Consider this your friendly primer on creative writing blogs and social media for writers. We all know that the Internet is a great way to “get out there.” Get known. Put yourself in people’s sightlines in a new way. But what are the red flags to avoid when deciding how to promote a book on social media?
Social Media for Writers: Important Don’ts
This can be intimidating, but it’s also inspiring. Shy people become less so online. Connections and friendships and business relationships are forged. More people know about you than ever before. But the kind of “shoot for the moon” attitude that social networking and figuring out how to promote a book on social media sometimes inspires also has a bad side. Sometimes people do things to get noticed that they wouldn’t ordinarily do, all because the Internet makes them feel bolder.
This can get dangerous when you realize that a lot of literary agents, editors, and publishing imprints are also online. The exact people you want to impress. This should be easy, right? Not so fast, buckaroo…
Here are some things that I absolutely hate when people do to publishing professionals on social networking sites*. Just because I accept a friend request on my public agent profile (I have two Facebooks, one for Agent Me, the other for people I actually know from high school, etc.), just because it’s easy to find me and add me, that doesn’t mean you now have an open channel to do whatever. My colleagues at ABLA or other agencies may feel differently, but here are the social networking moves that I consider a faux pas:
Do Not Send Query Letters Via Social Networking
Don’t do it. Just don’t do it. Don’t ever do it. Don’t ask me if I want to read your work via a Facebook or Twitter ping, either. Follow submission guidelines and get your work to an agent or editor the way everyone else does.
Unless you are specifically participating in some sort of logline, pitch, or query event on Facebook or Twitter, do not send your query to someone’s social media account. Chances are, you will not only be ignored, but you’ll look unprofessional, to boot. You’ve spent many months writing the novel. Give it the pitch it deserves. (More advice for how to pitch a book here.)
Refrain From Obnoxious Wall Posting
I welcome posts to my profile thanking me for the add or talking about a conference where you just saw me speak or about a book I’ve represented or whatever, but leave it at that. Don’t post things to my wall about your book or creative writing blogs.
The thinking is probably this: “Lots of people visit this person’s wall, so I can generate some extra traffic to my creative writing blog/ebook/whatever. It also looks like this person is endorsing my thing. That’s great!” I pick the things I endorse, whether for my Resources for Writers page or things I mention via social networking very carefully. I’ll either review something or retweet it. In fact, earlier this year, I retweeted a contest and it turns out the company running the contest was claiming rights ownership for things submitted, so I deleted my Tweet and didn’t recommend the contest anymore. I take whatever I mention seriously. It’s a matter of integrity.
Don’t use an agent or editor’s page as a billboard for your stuff. Not only is it annoying, but I guarantee that any such posts often get deleted, which takes time, which will only make it even more annoying. And forget about trying to pal up to an agent or editor by sending those quizzes or game invitations — we may be “friends” on Facebook but we’re not that kind of friends, and my real life friends know better than to waste their time (and mine) with that nonsense.
Don’t Invite Publishing People to Facebook Events for Your Book
There are a few blunders in the invitation arena, too. Don’t invite me to Events unless I actually know you. No book signings if I’m not a real friend of yours, no virtual launch parties, no poetry slams or what have you.
No group invitations, either. There was this one writing group that I was invited to a few months ago. My name was added to this group without my knowledge or permission. Members of the group started posting their writing samples. I’m guessing a lot of agents and editors were added to this group because the leader thought it would be a great and creative way to get some work noticed. Since I don’t join writing groups, I had no idea that my mail settings for Facebook sent me an email every time someone posted.
The day some random person added me to this writing group, I got over 200 emails from people posting. All for a group I didn’t want to be in. I was traveling that day, and couldn’t leave the group from the Facebook app while I was flying, so I had all this spam in my inbox. It made a bad impression
The new thing people are doing is adding me as a co-worker. They click that they work as “Writer” or “In publishing” or whatever, and they mark us as working together. Then I have to go to my profile and say to ignore this work information. Please stop doing that. I work alone at home and I know, for a fact, who my co-workers are. They’re two pugs named Gertie and Olive. And a baby named Theo. These people adding me as a peer on Facebook are not them.
It’s Illegal to Add People to Your Mailing List Without Their Knowledge
Another abuse of the Internet is adding my email address to mailing lists and newsletters. I’ve had many authors do this. They will add me to either their newsletter or add my email to another social networking site where they want to connect with me, and I get deluged in emails that I didn’t ask for. Do not sign anyone up for anything without their permission by using their email address. This should be common sense but you’d be surprised at how often it happens. It’s also illegal, and it could get you banned from your mail marketing client if someone were to complain. So if you value your relationship with Mail Chimp, and the agent you’re trying to target, rethink this strategy to drum up interest in your creative writing blog/ebook/whatever.
How to Promote a Book on Social Media: The Right and Wrong Ways to Get Attention
The bottom line is: there’s a right way and a wrong way to get attention. There’s also a right way and a wrong way for how to promote a book on social media. Don’t try and catch my eye through tricks or overstepping your bounds on the Internet. Catch my attention with the strength of your work and through official channels. All of the scenarios I mention above annoy me. And when I’m grumpy, I focus my frustration on the source of the social networking error: you.
You may be trying to expose me to the coolest event, newsletter, query, creative writing blogs, or game of Angry Birds ever, but I am never going to notice it because I’m too busy thinking you’re rude. If you really have something wonderful to show me, just show me like a normal person, don’t resort to Internet gimmicks.
Looking to refine your self-promotion and marketing strategies with ideas that actually work? Hire me as your publishing consultant and we can plan your next steps together.