I was at the Northern Ohio SCBWI conference in Cleveland, and I got several questions about simultaneous submissions (sometimes called a duplicate submission or a multiple submission). Just as I was thinking of crafting a post about it to remind writers that it’s not only okay but recommended to query multiple agents at a time, I found the following excellent post from Chuck Sambuchino on Writer Unboxed. There must be something in the air!

Defining Simultaneous Submissions

When you want to send a duplicate submission, meaning the same submission to more than one literary agent at a time, that means you’re sending simultaneous submissions or multiple submissions. (This does not mean querying multiple projects at a time.)

Chuck’s points are all valid. He encourages writers to submit to batches of 6-8 agents at a time. I would even say 10-12 is a good number. If you get no requests at all, there’s something wrong with your query or your writing sample. If you get no good feedback or full requests after sending out writing samples or partials, your work isn’t quite there yet. Critique helps here, so will your writing partners. The one thing I’d add to this post is that exclusive submissions do have a place … but only in one or two instances.

When a Duplicate Submission Isn’t Appropriate

One is if you’ve been working with an agent on a manuscript and they’ve given you several rounds of revision notes or if you’ve corresponded a lot. If an agent has invested serious time in you and your work and you feel it’s the right and professional thing to do, you can grant them an exclusive to consider the latest version of your manuscript. But do limit the exclusive — two weeks to a month is fair — so as not to leave it open-ended. The other scenario is if the agent requested the exclusive and you’ve agreed to grant it. You can’t fairly do simultaneous submissions in this case because you agreed to honor an agreement.

Agents like exclusives. They let us consider things on our own sweet time. But this is a competitive business. If you have a hot manuscript, it doesn’t behoove you to have just one person sitting on it. Honor agent relationships that you’ve already nurtured and exclusives you’ve already granted, but, beyond that, you can and should submit duplicate submission queries and writing samples to well-chosen batches of multiple agents. Simultaneous submissions are just a part of the game, and anything else could be unfair to you and waste your time.

Hire me as your query letter editor before you go out on submission and boost your chances with feedback from a former literary agent!

Some writers are notoriously shy — or at least timid — when it comes to approaching how to pitch a book. I’ve heard lots of published authors say that they’re writers, not salespeople. They rely on their agents to vouch for their work and pitch it to editors, so they can focus on their craft and building their readership. Contracts, pitching, negotiation…that’s the domain of agents.

How To Pitch A Book: Be Mindful Of Your Tone

Well, what happens until you get an agent, or if you choose to go without one? You advocate for yourself. From your query to your networking at conferences to meeting librarians and booksellers and telling them about your book, you’ll have to consider how to pitch a book at least a few times in your career (ideally, you’ll have the opportunity to sell it to lots and lots of readers). So how much plugging is too much? Where’s the line between confident and bombastic?

Minimize Self-Praise

Bombastic: This is an amazing story of wonderful proportions, full of thrilling adventure and poignant emotion, lovable characters and a breathtaking plot…
Confident: My thriller pits my main character against his biggest enemy in a high-voltage climax, with a surprising twist ending.
The Difference: Don’t be lavish in your self-praise and, for goodness’ sake, cut down on the adjectives. Everyone knows you love your story…that’s why you wrote it. Nobody wants to hear you praise your own work in your query letter author bio. It means nothing coming from your mouth, so I’d avoid all the fluff.

Don’t Include Praise From People Who Aren’t Writing Professionals

Bombastic: My uncle, who is a (unpublished) writer, thinks this is the best book ever written. My children love this story and ask that I read it to them every night. My professor, who has a PhD (in, ahem, civil engineering), said I was an exceptional writing talent.
Confident: Award-winning sci-fi writer, Writer McWriterpants, says of my book, “A rare debut full of heart and fantasy thrills. A great new voice on the scene!”
The Difference: When you’re considering how to pitch a book, remember that praise doesn’t count as much when it comes from a relative or friend of yours — unless maybe your brother is Stephen King. I’d much rather hear what an unbiased third party has to say about the book, and ideally have it be someone who knows what they’re talking about (ie: a writer, not an engineering professor). If you can’t get any casual blurbs like this (and that’s totally fine), don’t include something just for the sake of including it.

Don’t Put the Cart Before the Horse

Bombastic: This will sell like hotcakes and there are endless opportunities to leverage my idea. It lends itself easily to greeting cards, music videos, apps, video games, theme parks, movies, t-shirts and other merchandise, and, of course, sequels!
Confident: The ending of this manuscript gives my story sequel opportunities and, as a trained screenwriter with a cinematic writing style, I can see potential for the screen as well.
The Difference: We all want our work to go from book to screen to the toy store to the clothing rack. If you have experience and possible connections to another industry that can be a great cross-promotional avenue for your book idea, you can hint at it. Maybe bring up some marketing or subrights ideas if you talk to agents or editors on the phone after they express interest. But when you considering how to pitch a book initially, keep the pie out of the sky and don’t rattle off all your merchandising dreams in the query. (For more on this topic, see my query letter tips on not putting the cart before the horse.)

Use Adjectives Sparingly

Bombastic: My self-published/previously published book was a bestseller.
Confident: I sold 200 copies of my self-published book in its first year and it is regularly reordered by two independent bookstores in my community. My previously published book enjoyed three printings in one year from a small press.
The Difference: Words like “expert,” “bestseller,” “hit,” and others are a bit like adjectives. They sounds like fluff. If a book sells five copies at a local indie bookstore, sure, it can end up on their bestseller list, especially if your book has a regional tie-in to the region or if you recently did an event at the store. But that’s quite a different level of bestseller than what Stephenie Meyer gets to write on her resume. Use words like this sparingly in your query letter author bio, and be really specific as to what they mean in your case.

The Takeaways

Be specific. Instead of blowing your pitch full of hot air with adjectives or buzzwords like “bestseller,” be straight and direct with the reader. You want to project a healthy amount of confidence, but make sure everything you’re saying is grounded in fact and doesn’t go flying off into Hyperbole Land. All that stuff isn’t what I’m reading for when I read queries. In fact, I skim over most of it.

Caveat: I often tell people to look at the copy on the back of book jackets when they’re crafting their queries. That’s about the length and tone that you’re aiming for when you write the meat of your pitch. However, book jackets can get away with adjectives and buzz and blurbs and all that hype because they’re actually trying to make someone go to the cash register and buy the book.

Your Story Is The Most Important Part Of Your Pitch

When I look at queries, I care more about the story you’re pitching to me than how you’re pitching (check out my evergreen article on How to Write a Query Letter), but I would greatly prefer a writer who falls on the confident side of the fence rather than the bombastic. If you’re having the opposite issue, and you tend to undersell yourself in your query letter author bio, look at the confident examples again and see if you can’t take more of a stand for you and your writing. Either way, remember: we want to be sold. We just don’t want the sweaty-handshake-used-car-salesman hardball sell. Nor do we want the looking-at-your-feet-and-mumbling sell. We want the simple, compelling, concise, and thoughtful pitch that comes from your confidence in your work!

Need a query letter editor? I’ve seen tens of thousands of queries, and I can help yours stand out in the slush pile.