I got an excellent question from a reader about the publishing business. This is actually something I wanted to post about myself, because it’s a frustrating disconnect about the whole getting-published process. There’s also stuff here about critique groups and writing for an audience.
I have been satisfied with the vast majority of my MS (YA Paranormal Mystery Romance) for many weeks and my “critique group” (mostly avid readers not writers) feels the same. My struggle is this: Who am I writing for?
My critique group, all readers who spend actual money to buy actual books, all have (gasp!) individual tastes! Their feelings about my MS are very much tied to their personalities, educational level, interests, etc. My friend who adores TWILIGHT loves the funny voice and the beginning and insists that TWILIGHT started out slow and so did HARRY POTTER. My English professor friend with a Master’s could take or leave the funny teen voice but prefers the vivid descriptive prose. My young adult niece finds the voice a tad grating and the beginning a bit slow but adores the entire rest of the book. My brainy teenage niece, in contrast, likes the funny voice of the first chapter and says the rest isn’t her genre but her friends like that sort of thing.
I feel torn. At the end of the day, not all writers have Masters Degrees in English. How do I resolve that when my readers like what I am pretty sure agents would reject?
Writing For An Audience: Professional Readers are the Gatekeepers
Here’s the thing when writing for an audience. Before your book can get into the hands of casual or even very experienced readers like the friends in your critique group, it has to get through the gates of PROFESSIONAL readers in the publishing business. First, agents, then, editors, the editors’ bosses, their bosses’ bosses, the sales team. Once all those readers who read professionally and with an eye toward the marketplace love your book, only then will you get a publishing contract. Then your publisher will pitch and win over the professional readers who work at bookstores and who will stock your books on shelves for those hobby readers to finally get them.
Ideally, you should be writing for an audience that’s your end user: teens (or adults who read YA, of course). However, to get to those teens in the first place, you’re going to have to volley over lots and lots and lots of people who AREN’T casual readers at all. And those are the people you’re going to have to impress years before your book comes out. So, even if your end user, the reader or teen, doesn’t have a Master’s degree in English, the people who decide whether or not that teen or reader is ever going to see your book often will.
The Importance of an Experienced, Objective Critique Group
I urge you, seriously, to get a critique group of other writers or at least a couple of critique partners. Writers who are not friends and especially not family. (What are they going to say? That it sucks, to your face?) Not only is yours not a critique group (If they don’t write, what are YOU critiquing? We learn as much about our own writing when we critique the work of others as when our work gets critiqued.) but you might be doing yourself a disservice by getting feedback from people who aren’t intimate with the writing craft. If you can swing it, get feedback from people who have some connection to the publishing business — like they’re contracted to be published or already published (some constructive feedback examples here). You learn and grow by putting yourself in a challenging situation. Writing for an audience of readers-but-not-writers sounds like you are being easy on yourself, sorry to say.
Don’t Rely on the Feedback of Laypeople
That’s why I’m skeptical of sites like Authonomy (Yes, the site is run by HarperCollins but the majority of people who gather and comment there are laypeople and not editors or people connected with the publishing business). So what happens there? Writers post manuscripts. Hobby readers go on there and rave about these manuscripts. Then the writers who produced those manuscripts query me and give me “blurbs” from people who loved them on Authonomy. When I see that, I ask the writer, in my head, “So what? Someone who doesn’t know what they’re talking about is talking. Great.”
Let me put it another way. I know nothing about cars. That’s why I’m in trouble if I ever go car shopping again. If you show me a car and it’s shiny enough, and has a sunroof, I’ll think it’s good. Only someone who knows what happens under the hood will be able to tell me whether it’s actually a lemon or not. A person who doesn’t know all of the complexities of writing a novel can usually be won over without much effort. It’s easy to impress the easily-impressed. Don’t stunt your own growth.
When you hire me as your freelance book editor, you’re investing in an objective set of eyes that will give you constructive, actionable feedback on your work.