue in the face, from teachers, critique partners, freelance editors, but it’s up to you and you alone what you do with them.

That’s why, to answer another of Katie’s questions, I can’t really tell if a book has been freelance edited. I don’t spent time trying to guess… authors tell me if they want to. It’s really what the writer does with the notes that ends up in my inbox, and if the writer can’t revise, or they take their revision in an unsuccessful direction, or they just didn’t have that strong of a manuscript to begin with, it’s an unpleasant surprise to hear that they’ve been edited already. There really is only so much even the best freelance editor can do with a bad manuscript… they’re not God. It makes me wonder what kind of mess the writer had before the editor stepped in. On the other hand, if I see a clean, tight, and polished manuscript that has been freelance edited, I might be more wary of the writer’s revision skills, since I don’t know how much is them and how much is the editor they hired. It’s not a deal breaker, but I do want to see if they can revise with me, just to get a feel for how they do on their own.

As for working with editors who scout for literary agencies — a common practice — sure, that’s a way to get in the door. If your editor is good (see above) and well-connected, it could lead to a recommendation to an agent… but there are less expensive ways to get an agent’s attention (namely, writing an awesome book and querying or going to a conference) than hoping for an elusive recommendation.

Those are just a few thoughts on this very complex subject. At this time, I can’t recommend any freelance editors. Not because I don’t know any great ones, but because I don’t want to have anyone feel left out of a list if I were to compile one, since several Andrea Brown clients work as editors. Plus, I don’t want to be responsible for a recommendation if a reader uses an editor and, per above, the experience doesn’t meet their expectations (whether the editor or a set of unrealistic expectations is to blame).

Like I said before, I think freelance editors are some of the hardest working and more under-appreciated people in publishing. They see a lot of messes. They labor quietly behind some great successes. They think and critique and inspire. But they’re not for every writer. The decision to hire one, when, and for which manuscript, in your writing career is a very personal one.

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This answers a question that both Haylee and Siski asked a while ago, about what to send out or query with when you’ve got several projects kicking around your desk. Lots and lots of writers have multiple projects that they’ve completed. This is even more true for picture book writers, who may have 20 or more manuscripts.

The problem is, if they are beginning writers, those 20 manuscripts likely have some of the same issues. If I look at a manuscript that someone has queried me with and it lacks a strong character, for example, or a strong plot, or the voice is wrong, or there’s a lack of active language, or there’s no scene setting, seeing that the author has 19 more, hot off the press and ready to go, isn’t going to be a draw for me. If they were all written around the same time, or even before the one I’m looking at currently, they’re likely suffering from the same issues as the first manuscript.

Every time you sit down to write, you are getting better. You’re learning. Sometimes it takes writing an entire novel-length manuscript to teach you a valuable lesson about your own craft. And sometimes, that lesson won’t get published. Sometimes, in fact, it takes five manuscripts, ten manuscripts, twenty, for you to feel your way around the novel form. The same is true for picture books. In fact, it’s even more true. Picture books are deceptively simple and it is awfully hard to make a great one. Lots of people think otherwise, and happily churn out an entire slew of drafts. I think it’s more reasonable to see your early work and your early, prolific output as more of an exercise rather than a finished product. As such, I don’t want to see all of your exercises in my inbox. Some practice is better left for your eyes only.

If you get the itch to query and you’ve got multiple projects, query  with your absolutely strongest one. I read thousands and thousands and thousands of queries and manuscripts. I can tell where an author is from looking at their work. Not every project — especially not the ones you wrote when you were still beginning and figuring things out — will sell. Show me only your strongest work. If I’m considering taking you on, I’ll be asking about your future projects and what else you have in mind, since those will more likely be even better. I will very rarely say, “Hey, do you have any problematic drawer novels I can sell?” unless you are a 12 out of 10 genius.

Agents really dislike it, actually, when people send a stable of their work on first contact. Pick the best one. If I want to see more, I’ll ask. This is especially pertinent to picture book authors. If I like the project they query with, I always want to make sure they have at least two more that I love before I take them on.

Bonus Tip: If you query an agent and get rejected, wait at least 6 months before querying them — of anyone — with a different project. Per my thinking above, the new thing you send me is most likely going to have the same issues that I noticed when I just rejected your first project. If you send out a project and it garners lots of rejections and little personalized or positive feedback, the cure isn’t jumping back into querying with a different project. The smarter thing to do would be to go back to the drawing board for a while and work on craft.

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It has happened many times that I get a great story, full of believable characters, with good voice, and one that’s well-written. Sometimes I jump all over it and offer representation. Other times, though, I hesitate. These end up being the most difficult decisions for me. Why do I hesitate? Because this is the thought in my head: I really like this, but can I sell it?

In other words: Is there a larger market for this? What do I think? Will publishing houses agree with me and buy this?

And this is a very difficult thing to say for sure. TWILIGHT was rejected by a dozen or so agents because, I bet, most people didn’t see a market for teen vampire romance. They were wrong. Very wrong. In order to keep up on trends, I talk to editors and read publisher catalogs, follow publisher and librarian blogs, read industry publications, go to trade shows, the whole shebang. I also stop into every book vendor I see (from the neighborhood indie to big box stores to the airport) to browse and see what books are on the shelves there (what books that store is selling and keeping in stock because that store sees demand for those books). I see what queries I’m getting in and listen to rumors about the next big thing. Even with all this research, I don’t know everything that will succeed in the marketplace. Some books that I’m sure will sell, don’t. Other books that I’m iffy on, go to auction.

The most I have is an educated guess, a passion for the project and a gut feeling. It’s persuasive but not guaranteed. That’s what makes passing on a good manuscript a very difficult decision. Even if I love it, there’s still a voice in the back of my head: “Can I sell this project? Is there a market for it?” When my gut and my market knowledge tells me “no,” I tend to waffle and put the rejection off anyway. Because it is — technically — a good book, and I don’t want to let a talented writer go. But it’s that last detail of selling it to a publisher and eventually getting it into the hands of readers (you know, my job) that prevents me from taking on every single good book that comes into my inbox.

The great thing is, there are many agents with many different sensibilities. There are the types of (sad) agents who passed on TWILIGHT because they didn’t think they could sell it. Then there’s the one who took it on and is very much enjoying that decision. When I see a good book but decide that I can’t personally see a way to pitch it or imagine which editors will love it and buy it, there’s another agent out there who probably can.

It really does come down to that with the most difficult rejections I make. At those higher levels, the deciding factor is the fit and the passion. The projects I end up taking on are those that I’m 100% passionate about and think I can sell to publishers. A writer deserves nothing less from their representation. If I reject a great project, it’s usually because I’m not feeling confident and creative about the selling part. Someone else, though, might feel completely differently.

Now, that’s not to say that I’m hot to reject the next TWILIGHT. If anyone has that kicking around, please do send. :)

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Brainstorms and Tips

I hope everyone had a wonderful holiday weekend! Now — *cracks whip* — back to work! Just kidding. But we are wrapping up Revision-o-Rama. Of course, I will continue to talk about revision topics on the blog but not in this concentrated way.

Since there are a bunch of smaller things that didn’t warrant full posts but that are still fun and important to do. I call them Brainstorms and Tips. Read on!

100 Declarative Sentences

This is a great brainstorm tool, and it’s really hard. This works best with a character or a setting that’s giving you difficulty. Maybe your critique group thinks it’s thin or flat or unconvincing, or it just doesn’t feel right to you. Concentrate on this place or this person and write 100 declarative sentences about her, him or it. Sounds simple, right? Well, it really calls into question how well you know what you’re writing about. A declarative sentence is just an informative sentence that states a fact. Let’s say I have a character called Claire who isn’t working for me. I would start my list:

  1. Claire plays JV tennis.
  2. Claire likes to eat ice cream but only after she wins a game.
  3. Claire wishes she had long hair like Abby does.

Etc. etc. etc. A lot of it will feel like you’re just riffing. You’re making things up. You’re improvising. But you’ll come up with some great surprises, like quirks of a character that you never thought of. Then, around sentence 80, you will feel like you will never finish this stupid exercise. And you will hate me. And you will probably give up and watch some TV. So it goes. But the point here is that you’re thinking of the place or person as something real. Declarative sentences are simple and informational. It will force you to think about things you haven’t been considering yet.

Who knows if you will use all of the 100 things you come up with? But the truth and beauty of fiction always lies in the specifics. Here, you have an opportunity to come up with specifics, quirks, tidbits and other things that will flesh out your character or setting and make them seem more real, more significant. Some of my favorite details about a character or place, the ones that stick with me long after the book is over, are small things like this. That Claire has the purple nail polish chipped off the big toe on her left foot. That Bellmeadows, the town where Claire lives, has three car dealerships but no gas station. Character and setting are in the details. Force yourself to come up with some. You’ll get maybe 10 or 20 new things to add throughout your manuscript.

Boring and Ambiguous Words

In my slush pile, I get a lot of queries that use boring and ambiguous words. What do I mean? Here’s an example (an amalgamation of all that is bad, one it has pained me deeply to write):

Johnny learns a mysterious secret at the beautiful Temple of Adventure that will change his life forever. Shadowy conspirators push him into a meaningful choice — and there’s no going back. When Johnny is faced with the truth, dangerous circumstances propel him to a thrilling and exciting climax that will leave readers begging for more.

Huh? What? What is this book about? All I have are general words that are meant to hype me up but they’re all fluff. Just like a booming announcer’s voice during a movie trailer that’s trying to tell me a story, it’s all dazzle and no substance. There are some words that are so general that they mean nothing. Or they mean different things to different people. What one person finds “beautiful” or “thrilling” isn’t the same across the board. Using some in a query or manuscript is okay, but I’m seeing a lot of paragraphs that resemble the above. If I read a paragraph full of generalities and ambiguous words, I really have no idea what your plot is. Plot is made up of specific events, not hot keywords. Avoid these words in your query and in your manuscript. Specifics are key. What does “beautiful” look like to this character? How does that character react uniquely to something “exciting”? Use instances where you’d normally use a boring or ambiguous word as an opportunity to show us something about the characters you’ve created. Striking out these blah words also goes a long way toward adding to voice.

Filters

Filters are phrases like “I think” and “I see” and “in my opinion” that dilute your prose. They’re most noticeable in first person but appear in third person, too. For example, it’s a lot more wordy to say, “I saw a dog bounding across the lawn,” than, “A dog bounded across the lawn.” Obviously, the narrator saw it, or they wouldn’t be describing it for the reader. Same with, “I thought her hair looked stupid.” That’s weak compared to, “Her hair looked like a skunk had set itself on fire.” The “I thought” and “I saw” just lessen the impact of what follows. Of course, you’re allowed to say things like, “I thought I saw a ghost,” if they’re important to your plot, but try and weed filters out of your ordinary prose. Tangentially, one of my biggest pet peeves is when writers put: “… blah blah blah, I thought in my head.” Yes. Obviously. What else do you think with? Your elbow?

Reading Aloud

As many readers have mentioned in comments, a nifty trick during revision is reading your manuscript aloud. Yes, it’s tedious. Yes, you sometimes lose your voice doing it, but you catch so many things you never would’ve caught before. My favorite thing to do — during workshop and critique sessions — is to actually have another person (or, you know, if you’ve got such a patient person at your disposal at all times) read your manuscript or parts of it to you. This is extremely instructive. You hear it in another voice (one that’s not inside your head) and you get to see where you reader stumbled or seemed to get caught up in certain sentences. You get to see if another voice makes the prose come alive (which means it has voice of its own) or if it lies flat on the page and makes your reader start droning. Very useful stuff!

The above are just a few tips and brainstorms that you can use. There are literally millions of writing exercises, books, methods and other authorities that you can study on the subject. I’ll name some of my favorites in my next post (and the last for Revision-o-Rama, boo!).

In the meantime, you can find more tips in previous blog posts. Here’s a post about why to avoid the word “suddenly” in your writing, and here’s another post about a nifty and quick revision trick that will help you see your manuscript in a whole new way. Feel free to leave your hot tips and brainstorming ideas in the comments.

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This is quite literally a literary grab-bag of thoughts. The things mentioned in the title — theme, imagery, and description — are important considerations when revising a manuscript, but they usually come into play below the surface. Things like plot, character and dialogue are obvious, they’re right in the reader’s face.

It’s the subtler things that can really make or break your work, though. And a huge part of revising is seeing what common threads and themes you’ve left for yourself. It’s like magic. Your subconscious usually puts lots of things in your manuscript for you to find on a second or third read… connections you never knew you’d made, common images and ideas that resonate with the larger meaning of your work, all sorts of interesting stuff.

When you revise, think about what your work is saying. You’ve got to have a reason for writing it. There should be distinct themes and ideas that you could point to as the center of your book. GRACELING isn’t just an awesome fantasy story about people with special talents, for example. It’s also about one’s place in the world, duty, honor and empowerment. Those are the ideas that Kristin Cashore weaves into the manuscript, her themes.

Once you know what these are — and you usually won’t until you’ve started revising — you can use them as a lens. This sort of fits with the point I’ll be making about voice before the month is out. A theme for your work should color everything in it, subtly, especially the descriptions. If you’re working with a theme and a plot with a lot of loneliness in it, settings aren’t “empty,” they’re “desolate,” which has a much stronger resonance with the themes you’ve set out to play with. Filter your writing, your descriptions, your characterizations, through the lens of the bigger idea or theme that you want to work with.

The next time you’re reading a really well-written book, think about how the author is using imagery, description, metaphor, all of those fancy-pantsy literary devices that usually crystalize during revision. I bet all of the author’s prose seems to just fit with the plot and the theme of the work. In writing, everything is a choice. When you get to the really fine-tuning work of a fifth or sixth pass revision, you’re looking for all the little places where you can make the right choice. If you’re setting up a scene where a person is alone in their snowbound house, you wouldn’t say that a “boisterous” wind rattled the windows, you’d maybe say, “a pang of wind made the glass shiver,” or whatever.

Everything has to fit. From the way you describe a scene to the verbs you use to the seemingly-innocuous metaphor you choose for your character’s frame of mind at the moment. I hate putting labels on it like “theme” or “message” (because you really don’t want to be teaching anyone stuff with your fiction writing, readers, especially kids, don’t cop to that sort of thing) but there really should be something larger at work, something subtle but everpresent, in your novel. It’s in revision that it gets teased out and crafted. Every sentence should ring with it… whatever it is that you want your reader to feel and experience as they’re moving through your story.

In that same vein, don’t overload on the literary stuff either. Don’t go crazy with metaphors and similes to the point where every sentence has a “like” or “as” in it. And don’t go crazy with description, either. Those days when readers indulged in long, lavish scene-setting and endless purple prose are over.

The best description gets the job done quickly and economically. I like to tell people that the best writing comes from very specific, extremely well-chosen details. Let one or two perfectly-picked specifics do the work of paragraphs. Isn’t it enough for me to say, “Dinah saw that her thong was sticking out past the waistband of her jeans, blushed, and pulled her pants a notch lower,” for you to get what Dinah’s about as a character? I don’t have to describe her push-up bra or skimpy tank top or hooker heels or the silver cross nestled ironically in her cleavage… you get it right from the thong-flash.

So make intelligent choices that fit the larger goal of your work. Think like an MFA student for a day and make sure your images and descriptions match your theme. Cut out blocks of description and replace them with well-chosen details. See if you can’t make your writing tighter and more effective, sentence to sentence, page by page.

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There are so many different iterations of this advice that I don’t quite know which genius began it all. I’ve heard it personally from Scott Westerfeld and Barry Lyga and Ally Carter and, hell, pretty much everyone. But the brunt of it is this: in order to get published or anywhere near publishable, you’ve got to write about a million bad words.

That’s right. A million of ‘em. Only after you write a whole bargeload of BS will you a) start to recognize what’s good and b) start getting a handle on the craft. Yes. Start. Don’t open a Word doc, type until the word count reaches 1,000,000 and expect words 1,000,001+ to magically be Nobel Prize-worthy prose. After a million bad words, Young Grasshopper, you will truly be ready to begin.

Hey, no grumbling! No “but I’m special and the exception to the rule” allowed! If you’re not published yet, you’ve still got work to do, my friend. If getting a novel published by a major house was an easy task, nobody would be pining away in offices or waiting tables. They’d all be sitting around in coffee shops, bent over their laptops. Getting published is not for everyone, not everyone will attain that goal, and it really has to be earned.

Ally Carter has a great analogy: a garden hose that hasn’t been used in a while. Think about your own backyard. If you’ve got a pretty old hose there that’s been sitting through the fall and the winter, you’ve got to flush out all the leaves and gunk and spider webs first. When you turn on the water, it’ll be full of dirt. You have to get all of that out before the water can run clear.

That’s just what you’re doing when you begin your writing practice. By writing a million bad words, by turning on that garden hose and waiting for the pristine water, you’re getting all the bad story ideas, the flat characters, the predictable plot arcs, the cliches, the boring descriptions, the bad jokes, the overblown hyperbole, the bombastic scenery, basically, the crap, out of your writing system.

Once you’ve drained it all away, you’re left with a more agile and intelligent writing brain that can get cracking on the good stuff. Writing is a thing to be practiced, just like everything else. Write every day. Do it diligently and without ego until those million bad words are behind you. Then write every day, diligently and without ego some more. And, you know, if you’re feeling sympathetic to the Plight of the Slush, please don’t send me a sampling from that first million. I’m much more interested in words 1,000,001+. :)

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